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Branding Paradigms And Prognostications
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Book Synopsis Brands and Branding by : Stephen Brown
Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Book Synopsis Integrated Marketing Communications in Football by : Argyro Elisavet Manoli
Download or read book Integrated Marketing Communications in Football written by Argyro Elisavet Manoli and published by Routledge. This book was released on 2022-07-01 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs’ practitioners’ perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing or innovative approaches to marketing and business communications in other commercial spheres.
Book Synopsis Science and the Economic Crisis by : Francesco Sylos Labini
Download or read book Science and the Economic Crisis written by Francesco Sylos Labini and published by Springer. This book was released on 2016-03-21 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book not only explores the ways in which the economic crisis and associated austerity policies have adversely impacted the physical and human infrastructure and conduct of scientific research, but also considers how science can help us to understand the crisis and provide original solutions. Starting with a detailed but accessible analysis of the scientific method and the nature of scientific prediction, the book proceeds to address the failure to forecast the economic crisis and the origins of the continuing inertia in economic policy and theory. Attention is drawn in particular to the shortcomings of neoclassical economics in terms of its description of the economic system as being mechanical in nature and characterized by equilibrium. This perspective mirrors the limitations and outdated ideas of nineteenth century physics, which the book contrasts with the insights offered by modern physics. The impact of neoliberal ideologies on scientific research is also discussed in detail, highlighting their stifling effect on innovation and diversification. In closing, the book emphasizes the need for state intervention to guide and support scientific research as the core engine of economic development that will deliver a sustainable future.
Book Synopsis Civilization in the 21st Century by :
Download or read book Civilization in the 21st Century written by and published by How to Save the Future?. This book was released on with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Destination Branding by : Nigel Morgan
Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Book Synopsis The Soviet Paradigm by : Roy D. Laird
Download or read book The Soviet Paradigm written by Roy D. Laird and published by . This book was released on 1970 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis When the Machine Made Art by : Grant D. Taylor
Download or read book When the Machine Made Art written by Grant D. Taylor and published by Bloomsbury Publishing USA. This book was released on 2014-04-10 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considering how culturally indispensable digital technology is today, it is ironic that computer-generated art was attacked when it burst onto the scene in the early 1960s. In fact, no other twentieth-century art form has elicited such a negative and hostile response. When the Machine Made Art examines the cultural and critical response to computer art, or what we refer to today as digital art. Tracing the heated debates between art and science, the societal anxiety over nascent computer technology, and the myths and philosophies surrounding digital computation, Taylor is able to identify the destabilizing forces that shape and eventually fragment the computer art movement.
Book Synopsis The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E by : Clarke Caywood
Download or read book The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E written by Clarke Caywood and published by McGraw Hill Professional. This book was released on 2011-12-28 with total page 926 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communications— research, history, law and ethics Stakeholder Leadership in Public Relations—crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relations—business sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Business—automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry—developing issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come. Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.” —Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M ”The massively updated Handbook of Strategic Public Relations and Integrated Marketing Communications is the go to source for an overview of the fast changing field of PR and the central role it plays in marketing. An easy to read mélange of case studies from a wide variety of industries, commentaries on trends in the field, and insights on the links between theory and practice, it guides the reader through an increasingly complex—and ubiquitous—discipline.” —Jerry Swerling, Professor and Director of Public Relations Studies, and Director of Strategic Communication, PR Center, Annenberg School for Communication and Journalism, University of Southern California ”The Handbook is a fresh look at strategic public relations with great insights from top public relations professionals. Invaluable advice and a must read for all PR practitioners.” —Jane Ostrander, Vice President, Global Communications, Tenneco ”Few writers, and even fewer thinkers, in the world of public relations have the breadth and depth of experience shown by Clarke Caywood. The Second Edition of his Handbook of Strategic Public Relations demonstrates that range of experience in exquisite detail. Assembled here you’ll find the finest minds and biggest names in the profession. No PR practitioner or student of the art can afford to be without this superb collection.” —James S. O'Rourke, IV, Ph.D., Teaching Professor of Management, Mendoza College of Business, University of Notre Dame “A must-read that gives an ever greater importance to the human person as a stakeholder, and the object for which an organization is driven to do good, as a cornerstone for profitability.” — Jerry G. Kliatchko, Ph.D., Dean, School of Communication, University of Asia and the Pacific (UA&P), Manila, Philippines ”How can companies survive in the era of global competition? This book offers valuable clues from the perspective of managing a successful relationship with its stakeholders.” —Kimihiko Kondo, Dean and Professor of Marketing, Graduate School of Business, Otaru University of Commerce, Otaru, Hokkaido, Japan ”Caywood’s stakeholder approach distinguishes PR from other management fields. His book fully covers the stakeholder challenge across industries.” —Debbie Treise, Ph.D., Professor/Associate Dean Graduate Studies, College of Journalism and Communications, University of Florida "This second edition will certainly provide readers with an advanced understanding of public relations in a rapidly changing IMC environment." —Dean M Krugman, Professor Emeritus, Department of Advertising and Public Relations, University of Georgia "Clarke Caywood's PR Handbook provides invaluable counsel on every major issue facing today's public relations practitioner. Non-PR executives also will gain important communication insights from 70 of the greatest minds in public relations.” —Ron Culp, Public Relations Consultant and Director, MA Program in Public Relations and Advertising, DePaul University ”In this 21st Century age of Integrated Marketing Communications, Dr. Clarke Caywood has compiled the blueprint on how to approach Public Relations in these contemporary times.” —J.P. James, Senior Partner, Engagement Marketing, MEC & Assistant Adjunct Professor, CUNY Hunter College and New York University ”Our function’s number-one objective is develop and successfully execute communications strategies that help our companies and organizations win in the marketplace, and Clarke Caywood’s Handbook of Strategic Public Relations and Integrated Marketing Communications provides students of our profession the best in real-world thinking and successful execution.” —Jim Spangler, Vice President, Chief Communications Officer, Navistar, Inc.
