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Branding Diversity
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Book Synopsis Branding Diversity by : Susie Khamis
Download or read book Branding Diversity written by Susie Khamis and published by Routledge. This book was released on 2020-01-27 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies.
Book Synopsis Design for Diversity by : Emily Talen
Download or read book Design for Diversity written by Emily Talen and published by Routledge. This book was released on 2012-07-26 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The city is more than just a sum of its buildings; it is the sum of its communities. The most successful urban communities are very often those that are the most diverse – in terms of income, age, family structure and ethnicity – and yet poor urban design and planning can stifle the very diversity that makes communities successful. Just as poor urban design can lead to sterile monoculture, successful planning can support the conditions needed for diverse communities. Emily Talen explores the linkage between urban forms and social diversity, and how one impacts the other. Learning the lessons from past successes and failures, and building from detailed case studies of different neighborhoods, Design for Diversity provides urban designers and architects with design strategies and tools to ensure that their work sustains and nurtures social diversity.
Book Synopsis Diversity in European Marketing by : Thomas Rudolph
Download or read book Diversity in European Marketing written by Thomas Rudolph and published by Springer Science & Business Media. This book was released on 2012-03-09 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.
Book Synopsis Advertising Diversity by : Shalini Shankar
Download or read book Advertising Diversity written by Shalini Shankar and published by Duke University Press. This book was released on 2015-04-03 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.
Book Synopsis Diversity and Design by : Beth Tauke
Download or read book Diversity and Design written by Beth Tauke and published by Routledge. This book was released on 2015-08-27 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity and Design explores how design - whether of products, buildings, landscapes, cities, media, or systems - affects diverse members of society. Fifteen case studies in television, marketing, product design, architecture, film, video games, and more, illustrate the profound, though often hidden, consequences design decisions and processes have on the total human experience. The book not only investigates how gender, race, class, age, disability, and other factors influence the ways designers think, but also emphasizes the importance of understanding increasingly diverse cultures and, thus, averting design that leads to discrimination, isolation, and segregation. With over 140 full-color illustrations, chapter summaries, discussion questions and exercises, Diversity and Design is a valuable tool to help you understand the importance of designing for all.
Book Synopsis Diversity in Advertising by : Jerome D. Williams
Download or read book Diversity in Advertising written by Jerome D. Williams and published by Psychology Press. This book was released on 2004-04-13 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.
Book Synopsis Inclusive Housing a Pattern Book by : Idea
Download or read book Inclusive Housing a Pattern Book written by Idea and published by WW Norton. This book was released on 2010-04-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An invaluable resource for designing communities that accommodate social diversity and provide equitable opportunities for all residents. Inclusive Housing focuses on housing that provides access to people with disabilities while benefiting all residents and that incorporates inclusive design practices into neighborhood and housing designs without compromising other important design goals. Emphasizing urban patterns of neighborhood development, the practices outlined here are useful for application to all kinds of housing in all types of neighborhoods. The book addresses trends that have widespread significance in the residential construction market and demonstrates that accessible housing design is compatible with the goals of developing livable and healthy neighborhoods, reducing urban sprawl, reducing reliance on fossil fuels, and ensuring that the benefits of thoughtful urban design are equitably distributed. Inclusive Housing recognizes that to achieve the goals of urbanism, we must consider the total picture. The house must fit on the lot; the lot must fit in the block; and the block must fit with the character of the neighborhood. Its context-sensitive approach uses examples that cover a wide range of housing types, styles, and development densities. Rather than present stock solutions that ignore the context of real projects and design goals, it explores how accessibility can be achieved in different types of neighborhoods and housing forms, all with the goal of achieving high-quality urban places.
Book Synopsis Marketing and Multicultural Diversity by : Professor C P Rao
Download or read book Marketing and Multicultural Diversity written by Professor C P Rao and published by Gower Publishing, Ltd.. This book was released on 2012-08-28 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.
Book Synopsis Diversity in Advertising by : Jerome D. Williams
Download or read book Diversity in Advertising written by Jerome D. Williams and published by Psychology Press. This book was released on 2004-04-13 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.
