Branding the American West

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Author :
Publisher : University of Oklahoma Press
ISBN 13 : 0806154128
Total Pages : 241 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Branding the American West by : Marian Wardle

Download or read book Branding the American West written by Marian Wardle and published by University of Oklahoma Press. This book was released on 2016-02-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artists and filmmakers in the early twentieth century reshaped our vision of the American West. In particular, the Taos Society of Artists and the California-based artist Maynard Dixon departed from the legendary depiction of the “Wild West” and fostered new images, or brands, for western art. This volume, illustrated with more than 150 images, examines select paintings and films to demonstrate how these artists both enhanced and contradicted earlier representations of the West. Prior to this period, American art tended to portray the West as a wild frontier with untamed lands and peoples. Renowned artists such as Henry Farny and Frederic Remington set their work in the past, invoking an environment immersed in conflict and violence. This trademark perspective began to change, however, when artists enamored with the Southwest stamped a new imprint on their paintings. The contributors to this volume illuminate the complex ways in which early-twentieth-century artists, as well as filmmakers, evoked a southwestern environment not just suspended in time but also permanent rather than transient. Yet, as the authors also reveal, these artists were not entirely immune to the siren call of the vanishing West, and their portrayal of peaceful yet “exotic” Native Americans was an expansion rather than a dismissal of earlier tropes. Both brands cast a romantic spell on the West, and both have been seared into public consciousness. Branding the American West is published in association with the Brigham Young University Museum of Art, Provo, Utah, and the Stark Museum of Art, Orange, Texas.

The Brand and Its History

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Publisher : Routledge
ISBN 13 : 1000549380
Total Pages : 528 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Brand and Its History by : Patricio Sáiz

Download or read book The Brand and Its History written by Patricio Sáiz and published by Routledge. This book was released on 2022-03-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.

Dreams of El Dorado

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Publisher : Basic Books
ISBN 13 : 1541672534
Total Pages : 496 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis Dreams of El Dorado by : H. W. Brands

Download or read book Dreams of El Dorado written by H. W. Brands and published by Basic Books. This book was released on 2019-10-22 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Epic in its scale, fearless in its scope" (Hampton Sides), this masterfully told account of the American West from a two-time Pulitzer Prize finalist sets a new standard as it sweeps from the California Gold Rush and beyond. In Dreams of El Dorado, H. W. Brands tells the thrilling, panoramic story of the settling of the American West. He takes us from John Jacob Astor's fur trading outpost in Oregon to the Texas Revolution, from the California gold rush to the Oklahoma land rush. He shows how the migrants' dreams drove them to feats of courage and perseverance that put their stay-at-home cousins to shame-and how those same dreams also drove them to outrageous acts of violence against indigenous peoples and one another. The West was where riches would reward the miner's persistence, the cattleman's courage, the railroad man's enterprise; but El Dorado was at least as elusive in the West as it ever was in the East. Balanced, authoritative, and masterfully told, Dreams of El Dorado sets a new standard for histories of the American West.

The American West

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Author :
Publisher : Heinemann
ISBN 13 : 9780435309213
Total Pages : 100 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis The American West by : Susan Willoughby

Download or read book The American West written by Susan Willoughby and published by Heinemann. This book was released on 1996 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pupil's book on the American West is part of a series written by teachers and SHP examiners, that is designed to meet the requirements of the revised GCSE syllabuses.

Nicodemus

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Publisher : University of Oklahoma Press
ISBN 13 : 0806154713
Total Pages : 328 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Nicodemus by : Charlotte Hinger

Download or read book Nicodemus written by Charlotte Hinger and published by University of Oklahoma Press. This book was released on 2016-05-10 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pushed out of the South as Reconstruction ended and as white landowners, employers, and “Redeemer” governments sought to reestablish the constraints of slavery, thousands of African Americans migrated west in search of better opportunities. As the first well-known all-black community on the plains, Nicodemus, Kansas, became a national exemplar of black self-improvement. But Nicodemus also embodied many of the problems facing African Americans during this time. Diverging philosophies within the community, Charlotte Hinger argues, foretold the differences that continue to divide black politicians and intellectuals today. At the time Nicodemus was founded, politicians underestimated the power of African American voters. But three of the town’s black homesteaders—Abram Thompson Hall, Jr., Edward Preston McCabe, and John W. Niles—exerted extraordinary influence over county, state, and national politics. Hinger examines their divergent strategies for leading their community and for relating to white people, which reflected emerging black worldviews across the United States as African Americans grappled with the responsibilities accompanying their new freedom. Hall supported racial uplift, McCabe insisted on achieving equality through politics and legislation, and Niles advocated reparations for slavery. Hall and McCabe, both northerners, had distinguished educations, while Niles, a former slave, was a gifted orator. Their differing approaches to creating a new civilization on the prairie, seeking justice for blacks, and improving the situation of Nicodemus citizens roiled Kansas politics, already in turmoil over temperance and woman’s suffrage. Nicodemus was a microcosm of all the issues facing black Americans in the late nineteenth century, and Hall, McCabe, and Niles are archetypes for powerful philosophies that have persisted into the twenty-first century. This study of their ideas and the ways they shaped Nicodemus offers a novel perspective on the most famous post–Civil War African American community in the West.

