Branding Bundle

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Critical Elements of Digital Marketing Bundle (9 eBooks + Practical Guide)

Author : Temour M. Bari
Publisher : Temour M Bari
ISBN 13 :
Total Pages : 874 pages
Book Rating : 4./5 ( download)

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Book Synopsis Critical Elements of Digital Marketing Bundle (9 eBooks + Practical Guide) by : Temour M. Bari

Download or read book Critical Elements of Digital Marketing Bundle (9 eBooks + Practical Guide) written by Temour M. Bari and published by Temour M Bari. This book was released on 2024-08-22 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elevate your online presence and transform your business with our ultimate digital marketing bundle, featuring: 9 in-depth eBooks on digital marketing strategies, tools, and best practices 1 practical guide with actionable insights and step-by-step roadmap Expert-led content from industry professionals Comprehensive coverage of digital marketing channels and analytics Key Features: Digital Marketing Strategy: Create tailored plans with expert guidance on marketing analytics, tools, and online courses. Social Media Marketing: Dominate Facebook, Instagram, LinkedIn, Twitter, and TikTok with expert strategies. SEO Optimization: Boost search engine rankings using keyword research, on-page optimization, link building, and technical SEO. Content Marketing: Create engaging content with our strategy and creation guide. Email Marketing: Drive conversions and build a loyal subscriber base with automation and optimization techniques. Marketing Analytics: Make data-driven decisions with Google Analytics and marketing metrics guides. Achieve Your Goals: Increase online presence and brand awareness Drive targeted website traffic and generate leads Boost social media engagement and conversions Analyze and optimize digital marketing performance Perfect For: Entrepreneurs seeking digital marketing for small business Marketers looking for marketing automation software Beginners wanting to learn digital marketing strategies Students seeking digital marketing courses Small Business Owners seeking online marketing strategy What Sets Us Apart: Expert-led content from industry professionals Comprehensive coverage of digital marketing channels and analytics Instant access to start your digital marketing journey Transform your online presence with our comprehensive digital marketing bundle

Linkedin for the Savvy Executive, Second Edition

Author : Carol Kaemmerer
Publisher :
ISBN 13 : 9780998177977
Total Pages : 144 pages
Book Rating : 4.1/5 (779 download)

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Book Synopsis Linkedin for the Savvy Executive, Second Edition by : Carol Kaemmerer

Download or read book Linkedin for the Savvy Executive, Second Edition written by Carol Kaemmerer and published by . This book was released on 2020-12-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing both strategies and action items, LinkedIn for the Savvy Executive, Second Edition is an outstanding resource for professionals who want to take action to increase their visibility and influence, attract high-performing talent and power their career.

Branding Her Bundle

Author : Alex B. Porter
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781522991052
Total Pages : 454 pages
Book Rating : 4.9/5 (91 download)

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Book Synopsis Branding Her Bundle by : Alex B. Porter

Download or read book Branding Her Bundle written by Alex B. Porter and published by Createspace Independent Publishing Platform. This book was released on 2015-12-30 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Her bundle pack; get episodes 1-6 (Books 1,2 & 3) of the steamy lesbian romance series at a discounted price. Branding Her - Steamy Lesbian Romance Series When single mom Kaylee lands a new job everything seems to be falling into place. Then Alexis comes along. A woman who doesn't take no for an answer. Will Kaylee let go of her fears and insecurities to fully indulge in Alexis or will it all get too much?

Beyond Design

Author : Sandra Keiser
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501315412
Total Pages : 512 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Beyond Design by : Sandra Keiser

Download or read book Beyond Design written by Sandra Keiser and published by Bloomsbury Publishing USA. This book was released on 2017-08-10 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development---planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. The 4th Edition has been edited around a new metastructure to maximize student learning. It continues to build on the themes of sustainability, business ethics, and the impact of fast fashion and social media while seeking to address opportunities for both large and small companies, and entrepreneurs. The text advances its discussion of how new technologies continue to shorten the product development calendar. Chapters have been updated to include current examples, updated charts and graphs, and more case studies. There are updated references to contemporary developments with examples relevant to today's student. New to this Edition � Includes international examples and case studies that address the effects of globalization � Advances the discussion of the pros and cons of fast fashion vs. slow fashion � Revised, easier-to-read charts and graphs and 30% new color photographs � Thoroughly revised Chapters 12 (Sourcing) and 13 (Costing and Pricing) updated with most recent info on trade laws, changes in sourcing criteria and wages in international sourcing countries Beyond Design STUDIO � Study smarter with self-quizzes featuring scored results and personalized study tips � Review concepts with flashcards of essential vocabulary � Watch videos that bring chapter concepts to life PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501315480. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

The Business of Fashion

Author : Leslie Davis Burns
Publisher : Fairchild Books
ISBN 13 : 9781609011109
Total Pages : 0 pages
Book Rating : 4.0/5 (111 download)

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Book Synopsis The Business of Fashion by : Leslie Davis Burns

Download or read book The Business of Fashion written by Leslie Davis Burns and published by Fairchild Books. This book was released on 2011-08-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.

