Brands And Branding Geographies

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Brands and Branding Geographies

Author : Andy Pike
Publisher : Edward Elgar Publishing
ISBN 13 : 0857930842
Total Pages : 381 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Brands and Branding Geographies by : Andy Pike

Download or read book Brands and Branding Geographies written by Andy Pike and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The volume edited by Andy Pike includes contributions by several leading figures in the study of brands, places and place branding. . . However, this is not what makes the book a welcome addition to the literature. What really makes the book interesting is actually the brave attempt to deal with an intrinsically difficult topic, one that is rarely – if ever – explored: the relationship between brands and branding with the places in and around which these operate. Several facets of this relationship are explored in the book. . . The book is introduced nicely by Andy Pike in a chapter that sets the scene and clarifies the intentions of the book. . . I am glad the first book to handle these issues is on my shelves.' – Mihalis Kavaratzis, Regional Studies 'An incomparably rich trove of work on the multifarious and contradictory "entanglements" between space, place, and brand. The volume helps us understand how and why "places of origin" play an ever greater role in the marketing of commodities, even while corporations continue to seek "placelessness" in pursuit of the bottom line. And it illuminates how and why entrepreneurial governments seeking to enhance global competitiveness increasingly turn to place branding – at the neighborhood, urban, and national scale – even while launching rounds of restructuring that undercut the authenticity and viability of local identities. A valuable and accessible contribution to the urban studies and cultural studies literature.' – Miriam Greenberg, University of California, Santa Cruz, US 'An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.' – John A. Quelch, Harvard Business School, US Despite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions. The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy-makers focusing on the spatial dimensions of brands and branding.

Branding the Nation, the Place, the Product

Author : Ulrich Ermann
Publisher : Routledge
ISBN 13 : 1315393247
Total Pages : 262 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Branding the Nation, the Place, the Product by : Ulrich Ermann

Download or read book Branding the Nation, the Place, the Product written by Ulrich Ermann and published by Routledge. This book was released on 2017-11-22 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical imaginations are evoked to brand goods and places as commodities in order to show or create connections and add value. Yet, not all that is branded was originally intended and created for markets. This volume aims to broaden current understanding of branding through a series of contributions from geography, history, political studies, cultural, and media studies, offering insight into how ordinary places, objects and practices become commodities through branding. In so doing, the contributions also show how nation, place and product as targets of branding can be seen as intertwined. To discuss these forms of branding, book chapters refer to states, cities, holiday destinations, food malls, movies, dances, post stamps and other items that serve as brands and/or are branded. The book will be of interest to students and scholars in geography, sociology, history, cultural studies and business studies who would like to gain an understanding of the intricate and surprising ways in which things, places, and cultural practices become brands.

Origination

Author : Andy Pike
Publisher : John Wiley & Sons
ISBN 13 : 1118556399
Total Pages : 248 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Origination by : Andy Pike

Download or read book Origination written by Andy Pike and published by John Wiley & Sons. This book was released on 2015-03-24 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding Challenges current interpretations of brands as vehicles of homogenization in globalization Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands Forges strong new connections between political and cultural economy approaches within geography Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places

International Encyclopedia of Geography, 15 Volume Set

Author : Noel Castree
Publisher : John Wiley & Sons
ISBN 13 : 0470659637
Total Pages : 8364 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis International Encyclopedia of Geography, 15 Volume Set by : Noel Castree

Download or read book International Encyclopedia of Geography, 15 Volume Set written by Noel Castree and published by John Wiley & Sons. This book was released on 2017-03-20 with total page 8364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zweifelsohne das Referenzwerk zu diesem weitgefächerten und dynamischen Fachgebiet. The International Encyclopedia of Geograph ist das Ergebnis einer einmaligen Zusammenarbeit zwischen Wiley und der American Association of Geographers (AAG), beleuchtet und definiert Konzepte, Forschung und Techniken in der Geographie und zugehörigen Fachgebieten. Die Enzyklopädie ist als Online-Ausgabe und 15-bändige farbige Printversion erhältlich. Unter der Mitarbeit einer Gruppe von Experten aus aller Welt ist ein umfassender und fundierter Überblick über die Geographie in allen Erdteilen entstanden. - Enthält mehr als 1.000 Einträge zwischen 1.000 und 10.000 Wörtern, die verständlich in grundlegende Konzepte einführen, komplexe Themen erläutern und Informationen zu geographischen Gesellschaften aus aller Welt enthalten. - Entstanden unter der Mitarbeit von mehr als 900 Wissenschaftlern aus über 40 Ländern und bietet damit einen umfassenden und fundierten Überblick über die Geographie in allen Erdteilen. - Deckt das Fachgebiet umfassend ab und berücksichtigt auch die Richtungen Humangeographie, Physikalische Geographie, geographische Informationswissenschaften und -systeme, Erdwissenschaften und Umweltwissenschaften. - Führt interdisziplinäre Sichtweisen zu geographischen Themen und Verfahren zusammen, die auch für die Sozialwissenschaften, Geisteswissenschaften, Naturwissenschaften und Medizin von Interesse sind. - Printausgabe durchgängig in Farbe mit über 1.000 Illustrationen und Fotos. - Online-Ausgabe wird jährlich aktualisiert.

