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Author : Gerardus Blokdyk
Publisher :
ISBN 13 : 9780655391012
Total Pages : 0 pages
Book Rating : 4.3/5 (91 download)
Download or read book Branded environment A Clear and Concise Reference written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655341017
Total Pages : 284 pages
Book Rating : 4.3/5 (41 download)
Download or read book Branded Environment a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-08-20 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we keep improving Branded environment? What will be the consequences to the stakeholder (financial, reputation etc) if Branded environment does not go ahead or fails to deliver the objectives? Meeting the challenge: are missed Branded environment opportunities costing us money? Is maximizing Branded environment protection the same as minimizing Branded environment loss? What are the disruptive Branded environment technologies that enable our organization to radically change our business processes? This best-selling Branded environment self-assessment will make you the accepted Branded environment domain adviser by revealing just what you need to know to be fluent and ready for any Branded environment challenge. How do I reduce the effort in the Branded environment work to be done to get problems solved? How can I ensure that plans of action include every Branded environment task and that every Branded environment outcome is in place? How will I save time investigating strategic and tactical options and ensuring Branded environment costs are low? How can I deliver tailored Branded environment advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Branded environment essentials are covered, from every angle: the Branded environment self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Branded environment outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Branded environment practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Branded environment are maximized with professional results. Your purchase includes access details to the Branded environment self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Gerardus Blokdyk
Publisher :
ISBN 13 : 9780655361848
Total Pages : 0 pages
Book Rating : 4.3/5 (618 download)
Download or read book Corporate branding A Clear and Concise Reference written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alina Wheeler
Publisher : John Wiley & Sons
ISBN 13 : 1118418743
Total Pages : 338 pages
Book Rating : 4.1/5 (184 download)
Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655311843
Total Pages : 210 pages
Book Rating : 4.3/5 (118 download)
Download or read book Corporate Branding a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-06-18 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Corporate branding's impact on utilizing the best solution(s)? Do we combine technical expertise with business knowledge and Corporate branding Key topics include lifecycles, development approaches, requirements and how to make a business case? Does the Corporate branding performance meet the customer's requirements? In a project to restructure Corporate branding outcomes, which stakeholders would you involve? What threat is Corporate branding addressing? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Corporate branding investments work better. This Corporate branding All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Corporate branding Self-Assessment. Featuring 683 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Corporate branding improvements can be made. In using the questions you will be better able to: - diagnose Corporate branding projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Corporate branding and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Corporate branding Scorecard, you will develop a clear picture of which Corporate branding areas need attention. Your purchase includes access details to the Corporate branding self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655439714
Total Pages : 278 pages
Book Rating : 4.4/5 (397 download)
Download or read book Brand Standards a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-10-25 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have the types of risks that may impact Brand Standards been identified and analyzed? What is the purpose of Brand Standards in relation to the mission? How do you deal with Brand Standards changes? Is a Brand Standards team work effort in place? What is the source of the strategies for Brand Standards strengthening and reform? This powerful Brand Standards self-assessment will make you the dependable Brand Standards domain specialist by revealing just what you need to know to be fluent and ready for any Brand Standards challenge. How do I reduce the effort in the Brand Standards work to be done to get problems solved? How can I ensure that plans of action include every Brand Standards task and that every Brand Standards outcome is in place? How will I save time investigating strategic and tactical options and ensuring Brand Standards costs are low? How can I deliver tailored Brand Standards advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Brand Standards essentials are covered, from every angle: the Brand Standards self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Brand Standards outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Brand Standards practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Brand Standards are maximized with professional results. Your purchase includes access details to the Brand Standards self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Aaron Keller
Publisher : Simon and Schuster
ISBN 13 : 1440342695
Total Pages : 192 pages
Book Rating : 4.4/5 (43 download)
Download or read book The Physics of Brand written by Aaron Keller and published by Simon and Schuster. This book was released on 2016-07-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
Author : C.A. Bakker
Publisher : IOS Press
ISBN 13 : 1614998205
Total Pages : 496 pages
Book Rating : 4.6/5 (149 download)
Download or read book PLATE: Product Lifetimes And The Environment written by C.A. Bakker and published by IOS Press. This book was released on 2017-11-14 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product lifetimes are critical for the circular economy, resource efficiency, waste reduction and low carbon strategies for sustainability, and are therefore of interest to academics from many different disciplines as well as original equipment manufacturers (OEMs) and other stakeholders. The challenges related to product lifetimes must be tackled from multiple perspectives, making the sharing of knowledge and expertise from different disciplines particularly important. This book presents papers from the second Product Lifetime and the Environment (PLATE) conference, held in Delft, the Netherlands, in November 2017. The conference originated from the desire to bring together academic researchers working in the field of sustainability to benefit from each other’s knowledge and further advance the field. The book includes the 88 full papers delivered at the conference, grouped according to the following 7 conference themes: design for product longevity; product lifetime optimization; cultural perspectives on the throwaway society; circular economy and product lifetimes; business opportunities, economic implications and marketing strategies; consumer influences on product lifetimes; and policy, regulation and legislation. The book will be of interest to all those concerned with sustainable consumption, circular economy and resource efficiency.
Author :
Publisher :
ISBN 13 :
Total Pages : 119 pages
Book Rating : 4.:/5 (122 download)
Download or read book Branded Environments written by and published by . This book was released on 2006 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's post-industrial society, brands are an undenaible force. Brand stewards who quickly learned that brands are not just insignias on the packaging of products, but infer meanings and symbolic values have resorted to branding practices that increasingly extend to the spatial environments in which the brands flourish. Thus, a strong relationship is emerging between environmental design and branding as a concept. This thesis explores this emerging relationship and establishes that branded environments, the three-dimensional environments in which brands operate, can be a powerful medium for staging brand experiences. It thereby delves into a study of various design appraoches that comprise the present spectrum of branded environments. By clarifying fundamental concepts related to the design of branded environments this study creates a platform to reflect on both, the use of environmental design as a tool for branding, and branding as a concept of environmental design.
Author : Brandon S. Guyer
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.:/5 (72 download)
Download or read book Understanding the Branded Environment written by Brandon S. Guyer and published by . This book was released on 2006 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Chritton
Publisher : John Wiley & Sons
ISBN 13 : 1118238184
Total Pages : 361 pages
Book Rating : 4.1/5 (182 download)
Download or read book Personal Branding For Dummies written by Susan Chritton and published by John Wiley & Sons. This book was released on 2012-05-08 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>
Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author : Wolfgang Donsbach
Publisher : John Wiley & Sons
ISBN 13 : 1118789237
Total Pages : 706 pages
Book Rating : 4.1/5 (187 download)
Download or read book The Concise Encyclopedia of Communication written by Wolfgang Donsbach and published by John Wiley & Sons. This book was released on 2015-02-03 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online
Author : Sicco Van Gelder
Publisher : Kogan Page Publishers
ISBN 13 : 9780749444693
Total Pages : 276 pages
Book Rating : 4.4/5 (446 download)
Download or read book Global Brand Strategy written by Sicco Van Gelder and published by Kogan Page Publishers. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A triumph...the definitive work on the subject. Should be obligatory reading for academics and practitioners alike." Simon Anholt, Chairman, Earthspeak, and author of Brand New Justice "His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly simplified for advanced marketers." Jack Yan, CEO, Jack Yan and Associates "A wonderful piece of work, extremely comprehensive and should provide an invaluable guide for brand management and development." K.N. Tang Emeritus Chairman ACNielsen Asia-Pacific "His contribution to global brand strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultural particularities." The Journal of Brand Management The purpose of this book is to clarify for brand managers what they must consider when managing their brands across diverse cultures and markets throughout the world. Each brand has its own particular assets and vulnerabilities when it comes to extending across geographic and cultural borders. Brand managers can find themselves faced with a multitude of complex issues, not least the language barrier. Global Brand Strategy is the first book to provide a rigorous analytical framework that can be used comparatively across markets to reveal how to extend the brand and realise its true value. Contents include: *The brand environment *The brand expression *The brand domain * The brand reputation *The brand affinity *The brand recognition *Local brand management *Harmonising a global brand *Extending a global brand *Creating a new global brand. Containing a wealth of analytical models, real-life examples and global case studies, Global Brand Strategy will provide fresh insights for managers and students alike into how to ensure the success of extending a brand globally.
Author : Steve McKee
Publisher : Macmillan
ISBN 13 : 1137278846
Total Pages : 258 pages
Book Rating : 4.1/5 (372 download)
Download or read book Power Branding written by Steve McKee and published by Macmillan. This book was released on 2014-01-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.
Author : Thomas M. Pankratz
Publisher : CRC Press
ISBN 13 : 1420032534
Total Pages : 340 pages
Book Rating : 4.4/5 (2 download)
Download or read book Environmental Engineering Dictionary and Directory written by Thomas M. Pankratz and published by CRC Press. This book was released on 2000-09-22 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like most technical disciplines, environmental science and engineering is becoming increasingly specialized. As industry professionals focus on specific environmental subjects they become less familiar with environmental problems and solutions outside their area of expertise. This situation is compounded by the fact that many environmental science
Author : Alina Wheeler
Publisher : Wiley
ISBN 13 : 9780471746843
Total Pages : 288 pages
Book Rating : 4.7/5 (468 download)
Download or read book Designing Brand Identity written by Alina Wheeler and published by Wiley. This book was released on 2006-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
