Branded Male

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749450118
Total Pages : 256 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Branded Male by : Mark Tungate

Download or read book Branded Male written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2008 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.

Branded Male

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749453567
Total Pages : 257 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Branded Male by : Mark Tungate

Download or read book Branded Male written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2008-02-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.

The Men's Fashion Book

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Author :
Publisher : Phaidon
ISBN 13 : 9781838662479
Total Pages : 528 pages
Book Rating : 4.6/5 (624 download)

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Book Synopsis The Men's Fashion Book by : Jacob Gallagher

Download or read book The Men's Fashion Book written by Jacob Gallagher and published by Phaidon. This book was released on 2021 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first-ever authoritative A-Z celebration of the 500 greatest names in men's fashion - 200 years of men's style through the work of designers, brands, photographers, icons, models, retailers, tailors, and stylists around the globe

Branded Men and Women

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Author :
Publisher :
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Branded Men and Women by : William Francis Hooker

Download or read book Branded Men and Women written by William Francis Hooker and published by . This book was released on 1921 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Men in Style

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Author :
Publisher : Rizzoli International Publications
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Men in Style by : Woody Hochswender

Download or read book Men in Style written by Woody Hochswender and published by Rizzoli International Publications. This book was released on 1993 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: A review of men's fashions from the thirties, forties, and post war period.

Dressing the Man

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Author :
Publisher : Harper Collins
ISBN 13 : 0060191449
Total Pages : 203 pages
Book Rating : 4.0/5 (61 download)

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Book Synopsis Dressing the Man by : Alan Flusser

Download or read book Dressing the Man written by Alan Flusser and published by Harper Collins. This book was released on 2002-10-01 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dressing the Man is the definitive guide to what men need to know in order to dress well and look stylish without becoming fashion victims. Alan Flusser's name is synonymous with taste and style. With his new book, he combines his encyclopedic knowledge of men's clothes with his signature wit and elegance to address the fundamental paradox of modern men's fashion: Why, after men today have spent more money on clothes than in any other period of history, are there fewer well-dressed men than at any time ever before? According to Flusser, dressing well is not all that difficult, the real challenge lies in being able to acquire the right personalized instruction. Dressing well pivots on two pillars -- proportion and color. Flusser believes that "Permanent Fashionability," both his promise and goal for the reader, starts by being accountable to a personal set of physical trademarks and not to any kind of random, seasonally served-up collection of fashion flashes. Unlike fashion, which is obliged to change each season, the face's shape, the neck's height, the shoulder's width, the arm's length, the torso's structure, and the foot's size remain fairly constant over time. Once a man learns how to adapt the fundamentals of permanent fashion to his physique and complexion, he's halfway home. Taking the reader through each major clothing classification step-by-step, this user-friendly guide helps you apply your own specifics to a series of dressing options, from business casual and formalwear to pattern-on-pattern coordination, or how to choose the most flattering clothing silhouette for your body type and shirt collar for your face. A man's physical traits represent his individual road map, and the quickest route toward forging an enduring style of dress is through exposure to the legendary practitioners of this rare masculine art. Flusser has assembled the largest andmost diverse collection of stylishly mantled men ever found in one book. Many never-before-seen vintage photographs from the era of Cary Grant, Tyrone Power, and Fred Astaire are employed to help illustrate the range and diversity of authentic men's fashion. Dressing the Man's sheer magnitude of options will enable the reader to expand both the grammar and verbiage of his permanent-fashion vocabulary. For those men hoping to find sartorial fulfillment somewhere down the road, tethering their journey to the mind-set of permanent fashion will deliver them earlier rather than later in life.

