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Bringing Science To Market
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Book Synopsis Science Fiction and Market Realities by : George Edgar Slusser
Download or read book Science Fiction and Market Realities written by George Edgar Slusser and published by University of Georgia Press. This book was released on 1996 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through case studies, other contributors relate science fiction to other forms of "underground" literature, consider the continual cycle of illegitimate art replacing legitimate art, look at young readers of science fiction, chart the rising and falling "stock" of science fiction writers' reputations, and consider the influence of editors on a writer's work.
Download or read book Loved written by Martina Lauchengco and published by John Wiley & Sons. This book was released on 2022-04-12 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.
Book Synopsis Bringing a Hardware Product to Market by : Elaine Chen
Download or read book Bringing a Hardware Product to Market written by Elaine Chen and published by Createspace Independent Publishing Platform. This book was released on 2015-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teams developing a software product for the first time can draw on a wealth of free and readily available resources to come up to speed, learn best practices, and get their minimum viable product (MVP) to market very quickly. Not so for teams working with hardware. The design, development and prototyping process takes longer, and is more costly than its software counterpart. Depending on the complexity of the product, iterations culminating in new physical prototypes can be measured in weeks or months, not days. User testing needs to be tightly planned and coordinated with the prototyping schedule. Business model testing is much harder than software products due to regulatory compliance requirements. There is also much less available information to help new teams navigate these unfamiliar waters and plan for success. This book levels the playing field for hardware teams by providing a concise and practical roadmap that helps teams navigate the path to bring a hardware product from concept to production. Teams will be able to accelerate product development by building knowledge in the following areas: Understand the steps to bring a hardware product with integrated software components to market Get practical tips on how to execute each step while saving time and money Use primary market research to ensure the right product is built for the right customers Manage the transition to manufacturing and operations to produce a quality product Build a high performing cross-functional team to speed time to market Author's note - March, 2020: The world moves at a very rapid pace. The global picture for product development, manufacturing and supply chain management has changed substantially since this book was first published. While the general principles and best practices for hardware development have not changed, hardware innovators now have a vast array of new options that were not available in the past. Examples include the rise of the maker movement and the subsequent widespread availability of makerspaces for rapid prototyping, the rise of Shenzhen as a hub for rapid prototyping for consumer electronics, and the impact of geopolitical and global healthcare trends and events on supply chain management. We encourage you to use this book as the first step in your journey to learn all about new and exciting options as you navigate the process from idea to product launch.
Book Synopsis Bulletin of the Society to Promote the Science of Management by : Society to Promote the Science of Management
Download or read book Bulletin of the Society to Promote the Science of Management written by Society to Promote the Science of Management and published by . This book was released on 1921 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Nasdaq Market Simulation, A: Insights On A Major Market From The Science Of Complex Adaptive Systems by : Vincent Darley
Download or read book Nasdaq Market Simulation, A: Insights On A Major Market From The Science Of Complex Adaptive Systems written by Vincent Darley and published by World Scientific. This book was released on 2007-03-21 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering book describes the applications of agent-based modeling to financial markets. It presents a new paradigm for finance, where markets are treated as complex systems whose behavior emerges as a result of interactions of market participants, market institutions, and market rules. This includes both a presentation of the conceptual model and its software implementation. It also summarises the result of the profound research on the successful practical application of this new approach to answer questions regarding the NASDAQ Stock Market's decimalization that was implemented in 2001.The book presents conceptual foundations for modeling markets as complex systems. It describes the agent-based model of the NASDAQ stock market, including strategies used by market-makers and investors, market participants interactions, and impacts of rules and regulations. It includes analyses of simulation behavior, comparison with the behaviors observed in the real-world markets (existence of fat tails, spread clustering, etc.), and predictions about possible outcomes of decimalization. A framework for calibrating the market behavior and individual market-makers strategies to historical data is also presented.
Book Synopsis Can Science and Technology Bring the World Together? by : Umberto Colombo
Download or read book Can Science and Technology Bring the World Together? written by Umberto Colombo and published by . This book was released on 1988 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Science by : John Michels (Journalist)
Download or read book Science written by John Michels (Journalist) and published by . This book was released on 1887 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1911-13 contain the Proceedings of the Helminothological Society of Washington, ISSN 0018-0120, 1st-15th meeting.
