Branding And Labeling In The Digital And Artificial Intelligence Era

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Branding and Labeling in the Digital and Artificial Intelligence Era

Author : Joseph Kaswengi
Publisher :
ISBN 13 : 9781536174991
Total Pages : 197 pages
Book Rating : 4.1/5 (749 download)

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Book Synopsis Branding and Labeling in the Digital and Artificial Intelligence Era by : Joseph Kaswengi

Download or read book Branding and Labeling in the Digital and Artificial Intelligence Era written by Joseph Kaswengi and published by . This book was released on 2020 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, finance, health, economics, sociology, information, culture, heritage, retailing, etc. It addresses various areas of applications such as consumer behavior in online advertising, franchising, mobile money market, origin label and agri-food, hospitality industry, packaging transparency and decisions. The present book contributions use quantitative and qualitative methods such as experiments, case study, questionnaire, mixed and empirical and conceptual approaches. The contributions are respectively presented in accordance with the following themes: consumer behavior and decisions, labelling strategy, brand market trends, branding local brands and theoretical research avenues.

Enhancing and Predicting Digital Consumer Behavior with AI

Author : Musiolik, Thomas Heinrich
Publisher : IGI Global
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Enhancing and Predicting Digital Consumer Behavior with AI by : Musiolik, Thomas Heinrich

Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Innovations in Artificial Intelligence and Human-Computer Interaction in the Digital Era

Author : Surbhi Bhatia Khan
Publisher : Elsevier
ISBN 13 : 0323999492
Total Pages : 342 pages
Book Rating : 4.3/5 (239 download)

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Book Synopsis Innovations in Artificial Intelligence and Human-Computer Interaction in the Digital Era by : Surbhi Bhatia Khan

Download or read book Innovations in Artificial Intelligence and Human-Computer Interaction in the Digital Era written by Surbhi Bhatia Khan and published by Elsevier. This book was released on 2023-07-22 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovations in Artificial Intelligence and Human Computer Interaction in the Digital Era investigates the interaction and growing interdependency of the HCI and AI fields, which are not usually addressed in traditional approaches. Chapters explore how well AI can interact with users based on linguistics and user-centered design processes, especially with the advances of AI and the hype around many applications. Other sections investigate how HCI and AI can mutually benefit from a closer association and the how the AI community can improve their usage of HCI methods like "Wizard of Oz prototyping and "Thinking aloud protocols. Moreover, HCI can further augment human capabilities using new technologies. This book demonstrates how an interdisciplinary team of HCI and AI researchers can develop extraordinary applications, such as improved education systems, smart homes, smart healthcare and map Human Computer Interaction (HCI) for a multidisciplinary field that focuses on the design of computer technology and the interaction between users and computers in different domains. - Presents fundamental concepts of both HCI and AI, addressing a multidisciplinary audience of researchers and engineers working on User Centered Design (UCD), User Interface (UI) design, and User Experience (UX) design - Explores a broad range of case studies from across healthcare, industry, and education - Investigates multiple strategies for designing and developing intelligent user interfaces to solve real-world problems - Outlines research challenges and future directions for the intersection of AI and HCI

Advances in Digital Marketing in the Era of Artificial Intelligence

Author : Moez Ltifi
Publisher : CRC Press
ISBN 13 : 1040031668
Total Pages : 329 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Advances in Digital Marketing in the Era of Artificial Intelligence by : Moez Ltifi

Download or read book Advances in Digital Marketing in the Era of Artificial Intelligence written by Moez Ltifi and published by CRC Press. This book was released on 2024-07-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.

System Innovation for an Artificial Intelligence Era

Author : Artde Donald Kin-Tak Lam
Publisher : CRC Press
ISBN 13 : 104026140X
Total Pages : 427 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis System Innovation for an Artificial Intelligence Era by : Artde Donald Kin-Tak Lam

Download or read book System Innovation for an Artificial Intelligence Era written by Artde Donald Kin-Tak Lam and published by CRC Press. This book was released on 2024-11-05 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: System Innovation for an Artificial Intelligence Era: Applied System Innovation X contains the papers presented at the IEEE 10th International Conference on Applied System Innovation (ICASI 2024, Kyoto, Japan, 17-21 April 2024. Of the more than 600 submitted papers from 12 different countries, after review approximately a quarter was accepted for publication. The book aims to provide an integrated communication platform for researchers from a wide range of topics including information technology, communication science, applied mathematics, computer science, advanced material science, and engineering. System Innovation for an Artificial Intelligence Era: Applied System Innovation X enhances interdisciplinary collaborations between science and engineering and is aimed at academics and technologists interested in the above mentioned areas.