The Parisian Gentleman

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Author :
Publisher : National Geographic Books
ISBN 13 : 0500293961
Total Pages : 0 pages
Book Rating : 4.5/5 (2 download)

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Book Synopsis The Parisian Gentleman by : Hugo Jacomet

Download or read book The Parisian Gentleman written by Hugo Jacomet and published by National Geographic Books. This book was released on 2018-11-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a new compact edition, a luxurious celebration of the elegant craftsmanship behind the timeless French men’s fashion and lifestyle labels. Home of haute couture and the world’s leading fashion houses, Paris and its inhabitants represent sophistication and refinement to the rest of the world. Debonair Parisian men continue to participate in a centuries-long tradition of sartorial craftsmanship and quality. In its newly accessible compact edition, The Parisian Gentleman is like a dream shopping excursion to the leading men’s style-makers, from hidden ateliers and little- known studios to internationally renowned labels such as shirtmakers Charvet, shoemakers Berluti, and the recently revived trunk-makers Moynat. The stories behind each house, and the creative minds and artisans who give each brand its unique identity, bring the clothes alive, capturing an unceasing dedication to quality in an era overrun with new, mass-produced trends. Author Hugo Jacomet’s portraits of these often-inaccessible marques (or brands) are intimate and illuminating, thanks to his personal connections to many of the leading figures. His text is accompanied by beautifully shot photographs of the designers, studios, garments, and locations, the majority of which were taken exclusively for this book.

Branding the Man

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1581157290
Total Pages : 224 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Branding the Man by : Bertrand Pellegrin

Download or read book Branding the Man written by Bertrand Pellegrin and published by Simon and Schuster. This book was released on 2010-02-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Textile Trends

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Author :
Publisher :
ISBN 13 :
Total Pages : 634 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Textile Trends by :

Download or read book Textile Trends written by and published by . This book was released on 1997 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt:

C. S. I. R. O. Wildlife Research

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Author :
Publisher :
ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis C. S. I. R. O. Wildlife Research by :

Download or read book C. S. I. R. O. Wildlife Research written by and published by . This book was released on 1961 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Everybody's Magazine

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Publisher :
ISBN 13 :
Total Pages : 906 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Everybody's Magazine by :

Download or read book Everybody's Magazine written by and published by . This book was released on 1909 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt:

CSIRO Wildlife Research

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Author :
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.2/5 (454 download)

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Book Synopsis CSIRO Wildlife Research by : Commonwealth Scientific and Industrial Research Organization (Australia)

Download or read book CSIRO Wildlife Research written by Commonwealth Scientific and Industrial Research Organization (Australia) and published by . This book was released on 1962 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fashion Brands

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442996
Total Pages : 284 pages
Book Rating : 4.4/5 (429 download)

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Book Synopsis Fashion Brands by : Mark Tungate

Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2005 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.

Mansfield's Book of Manly Men

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Author :
Publisher : HarperChristian + ORM
ISBN 13 : 1595553746
Total Pages : 302 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis Mansfield's Book of Manly Men by : Stephen Mansfield

Download or read book Mansfield's Book of Manly Men written by Stephen Mansfield and published by HarperChristian + ORM. This book was released on 2013-11-26 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Witty, compelling, and shrewd, Mansfield’s Book of Manly Men is about resurrecting your inborn, timeless, essential, masculine self. The Western world is in a crisis of discarded honor, dubious integrity, and faux manliness. It is time to recover what we have lost. Stephen Mansfield shows us the way. Working with timeless maxims and stirring examples of manhood from ages past, Mansfield issues a trumpet call of manliness fit for our times. In Mansfield’s Book of Manly Men, you’ll see that: This book is about doing. It is about action. It is about knowing the deeds that comprise manhood and doing those deeds. Habits have to be formed, and actions have to be aligned with the grace received. “My goal in this book is simple,” Mansfield says. “I want to identify what a genuine man does?the virtues, the habits, the disciplines, the duties, the actions of true manhood?and then call men to do it.”

Confessions of an Advertising Man

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (135 download)

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Book Synopsis Confessions of an Advertising Man by : David Ogilvy

Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 1988 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Publishers Weekly

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Publisher :
ISBN 13 :
Total Pages : 758 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis The Publishers Weekly by :

Download or read book The Publishers Weekly written by and published by . This book was released on 2008 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Stores

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Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Stores by :

Download or read book Stores written by and published by . This book was released on 1989 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: