Brand Love Is Not Enough

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Brand Love is not Enough

Author : Max Blackston
Publisher : Routledge
ISBN 13 : 1351707310
Total Pages : 142 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Brand Love is not Enough by : Max Blackston

Download or read book Brand Love is not Enough written by Max Blackston and published by Routledge. This book was released on 2018-03-15 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The same is true for your relationship with brands. In this trailblazing book, Blackston extends his theory on consumer brand relationships introduced in the 1990s. He introduces a new construct called "brand's attitude," which complements the idea of brand image and introduces a typology of consumer relationships that is richer and more varied than the familiar concept of brand love. This construct describes more fully the two-way street that exists between consumers and brands, and fills a crucial gap in traditional branding literature in explaining consumers’ brand purchasing and usage behavior. Drawing on numerous actual examples and cases from a variety of different industries, and supported by 30 years of consumer data, Brand Love is not Enough should be on the shelf of any serious marketer or student of branding.

Love Is Not Enough

Author : Olumide Emmanuel
Publisher : Xulon Press
ISBN 13 : 1619047500
Total Pages : 266 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Love Is Not Enough by : Olumide Emmanuel

Download or read book Love Is Not Enough written by Olumide Emmanuel and published by Xulon Press. This book was released on 2012 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Olumide Emmanuel has done it again in his unusual, simple, practical and loaded approach to writing. In this unique book, written for the singles and couples, he brings a new revelation to the issue of love in relationship. What do you do when after you are married, you discovered a terrible secret about your partner? With this thought-provoking question, the author brings us into a world of reality to see that LOVE IS NOT ENOUGH. Olumide Oladapo Emmanuel is a man of multiple graces with influence across the religious and secular arena. He is a Bible Scholar, a Role Model, a Creative Thinker, a Motivational Speaker, a Business Man, Entrepreneur, Wealth Creation Agent, Leadership Developer, Counsellor and Resource Person; also a Church Planter, Consultant and Administrator. He is a best-selling author with over forty (40) books which have been celebrated both within and outside the shores of Nigeria. He is the General Overseer of Calvary Bible Church, Idimu-Lagos. He is the host of the "Wisdom for Singles" conference which was birthed February 14, 1999. Wisdom for Singles today is a household name in Nigeria and beyond, touching thousands of youths and singles. His daily and weekly media broadcast is a delight to millions. He sits on the board of numerous businesses and directly manages some of them which include Common Sense Ltd, a group of businesses; Parable Ventures Ltd. (PVL), Wealth Creation Network (WCN), Dynamites Forum International (DFI), an NGO and many others. He is the Setman over The Empowerment Assembly (TEA) and Executive Director, Success Business & Leadership School (SBLS). He is the Founder/President of Olumide Emmanuel Foundation (OEF), an NGO established with the aim of eradicating poverty and establishing legacy. He is married with children.

Love Is Not Enough

Author : Jenny Lexhed
Publisher : Skyhorse
ISBN 13 : 1628724714
Total Pages : 303 pages
Book Rating : 4.6/5 (287 download)

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Book Synopsis Love Is Not Enough by : Jenny Lexhed

Download or read book Love Is Not Enough written by Jenny Lexhed and published by Skyhorse. This book was released on 2015-01-06 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Jenny Lexhed and her husband have their first child, Lucas, they are living the dream. They’re happily married, they’ve just bought a house, the company they built together from the ground up is starting to blossom. But with the arrival of their son, a feeling of anxiety slips into their life. What starts as a feeling becomes a conviction. Lucas is not like other children. Everything seems to indicate, and psychiatric evaluation concludes, that their son is severely autistic. Will he ever be able to communicate? Jenny vows to do whatever she can to help Lucas connect with his parents and others and live an independent life. Tossed between hope and despair, she begins a frantic effort to research the best among many competing therapies and find exactly the right treatment for her son. Her obsession takes her to the brink of exhaustion—and over, when she suffers a psychotic breakdown and must be committed to a psychiatric clinic. There begins another journey, to find her balance and recover her strong, healthy life, before she can begin again to fight for her son. Both brutally honest and deeply affecting, Love Is Not Enough is a page-turning memoir that offers insight into autism and what a parent goes through for her child.

