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Brandlife Boutique Hotels And Hostels
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Book Synopsis BRANDLife: Boutique Hotels and Hostels by : Viction Viction Workshop
Download or read book BRANDLife: Boutique Hotels and Hostels written by Viction Viction Workshop and published by Viction:ary. This book was released on 2017-05-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The boutique hotel trend shows no sign of slowing down with stylish lodgings popping up everywhere for any budget. More than just a shelter for trippers to rest their tired heads, contemporary boltholes are also meant to be social clubs, gallery space, and a gateway to local culture and stories. Some may even aspire to become an attraction themselves, offering one-of-a-kind hideaways to add an extra layer to travellers' short stays. From conception to delivery, BRANDLife: Boutique Hotels & Hostels examines how new boltholes foreground branding and interiors in their business concepts, visible in their furniture selections, wayfinding systems, visual identities and more. Through case studies, colourful showcases and interviews with leading hoteliers and brand specialists, readers will acquire a rare insight into how these visionaries corner the market and remarkably connect customers from around the world."--front cover.
Book Synopsis BrandLife: Concept Stores and Pop-Ups by : Viction:ary
Download or read book BrandLife: Concept Stores and Pop-Ups written by Viction:ary and published by . This book was released on 2019-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concept stores are all about discovery and experience, creating a unique retail environment where shoppers can explore a new vision for consumer culture.Hyper-curated, many emphasize quality over quantity of goods, presenting a well thought out and defined brand identity that encapsulates their philosophy. Some maintain an assortment within a very finite range, keeping it fresh through new products and vendors, others create stories around which to merchandise, dramatically changing their inventories month-to-month. This new volume of Brandlife examines not only concept stores but also pop-up shops that are experimenting with new models for retail establishments whether food, fashion or lifestyle. Includes a diverse array of brand collateral and interiors to inspire.
Book Synopsis BRANDLife: Health and Beauty by : Victionary
Download or read book BRANDLife: Health and Beauty written by Victionary and published by BRANDlife. This book was released on 2021-10-12 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world driven by well-being and appearances, the modern healthcare and beauty industry is a thriving one with consumer demographics that span across all layers of society. Besides the conglomerates that continue to dominate international markets, there has also been a large rise in independent companies with strong ideals and concepts that cater to a more comprehensive as well as specific range of needs. BRANDLife: Health & Beauty explores how compelling graphic identities and interiors play a crucial role in impacting the perceptions and promises offered by upcoming and established healthcare and beauty brands today. From eye-catching packaging on cosmetics and skincare products to effective spatial planning for hair salons and medical centers, it offers visual inspiration and valuable insights as to how creativity and design ultimately affect the quality of experiences and outcomes.
Book Synopsis The Big Book of Marketing by : Anthony G. Bennett
Download or read book The Big Book of Marketing written by Anthony G. Bennett and published by McGraw Hill Professional. This book was released on 2009-06-19 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University "A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.
Download or read book Restaurants & Bars written by Victionary and published by Viction:ary. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food and beverage hold the power to unite people across ages, cultures, and identities. The simple act of enjoying meals or drinks together, even with strangers, can form the basis for some of life's most cherished moments. To facilitate these connections, the best restaurants and bars today know how important it is to offer remarkable culinary experiences amidst thoughtfully designed environments. BRANDLife: Restaurants & Bars demonstrates how effective graphic identities and interior spaces can not only weave a compelling brand narrative, but also create the perfect setting for new stories, memories, and relationships. It showcases a wide range of establishments where menus complement milieus perfectly, from luxe themed eateries to the unpretentious diner down the street.
Book Synopsis Design for Screen by : Shaoqiang Wang
Download or read book Design for Screen written by Shaoqiang Wang and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book addresse subjects important for user eperience as colour schemes, frames & tables, icon application, and text & typography.
Download or read book Logo Style written by Shijian Lin and published by Gingko Press Editions. This book was released on 2016 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: A historical as well as design-oriented perusal of brand logos, Logo Style gives context to the rapidly growing field of logotype design. Chapters within are organized by style as well as the eras that influence them; decorative, which takes inspiration from vintage styles and trends, modern, drawing from the minimalism of the modernist movement, postmodern, with its namesake's irreverent slant, and digital, featuring designs heavily influenced by the pixelated, slick, and colorful trends that sprang out of the Information Age. All include a broad survey of individual logos, as well as case studies of designers and projects rendered in each of the distinctive styles. Logo Style demonstrates how timeless logos influenced by centuries of design history are applied over entire identities to create a unified brand image, while still standing uniquely on their own.
Download or read book Type Directory written by Peter Dawson and published by . This book was released on 2019-11-14 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive, practical, and beautiful directory of type, organized by type category - Serif, Sans Serif, Display, and Script - and covering all styles throughout history. Type Directory offers 1,800 examples of the best in type design, spanning almost 600 years of design history. From classics such as Garamond, Baskerville, Futura, and Helvetica, to more idiosyncratic recent creations such as Gotham and Filosofia, Type Directory features illuminating profiles of the most important and influential typefaces ever created. Organized by type category - Serif, Sans Serif, Display, and Script - each typeface is presented in uppercase and lowercase alphabetical letters, along with numbers, key punctuation marks, and symbols. This comprehensive guide also features profiles and interviews with leading designers and type foundries, as well as inspirational examples of graphic designs using specific typefaces.