Book Synopsis The Diversity Style Guide by : Rachele Kanigel
Download or read book The Diversity Style Guide written by Rachele Kanigel and published by John Wiley & Sons. This book was released on 2018-10-15 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: New diversity style guide helps journalists write with authority and accuracy about a complex, multicultural world A companion to the online resource of the same name, The Diversity Style Guide raises the consciousness of journalists who strive to be accurate. Based on studies, news reports and style guides, as well as interviews with more than 50 journalists and experts, it offers the best, most up-to-date advice on writing about underrepresented and often misrepresented groups. Addressing such thorny questions as whether the words Black and White should be capitalized when referring to race and which pronouns to use for people who don't identify as male or female, the book helps readers navigate the minefield of names, terms, labels and colloquialisms that come with living in a diverse society. The Diversity Style Guide comes in two parts. Part One offers enlightening chapters on Why is Diversity So Important; Implicit Bias; Black Americans; Native People; Hispanics and Latinos; Asian Americans and Pacific Islanders; Arab Americans and Muslim Americans; Immigrants and Immigration; Gender Identity and Sexual Orientation; People with Disabilities; Gender Equality in the News Media; Mental Illness, Substance Abuse and Suicide; and Diversity and Inclusion in a Changing Industry. Part Two includes Diversity and Inclusion Activities and an A-Z Guide with more than 500 terms. This guide: Helps journalists, journalism students, and other media writers better understand the context behind hot-button words so they can report with confidence and sensitivity Explores the subtle and not-so-subtle ways that certain words can alienate a source or infuriate a reader Provides writers with an understanding that diversity in journalism is about accuracy and truth, not "political correctness." Brings together guidance from more than 20 organizations and style guides into a single handy reference book The Diversity Style Guide is first and foremost a guide for journalists, but it is also an important resource for journalism and writing instructors, as well as other media professionals. In addition, it will appeal to those in other fields looking to make informed choices in their word usage and their personal interactions.
Book Synopsis Women of the Vine by : Deborah Brenner
Download or read book Women of the Vine written by Deborah Brenner and published by Turner Publishing Company. This book was released on 2007-01-22 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes you on a very different journey to wine country, inviting you to enjoy the remarkable stories of twenty dynamic women in the world of wine. These women share their lives, wine tips, pairings, and most important, enthusiasm for wine while imparting their rich life lessons and wine expertise—a wonderful way to share your love for wine with the enterprising women who help bring it to your table.
Book Synopsis The Fundamentals of Branding by : Melissa Davis
Download or read book The Fundamentals of Branding written by Melissa Davis and published by AVA Publishing. This book was released on 2009-11-12 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: and emergent markets. The book's friendly, informative style ensures that it will always be a useful and relevant companion for the branding student." --Book Jacket.
Book Synopsis Teaching to Diversity by : Jennifer Katz
Download or read book Teaching to Diversity written by Jennifer Katz and published by Portage & Main Press. This book was released on 2012 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Teaching to Diversity, Dr. Jennifer Katz synthesizes the research, and 16 years experience of teaching in inclusive classrooms and schools, to provide answers to several questions: How do I make inclusion work for ALL students? What are the foundational best practices of a truly inclusive learning community? How does one create such a community? The author pulls together, in an organized way, a three-block model of universal design for learning (UDL) and suggests a step-by-step approach for implementing it. This framework includes: Block One, Social and Emotional Learning details ways to build compassionate learning communities (K-12) in which all students feel safe and valued, and develop a positive self-concept, sense of belonging, and respect for diverse others. Block Two, Inclusive Instructional Practice includes a framework for planning units from K-12, and explains instructional and management practices for teaching, assessing, grading, and reporting in UDL Classrooms. Block Three, Systems and Structures suggests strategies for creating inclusive learning communities, and explores ways in which resource teachers, student services personnel, and school administrators can support and create socially and academically inclusive schools and classrooms. The three-block model of UDL can empower educators with the knowledge, skills, and confidence required to teach diverse learners in the same classroom--including those who have previously been excluded. Ultimately, it is about creating classrooms and schools that heal by teaching to the heart, mind, and spirit of every student.