City Branding

Author : Alberto Vanolo
Publisher : Taylor & Francis
ISBN 13 : 131733776X
Total Pages : 218 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis City Branding by : Alberto Vanolo

Download or read book City Branding written by Alberto Vanolo and published by Taylor & Francis. This book was released on 2017-02-03 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

City Branding

Author : Alberto Vanolo
Publisher : Routledge
ISBN 13 : 1317337751
Total Pages : 308 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis City Branding by : Alberto Vanolo

Download or read book City Branding written by Alberto Vanolo and published by Routledge. This book was released on 2017-02-03 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

The Rise of Brands

Author : Liz Moor
Publisher : Berg
ISBN 13 : 1845203836
Total Pages : 200 pages
Book Rating : 4.8/5 (452 download)

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Book Synopsis The Rise of Brands by : Liz Moor

Download or read book The Rise of Brands written by Liz Moor and published by Berg. This book was released on 2007-12-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire." "Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power." "Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society."--BOOK JACKET.

Branding the Middle East

Author : Steffen Wippel
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110741156
Total Pages : 468 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Branding the Middle East by : Steffen Wippel

Download or read book Branding the Middle East written by Steffen Wippel and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-10-02 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:

National Brands and Global Markets

Author : Nikolas Glover
Publisher : Taylor & Francis
ISBN 13 : 1000850374
Total Pages : 259 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis National Brands and Global Markets by : Nikolas Glover

Download or read book National Brands and Global Markets written by Nikolas Glover and published by Taylor & Francis. This book was released on 2023-02-02 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between Brexit, efforts to ‘Make America great again’, and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on ‘Made in’ campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of ‘Made in’ can be used to shed light on society at large: the actors that have promoted it, the institutions that have regulated it, and the cultural environments that have attributed it meaning. At times ‘Made in’ has been a basic, descriptive trade mark, while, in other periods, it has been a key component of carefully developed commercial brands, and in yet other instances it has been used in attempts to forge and redefine national identities. The book opens with an introduction to the three key factors which have featured prominently in ‘Made in’ campaigns – commercial logic, national economic policy, and its use as an instrument in political discourse, and it provides an overview of the evolution of ‘Made in’ from a marketing perspective. This is followed by country-specific discussions of ‘Made in’ with case studies including countries in Western Europe, the US, Japan, and the antipodes. This book will be of significant interest to students and scholars of economic history, business history, and marketing. Chapter 7 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

The Geography of Beer

Author : Mark Patterson
Publisher : Springer Science & Business Media
ISBN 13 : 9400777876
Total Pages : 211 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis The Geography of Beer by : Mark Patterson

Download or read book The Geography of Beer written by Mark Patterson and published by Springer Science & Business Media. This book was released on 2014-03-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection examines the various influences, relationships, and developments beer has had from distinctly spatial perspectives. The chapters explore the functions of beer and brewing from unique and sometimes overlapping historical, economic, cultural, environmental and physical viewpoints. Topics from authors – both geographers and non-geographers alike – have examined the influence of beer throughout history, the migration of beer on local to global scales, the dichotomous nature of global production and craft brewing, the neolocalism of craft beers, and the influence local geography has had on beer’s most essential ingredients: water, starch (malt), hops, and yeast. At the core of each chapter remains the integration of spatial perspectives to effectively map the identity, changes, challenges, patterns and locales of the geographies of beer.

Marketing Countries, Places, and Place-associated Brands

Author : Papadopoulos, Nicolas
Publisher : Edward Elgar Publishing
ISBN 13 : 1839107375
Total Pages : 392 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Marketing Countries, Places, and Place-associated Brands by : Papadopoulos, Nicolas

Download or read book Marketing Countries, Places, and Place-associated Brands written by Papadopoulos, Nicolas and published by Edward Elgar Publishing. This book was released on 2021-09-14 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.

