Branding And Labeling In The Digital And Artificial Intelligence Era

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Branding and Labeling in the Digital and Artificial Intelligence Era

Author : Joseph Kaswengi
Publisher :
ISBN 13 : 9781536174991
Total Pages : 197 pages
Book Rating : 4.1/5 (749 download)

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Book Synopsis Branding and Labeling in the Digital and Artificial Intelligence Era by : Joseph Kaswengi

Download or read book Branding and Labeling in the Digital and Artificial Intelligence Era written by Joseph Kaswengi and published by . This book was released on 2020 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, finance, health, economics, sociology, information, culture, heritage, retailing, etc. It addresses various areas of applications such as consumer behavior in online advertising, franchising, mobile money market, origin label and agri-food, hospitality industry, packaging transparency and decisions. The present book contributions use quantitative and qualitative methods such as experiments, case study, questionnaire, mixed and empirical and conceptual approaches. The contributions are respectively presented in accordance with the following themes: consumer behavior and decisions, labelling strategy, brand market trends, branding local brands and theoretical research avenues.

Enhancing and Predicting Digital Consumer Behavior with AI

Author : Musiolik, Thomas Heinrich
Publisher : IGI Global
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Enhancing and Predicting Digital Consumer Behavior with AI by : Musiolik, Thomas Heinrich

Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Innovations in Artificial Intelligence and Human-Computer Interaction in the Digital Era

Author : Surbhi Bhatia Khan
Publisher : Elsevier
ISBN 13 : 0323999492
Total Pages : 342 pages
Book Rating : 4.3/5 (239 download)

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Book Synopsis Innovations in Artificial Intelligence and Human-Computer Interaction in the Digital Era by : Surbhi Bhatia Khan

Download or read book Innovations in Artificial Intelligence and Human-Computer Interaction in the Digital Era written by Surbhi Bhatia Khan and published by Elsevier. This book was released on 2023-07-22 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovations in Artificial Intelligence and Human Computer Interaction in the Digital Era investigates the interaction and growing interdependency of the HCI and AI fields, which are not usually addressed in traditional approaches. Chapters explore how well AI can interact with users based on linguistics and user-centered design processes, especially with the advances of AI and the hype around many applications. Other sections investigate how HCI and AI can mutually benefit from a closer association and the how the AI community can improve their usage of HCI methods like “Wizard of Oz prototyping and “Thinking aloud protocols. Moreover, HCI can further augment human capabilities using new technologies. This book demonstrates how an interdisciplinary team of HCI and AI researchers can develop extraordinary applications, such as improved education systems, smart homes, smart healthcare and map Human Computer Interaction (HCI) for a multidisciplinary field that focuses on the design of computer technology and the interaction between users and computers in different domains. Presents fundamental concepts of both HCI and AI, addressing a multidisciplinary audience of researchers and engineers working on User Centered Design (UCD), User Interface (UI) design, and User Experience (UX) design Explores a broad range of case studies from across healthcare, industry, and education Investigates multiple strategies for designing and developing intelligent user interfaces to solve real-world problems Outlines research challenges and future directions for the intersection of AI and HCI

Advances in Digital Marketing in the Era of Artificial Intelligence

Author : Moez Ltifi
Publisher : CRC Press
ISBN 13 : 1040031668
Total Pages : 329 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Advances in Digital Marketing in the Era of Artificial Intelligence by : Moez Ltifi

Download or read book Advances in Digital Marketing in the Era of Artificial Intelligence written by Moez Ltifi and published by CRC Press. This book was released on 2024-07-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.

Brand, Label, and Product Intelligence

Author : Joseph Kaswengi
Publisher : Springer Nature
ISBN 13 : 3030958094
Total Pages : 260 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Brand, Label, and Product Intelligence by : Joseph Kaswengi

Download or read book Brand, Label, and Product Intelligence written by Joseph Kaswengi and published by Springer Nature. This book was released on 2022-03-28 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.

Proceedings of the 2024 5th International Conference on Big Data and Informatization Education (ICBDIE 2024)

Author : Miao Yu
Publisher : Springer Nature
ISBN 13 : 9464634170
Total Pages : 588 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the 2024 5th International Conference on Big Data and Informatization Education (ICBDIE 2024) by : Miao Yu

Download or read book Proceedings of the 2024 5th International Conference on Big Data and Informatization Education (ICBDIE 2024) written by Miao Yu and published by Springer Nature. This book was released on 2024 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

Author : William Ammerman
Publisher : McGraw Hill Professional
ISBN 13 : 1260441261
Total Pages : 320 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by : William Ammerman

Download or read book The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning written by William Ammerman and published by McGraw Hill Professional. This book was released on 2019-05-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.

