Brandnames

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Brand Naming

Author : Rob Meyerson
Publisher : Business Expert Press
ISBN 13 : 1637421567
Total Pages : 233 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Brand Naming by : Rob Meyerson

Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Hello, My Name Is Awesome

Author : Alexandra Watkins
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626561885
Total Pages : 87 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Hello, My Name Is Awesome by : Alexandra Watkins

Download or read book Hello, My Name Is Awesome written by Alexandra Watkins and published by Berrett-Koehler Publishers. This book was released on 2014-09-15 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

Brand New Name

Author : Jeremy Miller
Publisher : Page Two
ISBN 13 : 1989025609
Total Pages : 0 pages
Book Rating : 4.9/5 (89 download)

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Book Synopsis Brand New Name by : Jeremy Miller

Download or read book Brand New Name written by Jeremy Miller and published by Page Two. This book was released on 2019-10-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.

The Naming Book

Author : Brad Flowers
Publisher : Entrepreneur Press
ISBN 13 : 1613084234
Total Pages : 162 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Naming Book by : Brad Flowers

Download or read book The Naming Book written by Brad Flowers and published by Entrepreneur Press. This book was released on 2020-03-17 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests

Brand Names and Newsprint

Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 1476 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Brand Names and Newsprint by : United States. Congress. House. Committee on Interstate and Foreign Commerce

Download or read book Brand Names and Newsprint written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1943 with total page 1476 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brand Names and Newsprint

Author : United States. Congress. House. Committee on inerstate and foreign commerce
Publisher :
ISBN 13 :
Total Pages : 854 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Brand Names and Newsprint by : United States. Congress. House. Committee on inerstate and foreign commerce

Download or read book Brand Names and Newsprint written by United States. Congress. House. Committee on inerstate and foreign commerce and published by . This book was released on 1943 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brand Names and Newsprint. Hearings Before a Subcommittee ... Pursuant Ot H. Res. 98 ... Part 1, May 10-28, June 2-8, 1943

Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 1480 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Brand Names and Newsprint. Hearings Before a Subcommittee ... Pursuant Ot H. Res. 98 ... Part 1, May 10-28, June 2-8, 1943 by : United States. Congress. House. Committee on Interstate and Foreign Commerce

Download or read book Brand Names and Newsprint. Hearings Before a Subcommittee ... Pursuant Ot H. Res. 98 ... Part 1, May 10-28, June 2-8, 1943 written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1943 with total page 1480 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Famous Brand Names and Their Origins

Author : Kathy Martin
Publisher : Pen and Sword
ISBN 13 : 178159015X
Total Pages : 193 pages
Book Rating : 4.7/5 (815 download)

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Book Synopsis Famous Brand Names and Their Origins by : Kathy Martin

Download or read book Famous Brand Names and Their Origins written by Kathy Martin and published by Pen and Sword. This book was released on 2017-02-19 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many brands, including Boots, Hoover and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velcro comes from velours and crochet, the French words for velvet and hook? This entertaining book by Kathy Martin explores the stories behind the brands, their names and their founders. Bursting with fascinating facts and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food and famous names.

Dictionary of Water and Wastewater Treatment Tradenames and Brand Names

Author : Thomas M. Pankratz
Publisher : CRC Press
ISBN 13 : 9780873716734
Total Pages : 162 pages
Book Rating : 4.7/5 (167 download)

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Book Synopsis Dictionary of Water and Wastewater Treatment Tradenames and Brand Names by : Thomas M. Pankratz

Download or read book Dictionary of Water and Wastewater Treatment Tradenames and Brand Names written by Thomas M. Pankratz and published by CRC Press. This book was released on 1991-10-07 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first reference book to sort out and define more than 1,100 trademarks and brand names used in the water and wastewater treatment industry. It includes a cross-referenced list of more than 300 manufacturers, complete with addresses, phone numbers, and fax numbers. Listings also include current, obsolete, and dormant product names. Presented in a format similar to a conventional dictionary, Dictionary of Water and Wastewater Treatment Trademarks and Brand Names is easy to use.

Brand Names Identical to Products Purchased and Tested for Use by the Federal Government

Author : United States. Federal Supply Service
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Brand Names Identical to Products Purchased and Tested for Use by the Federal Government by : United States. Federal Supply Service

Download or read book Brand Names Identical to Products Purchased and Tested for Use by the Federal Government written by United States. Federal Supply Service and published by . This book was released on 1975 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sticky Branding

Author : Jeremy Miller
Publisher : Dundurn
ISBN 13 : 1459728122
Total Pages : 277 pages
Book Rating : 4.4/5 (597 download)

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Book Synopsis Sticky Branding by : Jeremy Miller

Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Brand Names That Sell

Author : J. David Placek
Publisher :
ISBN 13 : 9780692204450
Total Pages : 76 pages
Book Rating : 4.2/5 (44 download)

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Book Synopsis Brand Names That Sell by : J. David Placek

Download or read book Brand Names That Sell written by J. David Placek and published by . This book was released on 2014-05-16 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, there is nothing easy about creating a brand name that sells. It takes more than creativity and marketing acumen. It takes clear thinking and unflinching resolve to invent something new and useful. This small book was written to pass on to readers some of the insights we have gained by working on some of the most challenging assignments with some of the most talented clients across the globe. Over the years, we have sought to apply a coherent set of ideas in extraordinarily different ways. One of the great beauties of brand development is that each time it is like starting over again.