Book Synopsis New Structural Packaging by : Josep M. Garrofé
Download or read book New Structural Packaging written by Josep M. Garrofé and published by Promopress. This book was released on 2020-04 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition featuring new projects, the renowned studio Garrofé showcases its most versatile and outstanding packaging-design projects. The book comes with links to copyright free vector-based templates and dielines.
Book Synopsis Ink - the Art of Tattoo by : Viction Workshop
Download or read book Ink - the Art of Tattoo written by Viction Workshop and published by . This book was released on 2016 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tattoos are capable of reflecting both their owner s style and interests as well as advertising the talent of the artist involved. With tremendous skill and vision they are able to transform skin into canvas, working with their clients to produce artwork that is unique and meaningful. Combining motifs from contemporary art and design trends with traditional methods, the artists of today push the boundaries of the expected. Ink The Art of Tattoo includes interviews with some of the global masters in the field as well as a gallery of flash art and exquisite photography throughout.
Book Synopsis The Kinfolk Entrepreneur by : Nathan Williams
Download or read book The Kinfolk Entrepreneur written by Nathan Williams and published by Artisan. This book was released on 2017-10-17 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Kinfolk Entrepreneur, author Nathan Williams introduces readers to 40 creative business owners around the globe, offering an inspiring, in-depth look behind the scenes of their lives and their companies. Pairing insightful interviews with striking images of these men and women and their workspaces, The Kinfolk Entrepreneur makes business personal. The book profiles both budding and experienced entrepreneurs across a broad range of industries (from fashion designers to hoteliers) in cities across the globe (from Copenhagen to Dubai). Readers will learn how today’s industry leaders handle both their successes and failures, achieve work-life balance, find motivation in the face of adversity, and so much more. (The book jacket was updated in May 2022; some customers may receive an earlier version of the jacket.)
Book Synopsis One of a Kind Restaurant Design by : Shan ben tu shu
Download or read book One of a Kind Restaurant Design written by Shan ben tu shu and published by Sendpoints. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cafes, cabarets and restaurants have been some of the most common gathering spots for everyone in the social strata for centuries. Today's avant-garde designers and architects are reinventing the genre of restaurant design to take into account environmental sustainability, recycled materials, and relating the restaurant to the historical use of its building. Projects featured in this book are impressive examples of cohesive designed dining environments and are paired with detailed floor plans handy for industry professionals.
Book Synopsis Graphics and Space by : Shaoqiang Wang
Download or read book Graphics and Space written by Shaoqiang Wang and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Curated case studies present indoor murals, furniture and custom wallpaper hand-designed by leading illustrators such as Miss Led, Alessandro Suzzi and Camille Rousseau. A gallery space at the University of the Arts in London was revived by artist Mike Ballard, who created a digital collage on the ceiling and covered the entire gallery in a multimedia representation of an Egyptian mask - just one of the completely immersive and critically acclaimed spaces featured.
Book Synopsis Brands and Branding by : Rita Clifton
Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Download or read book Delicious Places written by Gestalten and published by Gestalten. This book was released on 2019-03-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary food goes way beyond avocado and quinoa salads. Delicious Places presents the new wave of cafés, restaurants and entrepreneurs that are writing a fresh chapter on culinary culture.Food culture has come a long way. New restaurants, bars and cafés are born out of fresh ideas that, with a clever twist, lead to an unprecedented culinary experience that balances location and concept--and ultimately influences a new world of food.Delicious Places collects the examples that execute the business idea in the best possible way. Single-dish restaurants, traditional pasticcerias, fisherman cooperatives with the freshest produce or high-end restaurants in the mountains. They offer a unique experience that starts the moment you set foot in the door and spans from the interiors to the branding, and behind the scenes to the supply chains and sustainable procedures. Take a seat at the table and feast your senses one by one--the mind will follow.
Book Synopsis MR. SLOWBOY: Portraits of the Modern Gentleman by : Slowboy
Download or read book MR. SLOWBOY: Portraits of the Modern Gentleman written by Slowboy and published by . This book was released on 2021-12-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion trends may be ever-evolving, but the art of dressing up is a timeless affair. From investing wisely in flattering pieces that transcend the seasons to accentuating one's personality with the right accessories, curating the perfect wardrobe can be a lifelong quest worth pursuing for those who enjoy expressing themselves in style. Drawing from his years of experience honed through commissions for iconic brands around the world, Mr. Slowboy presents his Portraits of the Modern Gentleman in a variety of delightful illustrations that inspire with their sense of individuality and effortlessness. His first-ever book release features the best of his commercial and private work, his famous friends in the industry, as well as a sneak peek into his background to appeal to both sartorialists and artists alike.
Book Synopsis Without Reservations by : John Willard Marriott (Jr.)
Download or read book Without Reservations written by John Willard Marriott (Jr.) and published by Luxury Custom Publishing LLC. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global business leader and hotel industry icon J W Bill Marriott, Jr shares both the story of and the recipe for the success of Marriott International, one of the worlds leading hotel companies. The company began with one family-run root beer stand and grew over eight decades, through his leadership, into a global corporation that is widely respected for the business it does and the way it does business. In 1964, on the eve of being named president of the company, Marriotts father, founder and then-CEO J Willard Marriott, Sr, tucked a letter in his 32-year-old sons desk drawer. The letter contained insights and guideposts that proved invaluable as Bill Jr, blazed the trail not only for his company, but for the hospitality industry as well. The letter, printed in this book, provides timeless advice for any person in any business who aims to achieve success. This is a compilation of engaging stories that takes the reader behind the scenes as events and decisions unfold.