Cross-Cultural Design

Author : Pei-Luen Patrick Rau
Publisher : Springer Nature
ISBN 13 : 3031609131
Total Pages : 441 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Cross-Cultural Design by : Pei-Luen Patrick Rau

Download or read book Cross-Cultural Design written by Pei-Luen Patrick Rau and published by Springer Nature. This book was released on with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0

Author : Irfan, Mohammad
Publisher : IGI Global
ISBN 13 :
Total Pages : 341 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0 by : Irfan, Mohammad

Download or read book The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0 written by Irfan, Mohammad and published by IGI Global. This book was released on 2023-09-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the dynamic and ever-changing financial landscape, the seamless integration of artificial intelligence (AI) and machine learning (ML) has presented unprecedented challenges for the banking and finance industry. As we embrace the era of Industry 5.0, financial institutions find themselves confronted with intricate decisions pertaining to investments, macroeconomic analysis, and credit evaluation, necessitating innovative technologies to navigate this complexity. Additionally, the mounting volume of financial transactions calls for efficient data processing and analysis. Considering these pressing concerns, scholars, academicians, and industry practitioners are eagerly seeking comprehensive insights into the transformative potential of AI and ML, specifically in bolstering resilience, fostering sustainable development, and adopting human-centric approaches within the financial sector. Offering a compelling solution to these critical challenges, The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0, edited by esteemed scholars Mohammad Irfan, Mohammed Elmogy, M. Shabri Abd. Majid, and Shaker El-Sappagh, embark on an in-depth exploration of the multifaceted functions and applications of AI and ML algorithms in the realm of finance. With a keen focus on Industry 5.0 principles such as resilience, human centricity, and sustainable development, this comprehensive compendium presents a collection of groundbreaking research papers that unveil the remarkable potential of AI/ML technologies in revolutionizing the financial services industry. By catering to a diverse audience comprising researchers, academicians, industrialists, investors, and regulatory bodies, this book actively invites contributions from industry practitioners and scholars, facilitating ongoing discussions on the efficacy of ML algorithms in efficiently processing vast financial data. As the financial landscape charts an ambitious course into Industry 5.0, the book emerges as an indispensable resource, empowering the industry with transformative advancements that will indelibly shape the future of finance.

Antecedents and consequences of employee based brand equity

Author : Muhammad Waseem Bari
Publisher : Frontiers Media SA
ISBN 13 : 2832518567
Total Pages : 281 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Antecedents and consequences of employee based brand equity by : Muhammad Waseem Bari

Download or read book Antecedents and consequences of employee based brand equity written by Muhammad Waseem Bari and published by Frontiers Media SA. This book was released on 2023-04-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Artificial Intelligence, Big Data, IOT and Block Chain in Healthcare: From Concepts to Applications

Author : Yousef Farhaoui
Publisher : Springer Nature
ISBN 13 : 3031650182
Total Pages : 581 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Artificial Intelligence, Big Data, IOT and Block Chain in Healthcare: From Concepts to Applications by : Yousef Farhaoui

Download or read book Artificial Intelligence, Big Data, IOT and Block Chain in Healthcare: From Concepts to Applications written by Yousef Farhaoui and published by Springer Nature. This book was released on with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Era of Artificial Intelligence, Machine Learning, and Data Science in the Pharmaceutical Industry

Author : Stephanie K. Ashenden
Publisher : Academic Press
ISBN 13 : 0128204494
Total Pages : 266 pages
Book Rating : 4.1/5 (282 download)

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Book Synopsis The Era of Artificial Intelligence, Machine Learning, and Data Science in the Pharmaceutical Industry by : Stephanie K. Ashenden