Brand Name Bullies

Author : David Bollier
Publisher : Turner Publishing Company
ISBN 13 : 0470323752
Total Pages : 309 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis Brand Name Bullies by : David Bollier

Download or read book Brand Name Bullies written by David Bollier and published by Turner Publishing Company. This book was released on 2008-04-21 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: An impassioned, darkly amusing look at how corporations misuse copyright law to stifle creativity and free speech If you want to make fun of Mickey or Barbie on your Web site, you may be hearing from some corporate lawyers. You should also think twice about calling something "fair and balanced" or publicly using Martin Luther King Jr.'s "I Have a Dream" speech. It may be illegal. Or it may be entirely legal, but the distinction doesn't matter if you can't afford a lawyer. More and more, corporations are grabbing and asserting rights over every idea and creation in our world, regardless of the law's intent or the public interest. But beyond the humorous absurdity of all this, there lies a darker problem, as David Bollier shows in this important new book. Lawsuits and legal bullying clearly prevent the creation of legitimate new software, new art and music, new literature, new businesses, and worst of all, new scientific and medical research. David Bollier (Amherst, MA) is cofounder of Public Knowledge and Senior Fellow at the Norman Lear Center, USC Annenberg School for Communication. His books include Silent Theft.

Trade Names in Contemporary Romanian Public Space

Author : Alina Bughesiu
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443884561
Total Pages : 265 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Trade Names in Contemporary Romanian Public Space by : Alina Bughesiu

Download or read book Trade Names in Contemporary Romanian Public Space written by Alina Bughesiu and published by Cambridge Scholars Publishing. This book was released on 2015-10-05 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a linguistic research study of trade names, especially names of firms (in the production and services sector), shops, eating/drinking houses and accommodation locations. It identifies and analyses the onomastic behaviour characteristic of the field of trades in contemporary Romanian public space, in addition to delineating a representative naming pattern for every subcategory of commercial onomastics investigated, according to three coordinates: (1) lexical and grammatical structure, (2) semantics (pointing out different levels of meaning), and (3) language preference. Methodologically, this book relies on the theoretical configuration provided by onomastics, functional, cognitive and generative grammar, semiotics (in the interpretation of trade names as iconic, indexical and symbolic signs), and pragmatics (observing that trade names underlie speech acts). Moreover, the study also refers to psycholinguistics, underlining the cognitive and affective mechanisms that are involved in the creation and use of trade names. The way in which commercial designations behave in society (especially how they contribute to the characterisation of a community both linguistically and culturally) is analysed using the tools of sociolinguistics. From the same point of view, the current context of trade names is also described, with reference to the influence of the English language and the American sociocultural mindset (as instruments of globalisation) on the Romanian language and culture, and particularly on the unprecedented development of commercial onomastics. The methodology employed in this book furthermore includes theoretical precepts specific to linguistic polyphony, emphasising the similarity between trade names and unconventional anthroponyms (particularly nicknames and virtual names). Postcolonial studies, and post-communist studies, as a branch of this field of research, also play a role here. Finally, the reference to translation studies is made in order to be able to define trade names as cultural mediators in contemporary Romanian public space.

Handbook of Chemical Synonyms and Trade Names

Author : William Gardner
Publisher : CRC Press
ISBN 13 : 1351081330
Total Pages : 774 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Handbook of Chemical Synonyms and Trade Names by : William Gardner

Download or read book Handbook of Chemical Synonyms and Trade Names written by William Gardner and published by CRC Press. This book was released on 2019-07-23 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: To this Eighth Edition of the late Mr William Gardner‘s Chemical Synonyms and trade Names there have been added some 3,300 new entries, principally in the field of plastics, alloys and pharmaceuticals. A number of entries describing products known to the Editors to be no longer commercially available have been deleted, with the principal object of keeping the bulk of the book within reasonable bounds; but it has been possible to add nearly 400 names to the Index of Manufacturers to be found at the end of the book. The sum of these additions and deletions represents a net increase of about 10 per cent, in the scope of this Eighth Edition as compared with its predecessor published in 1971.

Brand Admiration

Author : C. Whan Park
Publisher : John Wiley & Sons
ISBN 13 : 1119308062
Total Pages : 290 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Brand Admiration by : C. Whan Park

Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-10-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

All Marketers are Liars

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 1591845335
Total Pages : 241 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis All Marketers are Liars by : Seth Godin

Download or read book All Marketers are Liars written by Seth Godin and published by Penguin. This book was released on 2012-04-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”