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Britains Persuaders
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Book Synopsis Britain's Persuaders by : Helen Ramscar
Download or read book Britain's Persuaders written by Helen Ramscar and published by Bloomsbury Publishing. This book was released on 2021-10-21 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Soft power' is an oft-used term and commands an instinctive understanding among journalists and casual observers, who mostly interpret it as 'diplomatic' or somehow 'persuasive'. 'Hard power' is seen, by contrast, as something more tangible and usually military. But this is a superficial appreciation of a more subtle concept - and one key to Britain's future on the international stage. Britain's Persuaders is a deep exploration of this phenomenon, using new research into the instruments of soft power evident in British society and most relevant to the 2020s. Some, like the British Council or the BBC World Service, are explicitly intended to generate soft power in accordance with governmental intentions; but rather more, like the entertainment industries, sport, professional regulatory bodies, hospitality industries or education sectors have more penetrating soft power effects even as they pursue their own independent or commercial rationales. This book conducts an up-to-date 'audit' of all Britain's principal sources of soft power. Situating its analysis within the current understanding of the 'smart power' of nation states – that desire to employ the full spectrum of policy instruments and national characteristics to achieve policy outcomes, specifically in the context of 'Brexit Britain' where soft power status is certain to loom larger during the 2020s.
Book Synopsis Britain's Persuaders by : Helen Ramscar
Download or read book Britain's Persuaders written by Helen Ramscar and published by Bloomsbury Publishing. This book was released on 2021-10-21 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Soft power' is an oft-used term and commands an instinctive understanding among journalists and casual observers, who mostly interpret it as 'diplomatic' or somehow 'persuasive'. 'Hard power' is seen, by contrast, as something more tangible and usually military. But this is a superficial appreciation of a more subtle concept - and one key to Britain's future on the international stage. Britain's Persuaders is a deep exploration of this phenomenon, using new research into the instruments of soft power evident in British society and most relevant to the 2020s. Some, like the British Council or the BBC World Service, are explicitly intended to generate soft power in accordance with governmental intentions; but rather more, like the entertainment industries, sport, professional regulatory bodies, hospitality industries or education sectors have more penetrating soft power effects even as they pursue their own independent or commercial rationales. This book conducts an up-to-date 'audit' of all Britain's principal sources of soft power. Situating its analysis within the current understanding of the 'smart power' of nation states – that desire to employ the full spectrum of policy instruments and national characteristics to achieve policy outcomes, specifically in the context of 'Brexit Britain' where soft power status is certain to loom larger during the 2020s.
Download or read book The Persuaders written by James Garvey and published by Icon Books Ltd. This book was released on 2016-02-04 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.
Book Synopsis Imperial persuaders by : Anandi Ramamurthy
Download or read book Imperial persuaders written by Anandi Ramamurthy and published by Manchester University Press. This book was released on 2017-03-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
Book Synopsis Invisible Persuaders by : David Michie
Download or read book Invisible Persuaders written by David Michie and published by Bantam Books. This book was released on 1998-01-01 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Hidden Persuaders by : Vance Packard
Download or read book The Hidden Persuaders written by Vance Packard and published by Ig Publishing. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Book Synopsis Marketing for Health Services by : Rod Sheaff
Download or read book Marketing for Health Services written by Rod Sheaff and published by . This book was released on 1991 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the principles of marketing in the NHS, explaining the differences and similarities between the NHS and orthodox commercial marketing. The book explains how accreditation, clinical audit, communications and health promotions are co-ordinated through marketing activity
Book Synopsis The Universal Eye: the World of Television by : Timothy Green
Download or read book The Universal Eye: the World of Television written by Timothy Green and published by . This book was released on 1972 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Restless written by William Boyd and published by A&C Black. This book was released on 2012-12-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is 1939. Eva Delectorskaya is a beautiful 28-year-old Russian émigrée living in Paris. As war breaks out she is recruited for the British Secret Service by Lucas Romer, a mysterious Englishman, and under his tutelage she learns to become the perfect spy, to mask her emotions and trust no one, including those she loves most. Since the war, Eva has carefully rebuilt her life as a typically English wife and mother. But once a spy, always a spy. Now she must complete one final assignment, and this time Eva can't do it alone: she needs her daughter's help.
Book Synopsis Great Britain, 710-1906 by : William Jennings Bryan
Download or read book Great Britain, 710-1906 written by William Jennings Bryan and published by . This book was released on 1906 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ernest Dichter and Motivation Research by : Stefan Schwarzkopf
Download or read book Ernest Dichter and Motivation Research written by Stefan Schwarzkopf and published by Palgrave MacMillan. This book was released on 2010-08-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing.
Book Synopsis Alice in Westminster by : Rachel Reeves
Download or read book Alice in Westminster written by Rachel Reeves and published by Bloomsbury Publishing. This book was released on 2016-11-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alice Bacon was one of the twentieth-century's most remarkable female politicians. Born and raised in the Yorkshire town of Normanton, she defied the odds to be elected Labour MP for Leeds North East in the 1945 General Election. Famed in her home town for her unlikely love of sports cars, she was a much-respected, no-nonsense, hard-working representative for her beloved Yorkshire home in Westminster. Mentored by Herbert Morrison and Hugh Gaitskell, she rose through the party becoming a Home Office minister under Roy Jenkins and latterly an Education Minister with responsibility for the introduction of comprehensive schools. In the Home Office in the 1960s she oversaw the introduction of substantial societal changes, including the abolition of the death penalty, the decriminalisation of homosexuality and the legalisation of abortion. Her political career spanned some of the most momentous decades in Britain's postwar history and she played an integral part in some of the most significant social, educational and political changes which the country has ever witnessed.Labour MP Rachel Reeves here tells Alice Bacon's story, narrating one woman's extraordinary progression from the coalfields to the Commons.
Download or read book Policing Images written by Rob C. Mawby and published by . This book was released on 2002 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Power Without Responsibility by : James Curran
Download or read book Power Without Responsibility written by James Curran and published by . This book was released on 1988 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of this well established text, first published in 1981, breaks new ground in two ways. Its provides a critical account of all the major proposals for reforming the media in the post-Peacock era, from the new right's programme for "electronic publishing" to the new left's plan for the international regulation of satellite TV. It also offers the only available, up-to-date analysis of recent media developments from the launch of the first quality daily in over a century to the rise and fall of Eddy Shah. The book is divised into four parts : press history, broadcasting history, theories of the media, and politics of the media. It is a standard book for media studies students, and is widely used on politics, sociology and social history courses. It has also acquired a reputation outside academic circles for being an exceptionally well written and authoritative guide to the issues raised by the contemporary press and broadcasting. -4ème de couv.
Book Synopsis Retail Location and Retail Planning in Britain by : Clifford M. Guy
Download or read book Retail Location and Retail Planning in Britain written by Clifford M. Guy and published by Gower Publishing Company, Limited. This book was released on 1980 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ruling Minds written by Erik Linstrum and published by Harvard University Press. This book was released on 2016-01-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The British Empire used intelligence tests, laboratory studies, and psychoanalysis to measure and manage the minds of subjects in distant cultures. Challenging assumptions about the role of scientific knowledge in the exercise of power, Erik Linstrum shows that psychology did more to reveal the limits of imperial authority than to strengthen it.
Book Synopsis The Money Motive by : Thomas Wiseman
Download or read book The Money Motive written by Thomas Wiseman and published by . This book was released on 1974 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