Download or read book Starcall Anthology 2 written by Bob Bello and published by Bob Bello. This book was released on 2012-12-25 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: STARCALL Anthology of Novelized Radio Dramas and Teleplays, Vol.2, by Bob Bello, illustrated by the author with Dramatis Personae (portraits of the main characters). Written in the tradition of The Outer Limits TV series, each "episode" (standalone story) is in its own genre: sci-fi, military fiction, space opera, mystery, suspense, action/adventure, cyberpunk, steampunk, romance, drama, apocalyptic, post-apocalyptic, supernatural, prehistory, alternate reality, time travel, etc. A little bit of everything for everyone, suitable for teens and adults alike. STRACALL is published yearly each Christmas since 2011.
Book Synopsis Pediatric Cardiology by : Robert H. Anderson
Download or read book Pediatric Cardiology written by Robert H. Anderson and published by Springer Nature. This book was released on with total page 3038 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Ultimate Retail Manual by : Jeffrey P McNulty
Download or read book The Ultimate Retail Manual written by Jeffrey P McNulty and published by New Retail Ethos Publications. This book was released on 2018-08-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The retail sector is in the midst of a chrysalis period (major transformation) that is forcing most retailers to recalibrate their intentions with how they execute their business strategies. Many retailers are struggling with adapting to the NEW RETAIL ETHOS which is flummoxing a large segment of retail executives with how to correspond with fluctuating consumer demands in the digital age. Fortunately, this is creating a cacophony of opportunity for retail leaders to establish heuristic methods that will create an axiomatic bridge between legacy retailing of the past to the highly innovative, enthralling, and multisensory digital world of tomorrow, thus, creating an engaging retail utopian future.WITHIN THIS MANUAL YOU WILL LEARN* Four Techniques to Drastically Increase Net Income* The No-Limit Concept to Increase Revenue and Skyrocket Your Gross Margin Levels* Six Methods for Abolishing Revenue Deterrents and Increase Customer Brand Loyalty* How to Increase Top-Line Revenue and Maximize Per Square Foot Revenue* How to Attract and Retain Top-Notch Talent Throughout Your Organization* How to Create an Inclusive Environment for Your Employees & Customers* Feng-Shui Techniques to Foster an Environment of Auspicious Energy* How to Promote the Right Leaders and Reward Your EmployeesThese retail concepts are a series of compounding ideas that create an overall advantageous synergistic effect. They generate effectual momentum analogous to The Flywheel Effect that Amazon CEO Jeff Bezos incorporates which creates a "virtuous cycle" a.k.a. a positive feedback loop. This translates into a magnetic and interactive shopping environment that is built upon solid foundations, devoted relationships, transparency, and an amalgamation of concrete values that truly serve your customers. This retail manual was created to assist any new or experienced retail leader (department manager up to the C-Suite executive) with acclimating to an experiential retail environment while supplementing and enhancing their existing retail acumen.