Download or read book The Era of Artificial Intelligence, Machine Learning, and Data Science in the Pharmaceutical Industry written by Stephanie K. Ashenden and published by Academic Press. This book was released on 2021-04-23 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Era of Artificial Intelligence, Machine Learning and Data Science in the Pharmaceutical Industry examines the drug discovery process, assessing how new technologies have improved effectiveness. Artificial intelligence and machine learning are considered the future for a wide range of disciplines and industries, including the pharmaceutical industry. In an environment where producing a single approved drug costs millions and takes many years of rigorous testing prior to its approval, reducing costs and time is of high interest. This book follows the journey that a drug company takes when producing a therapeutic, from the very beginning to ultimately benefitting a patient’s life. This comprehensive resource will be useful to those working in the pharmaceutical industry, but will also be of interest to anyone doing research in chemical biology, computational chemistry, medicinal chemistry and bioinformatics. Demonstrates how the prediction of toxic effects is performed, how to reduce costs in testing compounds, and its use in animal research Written by the industrial teams who are conducting the work, showcasing how the technology has improved and where it should be further improved Targets materials for a better understanding of techniques from different disciplines, thus creating a complete guide

Artificial Intelligence in Customer Service

Author : Jagdish N. Sheth
Publisher : Springer Nature
ISBN 13 : 3031338987
Total Pages : 315 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Artificial Intelligence in Customer Service by : Jagdish N. Sheth

Download or read book Artificial Intelligence in Customer Service written by Jagdish N. Sheth and published by Springer Nature. This book was released on 2023-08-17 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees. As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration, and customer engagement.

Artificial Intelligence

Author : Harvard Business Review
Publisher : HBR Insights
ISBN 13 : 9781633697898
Total Pages : 160 pages
Book Rating : 4.6/5 (978 download)

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Book Synopsis Artificial Intelligence by : Harvard Business Review

Download or read book Artificial Intelligence written by Harvard Business Review and published by HBR Insights. This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

Principles of Marketing for a Digital Age

Author : Tracy L. Tuten
Publisher : SAGE
ISBN 13 : 1526485354
Total Pages : 552 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Principles of Marketing for a Digital Age by : Tracy L. Tuten

Download or read book Principles of Marketing for a Digital Age written by Tracy L. Tuten and published by SAGE. This book was released on 2019-12-28 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students.

Encyclopedia of Label Technology

Author : Michael Fairley
Publisher : Tarsus Exhibitions & Publishing Limited
ISBN 13 : 9781910507001
Total Pages : 260 pages
Book Rating : 4.5/5 (7 download)

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Book Synopsis Encyclopedia of Label Technology by : Michael Fairley

Download or read book Encyclopedia of Label Technology written by Michael Fairley and published by Tarsus Exhibitions & Publishing Limited. This book was released on 2014-08-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ten years since the first ever Encyclopedia for the label producer and label user sectors was published it has become an established and well-respected international reference source, providing a comprehensive understanding of the technology and terminology for all kinds of label and product decoration solutions. It included materials, adhesives, printing methods, application technologies, inspection systems as well as the related areas of tickets and tags. It also covered legislative requirements and the growing area of brand protection and security as well as new innovations, including smart labels, RFID, indicator labels and chipless tags. Now these topics have been substantially updated and extended in the latest edition of the Encyclopedia to incorporate the production of narrow-to-mid-web package printing, the fast-changing world of digital imaging, printing and finishing, digital direct-to-shape and the new technologies of digital watermarking, mobile interactive labels and packaging, as well as the latest converting and tooling solutions and an understanding of printed sachets, pouches, flexible packaging and cartons. More information has been included on the environment and sustainability, and mention made of all the leading industry associations and relevant bodies. More informative, more relevant and more comprehensive, this new edition of the Encyclopedia should be a basic reference source for every label printer/converter and industry supplier - as well as for the designer, pack producer and brand owner looking to better understand label and related technology, markets and applications.

Artificial Intelligence in Drug Discovery

Author : Nathan Brown
Publisher : Royal Society of Chemistry
ISBN 13 : 1839160543
Total Pages : 425 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Artificial Intelligence in Drug Discovery by : Nathan Brown

Download or read book Artificial Intelligence in Drug Discovery written by Nathan Brown and published by Royal Society of Chemistry. This book was released on 2020-11-04 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following significant advances in deep learning and related areas interest in artificial intelligence (AI) has rapidly grown. In particular, the application of AI in drug discovery provides an opportunity to tackle challenges that previously have been difficult to solve, such as predicting properties, designing molecules and optimising synthetic routes. Artificial Intelligence in Drug Discovery aims to introduce the reader to AI and machine learning tools and techniques, and to outline specific challenges including designing new molecular structures, synthesis planning and simulation. Providing a wealth of information from leading experts in the field this book is ideal for students, postgraduates and established researchers in both industry and academia.