Book Synopsis Proceedings of the ... Annual Convention of the New York State Dairymen's Association by : New York State Dairymen's Association
Download or read book Proceedings of the ... Annual Convention of the New York State Dairymen's Association written by New York State Dairymen's Association and published by . This book was released on 1910 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pioneers, Hidden Champions, Changemakers, and Underdogs by : Mark J. Greeven
Download or read book Pioneers, Hidden Champions, Changemakers, and Underdogs written by Mark J. Greeven and published by MIT Press. This book was released on 2019-04-09 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insider's view of China's under-the-radar, globally competitive innovators. Chinese innovators are making their mark globally. Not only do such giants as Alibaba and Huawei continue to thrive and grow through innovation, thousands of younger Chinese entrepreneurs are poised to enter the global marketplace. In this book, Mark Greeven, George Yip, and Wei Wei offer an insider's view of China's under-the-radar, globally competitive innovators. The authors, all experts on Chinese innovation, distinguish four types of innovators in China: pioneers, large companies that are globally known; hidden champions, midsize enterprises that are market leaders in their niches; underdogs, technology-driven ventures with significant intellectual property; and changemakers, newer firms characterized by digital disruption, exponential growth, and cross-industry innovations. They investigate what kinds of innovations these companies develop (product, process, or business model), their competitive strategies, and key drivers of innovation. They identify six typical ways Chinese entrepreneurs innovate, including swarm innovation (collectively pursuing opportunities) and rapid centralized decision making. Finally, they look at how Chinese innovators are going global, whether building R&D networks internationally or exporting disruptive business models. The book includes many examples of Chinese innovators and innovations, drawn from a range of companies—from pioneers to changemakers—including Alibaba, Haier, Hikvision, Malong Technology, Weihua Solar, Mobike, and Cheetah Mobile. Greeven, Yip, and Wei offer an essential guide to what makes China a heavyweight competitor in the global marketplace.
Book Synopsis Creating the Market University by : Elizabeth Popp Berman
Download or read book Creating the Market University written by Elizabeth Popp Berman and published by Princeton University Press. This book was released on 2012-01-08 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Academic science in the U.S. once self-consciously avoided the market. But today it is seen as an economic engine that keeps the nation globally competitive. Creating the Market University compares the origins of biotech entrepreneurship, university patenting, and university-industry research centers to show how government decisions shaped by a new argument--that innovation drives the economy-transformed academic science"-- Provided by publisher.
Download or read book People's Science written by Ruha Benjamin and published by Stanford University Press. This book was released on 2013-05-22 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An engaging, insightful, and challenging call to examine both the rhetoric and reality of innovation and inclusion in science and science policy.” —Daniel R. Morrison, American Journal of Sociology Stem cell research has sparked controversy and heated debate since the first human stem cell line was derived in 1998. Too frequently these debates devolve to simple judgments—good or bad, life-saving medicine or bioethical nightmare, symbol of human ingenuity or our fall from grace—ignoring the people affected. With this book, Ruha Benjamin moves the terms of debate to focus on the shifting relationship between science and society, on the people who benefit—or don’t—from regenerative medicine and what this says about our democratic commitments to an equitable society. People’s Science uncovers the tension between scientific innovation and social equality, taking the reader inside California’s 2004 stem cell initiative, the first of many state referenda on scientific research, to consider the lives it has affected. Benjamin reveals the promise and peril of public participation in science, illuminating issues of race, disability, gender, and socio-economic class that serve to define certain groups as more or less deserving in their political aims and biomedical hopes. Ultimately, Ruha Benjamin argues that without more deliberate consideration about how scientific initiatives can and should reflect a wider array of social concerns, stem cell research—from African Americans’ struggle with sickle cell treatment to the recruitment of women as tissue donors—still risks excluding many. Even as regenerative medicine is described as a participatory science for the people, Benjamin asks us to consider if “the people” ultimately reflects our democratic ideals.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Canadian Journal of Agricultural Science by :