Proceedings of the 2024 5th International Conference on Big Data and Informatization Education (ICBDIE 2024)

Author : Miao Yu
Publisher : Springer Nature
ISBN 13 : 9464634170
Total Pages : 588 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the 2024 5th International Conference on Big Data and Informatization Education (ICBDIE 2024) by : Miao Yu

Download or read book Proceedings of the 2024 5th International Conference on Big Data and Informatization Education (ICBDIE 2024) written by Miao Yu and published by Springer Nature. This book was released on 2024 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Era of Artificial Intelligence, Machine Learning, and Data Science in the Pharmaceutical Industry

Author : Stephanie K. Ashenden
Publisher : Academic Press
ISBN 13 : 0128204494
Total Pages : 266 pages
Book Rating : 4.1/5 (282 download)

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Book Synopsis The Era of Artificial Intelligence, Machine Learning, and Data Science in the Pharmaceutical Industry by : Stephanie K. Ashenden

Download or read book The Era of Artificial Intelligence, Machine Learning, and Data Science in the Pharmaceutical Industry written by Stephanie K. Ashenden and published by Academic Press. This book was released on 2021-04-23 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Era of Artificial Intelligence, Machine Learning and Data Science in the Pharmaceutical Industry examines the drug discovery process, assessing how new technologies have improved effectiveness. Artificial intelligence and machine learning are considered the future for a wide range of disciplines and industries, including the pharmaceutical industry. In an environment where producing a single approved drug costs millions and takes many years of rigorous testing prior to its approval, reducing costs and time is of high interest. This book follows the journey that a drug company takes when producing a therapeutic, from the very beginning to ultimately benefitting a patient's life. This comprehensive resource will be useful to those working in the pharmaceutical industry, but will also be of interest to anyone doing research in chemical biology, computational chemistry, medicinal chemistry and bioinformatics. - Demonstrates how the prediction of toxic effects is performed, how to reduce costs in testing compounds, and its use in animal research - Written by the industrial teams who are conducting the work, showcasing how the technology has improved and where it should be further improved - Targets materials for a better understanding of techniques from different disciplines, thus creating a complete guide

Cosmetics Marketing Strategy in the Era of the Digital Ecosystem

Author : Young Won Park
Publisher : Springer Nature
ISBN 13 : 9819736749
Total Pages : 235 pages
Book Rating : 4.8/5 (197 download)

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Book Synopsis Cosmetics Marketing Strategy in the Era of the Digital Ecosystem by : Young Won Park

Download or read book Cosmetics Marketing Strategy in the Era of the Digital Ecosystem written by Young Won Park and published by Springer Nature. This book was released on with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Antecedents and consequences of employee based brand equity

Author : Muhammad Waseem Bari
Publisher : Frontiers Media SA
ISBN 13 : 2832518567
Total Pages : 281 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Antecedents and consequences of employee based brand equity by : Muhammad Waseem Bari

Download or read book Antecedents and consequences of employee based brand equity written by Muhammad Waseem Bari and published by Frontiers Media SA. This book was released on 2023-04-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0

Author : Irfan, Mohammad
Publisher : IGI Global
ISBN 13 :
Total Pages : 341 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0 by : Irfan, Mohammad

Download or read book The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0 written by Irfan, Mohammad and published by IGI Global. This book was released on 2023-09-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the dynamic and ever-changing financial landscape, the seamless integration of artificial intelligence (AI) and machine learning (ML) has presented unprecedented challenges for the banking and finance industry. As we embrace the era of Industry 5.0, financial institutions find themselves confronted with intricate decisions pertaining to investments, macroeconomic analysis, and credit evaluation, necessitating innovative technologies to navigate this complexity. Additionally, the mounting volume of financial transactions calls for efficient data processing and analysis. Considering these pressing concerns, scholars, academicians, and industry practitioners are eagerly seeking comprehensive insights into the transformative potential of AI and ML, specifically in bolstering resilience, fostering sustainable development, and adopting human-centric approaches within the financial sector. Offering a compelling solution to these critical challenges, The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0, edited by esteemed scholars Mohammad Irfan, Mohammed Elmogy, M. Shabri Abd. Majid, and Shaker El-Sappagh, embark on an in-depth exploration of the multifaceted functions and applications of AI and ML algorithms in the realm of finance. With a keen focus on Industry 5.0 principles such as resilience, human centricity, and sustainable development, this comprehensive compendium presents a collection of groundbreaking research papers that unveil the remarkable potential of AI/ML technologies in revolutionizing the financial services industry. By catering to a diverse audience comprising researchers, academicians, industrialists, investors, and regulatory bodies, this book actively invites contributions from industry practitioners and scholars, facilitating ongoing discussions on the efficacy of ML algorithms in efficiently processing vast financial data. As the financial landscape charts an ambitious course into Industry 5.0, the book emerges as an indispensable resource, empowering the industry with transformative advancements that will indelibly shape the future of finance.

