Brand Management In Canadian Law

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Brand Management in Canadian Law

Author : John S. McKeown
Publisher :
ISBN 13 : 9780779828074
Total Pages : 324 pages
Book Rating : 4.8/5 (28 download)

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Book Synopsis Brand Management in Canadian Law by : John S. McKeown

Download or read book Brand Management in Canadian Law written by John S. McKeown and published by . This book was released on 2010 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book considers brand management from a legal perspective and in a clear and understandable fashion. The components that make up a brand, a consumer's perception of a brand, brand equity, brand leverage and integration are discussed initially. Additional chapters deal with legal considerations relating to choice of a brand name, branding on the internet, protecting the components of a brand and developing effective brand management policies. Many textbooks deal with trade mark law and other legal doctrines that apply to a brand and the components that make up a brand. However, this material does not typically provide any assistance concerning how the legal doctrines relate to brand management. This new edition adds significant new material concerning concepts such as phishing and related problems, sale of counterfeits on the internet, metatags, keywords and search engine rankings, and basic business oriented rules concerning trade mark use that are consistent with the requirements of the Act and should be followed in all cases. Updates to the publication have taken into account case law developments decided since the second edition."--pub. desc.

Advertising and Marketing Law in Canada

Author : Brenda L. Pritchard
Publisher :
ISBN 13 : 9780433472131
Total Pages : 540 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Advertising and Marketing Law in Canada by : Brenda L. Pritchard

Download or read book Advertising and Marketing Law in Canada written by Brenda L. Pritchard and published by . This book was released on 2012 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Intellectual Property Law in Canada

Author : Mistrale Goudreau
Publisher : Kluwer Law International B.V.
ISBN 13 : 9403547367
Total Pages : 231 pages
Book Rating : 4.4/5 (35 download)

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Book Synopsis Intellectual Property Law in Canada by : Mistrale Goudreau

Download or read book Intellectual Property Law in Canada written by Mistrale Goudreau and published by Kluwer Law International B.V.. This book was released on 2023-04-20 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this monograph provides a survey and analysis of the rules concerning intellectual property rights in Canada. It covers every type of intellectual property right in depth – copyright and neighbouring rights, patents, utility models, trademarks, trade names, industrial designs, plant variety protection, chip protection, trade secrets, and confidential information. Particular attention is paid throughout to recent developments and trends. The analysis approaches each right in terms of its sources in law and in legislation, and proceeds to such legal issues as subject matter of protection, conditions of protection, ownership, transfer of rights, licences, scope of exclusive rights, limitations, exemptions, duration of protection, infringement, available remedies, and overlapping with other intellectual property rights. The book provides a clear overview of intellectual property legislation and policy, and at the same time offers practical guidance on which sound preliminary decisions may be based. Lawyers representing parties with interests in Canada will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative intellectual property law.

The Routledge Companion to Contemporary Brand Management

Author : Francesca Dall'Olmo Riley
Publisher : Routledge
ISBN 13 : 1317751574
Total Pages : 818 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis The Routledge Companion to Contemporary Brand Management by : Francesca Dall'Olmo Riley

Download or read book The Routledge Companion to Contemporary Brand Management written by Francesca Dall'Olmo Riley and published by Routledge. This book was released on 2016-07-15 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

Trademarks and Brand Management

Author :
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Trademarks and Brand Management by :

Download or read book Trademarks and Brand Management written by and published by . This book was released on 1976 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

B2B Brand Management

Author : Philip Kotler
Publisher : Springer Science & Business Media
ISBN 13 : 3540447296
Total Pages : 368 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis B2B Brand Management by : Philip Kotler

Download or read book B2B Brand Management written by Philip Kotler and published by Springer Science & Business Media. This book was released on 2006-09-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Brand Management

Author : Emmanuel Mogaji
Publisher : Springer Nature
ISBN 13 : 3030661199
Total Pages : 276 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Brand Management by : Emmanuel Mogaji

Download or read book Brand Management written by Emmanuel Mogaji and published by Springer Nature. This book was released on 2021-04-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.