Book Synopsis The Platform Economy by : Marc Steinberg
Download or read book The Platform Economy written by Marc Steinberg and published by U of Minnesota Press. This book was released on 2019-02-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a deeper understanding of today’s internet media and the management theory behind it Platforms are everywhere. From social media to chat, streaming, credit cards, and even bookstores, it seems like almost everything can be described as a platform. In The Platform Economy, Marc Steinberg argues that the “platformization” of capitalism has transformed everything, and it is imperative that we have a historically precise, robust understanding of this widespread concept. Taking Japan as the key site for global platformization, Steinberg delves into that nation’s unique technological and managerial trajectory, in the process systematically examining every facet of the elusive word platform. Among the untold stories revealed here is that of the 1999 iPhone precursor, the i-mode: the world’s first widespread mobile internet platform, which became a blueprint for Apple and Google’s later dominance of the mobile market. Steinberg also charts the rise of social gaming giants GREE and Mobage, chat tools KakaoTalk, WeChat, and LINE, and video streaming site Niconico Video, as well as the development of platform theory in Japan, as part of a wider transformation of managerial theory to account for platforms as mediators of cultural life. Analyzing platforms’ immense impact on contemporary media such as video streaming, music, and gaming, The Platform Economy fills in neglected parts of the platform story. In narrating the rise and fall of Japanese platforms, and the enduring legacy of Japanese platform theory, this book sheds light on contemporary tech titans like Facebook, Google, Apple, and Netflix, and their platform-mediated transformation of contemporary life—it is essential reading for anyone wanting to understand what capitalism is today and where it is headed.
Book Synopsis An Anthropology of Anthropology by : Robert Borofsky
Download or read book An Anthropology of Anthropology written by Robert Borofsky and published by . This book was released on 2019-03-21 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book uses anthropological methods and insights to study the practice of anthropology. It calls for a paradigm shift, away from the publication treadmill, toward a more profile-raising paradigm that focuses on addressing a broad array of social concerns in meaningful ways.
Book Synopsis Locating Postcolonial Narrative Genres by : Walter Goebel
Download or read book Locating Postcolonial Narrative Genres written by Walter Goebel and published by Routledge. This book was released on 2013-01-17 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores how postcolonial texts have determined the evolution or emergence of specific formal innovations in narrative genres. While the prominence of questions of cultural identity in postcolonial studies has prevented due attention to concerns of literary form and aesthetics, this book gives premium to the literary, aiming to delineate the evolution of specific narrative techniques as part of an emerging postcolonial aesthetics. Essays delineate elements of an emergent postcolonial narratology across a variety of seminal generic forms, such as the epic, the novel, the short story, the autobiography, and the folk tale, focusing on genre as a powerful tool for the historicizing of literature and orature within cultural discourses. Investigating the heuristic value of concepts such as mimicry, writing back, translation, negotiation, or subversion, the book considers the value of explanatory paradigms for postcolonial generic models. It also explores the status of postcolonial comparative aesthetics versus globalization studies and liberal concepts of the transnational, taking issue with the prominence of Western concepts of identity in discussions of postcolonial literature and the favoring of mimetic forms. This volume offers a unique contribution to the study of narrative genre in postcolonial literatures and provides valuable insight into the field of postcolonial studies on the whole.
Book Synopsis American Catholics and the Church of Tomorrow by : Catherine R. Osborne
Download or read book American Catholics and the Church of Tomorrow written by Catherine R. Osborne and published by University of Chicago Press. This book was released on 2018-04-24 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the mid-twentieth century, American Catholic churches began to shed the ubiquitous spires, stained glass, and gargoyles of their European forebears, turning instead toward startling and more angular structures of steel, plate glass, and concrete. But how did an institution like the Catholic Church, so often seen as steeped in inflexible traditions, come to welcome this modernist trend? Catherine R. Osborne’s innovative new book finds the answer: the alignment between postwar advancements in technology and design and evolutionary thought within the burgeoning American Catholic community. A new, visibly contemporary approach to design, church leaders thought, could lead to the rebirth of the church community of the future. As Osborne explains, the engineering breakthroughs that made modernist churches feasible themselves raised questions that were, for many Catholics, fundamentally theological. Couldn’t technological improvements engender worship spaces that better reflected God's presence in the contemporary world? Detailing the social, architectural, and theological movements that made modern churches possible, American Catholics and the Churches of Tomorrow breaks important new ground in the history of American Catholicism, and also presents new lines of thought for scholars attracted to modern architectural and urban history.
Book Synopsis Ready Technology by : Stephen J. Andriole
Download or read book Ready Technology written by Stephen J. Andriole and published by CRC Press. This book was released on 2014-09-23 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies understand that their ability to compete is tied directly to their ability to leverage the very latest technology advances. Fortunately, deploying new technology has never been easier, primarily due to early maturity and cloud delivery. One approach that is helping companies rapidly pilot and affordably deploy new technologies is ready te
Book Synopsis Viral Marketing and Social Networks by : Maria Petrescu
Download or read book Viral Marketing and Social Networks written by Maria Petrescu and published by Business Expert Press. This book was released on 2014-05-21 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.