The psychological facets of consumer-brand relationship in the digital world

Author : Khalid Hussain
Publisher : Frontiers Media SA
ISBN 13 : 2832527280
Total Pages : 229 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis The psychological facets of consumer-brand relationship in the digital world by : Khalid Hussain

Download or read book The psychological facets of consumer-brand relationship in the digital world written by Khalid Hussain and published by Frontiers Media SA. This book was released on 2023-06-29 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:

When Love Is Not Enough

Author : Mary Ann Kirsch
Publisher :
ISBN 13 : 9781584440680
Total Pages : 0 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis When Love Is Not Enough by : Mary Ann Kirsch

Download or read book When Love Is Not Enough written by Mary Ann Kirsch and published by . This book was released on 1999-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Love Is Not Enough

Author : Sonny Maton
Publisher : Lulu.com
ISBN 13 : 1435723155
Total Pages : 166 pages
Book Rating : 4.4/5 (357 download)

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Book Synopsis Love Is Not Enough by : Sonny Maton

Download or read book Love Is Not Enough written by Sonny Maton and published by Lulu.com. This book was released on 2007 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Love Enough

Author : Dionne Brand
Publisher : Vintage Canada
ISBN 13 : 0345808894
Total Pages : 0 pages
Book Rating : 4.3/5 (458 download)

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Book Synopsis Love Enough by : Dionne Brand

Download or read book Love Enough written by Dionne Brand and published by Vintage Canada. This book was released on 2015-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From our acclaimed poet and novelist: a gem of a novel that sizzles about love—between lovers, between friends, and for the places we live in—and pays homage to each moment of experience. Love lasted only one year but the time felt like several springs strung together. In Love Enough, the sharp beauty of Brand's writing draws us effortlessly into the intersecting stories of her characters caught in the middle of choices, apprehensions, fears. Each of the tales here—June's, Bedri's, Da'uud's, Lia's opens a different window on the city they all live in, mostly in parallel, but occasionally, delicately, touching and crossing one another. Each story radiates other stories. In these pages, the urban landscape cannot be untangled from the emotional one; they mingle, shift and cleave to one another. The young man Bedri experiences the terrible isolation brought about by an act of violence, while his father, Da'uud, casualty of a geopolitical conflict, driving a taxi, is witness to curious gestures of love and anger; Lia faces the sometimes unbridgeable chasms of family; and fierce June, ambivalent and passionate with her string of lovers, now in middle age discovers: "There is nothing universal or timeless about this love business. It is hard if you really want to do it right." Brand is our greatest observer—of actions, of emotions, of the little things that often go unnoticed but can mean the turn of a day. At once lucid and dream-like, Love Enough is a profoundly modern work that speaks to the most fundamental questions of how we live now.

When Love is not Enough...

Author : Hannah Hawthorne
Publisher : AuthorHouse
ISBN 13 : 1452084335
Total Pages : 297 pages
Book Rating : 4.4/5 (52 download)

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Book Synopsis When Love is not Enough... by : Hannah Hawthorne

Download or read book When Love is not Enough... written by Hannah Hawthorne and published by AuthorHouse. This book was released on 2010-03-30 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a story based on real life experience. Two women of very different backgrounds finally meet through adoption. Isabel, married but infertile, adopts Francesca's baby, Laura. Her wish is to provide the child with a happy,loving home and future, and to be fulfilled in motherhood herself. As the years go by, life generally and the path of adoption are far from smooth. Isabel cannot comprehend her daughter's anger and 'distancing' before, during and well after adolescence. Something deep within Laura is disturbing her, and creating this hostility. Nancy Newton Verrier's research into 'the primal wound' and separation trauma sheds light on the reasons for these problems in adopted children, hitherto unexplained. And what of Francesca? This is a book with a mission, particularly for those considering adoption.

When Love Is Not Enough

Author : D. S. Brown
Publisher : AuthorHouse
ISBN 13 : 1504973313
Total Pages : 216 pages
Book Rating : 4.5/5 (49 download)

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Book Synopsis When Love Is Not Enough by : D. S. Brown

Download or read book When Love Is Not Enough written by D. S. Brown and published by AuthorHouse. This book was released on 2016-03-16 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawrence Chelton loved hard, but at the same time it was all soft, deep, and lasting, filled with a belief that soul mates really do exist. He would do anything for the woman he loved. He was tender, caring, strong, and protective. He knew how to stand and be the man a good woman would truly want—or so he believed. When the woman he loved left him at the altar, he changed. He lost his belief in love. He lost his respect for women. He lost his ability to be decent, to be a good man. He no longer believed love was enough. He didn’t know what was enough, what was life-fulfilling. However, after the altar, he felt it was only right to take advantage of as many women as possible in a depraved attempt to find the truth. To him, they deserved nothing but his contempt.