Brands and Branding

Author : Rita Clifton
Publisher : John Wiley & Sons
ISBN 13 : 9781576603505
Total Pages : 322 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Brands and Branding by : Rita Clifton

Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

The SAGE Handbook of Cultural Sociology

Author : David Inglis
Publisher : SAGE
ISBN 13 : 1473958687
Total Pages : 637 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Cultural Sociology by : David Inglis

Download or read book The SAGE Handbook of Cultural Sociology written by David Inglis and published by SAGE. This book was released on 2016-05-09 with total page 637 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural sociology - or the sociology of culture - has grown from a minority interest in the 1970s to become one of the largest and most vibrant areas within sociology globally. In The SAGE Handbook of Cultural Sociology, a global range of experts explore the theory, methodology and innovations that make up this ever-expanding field. The Handbook′s 40 original chapters have been organised into five thematic sections: Theoretical Paradigms Major Methodological Perspectives Domains of Inquiry Cultural Sociology in Contexts Cultural Sociology and Other Analytical Approaches Both comprehensive and current, The SAGE Handbook of Cultural Sociology will be an essential reference tool for both advanced students and scholars across sociology, cultural studies and media studies.

Technology Brands in the Digital Economy

Author : Wioleta Kucharska
Publisher : Taylor & Francis
ISBN 13 : 1000848876
Total Pages : 159 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Technology Brands in the Digital Economy by : Wioleta Kucharska

Download or read book Technology Brands in the Digital Economy written by Wioleta Kucharska and published by Taylor & Francis. This book was released on 2023-03-10 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated. It traces the mutual links between these two phenomena, identifies the multidimensionality of interdependencies, and shows the reader how and why new technologies are the driving factors of creation and global dissemination of high-tech brands. In this context, it also refers to various types of economic and social networks that, on the one hand, are the products of digital technologies, while on the other enforce global visibility of high-tech brands. The book contributes to the present state of knowledge, offering the reader broad evidence on how digital technologies impact the process of high-tech brands' nascence and how their growing role and global exposure influence networked economies and societies. It sets out to deliver a bridge between brand management and economical approaches to understanding how digital technologies and high-tech brands are interrelated. This multidisciplinary approach creates a complex compilation of different views and perspectives that sheds new light on the high-tech brands' phenomena of being an input and output of technology-driven economies. Technology Brands in the Digital Economy is written for scholars and researchers from a wide variety of disciplines but especially for those addressing issues of brands and economic development and growth, social development, and the role of technological progress in broadly defined socio-economic progress. It will also be an invaluable source of knowledge for graduate and postgraduate students in a variety of areas such as economic and social development, information and technology, worldwide studies, social policy, and comparative economics.

Ordinary Cities, Extraordinary Geographies

Author : Bryson, John R.
Publisher : Edward Elgar Publishing
ISBN 13 : 1789908027
Total Pages : 264 pages
Book Rating : 4.7/5 (899 download)

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Book Synopsis Ordinary Cities, Extraordinary Geographies by : Bryson, John R.

Download or read book Ordinary Cities, Extraordinary Geographies written by Bryson, John R. and published by Edward Elgar Publishing. This book was released on 2021-08-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful book explores smaller towns and cities, places in which the majority of people live, highlighting that these more ordinary places have extraordinary geographies. It focuses on the development of an alternative approach to urban studies and theory that foregrounds smaller cities and towns rather than much larger cities and conurbations.

Strategic Place Branding Methodologies and Theory for Tourist Attraction

Author : Bayraktar, Ahmet
Publisher : IGI Global
ISBN 13 : 1522505806
Total Pages : 416 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Place Branding Methodologies and Theory for Tourist Attraction by : Bayraktar, Ahmet

Download or read book Strategic Place Branding Methodologies and Theory for Tourist Attraction written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-08-15 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Economic Geography

Author : Neil M. Coe
Publisher : John Wiley & Sons
ISBN 13 : 0470943386
Total Pages : 576 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Economic Geography by : Neil M. Coe

Download or read book Economic Geography written by Neil M. Coe and published by John Wiley & Sons. This book was released on 2013-01-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic Geography: A Contemporary Introduction, 2nd Edition tackles major questions of economic life, from the activities of transnational corporations and states, to places of work and consumption. In accessible but sophisticated terms, this book invites students to explore how geographies (location, territory, place and scale) shape both large-scale economic processes and our lived experiences. Throughout this comprehensive text, the authors present contemporary insights from the field of Economic Geography, drawing on examples from across the globe. As students engage with this readable account of the field, they will come away with an understanding of how economic processes are rooted in social, cultural and political realities.