The American West

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Author :
Publisher : Simon and Schuster
ISBN 13 : 147110933X
Total Pages : 815 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis The American West by : Dee Brown

Download or read book The American West written by Dee Brown and published by Simon and Schuster. This book was released on 2012-12-25 with total page 815 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the railroads opened up the American West to settlers in the last half of the 19th Century, the Plains Indians made their final stand and cattle ranches spread from Texas to Montana. Eminent Western author Dee Brown here illuminates the struggle between these three groups as they fought for a place in this new landscape. The result is both a spirited national saga and an authoritative historical account of the drive for order in an uncharted wilderness, illustrated throughout with maps, photographs and ephemera from the period.

A Companion to the Literature and Culture of the American West

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118652517
Total Pages : 582 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis A Companion to the Literature and Culture of the American West by : Nicolas S. Witschi

Download or read book A Companion to the Literature and Culture of the American West written by Nicolas S. Witschi and published by John Wiley & Sons. This book was released on 2014-02-03 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to the Literature and Culture of the American West presents a series of essays that explore the historic and contemporary cultural expressions rooted in America's western states. Offers a comprehensive approach to the wide range of cultural expressions originating in the west Focuses on the intersections, complexities, and challenges found within and between the different historical and cultural groups that define the west's various distinctive regions Addresses traditionally familiar icons and ideas about the west (such as cowboys, wide-open spaces, and violence) and their intersections with urbanization and other regional complexities Features essays written by many of the leading scholars in western American cultural studies

The American West

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1439125562
Total Pages : 468 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The American West by : Dee Brown

Download or read book The American West written by Dee Brown and published by Simon and Schuster. This book was released on 2010-05-11 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned storyteller Dee Brown, author of the bestselling Bury My Heart at Wounded Knee, recreates the struggles of Native Americans, settlers, and ranchers in this stunning volume that illuminates the history of the old West that’s filled with maps and vintage photographs. Beginning with the demise of the Native Americans of the Plains, Brown depicts the onrush of the burgeoning cattle trade and the waves of immigrants who ultimately “settled” the land. In the retelling of this oft-told saga, Brown has demonstrated once again his abilities as a master storyteller and an entertaining popular historian. By turns heroic, tragic, and even humorous, The American West brings to life American tragedy and triumph in the years from 1840 to the turn of the century, and a roster of characters both great and small: Red Cloud, Sitting Bull, Geronimo, Dull Knife, Crazy Horse, Captain Jack, John H. Tunstall, Billy the Kid, Pat Garrett, Wyatt Earp, the Hole-in-the-Wall Gang, Wild Bill Hickok, Charles Goodnight, Oliver Loving, Buffalo Bill, and many others. The American West is about cattle and the railroads; it is about settlers who came to claim a land not originally their own and how they slowly imposed law and order on these wild and untamed places; and it is about the wanton destruction of the Native American way of life. This is epic history at its best and popular history at its most readable. This new work is culled from Dee Brown’s highly acclaimed writings, which instantly established him as one of America’s foremost Western authorities. Fully revised, rewritten, and edited into one seamless account of America’s most famous frontier, this epic narrative, along with the introduction and a chronological table of events, etches an unforgettable and poignant portrait. The American West is at once a tribute to the West and a majestic new peak for a writer whose long and successful career has been synonymous with excellence in frontier history.

The American West on Film

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440866775
Total Pages : 270 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis The American West on Film by : Johnny D. Boggs

Download or read book The American West on Film written by Johnny D. Boggs and published by Bloomsbury Publishing USA. This book was released on 2019-11-15 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than a history of Western movies, The American West on Film intertwines film history, the history of the American West, and American social history into one unique volume. The American West on Film chronicles 12 Hollywood motion pictures that are set in the post–Civil War American West, including The Ox-Bow Incident, Red River, High Noon, The Searchers, The Magnificent Seven, Little Big Man, and Tombstone. Each film overview summarizes the movie's plot, details how the film came to be made, the critical and box-office reactions upon its release, and the history of the time period or actual event. This is followed by a comparison and contrast of the filmmakers' version of history with the facts, as well as an analysis of the film's significance, then and now. Relying on contemporary accounts and historical analysis as well as perspectives from filmmakers, historians, and critics, the author describes what it took to get each movie made and how close to the historical truth the movie actually got. Readers will come away with a better understanding of how movies often reflect the time in which they were made, and how Westerns can offer provocative social commentary hidden beneath old-fashioned "shoot-em-ups."

