Bridging The Gap Between Brand Experience And Customer Loyalty

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Bridging the Gap Between Brand Experience and Customer Loyalty

Author : Chuan Huat Ong
Publisher :
ISBN 13 :
Total Pages : 13 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Bridging the Gap Between Brand Experience and Customer Loyalty by : Chuan Huat Ong

Download or read book Bridging the Gap Between Brand Experience and Customer Loyalty written by Chuan Huat Ong and published by . This book was released on 2015 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the business arena, every manager hopes to prolong their business lifespan through customer loyalty. Therefore, it is important to understand the predictor and influence of customer trust in order to strengthen the customer-brand relationship. Customer trust is formed from rational and emotional perspective. However, the latter trust is less studied despite being argued to be more stable as compared to rational-based trust. This study aims to investigate how emotional-based trust can influence customer loyalty in the customer-brand relationship context. Loyalty is examined separately as attitudinal and behavioural in order to provide clearer insight on customer-brand relationship. This study seeks to examine three research issues: (1) Does emotional based trust influence both attitudinal and behavioural loyalty? (2) Does brand experience influence emotional based trust? and (3) Does emotional-based trust mediate the relationship between brand experience and both dimensions of loyalty? 220 surveys were obtained from intercept survey from customer on Small and Medium Enterprise (SME) brand in the restaurant industry. Result shows that there is a positive relationship between brand experience and on emotional-based trust, emotional-based trust on both attitudinal and behavioural loyalty, and emotional-based trust mediates the linkage between brand experience and loyalty.

Competing on Value

Author : Simon Knox
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273631057
Total Pages : 0 pages
Book Rating : 4.6/5 (31 download)

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Book Synopsis Competing on Value by : Simon Knox

Download or read book Competing on Value written by Simon Knox and published by Financial Times/Prentice Hall. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where brands have traditionally been associated with individual product lines, the authors assert that the concept of the brand needs to both reflect and be carried by the whole organization. Today, customer value is created in a context of long term partnerships formed to achieve customized solutions, process reengineering, risk sharing, and supply chain optimization.

Customer Engagement Marketing

Author : Robert W. Palmatier
Publisher : Springer
ISBN 13 : 3319619853
Total Pages : 332 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Customer Engagement Marketing by : Robert W. Palmatier

Download or read book Customer Engagement Marketing written by Robert W. Palmatier and published by Springer. This book was released on 2017-08-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

The Experience Effect

Author : Jim Joseph
Publisher : AMACOM
ISBN 13 : 0814415555
Total Pages : 240 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Experience Effect by : Jim Joseph

Download or read book The Experience Effect written by Jim Joseph and published by AMACOM. This book was released on 2010-05-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand’s target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands’ marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.

The Human Centered Brand

Author : Nela Dunato
Publisher :
ISBN 13 : 9789534817117
Total Pages : 322 pages
Book Rating : 4.8/5 (171 download)

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Book Synopsis The Human Centered Brand by : Nela Dunato

Download or read book The Human Centered Brand written by Nela Dunato and published by . This book was released on 2018-10-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Author : Gupta, Monika
Publisher : IGI Global
ISBN 13 : 1668458993
Total Pages : 317 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing by : Gupta, Monika

Download or read book Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing written by Gupta, Monika and published by IGI Global. This book was released on 2022-12-09 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.

The Effortless Experience

Author : Matthew Dixon
Publisher : Penguin
ISBN 13 : 1591845815
Total Pages : 258 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Effortless Experience by : Matthew Dixon

Download or read book The Effortless Experience written by Matthew Dixon and published by Penguin. This book was released on 2013-09-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.

Customer Loyalty and Brand Management

Author : María Jesús Yagüe Guillén
Publisher : MDPI
ISBN 13 : 3039213350
Total Pages : 122 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Customer Loyalty and Brand Management by : María Jesús Yagüe Guillén

Download or read book Customer Loyalty and Brand Management written by María Jesús Yagüe Guillén and published by MDPI. This book was released on 2019-09-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).

