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Brandingthedigitalage
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Book Synopsis The Visionary Package by : Herbert M. Meyers
Download or read book The Visionary Package written by Herbert M. Meyers and published by Springer. This book was released on 2004-10-29 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
Download or read book Creativity written by H. Meyers and published by Springer. This book was released on 2007-10-11 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about creativity in business, management and many professions. The authors have interviewed well known creative people to identify how creative methods work. Their analysis shows that while there are common themes, creativity will also solve problems with uncommon results. This book is of interest to anyone concerned with creativity.
Download or read book Advertising written by Andy Tibbs and published by Routledge. This book was released on 2009-11-27 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply.
Download or read book Brand Medicine written by T. Blackett and published by Springer. This book was released on 2001-04-27 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522517944 Total Pages :1838 pages Book Rating :4.5/5 (225 download)
Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis Design Education Across Disciplines by : Miikka J. Lehtonen
Download or read book Design Education Across Disciplines written by Miikka J. Lehtonen and published by Springer Nature. This book was released on 2023-03-31 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how design thinking can transform higher education, with solutions ranging from single course sessions to whole programs and universities. The authors demonstrate how designing across disciplines is done, with disruptive technologies, ambiguity and challenges as catalysts. Iteratively tested pedagogies, design-driven solutions and creative uses of both tactile and digital worlds are among the approaches discussed. Educators and leaders of higher education institutes as well as designers and managers of companies will benefit from engaging the design ideas in their own work.
Book Synopsis An Insider's Guide to Place Branding by : Florian Kaefer
Download or read book An Insider's Guide to Place Branding written by Florian Kaefer and published by Springer Nature. This book was released on 2021-03-29 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
Book Synopsis Virtual and Augmented Reality for Architecture and Design by : Elisângela Vilar
Download or read book Virtual and Augmented Reality for Architecture and Design written by Elisângela Vilar and published by CRC Press. This book was released on 2022-06-08 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual Reality (VR) is the paradigm wherein people use a computer to interact with something which is not real but provides a real-life experience. It is one of the most advanced interfaces between users and computers, where people can interact with a virtual model in real-time allowing them to visualize and manipulate representations of the real world. Together with Augmented Reality (AR), which adds layers of information to the real environment, VR is a powerful tool for designers and architects in the development of new responsive products, systems and built environments, that meets user's needs. VR and AR are tools that enhance design and architecture students' comprehension about complex and abstract concepts. Informative and accessible, this publication presents, analyses, and discusses the integration and use of Virtual and Augmented Reality within the process of planning, development and research for Design and Architecture. The book also presents case studies with multidisciplinary collaborative work. This book is meant for practitioners and academics alike, as it examines specific aspects related to the use of new technologies in the field of Architecture and Design, highlighting its application in areas such as education, heritage, research, and methodologies, bridging the gap between Architectural and Design abstraction and human requirements through technology.
Author :Compiled by the British Library of Political and Economic Science Publisher :Routledge ISBN 13 :1134340028 Total Pages :676 pages Book Rating :4.1/5 (343 download)
Book Synopsis IBSS: Economics: 2002 Vol.51 by : Compiled by the British Library of Political and Economic Science
Download or read book IBSS: Economics: 2002 Vol.51 written by Compiled by the British Library of Political and Economic Science and published by Routledge. This book was released on 2013-05-13 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1952, the International Bibliography of the Social Sciences (anthropology, economics, political science, and sociology) is well established as a major bibliographic reference for students, researchers and librarians in the social sciences worldwide. Key features * Authority: Rigorous standards are applied to make the IBSS the most authoritative selective bibliography ever produced. Articles and books are selected on merit by some of the world's most expert librarians and academics. *Breadth: today the IBSS covers over 2000 journals - more than any other comparable resource. The latest monograph publications are also included. *International Coverage: the IBSS reviews scholarship published in over 30 languages, including publications from Eastern Europe and the developing world. *User friendly organization: all non-English titles are word sections. Extensive author, subject and place name indexes are provided in both English and French. Place your standing order now for the 2003 volumes of the the IBSS Anthropology: 2002 Vol.48 December 2003: 234x156: Hb: 0-415-32634-6: £195.00 Economics: 2002 Vol.51 December 2003: 234x156: Hb: 0-415-32635-4: £195.00 Political Science: 2002 Vol.51 December 2003: 234x156: Hb: 0-415-32636-2: £195.00 Sociology: 2002 Vol.52 December 2003: 234x156: Hb: 0-415-32637-0: £195.00
Book Synopsis Handbook of Research on Effective Advertising Strategies in the Social Media Age by : Ta?k?ran, Nurdan Öncel
Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Book Synopsis Considering Rem Koolhaas and the Office for Metropolitan Architecture by : Rem Koolhaas
Download or read book Considering Rem Koolhaas and the Office for Metropolitan Architecture written by Rem Koolhaas and published by Nai010 Publishers. This book was released on 2003 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by Veronique Patteeuw. Essays by Aaron Betsky, Okwui Enwezor, Neal Leach, Matthew Stadler, Bart Verschaffel, H.J.A. Hofland and Bruce Sterling. Excerpts by Michael Sorkin, Jean Attali, Anthony Vidler, Fredric Jameson, et al.
Book Synopsis branding@thedigitalage by : H. Meyers
Download or read book branding@thedigitalage written by H. Meyers and published by Springer. This book was released on 2001-09-14 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.
Book Synopsis Sport Branding Insights by : Constantino Stavros
Download or read book Sport Branding Insights written by Constantino Stavros and published by Routledge. This book was released on 2021-09-30 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand.
Book Synopsis At the Forefront, Looking Ahead by : Amir Sasson
Download or read book At the Forefront, Looking Ahead written by Amir Sasson and published by . This book was released on 2018 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The British National Bibliography by : Arthur James Wells
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2001 with total page 1600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sketch While You Travel by : Richard Gerstman
Download or read book Sketch While You Travel written by Richard Gerstman and published by . This book was released on 2019-05-28 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: 146 pages. If you like to sketch and travel, this book will give your journeys a new dimension. Start sketching scenes and structures from different parts of the world. Richard Gerstman, experienced artist, designer and traveler instructs, demonstrates, and gives examples of many color sketches that will help you create your own travel sketchbook. Pages in the book reveal the art elements --- perspective, shading, reflective water, flowers, trees, steeples, archways, people, and sketching with the iPad. Read how you can share your drawings or copies of your drawings with family and friends and sell some of the drawings on the market.
Book Synopsis From Brand Vision to Brand Evaluation by : Leslie de Chernatony
Download or read book From Brand Vision to Brand Evaluation written by Leslie de Chernatony and published by Routledge. This book was released on 2010-07-15 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.