The Truth About Best Branding Practices (Collection)

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Publisher : Pearson Education
ISBN 13 : 0132655756
Total Pages : 599 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis The Truth About Best Branding Practices (Collection) by : William Kane

Download or read book The Truth About Best Branding Practices (Collection) written by William Kane and published by Pearson Education. This book was released on 2010-11-03 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: 150 powerful bite-size techniques for creating high-value brands – and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce… promote and leverage brand loyalty… embed deep customer motivations into your brands… create cultures that can support authentic brand messages… and much more! From world-renowned leaders and experts, including Brian D. Till, Donna Heckler, Michael R. Solomon, and William S. Kane

Go Logo! A Handbook to the Art of Global Branding

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Author :
Publisher : Rockport Publishers
ISBN 13 : 1616738790
Total Pages : 208 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis Go Logo! A Handbook to the Art of Global Branding by : Mac Cato

Download or read book Go Logo! A Handbook to the Art of Global Branding written by Mac Cato and published by Rockport Publishers. This book was released on 2010-03-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion� and “societal persuasion� branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.

Museum Branding

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1442263466
Total Pages : 341 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Museum Branding by : Margot Wallace

Download or read book Museum Branding written by Margot Wallace and published by Rowman & Littlefield. This book was released on 2016-03-07 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: Public Relations and Social Media Theaters, Conservation Labs, and Visible Storage Spaces Databases

150 Western Classics

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Author :
Publisher : Good Press
ISBN 13 :
Total Pages : 12836 pages
Book Rating : 4.8/5 (596 download)

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Book Synopsis 150 Western Classics by : Mark Twain

Download or read book 150 Western Classics written by Mark Twain and published by Good Press. This book was released on 2023-12-28 with total page 12836 pages. Available in PDF, EPUB and Kindle. Book excerpt: 150 Western Classics presents an unparalleled assembly of stories that weave the rich tapestry of the American West, capturing its vast landscapes, its tumultuous history, and its indomitable spirit. This anthology showcases a diversity of literary styles, ranging from the rugged realism of frontier life to the romanticized myths that have come to define the genre. The collection embodies the essence of Western literature, featuring narratives that explore the complexities of human nature against the backdrop of the American frontier. Standout pieces within the anthology include tales of high adventure, stoic courage, and the relentless pursuit of justice, all of which contribute to the reimagining and preservation of the American West in the literary canon. The contributing authors and editors of 150 Western Classics bring together a remarkable range of backgrounds, from celebrated novelists like Mark Twain and Willa Cather to pioneering Western storytellers such as Zane Grey and Owen Wister. This collective reflects a myriad of historical, cultural, and literary movements, from the realism and romanticism that defined early American literature to the naturalism that informed the later works. Together, these voices create a multidimensional portrait of the American West, offering readers an expansive perspective on its legends, hardships, and triumphs. 150 Western Classics is an essential volume for anyone interested in exploring the depth and diversity of the American West through its literature. This anthology provides a unique opportunity to engage with the works of some of the genre's most influential figures, offering a comprehensive view that spans the classic to the contemporary. Readers are invited to immerse themselves in this collection for its educational value, its breadth of insights, and the ongoing dialogue it fosters between the myriad authors' works. It is a testament to the enduring allure of the West and its capacity to inspire storytelling that resonates across generations.

Consumer Culture, Branding and Identity in the New Russia

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Author :
Publisher : Routledge
ISBN 13 : 1317936329
Total Pages : 212 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Consumer Culture, Branding and Identity in the New Russia by : Graham H.J. Roberts

Download or read book Consumer Culture, Branding and Identity in the New Russia written by Graham H.J. Roberts and published by Routledge. This book was released on 2016-04-14 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.

The Routledge Companion to Corporate Branding

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000573583
Total Pages : 535 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Routledge Companion to Corporate Branding by : Oriol Iglesias

Download or read book The Routledge Companion to Corporate Branding written by Oriol Iglesias and published by Taylor & Francis. This book was released on 2022-04-28 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field. This wide-ranging reference work is primarily for students, scholars, and researchers in management, marketing, and brand management, offering a single repository on the current state of knowledge, current debates, and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia, Africa, and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management.

Encyclopedia of Sport Management

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1035317184
Total Pages : 1131 pages
Book Rating : 4.0/5 (353 download)

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Book Synopsis Encyclopedia of Sport Management by : Paul M Pedersen

Download or read book Encyclopedia of Sport Management written by Paul M Pedersen and published by Edward Elgar Publishing. This book was released on 2024-09-06 with total page 1131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field.

American Backcourts

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Publisher :
ISBN 13 : 9780578756967
Total Pages : pages
Book Rating : 4.7/5 (569 download)

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Book Synopsis American Backcourts by :

Download or read book American Backcourts written by and published by . This book was released on 2020-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Fine art photography book of deserted basketball courts from all across America made during 8+ years and 200,000+ miles of travel by Rob Hammer