Book Synopsis The Oxford Handbook of Multicultural Identity by : Veronica Benet-Martinez
Download or read book The Oxford Handbook of Multicultural Identity written by Veronica Benet-Martinez and published by Oxford University Press. This book was released on 2015-08-01 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multiculturalism is a prevalent worldwide societal phenomenon. Aspects of our modern life, such as migration, economic globalization, multicultural policies, and cross-border travel and communication have made intercultural contacts inevitable. High numbers of multicultural individuals (23-43% of the population by some estimates) can be found in many nations where migration has been strong (e.g., Australia, U.S., Western Europe, Singapore) or where there is a history of colonization (e.g., Hong Kong). Many multicultural individuals are also ethnic and cultural minorities who are descendants of immigrants, majority individuals with extensive multicultural experiences, or people with culturally mixed families; all people for whom identification and/or involvement with multiple cultures is the norm. Despite the prevalence of multicultural identity and experiences, until the publication of this volume, there has not yet been a comprehensive review of scholarly research on the psychological underpinning of multiculturalism. The Oxford Handbook of Multicultural Identity fills this void. It reviews cutting-edge empirical and theoretical work on the psychology of multicultural identities and experiences. As a whole, the volume addresses some important basic issues, such as measurement of multicultural identity, links between multilingualism and multiculturalism, the social psychology of multiculturalism and globalization, as well as applied issues such as multiculturalism in counseling, education, policy, marketing and organizational science, to mention a few. This handbook will be useful for students, researchers, and teachers in cultural, social, personality, developmental, acculturation, and ethnic psychology. It can also be used as a source book in advanced undergraduate and graduate courses on identity and multiculturalism, and a reference for applied psychologists and researchers in the domains of education, management, and marketing.
Book Synopsis Design, User Experience, and Usability: Design for Diversity, Well-being, and Social Development by : Marcelo M. Soares
Download or read book Design, User Experience, and Usability: Design for Diversity, Well-being, and Social Development written by Marcelo M. Soares and published by Springer Nature. This book was released on 2021-07-03 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three volume set LNCS 12779, 12780, and 12781 constitutes the refereed proceedings of the 10th International Conference on Design, User Experience, and Usability, DUXU 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers of DUXU 2021, Part II are organized in topical sections named: Experience Design across Cultures; Design for Inclusion and Social Development ̧ Design for Health and Well-being; DUXU Case Studies.
Book Synopsis City Branding and New Media by : M. Paganoni
Download or read book City Branding and New Media written by M. Paganoni and published by Springer. This book was released on 2015-01-13 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
Book Synopsis The Routledge Handbook of Diversity, Equity, and Inclusion Management in the Hospitality Industry by : Ashokkumar Manoharan
Download or read book The Routledge Handbook of Diversity, Equity, and Inclusion Management in the Hospitality Industry written by Ashokkumar Manoharan and published by Taylor & Francis. This book was released on 2023-10-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary in terms of both its coverage and contributions, The Routledge Handbook of Diversity, Equity, and Inclusion Management in the Hospitality Industry provides an informative and systematic guide to the current state of knowledge on workforce diversity and its management. Providing empirical knowledge and reflective practice on diversity issues and their management in the hospitality industry, this handbook includes chapters written by a plethora of experts in the diversity management (DM) field, including scholars, academics, and industry experts, such as managers from leading hospitality industry firms. Logically structured and embellished with illustrative figures throughout, the volume provides critical reviews and an appraisal of current research and the future development of conceptual and theoretical approaches to diversity, equity, and inclusion (DEI) management in the hospitality industry, including dimensions of diversity in hospitality, such as gender, cultural/ethnic, age, disability, sexual orientation, and Indigenous workers. Elucidative examples are used from different countries such as Australia, Austria, Canada, Japan, United Arab Emirates, and India, and the volume takes a solution-based approach, providing future directions for emerging diversity researchers. Global in perspective, this book is a pivotal teaching resource for academics, an illustrative reference resource for Ph.D. students and early career researchers who work on workforce diversity and a practical guide for managers and HR consultants. It will also appeal to wider audiences, including those in tourism, recreation and leisure studies, and other professional fields.