Kellogg on Branding

Author : Alice M. Tybout
Publisher : John Wiley & Sons
ISBN 13 : 111804603X
Total Pages : 413 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Kellogg on Branding by : Alice M. Tybout

Download or read book Kellogg on Branding written by Alice M. Tybout and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

Handbook of Pricing Research in Marketing

Author : Vithala R. Rao
Publisher : Edward Elgar Publishing
ISBN 13 : 1848447442
Total Pages : 617 pages
Book Rating : 4.8/5 (484 download)

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Book Synopsis Handbook of Pricing Research in Marketing by : Vithala R. Rao

Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

Essentials of Services Marketing

Author : Jochen Wirtz
Publisher : FT Press
ISBN 13 : 0133358976
Total Pages : 1383 pages
Book Rating : 4.1/5 (333 download)

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Book Synopsis Essentials of Services Marketing by : Jochen Wirtz

Download or read book Essentials of Services Marketing written by Jochen Wirtz and published by FT Press. This book was released on 2012-08-31 with total page 1383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world’s major regions: 40% from American, 30% from Asia and 30% from Europe. Help students see how various concepts fit into the big picture: Revised Framework An improved framework characterized by stronger chapter integration as well as tighter presentation and structure. Help instructors to prepare for lessons: Enhanced Instructor Supplements Instructor’s Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions. Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts. Test Bank: Updated Test Bank that is Test Gen compatible. Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer. Case Bank: Cases can be in PDF format available for download as an Instructor Resource.

Book of Ideas

Author : Radim Malinic
Publisher : Brand Nu Limited
ISBN 13 : 0993540015
Total Pages : 311 pages
Book Rating : 4.9/5 (935 download)

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Book Synopsis Book of Ideas by : Radim Malinic

Download or read book Book of Ideas written by Radim Malinic and published by Brand Nu Limited. This book was released on 2018-09-07 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book of Ideas series Vol.2 - suitable for art and design students, freelancers, art directors, graphic designers and all other creatives looking to grow their career. Book of Ideas - vol.2 continues what designer and creative director Radim Malinic started in the first edition, offering yet more indispensable advice on making it in the creative industries. Chapters cover issues ranging from creativity for good, how to decode our own creative DNA, embracing limitations, using humour and how to entertain the right wrongs . It discusses how to improve design work through more skilful use of language, and in doing so, how to stir the right reactions and present well-rounded creative projects with confidence. Among the ideas and the work illustrating them, Book of Ideas - vol.2 offers holistic guidance on better understanding yourself as a creative and how to approach your life and work in a mindful, smart way to make you a better designer, creator and thinker, at any point in your career.

Book of Branding

Author : Radim Malinic
Publisher : Brand Nu Limited
ISBN 13 : 0993540031
Total Pages : 313 pages
Book Rating : 4.9/5 (935 download)

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Book Synopsis Book of Branding by : Radim Malinic

Download or read book Book of Branding written by Radim Malinic and published by Brand Nu Limited. This book was released on 2019-11-11 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.

NetBeans: The Definitive Guide

Author : Tim Boudreau
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596002807
Total Pages : 675 pages
Book Rating : 4.5/5 (96 download)

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Book Synopsis NetBeans: The Definitive Guide by : Tim Boudreau

Download or read book NetBeans: The Definitive Guide written by Tim Boudreau and published by "O'Reilly Media, Inc.". This book was released on 2003 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the authoritative reference for understanding and using the NetBeans Integrated Development Environment for creating new software with Java. Contains a detailed tutorial.

Identity-Based Brand Management

Author : Christoph Burmann
Publisher : Springer Nature
ISBN 13 : 3658401893
Total Pages : 322 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis Identity-Based Brand Management by : Christoph Burmann

Download or read book Identity-Based Brand Management written by Christoph Burmann and published by Springer Nature. This book was released on 2023-03-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.

Mobile Service Innovation and Business Models

Author : Harry Bouwman
Publisher : Springer Science & Business Media
ISBN 13 : 3540792384
Total Pages : 329 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Mobile Service Innovation and Business Models by : Harry Bouwman

Download or read book Mobile Service Innovation and Business Models written by Harry Bouwman and published by Springer Science & Business Media. This book was released on 2008-05-27 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and – based on it – the STOF method. The STOF model provides a ‘holistic’ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.