Town Between Two Rivers

Author : Doris J. Peery
Publisher : Xulon Press
ISBN 13 : 1606473816
Total Pages : 242 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Town Between Two Rivers by : Doris J. Peery

Download or read book Town Between Two Rivers written by Doris J. Peery and published by Xulon Press. This book was released on 2008-08 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doris Peery has been writing this book for sixty years. Now she has collected all her writings into these intriguing stories and poems reflecting a lifetime of experiences. Her poetry and prose together make for inspirational reading as well as humorous takes on life. * Who is the better sister to be: the cute one or the beautiful one? * What if your husband tells you not to get religion? * What special place does a neighborhood store have in a community? * Would you put a Victory Bell in your church? Doris Peery was born and raised in Emporia, Kansas. After graduating from Ottawa University in Ottawa, Kansas, she taught in elementary schools in Kansas and Virginia. She and Ken, her husband of 55 years, have two sons, five grandchildren and two great grandsons. The Peerys live in Topeka, Kansas.

True Love Dates

Author : Debra K. Fileta
Publisher : Zondervan
ISBN 13 : 0310336805
Total Pages : 239 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis True Love Dates by : Debra K. Fileta

Download or read book True Love Dates written by Debra K. Fileta and published by Zondervan. This book was released on 2013-10-08 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is possible to find true love through dating. In True Love Dates, Debra Fileta encourages singles not to "kiss dating goodbye" but instead to experience a season of dating as a way to find real love. Through powerful, real-life stories and Fileta's personal journey, this book offers profound insights from the expertise of a professional counselor. Christians are looking for answers to finding true love. They are disillusioned with the church that has provided little practical application in the area of love and relationships. They're bombarded by Christian books that shun dating, idolize courting, fixate on spirituality, and in the end, offer little real relationship help. True Love Dates provides honest help for dating by providing a guide into vital relationship essentials. Debra is a professional Christian counselor who reaches millions with her popular blog, Truelovedates.com, and her book offers sound advice grounded in Christian spirituality. She delivers insight, direction, and counsel when it comes to entering the world of dating and learning to do it right the first time around. Drawing on the stories and struggles of hundreds of young men and women who have pursued the search for true love, Fileta helps readers bypass unnecessary pain while focusing on the things that really matter in the world of dating.

How to Fall in Love with Anyone

Author : Mandy Len Catron
Publisher : Simon and Schuster
ISBN 13 : 1501137468
Total Pages : 211 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis How to Fall in Love with Anyone by : Mandy Len Catron

Download or read book How to Fall in Love with Anyone written by Mandy Len Catron and published by Simon and Schuster. This book was released on 2017-06-27 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A beautifully written and well-researched cultural criticism as well as an honest memoir” (Los Angeles Review of Books) from the author of the popular New York Times essay, “To Fall in Love with Anyone, Do This,” explores the romantic myths we create and explains how they limit our ability to achieve and sustain intimacy. What really makes love last? Does love ever work the way we say it does in movies and books and Facebook posts? Or does obsessing over those love stories hurt our real-life relationships? When her parents divorced after a twenty-eight year marriage and her own ten-year relationship ended, those were the questions that Mandy Len Catron wanted to answer. In a series of candid, vulnerable, and wise essays that takes a closer look at what it means to love someone, be loved, and how we present our love to the world, “Catron melds science and emotion beautifully into a thoughtful and thought-provoking meditation” (Bookpage). She delves back to 1944, when her grandparents met in a coal mining town in Appalachia, to her own dating life as a professor in Vancouver. She uses biologists’ research into dopamine triggers to ask whether the need to love is an innate human drive. She uses literary theory to show why we prefer certain kinds of love stories. She urges us to question the unwritten scripts we follow in relationships and looks into where those scripts come from. And she tells the story of how she decided to test an experiment that she’d read about—where the goal was to create intimacy between strangers using a list of thirty-six questions—and ended up in the surreal situation of having millions of people following her brand-new relationship. “Perfect fodder for the romantic and the cynic in all of us” (Booklist), How to Fall in Love with Anyone flips the script on love. “Clear-eyed and full of heart, it is mandatory reading for anyone coping with—or curious about—the challenges of contemporary courtship” (The Toronto Star).

Contemporary Brand Management

Author : Johny K. Johansson
Publisher : SAGE Publications
ISBN 13 : 148335539X
Total Pages : 273 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Contemporary Brand Management by : Johny K. Johansson

Download or read book Contemporary Brand Management written by Johny K. Johansson and published by SAGE Publications. This book was released on 2014-01-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by experts on branding and consumer behavior, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to the growth of brand equity and value, to brand extension and the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.