Download or read book Canadian Journal of Agricultural Science written by and published by . This book was released on 1921 with total page 2614 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Editor & Publisher written by and published by . This book was released on 1925 with total page 1934 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Managing Biotechnology by : Francoise Simon
Download or read book Managing Biotechnology written by Francoise Simon and published by John Wiley & Sons. This book was released on 2017-10-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models Biotechnology has developed into a key innovation driver especially in the field of human healthcare. But as the biopharma industry continues to grow and expand its reach, development costs are colliding with aging demographics and cost-containment policies of private and public payers. Concurrently, the development and increased affordability of sophisticated digital technologies has fundamentally altered many industries including healthcare. The arrival of new information technology (infotech) companies on the healthcare scene presents both opportunities and challenges for the biopharma business model. To capitalize on new digital technologies from R&D through commercialization requires industry leaders to adopt new business models, develop new digital and data capabilities, and partner with innovators and payers worldwide. Written by two experts, both of whom have had decades of experience in the field, this book provides a comprehensive overview of the new business context and marketing models for biotech companies. Informed by extensive input by senior biotech executives and leading consultancies serving the industry, it analyzes the strategies and key success factors for the financing, development, and commercialization of novel therapeutic products, including strategies for engagement with patients, physicians and healthcare payers. Throughout case studies provide researchers, corporate marketers, senior managers, consultants, financial analysts, and other professionals involved in the biotech sector with insights, ideas, and models. JACQUALYN FOUSE, PhD, RETIRED PRESIDENT AND CHIEF OPERATING OFFICER, CELGENE “Biotech companies have long been innovators, using the latest technologies to enable cutting edge science to help patients with serious diseases. This book is essential to help biotech firms understand how they can–and must–apply the newest technologies including disruptive ones, alongside science, to innovate and bring new value to the healthcare system.” BRUCE DARROW, MD, PhD, CHIEF MEDICAL INFORMATION OFFICER, MOUNT SINAI HEALTH SYSTEM “Simon and Giovannetti have written an essential user’s manual explaining the complicated interplay of the patients who deserve cutting-edge medical care, the biotechnology companies (big and small) creating the breakthroughs, and the healthcare organizations and clinicians who bridge those worlds.” EMMANUEL BLIN, FORMER CHIEF STRATEGY OFFICER AND SENIOR VICE PRESIDENT, BRISTOL-MYERS SQUIBB “If you want to know where biopharma is going, read this book! Our industry is facing unprecedented opportunities driven by major scientific breakthroughs, while transforming itself to address accelerated landscape changes driven by digital revolutions and the emergence of value-based healthcare worldwide. In this ever-changing context, we all need to focus everything we do on the patients. They are why we exist as an industry, and this is ultimately what this insightful essay is really about.” JOHN MARAGANORE, PRESIDENT AND CHIEF EXECUTIVE OFFICER, ALNYLAM PHARMACEUTICALS “Since the mapping of the human genome was completed nearly 15 years ago, the biotechnology industry has led the rapid translation of raw science to today’s innovative medicines. However, the work does not stop in the lab. Delivering these novel medicines to patients is a complex and multifaceted process, which is elegantly described in this new book.”
Book Synopsis Bringing Learning to Life by : David C. A. Bradshaw
Download or read book Bringing Learning to Life written by David C. A. Bradshaw and published by Routledge. This book was released on 2012 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of intense economic competition and continual change, the ability to learn is a key factor in survival and prosperity. This book examines the changing interaction of the world economy, Britain's prospects for prosperity, the connections between different kinds of work and the learning that support them. Focusing on specific areas where changed attitudes and ways of working are long overdue, the authors show the need for a better balance between formal provision in schools, colleges and within employment, and less tangible informal learning at home and in the workplace. These, in turn, open up issues of the curriculum (especially in the formative later years in schools and colleges), guidance for education and work and the qualifications structure.
Download or read book Catholic World written by and published by . This book was released on 1924 with total page 974 pages. Available in PDF, EPUB and Kindle. Book excerpt:
