Brilliant Social Media

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Brilliant Social Media

Author : Adam Gray
Publisher : Pearson UK
ISBN 13 : 1292001151
Total Pages : 242 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Brilliant Social Media by : Adam Gray

Download or read book Brilliant Social Media written by Adam Gray and published by Pearson UK. This book was released on 2013-10-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED. Social media is easy when you know how – this practical guide shows you how to get started, then refine and improve your strategy to get real business results. Many businesses know that social media is important – but they either haven’t made a start or are dabbling without a proper strategy in place. It’s easy to feel overwhelmed by the task – how much of my time will it take? When will I see the benefit? What do I do to get heard? How do I integrate it with my marketing and business goals? What are the risks? However given that 91% of adults use social media regularly, it’s a superb opportunity for you to find and engage with present and potential customers much more interactively than traditional marketing methods. Brilliant Social Media will help you get started with social media, then refine and improve your experience with a series of sample straightforward steps that you can start to implement straightaway. Brilliant outcomes: Understand how social media works and which platforms will best suit your business Plan a social media strategy that fits into your wider digital and marketing strategies Connect with your customers, identify new clients and find out what people really think of your business Adapt and refine your strategy as you learn from what works, and what doesn’t

Brilliant Social Media

Author : Adam Gray (Business writer)
Publisher :
ISBN 13 : 9781292001142
Total Pages : pages
Book Rating : 4.0/5 (11 download)

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Book Synopsis Brilliant Social Media by : Adam Gray (Business writer)

Download or read book Brilliant Social Media written by Adam Gray (Business writer) and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED. Social media is easy when you know how - this practical guide shows you how to get started, then refine and improve your strategy to get real business results. Many businesses know that social media is important - but they either haven't made a start or are dabbling without a proper strategy in place. It's easy to feel overwhelmed by the task - how much of my time will it take? When will I see the benefit? What do I do to get heard? How.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Author : Dave Kerpen
Publisher : McGraw Hill Professional
ISBN 13 : 0071769501
Total Pages : 289 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by : Dave Kerpen

Download or read book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Social Media Is Bullshit

Author : B. J. Mendelson
Publisher : St. Martin's Press
ISBN 13 : 1250017505
Total Pages : 239 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Social Media Is Bullshit by : B. J. Mendelson

Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Brilliant Online Marketing

Author : Alex Blyth
Publisher : Pearson Education India
ISBN 13 : 9780273737452
Total Pages : 180 pages
Book Rating : 4.7/5 (374 download)

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Book Synopsis Brilliant Online Marketing by : Alex Blyth

Download or read book Brilliant Online Marketing written by Alex Blyth and published by Pearson Education India. This book was released on 2010 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from 'technobabble' and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel. This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through author's website www.alex-blyth.co.uk

Social Media Pie

Author : Brenda Meller
Publisher :
ISBN 13 : 9781947345225
Total Pages : pages
Book Rating : 4.3/5 (452 download)

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Book Synopsis Social Media Pie by : Brenda Meller

Download or read book Social Media Pie written by Brenda Meller and published by . This book was released on 2021-01-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: You're on LinkedIn, but you're not sure you're getting the most out of it. You're open to learning, but you need some guidance on how to be more effective with your time and efforts on LinkedIn.And, you believe you can have fun while learning. I mean, obviously. Otherwise, what the heck are you doing with a book called, "Social Media Pie." That's crazy talk, right? Or is it BRILLIANT? Probably a bit of both.- Do you work in business development?- Are you a company leader?- Are you in a career transition or in-between successes?- Are you considering a future career transition and looking to subtly ramp-up your LinkedIn for a job search?- Have you started, or are you currently running, your own business?- Are you a fan / follower of Brenda Meller and/or Meller Marketing?- Do you love pie too? (It's ok if you don't)In "Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn," Brenda Meller will share strategies to help you make the most of your LinkedIn presence to help you to reach your business and career goals.In this book, you'll learn how to:? Optimize your LinkedIn profile.? Send invitations that are more likely to be accepted. ? Generate greater levels of network engagement.? Post (and how often to post) - and what to do NEXT. ? Build a company page and grow followers (LEADS!). ? Rock on LinkedIn in just 15 minutes a day.Through a conversational approach, how-to instructions, and a sprinkling of pie-isms throughout, Brenda will teach you how to increase your slice of the LinkedIn pie.

Social Media

Author : Regina Luttrell
Publisher : Rowman & Littlefield
ISBN 13 : 1442265256
Total Pages : 225 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Social Media by : Regina Luttrell

Download or read book Social Media written by Regina Luttrell and published by Rowman & Littlefield. This book was released on 2016-08-19 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.