Marry Him

Author : Lori Gottlieb
Publisher : Penguin
ISBN 13 : 1101185201
Total Pages : 336 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Marry Him by : Lori Gottlieb

Download or read book Marry Him written by Lori Gottlieb and published by Penguin. This book was released on 2010-02-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eye-opening, funny, painful, and always truthful in-depth examination of modern relationships and a wake-up call for single women about getting real about Mr. Right. You have a fulfilling job, great friends, and the perfect apartment. So what if you haven’t found “The One” just yet. He’ll come along someday, right? But what if he doesn’t? Or what if Mr. Right had been, well, Mr. Right in Front of You—but you passed him by? Nearing forty and still single, journalist Lori Gottlieb started to wonder: What makes for lasting romantic fulfillment, and are we looking for those qualities when we’re dating? Are we too picky about trivial things that don’t matter, and not picky enough about the often overlooked things that do? In Marry Him, Gottlieb explores an all-too-common dilemma—how to reconcile the desire for a happy marriage with a list of must-haves and deal-breakers so long and complicated that many great guys get misguidedly eliminated. On a quest to find the answer, Gottlieb sets out on her own journey in search of love, discovering wisdom and surprising insights from sociologists and neurobiologists, marital researchers and behavioral economists—as well as single and married men and women of all generations.

The All-or-Nothing Marriage

Author : Eli J. Finkel
Publisher : Penguin
ISBN 13 : 1101984341
Total Pages : 354 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The All-or-Nothing Marriage by : Eli J. Finkel

Download or read book The All-or-Nothing Marriage written by Eli J. Finkel and published by Penguin. This book was released on 2019-01-08 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: “After years of debate and inquiry, the key to a great marriage remained shrouded in mystery. Until now...”—Carol Dweck, author of Mindset: The New Psychology of Success Eli J. Finkel's insightful and ground-breaking investigation of marriage clearly shows that the best marriages today are better than the best marriages of earlier eras. Indeed, they are the best marriages the world has ever known. He presents his findings here for the first time in this lucid, inspiring guide to modern marital bliss. The All-or-Nothing Marriage reverse engineers fulfilling marriages—from the “traditional” to the utterly nontraditional—and shows how any marriage can be better. The primary function of marriage from 1620 to 1850 was food, shelter, and protection from violence; from 1850 to 1965, the purpose revolved around love and companionship. But today, a new kind of marriage has emerged, one oriented toward self-discover, self-esteem, and personal growth. Finkel combines cutting-edge scientific research with practical advice; he considers paths to better communication and responsiveness; he offers guidance on when to recalibrate our expectations; and he even introduces a set of must-try “lovehacks.” This is a book for the newlywed to the empty nester, for those thinking about getting married or remarried, and for anyone looking for illuminating advice that will make a real difference to getting the most out of marriage today.

Why Love is Not Enough

Author : Sol Gordon
Publisher : Adams Media Corporation
ISBN 13 : 9781558508507
Total Pages : 160 pages
Book Rating : 4.5/5 (85 download)

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Book Synopsis Why Love is Not Enough by : Sol Gordon

Download or read book Why Love is Not Enough written by Sol Gordon and published by Adams Media Corporation. This book was released on 1990 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This popular book has been revised throughout and expanded to include two powerful new chapters: "Intimacy: The new sexuality of the '90s", and "Is your relationship ready for marriage?" a self-test questionnaire. Lecture circuit tour.

The World Is Not Enough

Author : Oliver Buckton
Publisher : Rowman & Littlefield
ISBN 13 : 1538138581
Total Pages : 393 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis The World Is Not Enough by : Oliver Buckton

Download or read book The World Is Not Enough written by Oliver Buckton and published by Rowman & Littlefield. This book was released on 2021-06-12 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive history of the flamboyant life of Ian Fleming and his most famous creation, James Bond. This new biography of Ian Fleming presents a fresh and illuminating portrayal of the iconic creator of James Bond. Oliver Buckton provides the first in-depth exploration of the entire process of Ian Fleming’s writing—from initial conception, through composition, to his involvement in the innovative publication methods of his books. He also investigates the vital impact of Fleming’s work in naval intelligence during World War Two on his later writings, especially the wartime operations he planned and executed and how they drove the plots of the James Bond novels. Buckton considers the vital role of wartime deception, disinformation, and propaganda in shaping Fleming’s later techniques and imaginative creations. Offering a radically new view of Fleming’s relationships with women, Buckton traces the role of strong, independent, and intelligent women such as Maud Russell, Phyllis Bottome, and his wife, Ann, on Fleming’s portrayal of female characters. The book concludes with a thorough analysis of the James Bond films from Eon productions, and their influence in promoting, while also distorting, the public’s recognition of Fleming’s writing.