CryptoMarketing Nexus: Bridging the Gap Between Marketing and Cryptocurrency

Author : Nazmul Anam Mollah
Publisher : Ocleno
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4./5 ( download)

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Book Synopsis CryptoMarketing Nexus: Bridging the Gap Between Marketing and Cryptocurrency by : Nazmul Anam Mollah

Download or read book CryptoMarketing Nexus: Bridging the Gap Between Marketing and Cryptocurrency written by Nazmul Anam Mollah and published by Ocleno. This book was released on 2024-10-01 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "CryptoMarketing Nexus: Bridging the Gap Between Marketing and Cryptocurrency," embark on a transformative journey that reveals the cutting-edge strategies and innovative approaches shaping the future of marketing in the cryptocurrency landscape. From leveraging decentralized marketing models and community governance to embracing the metaverse and artificial intelligence, this book equips marketers, entrepreneurs, and crypto enthusiasts with the knowledge and tools needed to thrive in an ever-evolving digital marketplace. Discover how to harness the power of community-driven campaigns, capitalize on emerging technologies, and engage audiences in ways that resonate with their values. With in-depth insights, practical examples, and actionable strategies, this essential guide demystifies the world of crypto marketing, empowering you to create impactful campaigns that drive engagement and foster loyalty. Whether you’re a seasoned marketer or just starting your journey in the crypto space, "CryptoMarketing Nexus" will inspire you to innovate and succeed in the blockchain era.

Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022)

Author : Donard Games
Publisher : Springer Nature
ISBN 13 : 9464633506
Total Pages : 757 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022) by : Donard Games

Download or read book Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022) written by Donard Games and published by Springer Nature. This book was released on 2024-02-10 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.The International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI) is a pioneer conference on entrepreneurship, leadership, and innovation in the higher education environment that focuses on the research-oriented output from academics and practitioners. The conference’s theme, ‘Fostering university-based entrepreneurship in the digital economy era,’ encourages entrepreneurship activists to become a catalyst for creating creative jobs and increasing economic growth, especially in the digital era.

Exploring Brand Management

Author : Cybellium
Publisher : Cybellium
ISBN 13 : 1836791429
Total Pages : 227 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Exploring Brand Management by : Cybellium

Download or read book Exploring Brand Management written by Cybellium and published by Cybellium . This book was released on 2024-09-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Brand Gender

Author : Theo Lieven
Publisher : Springer
ISBN 13 : 3319602195
Total Pages : 276 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Brand Gender by : Theo Lieven

Download or read book Brand Gender written by Theo Lieven and published by Springer. This book was released on 2017-10-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.

Strategic Brand Management

Author :
Publisher :
ISBN 13 : 9788175541092
Total Pages : pages
Book Rating : 4.5/5 (41 download)

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Book Synopsis Strategic Brand Management by :

Download or read book Strategic Brand Management written by and published by . This book was released on 2009-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

From Brand Vision to Brand Evaluation

Author : Leslie de Chernatony
Publisher : Routledge
ISBN 13 : 1136439935
Total Pages : 381 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis From Brand Vision to Brand Evaluation by : Leslie de Chernatony

Download or read book From Brand Vision to Brand Evaluation written by Leslie de Chernatony and published by Routledge. This book was released on 2010-07-15 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.

Competing on Value

Author : Stan Maklan
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273638261
Total Pages : 236 pages
Book Rating : 4.6/5 (382 download)

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Book Synopsis Competing on Value by : Stan Maklan

Download or read book Competing on Value written by Stan Maklan and published by Financial Times/Prentice Hall. This book was released on 1998 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cyber-Physical Systems: Bridging the Gap Between Virtual and Physical Worlds

Author : Michael Roberts
Publisher : Richards Education
ISBN 13 :
Total Pages : 133 pages
Book Rating : 4./5 ( download)

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Book Synopsis Cyber-Physical Systems: Bridging the Gap Between Virtual and Physical Worlds by : Michael Roberts

Download or read book Cyber-Physical Systems: Bridging the Gap Between Virtual and Physical Worlds written by Michael Roberts and published by Richards Education. This book was released on with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-Physical Systems: Bridging the Gap Between Virtual and Physical Worlds is your definitive guide to understanding and mastering the interdisciplinary field of Cyber-Physical Systems (CPS). This comprehensive book covers everything from the foundational concepts and key components to advanced applications and future trends. Each chapter delves into critical aspects such as embedded systems, communication protocols, control and automation, data analytics, security, and applications in various industries. Designed for students, professionals, and enthusiasts alike, this book offers practical insights, case studies, and best practices to help you navigate the complexities of CPS. Embrace the future of technology with this essential resource, and discover how CPS is transforming industries and society

New Trends in Marketing and Consumer Science

Author : Tarnanidis, Theodore K.
Publisher : IGI Global
ISBN 13 :
Total Pages : 535 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis New Trends in Marketing and Consumer Science by : Tarnanidis, Theodore K.

Download or read book New Trends in Marketing and Consumer Science written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-05-17 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.