Brilliant Social Media

Author : Adam Gray (Business writer)
Publisher :
ISBN 13 : 9781292006031
Total Pages : pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Brilliant Social Media by : Adam Gray (Business writer)

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Brilliant Marketing

Author : Richard Hall
Publisher : Pearson UK
ISBN 13 : 027376957X
Total Pages : 220 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Brilliant Marketing by : Richard Hall

Download or read book Brilliant Marketing written by Richard Hall and published by Pearson UK. This book was released on 2013-05-20 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has never been so important because business has never been so competitive.Brilliant Marketingshows you how you can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and shows you how to carry out the most alluring marketing campaigns around, so you can attract, engage and retain customers. Brilliant outcomes: · Understand the ideas, actions, campaigns that make a real difference. · Get a complete marketing skill-set to seduce and inspire. · Be a master of strategy – from thinking to planning to execution.

Build Brilliant Brands

Author : Aline Santos
Publisher : Human After All Limited
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4./5 ( download)

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Book Synopsis Build Brilliant Brands by : Aline Santos

Download or read book Build Brilliant Brands written by Aline Santos and published by Human After All Limited. This book was released on 2020-09-16 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook's EMEA Client Council is made up of leaders from some of the most influential brands and agencies across Europe, the Middle East and Africa. The goal of the council has been to create a forum where the best minds in business can come together to share ideas and develop best practices. Build Brilliant Brands is the first attempt to capture their ideas, insights and opinions. It features 22 essays — 18 penned by council members, four by guest contributors — split across three distinct chapters: what hasn't changed in marketing, what's changing, and what needs to change. And though the essays cover a wide range of topics, each is designed to inspire and inform those who are in the business of building brilliant brands.

The Social CEO

Author : Damian Corbet
Publisher : Bloomsbury Publishing
ISBN 13 : 1472967259
Total Pages : 216 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis The Social CEO by : Damian Corbet

Download or read book The Social CEO written by Damian Corbet and published by Bloomsbury Publishing. This book was released on 2019-08-22 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of expert insights on how and why CEOs need to get social for business success. There remains a huge gulf in understanding by many leaders of the Social Age – in which everyone, all round the world, can comment on anything and everything. Despite this mass revolution, it is the people at the top of organizations who have been slowest to understand and adapt to it. While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to 'get social' to survive. The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image. Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising 'social CEOs' working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.

Basic to Brilliant

Author : Doris Bentley
Publisher : FriesenPress
ISBN 13 : 1525523031
Total Pages : 201 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Basic to Brilliant by : Doris Bentley

Download or read book Basic to Brilliant written by Doris Bentley and published by FriesenPress. This book was released on 2018-03-22 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: There’s a lot of talk about business innovation today. Everyone is seeking new or better ways to compete by reaching goals faster, more efficiently, at lower cost. In the race to win, owners and leaders of small to mid-market businesses often miss out on the one area where innovation can be a game changer. It’s the transformation of their people practices: the structures, culture, and processes that support the people who walk through the door everyday. This book explores how reinvention of a company’s talent strategies from basic (traditional thinking and process) to brilliant (on the leading edge of contemporary thought and practice) can make the difference between stalled momentum and sustainable business growth. In the context of small to midmarket enterprises and entrepreneurial ventures, Basic to Brilliant reveals eight innovation touchpoints, uncovering the essentials for building a brilliant organization where talent thrives and competitive success is realized. Full of tips, strategies, fast facts, how-to’s and real life profiles of small business brilliance, this is the definitive guide for accelerating organizational performance that business owners and leaders can’t be without.

The End of Marketing

Author : Carlos Gil
Publisher : Kogan Page Publishers
ISBN 13 : 0749497599
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The End of Marketing by : Carlos Gil

Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Breaking the Social Media Prism

Author : Chris Bail
Publisher : Princeton University Press
ISBN 13 : 0691246491
Total Pages : 248 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Breaking the Social Media Prism by : Chris Bail

Download or read book Breaking the Social Media Prism written by Chris Bail and published by Princeton University Press. This book was released on 2022-09-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revealing look at how user behavior is powering deep social divisions online—and how we might yet defeat political tribalism on social media In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. Breaking the Social Media Prism challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves. Drawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off—detailing how they dominate public discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user behavior and political opinion, he offers fresh solutions to counter political tribalism from the bottom up and the top down. He introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with the other side. Finally, he explores what the virtual public square might look like if we could hit "reset" and redesign social media from scratch through a first-of-its-kind experiment on a new social media platform built for scientific research. Providing data-driven recommendations for strengthening our social media connections, Breaking the Social Media Prism shows how to combat online polarization without deleting our accounts.

Social Media ROI

Author : Olivier Blanchard
Publisher : Pearson Education
ISBN 13 : 0132678020
Total Pages : 485 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis Social Media ROI by : Olivier Blanchard

Download or read book Social Media ROI written by Olivier Blanchard and published by Pearson Education. This book was released on 2011-02-22 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Marketing and Social Media

Author : Lorri Mon
Publisher : Rowman & Littlefield
ISBN 13 : 1538142961
Total Pages : 323 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Marketing and Social Media by : Lorri Mon

Download or read book Marketing and Social Media written by Lorri Mon and published by Rowman & Littlefield. This book was released on 2020-12-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.