Canadian Books in Print. Author and Title Index

Author :
Publisher : University of Toronto Press
ISBN 13 :
Total Pages : 1610 pages
Book Rating : 4.8/5 (398 download)

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Book Synopsis Canadian Books in Print. Author and Title Index by :

Download or read book Canadian Books in Print. Author and Title Index written by and published by University of Toronto Press. This book was released on 1975 with total page 1610 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Brand Management

Author : Brice Martin & Elisha Stephens
Publisher : Scientific e-Resources
ISBN 13 : 1839473150
Total Pages : 324 pages
Book Rating : 4.8/5 (394 download)

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Book Synopsis Strategic Brand Management by : Brice Martin & Elisha Stephens

Download or read book Strategic Brand Management written by Brice Martin & Elisha Stephens and published by Scientific e-Resources. This book was released on 2019-07-03 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on a solid theoretical underpinning, this book provides a rigorous grounding in the subject of brand management. The theory is applied to examples throughout, to enable students to understand the practical application. Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework. The framework for the book separates a brand's concept into functional and emotional parts, looking at purchases that fulfil a functional need and how these develop into emotional decision-making processes. The language of the book is kept simple without compromising the effectiveness of the argument for diluting the analyses. The book has been written to meet the requirements to the syllabus of B.Com, BBA, M. Com and MBA courses of various Universities.

Index to Canadian Legal Periodical Literature

Author :
Publisher :
ISBN 13 :
Total Pages : 254 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Index to Canadian Legal Periodical Literature by :

Download or read book Index to Canadian Legal Periodical Literature written by and published by . This book was released on 2005 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Routledge Companion to Marketing History

Author : D.G. Brian Jones
Publisher : Routledge
ISBN 13 : 113468875X
Total Pages : 740 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis The Routledge Companion to Marketing History by : D.G. Brian Jones

Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

Routledge Handbook of Sport Management

Author : Leigh Robinson
Publisher : Routledge
ISBN 13 : 1136660879
Total Pages : 487 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Routledge Handbook of Sport Management by : Leigh Robinson

Download or read book Routledge Handbook of Sport Management written by Leigh Robinson and published by Routledge. This book was released on 2013-03-01 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.

Brand Management 101

Author : Mainak Dhar
Publisher : John Wiley & Sons
ISBN 13 : 0470822295
Total Pages : 225 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Brand Management 101 by : Mainak Dhar

Download or read book Brand Management 101 written by Mainak Dhar and published by John Wiley & Sons. This book was released on 2007-05-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace

Building Consumer-Brand Relationship in Luxury Brand Management

Author : Rodrigues, Paula
Publisher : IGI Global
ISBN 13 : 179984370X
Total Pages : 318 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Building Consumer-Brand Relationship in Luxury Brand Management by : Rodrigues, Paula

Download or read book Building Consumer-Brand Relationship in Luxury Brand Management written by Rodrigues, Paula and published by IGI Global. This book was released on 2020-10-23 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.

Legal Strategies

Author : Antoine Masson
Publisher : Springer Science & Business Media
ISBN 13 : 3642021352
Total Pages : 476 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Legal Strategies by : Antoine Masson

Download or read book Legal Strategies written by Antoine Masson and published by Springer Science & Business Media. This book was released on 2009-12-12 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Far from regarding the law as supreme, corporations approach law as an element of executive thought and action aimed at optimizing competitiveness. The objective of this book is to identify, explore and define corporate legal strategies that seek advantage in the opportunities revealed when the Law is perceived as a resource to be mobilized and aligned with the firm’s business and economic agendas.

A Research Agenda for Brand Management in a New Era of Consumerism

Author : Ceridwyn King
Publisher : Edward Elgar Publishing
ISBN 13 : 1803925515
Total Pages : 317 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis A Research Agenda for Brand Management in a New Era of Consumerism by : Ceridwyn King

Download or read book A Research Agenda for Brand Management in a New Era of Consumerism written by Ceridwyn King and published by Edward Elgar Publishing. This book was released on 2023-09-06 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.

Towards Effective Place Brand Management

Author : Gregory Ashworth
Publisher : Edward Elgar Publishing
ISBN 13 : 184980639X
Total Pages : 295 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis Towards Effective Place Brand Management by : Gregory Ashworth

Download or read book Towards Effective Place Brand Management written by Gregory Ashworth and published by Edward Elgar Publishing. This book was released on 2010-01-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in theiragenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. The expert contributors clarify several unresolved issues surrounding the application of place branding, in particular its multiple goals. They provide adetailed analysis of the role of local communities in place branding strategies, and illustrate not only how, but also why brand management should be implemented. Case studies from a range of jurisdictions and cultural and political viewpoints are drawn upon, each illustrating an array of issues or techniques in specific economic, cultural and geographical contexts. This book provides a theoretically informed but practically oriented overview and discussion of the increasingly popular field of place branding as an instrument of place management. As such, it will strongly appeal to both academics and practitioners in the fields of place marketing, place branding, local development, tourism planning and development, tourism marketing, cultural geography, urban and regional planning. Consultants in local authorities, national and regional tourism boards will also find this to be a fascinating read.