The Economics of Artificial Intelligence

Author : Ajay Agrawal
Publisher : University of Chicago Press
ISBN 13 : 0226833127
Total Pages : 172 pages
Book Rating : 4.2/5 (268 download)

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Book Synopsis The Economics of Artificial Intelligence by : Ajay Agrawal

Download or read book The Economics of Artificial Intelligence written by Ajay Agrawal and published by University of Chicago Press. This book was released on 2024-03-05 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely investigation of the potential economic effects, both realized and unrealized, of artificial intelligence within the United States healthcare system. In sweeping conversations about the impact of artificial intelligence on many sectors of the economy, healthcare has received relatively little attention. Yet it seems unlikely that an industry that represents nearly one-fifth of the economy could escape the efficiency and cost-driven disruptions of AI. The Economics of Artificial Intelligence: Health Care Challenges brings together contributions from health economists, physicians, philosophers, and scholars in law, public health, and machine learning to identify the primary barriers to entry of AI in the healthcare sector. Across original papers and in wide-ranging responses, the contributors analyze barriers of four types: incentives, management, data availability, and regulation. They also suggest that AI has the potential to improve outcomes and lower costs. Understanding both the benefits of and barriers to AI adoption is essential for designing policies that will affect the evolution of the healthcare system.

Artificial Intelligence in Customer Service

Author : Jagdish N. Sheth
Publisher : Springer Nature
ISBN 13 : 3031338987
Total Pages : 315 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Artificial Intelligence in Customer Service by : Jagdish N. Sheth

Download or read book Artificial Intelligence in Customer Service written by Jagdish N. Sheth and published by Springer Nature. This book was released on 2023-08-17 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees. As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration, and customer engagement.

Cross-Cultural Design

Author : Pei-Luen Patrick Rau
Publisher : Springer Nature
ISBN 13 : 3031609131
Total Pages : 441 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Cross-Cultural Design by : Pei-Luen Patrick Rau

Download or read book Cross-Cultural Design written by Pei-Luen Patrick Rau and published by Springer Nature. This book was released on with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Principles of Marketing for a Digital Age

Author : Tracy L. Tuten
Publisher : SAGE
ISBN 13 : 1526485354
Total Pages : 577 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Principles of Marketing for a Digital Age by : Tracy L. Tuten

Download or read book Principles of Marketing for a Digital Age written by Tracy L. Tuten and published by SAGE. This book was released on 2019-12-28 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students.

Artificial Intelligence in Healthcare

Author : Adam Bohr
Publisher : Academic Press
ISBN 13 : 0128184396
Total Pages : 385 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Artificial Intelligence in Healthcare by : Adam Bohr

Download or read book Artificial Intelligence in Healthcare written by Adam Bohr and published by Academic Press. This book was released on 2020-06-21 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. - Highlights different data techniques in healthcare data analysis, including machine learning and data mining - Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks - Includes applications and case studies across all areas of AI in healthcare data

Product Management in the Digital Era

Author : Srinivas Pingali
Publisher : Taylor & Francis
ISBN 13 : 1040226612
Total Pages : 240 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Product Management in the Digital Era by : Srinivas Pingali

Download or read book Product Management in the Digital Era written by Srinivas Pingali and published by Taylor & Francis. This book was released on 2024-12-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires. Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book: highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design; provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples; highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively. Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.

Competing in the Age of AI

Author : Marco Iansiti
Publisher : Harvard Business Press
ISBN 13 : 1633697630
Total Pages : 175 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Competing in the Age of AI by : Marco Iansiti

Download or read book Competing in the Age of AI written by Marco Iansiti and published by Harvard Business Press. This book was released on 2020-01-07 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: "a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.