Business Basics for Dentists

Author : James L. Harrison
Publisher : John Wiley & Sons
ISBN 13 : 1119892872
Total Pages : 486 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Business Basics for Dentists by : James L. Harrison

Download or read book Business Basics for Dentists written by James L. Harrison and published by John Wiley & Sons. This book was released on 2023-09-21 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Basics for Dentists Concise yet comprehensive overview of business management principles tailored for dental practices, with strategies to apply the core concepts to achieve success Rather than presenting a rote checklist of steps for success, Business Basics for Dentists, Second Edition describes business, economic, marketing, and management principles and explains how to apply them to dental practice. Now fully updated throughout, this book provides the essential elements of a business course—management principles, economics, business finance, and financial analysis—without getting bogged down in too much detail. Dental students and new practitioners will learn how to use the core strategic and operational business philosophies to develop an effective dental practice. The business management principles are related to various aspects of running and managing a dental practice, including office communications, billing, inventory, and marketing. All aspects of practice transition are approached, including career opportunities, buying a practice, starting a new practice, multi-practitioner arrangements, practice valuation, and planning and developing a practice. The book also covers personal financial planning to ensure that the dentist is also planning for their finances and retirement beyond the bounds of the practice. Business Basics for Dentists, Second Edition covers: Personal money management and insurance needs, reducing the personal tax burden, estate planning, and securing financing Business entities, basic economics, the legal environment of the dental practice, financial statements, and business taxes and tax planning Management principles, planning the dental practice, financial analysis, and control in the dental office, maintaining production and collections, and gaining case acceptance Generating patients for the practice, controlling costs, promoting staff effectiveness, and maintaining daily operations Focusing on the transition period from a dental student, through corporate employee, to ownership, Business Basics for Dentists is a valuable tool for dental students and professionals seeking to further their career path through actionable advice from experts in the field.

OpenDaylight Cookbook

Author : Mathieu Lemay
Publisher : Packt Publishing Ltd
ISBN 13 : 1786469057
Total Pages : 331 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis OpenDaylight Cookbook by : Mathieu Lemay

Download or read book OpenDaylight Cookbook written by Mathieu Lemay and published by Packt Publishing Ltd. This book was released on 2017-06-29 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 90 recipes to gain the critical skills needed to deploy and manage OpenDaylight-based solutions About This Book This book will help you to build intelligent SDN networks that save your company time, money, and resources From eminent authors, learn to address real-world challenges and troubleshoot day-to-day scalability and performance problems faced in OpenDayLight deployments This is the only book that offers you quick fixes to create your own branded OpenDaylight Who This Book Is For This book is for experienced network administrators and IT professionals who are using or deploying SDN/OpenDaylight and are looking to gain expertise in building SDN solutions for organizations. What You Will Learn Grasp the fundamentals of OpenDaylight Customize, authenticate, & authorize in OpenDaylight Analyse network access control and policy Manage datacenter optimization Integrate OpenDaylight with third-party frameworks Deploy, configure, and tune OpenDaylight-based solutions In Detail OpenDaylight is an open source platform to program and build Software-Defined Networks (SDN). Its aim is to accelerate the adoption of SDN and NFV. With above 90 practical recipes, this book will help you to solve day-to-day problems and maintenance tasks surrounding OpenDaylight's implementation. This book starts with the OpenDaylight fundamentals. In this book, you will gain a sound understanding of the methods and techniques when deploying OpenDaylight in production environment. Later on, you will learn to create a Service Chain using SFC. This book will address common problems and day-to-day maintenance tasks with OpenDaylight. We'll also will teach you how to interact with OpenDaylight APIs and use the necessary tools to simulate networks. You will also explore how to create your own branded OpenDaylight along with authorising and authenticating users using OpenDaylight Identity Manager. By the end of this book, you will have the necessary skills to operate an OpenDaylight SDN environment. Style and approach With a diverse range of topics, this will be a guide which will help the readers gain the necessary skills needed to deploy and operate OpenDaylight in your organisation through practical recipes.

User Generated Branding

Author : Ulrike Arnhold
Publisher : Springer Science & Business Media
ISBN 13 : 383498857X
Total Pages : 477 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis User Generated Branding by : Ulrike Arnhold

Download or read book User Generated Branding written by Ulrike Arnhold and published by Springer Science & Business Media. This book was released on 2010-11-22 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.

The Neuromarketing Book of Secrets

Author : Samuel James
Publisher : Dr. Samuel Inbaraja S
ISBN 13 :
Total Pages : 307 pages
Book Rating : 4.2/5 (241 download)

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Book Synopsis The Neuromarketing Book of Secrets by : Samuel James

Download or read book The Neuromarketing Book of Secrets written by Samuel James and published by Dr. Samuel Inbaraja S . This book was released on 2024-02-16 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the captivating world of neuromarketing, where science meets persuasion and unlocks the secrets of consumer behavior. This comprehensive textbook, meticulously crafted by Dr. Samuel James, is your ultimate roadmap to understanding and influencing the hidden buyer within. Introduction: Cracking the Code of Consumer Desire Step into a world where advertising stops being a guessing game and starts being a carefully engineered blueprint for persuasion. Traditional marketing, with its reliance on flashy slogans and broad-brush campaigns, is giving way to a data-driven era. Today, success hinges on truly understanding the inner workings of the consumer's mind – and that's where neuromarketing shines.