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Author : Andy Milligan
Publisher : Cavendish Square Publishing
ISBN 13 : 9789814276931
Total Pages : 0 pages
Book Rating : 4.2/5 (769 download)
Download or read book Brand It Like Beckham written by Andy Milligan and published by Cavendish Square Publishing. This book was released on 2011-03-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story behind David Beckham's commercial success
Author : Narinder Dhami
Publisher : Hodder Children's Books
ISBN 13 : 1444909851
Total Pages : 176 pages
Book Rating : 4.4/5 (449 download)
Download or read book Bend It Like Beckham written by Narinder Dhami and published by Hodder Children's Books. This book was released on 2011-11-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're 18, love football and can bend a ball like Beckham, the world must be your oyster, right? Wrong. If you're Jess - 18, Indian and a girl - forget it. Jess just wants to play football but her wedding-obsessed parents have other ideas so she hides it from them. But when Jess and her friend Jules join a ladies team and get spotted by a talent scout, it all kicks off ... The Bend it Like Beckham movie was a box-office hit, starring Parminder Nagra, Keira Knightley and Jonathan Rhys Meyers. Bend it Like Beckham was also transformed into a musical in London's West End.
Author : David M Carter
Publisher : Stanford University Press
ISBN 13 : 0804776792
Total Pages : 306 pages
Book Rating : 4.8/5 (47 download)
Download or read book Money Games written by David M Carter and published by Stanford University Press. This book was released on 2010-11-09 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A compelling perspective on the evolution of sports business . . . provides an excellent roadmap to maximizing the benefits and minimizing the pitfalls.” —David Stern, NBA Commissioner The businesses behind Dubai Sports City, the branding of David Beckham, and the popularity of fantasy sports leagues are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. This rapid convergence has been key to the sports business industry’s continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also answers this core question: how can the sports business continue to profit from the blurring of sports and entertainment? Author David M. Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estate development, venue technology, and corporate marketing—in short, those areas where business opportunities exist now that sports and entertainment have become one. “Fans, sports and media executives, and even investors will find that Carter’s examination . . . of the changing landscape of sports and entertainment helps them understand their own experiences.” —Stephen A. Greyser, Harvard Business School “An invaluable resource for stakeholders hoping to monetize sports as entertainment.” —Kenneth L. Shropshire, Wharton School of the University of Pennsylvania and author of The Business of Sports Agents “The strategies and tactics that all the players will want—from the boardroom to the locker room—can be found in Money Games.” —John Nendick, Ernst & Young Global Media & Entertainment Industry Leader “Identifies the challenges facing the various sports leagues in delivering fans what they want.” —Allan H. (Bud) Selig, Baseball Commissioner
Author : Victoria Beckham
Publisher : Harper Collins
ISBN 13 : 0061544493
Total Pages : 386 pages
Book Rating : 4.0/5 (615 download)
Download or read book That Extra Half an Inch written by Victoria Beckham and published by Harper Collins. This book was released on 2007-11-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I've always been a girls' girl. And I know from experience that making the very best of yourself is something any woman can do. I was never the six-foot-tall pin-up. I've always been the girl-next-door who got lucky. I've come a long way in the last ten years, but this book isn't my attempt to tell you what or what not to do. It's just to share some of what I've learned.' In That Extra Half an Inch, a tongue-in-cheek reference to her love of high heels, Beckham shares her tips for finding your own style including: Learning how to dress for special occasions Shopping for everyday wear and where to look for it Accessories: defining the looks that work best for you Helpful hints for the holidays Making the most of your wardrobe How to feel confident and look great every time you leave the house That Extra Half an Inch is a beautiful, nothing-but-the truth, easy-to-use book on fashion, beauty and style. Victoria shares her personal style secrets so whether you're getting ready for work, a night out on the town or even doing the school run, you too can feel confident and look great every time you step out of the front door.
Author : John Purkiss
Publisher : Pearson UK
ISBN 13 : 0273779206
Total Pages : 265 pages
Book Rating : 4.2/5 (737 download)
Download or read book Brand You written by John Purkiss and published by Pearson UK. This book was released on 2014-02-05 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of the UK’s bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline. Whether you want to brand yourself as an entrepreneur, freelancer or corporate employee, this book will help by showing you how to: - Identify your values and your unique combination of skills and experience - Discover your purpose - Build a strong brand identity - Make sure employers, clients and customers remember you - Network effectively This new edition covers brand-building through social media, includes new exercises, case studies and examples throughout and is supported by its own website, www.brandyou.info
Author : Andrew Morton
Publisher : Simon and Schuster
ISBN 13 : 1416958126
Total Pages : 324 pages
Book Rating : 4.4/5 (169 download)
Download or read book Posh & Becks written by Andrew Morton and published by Simon and Schuster. This book was released on 2007-07-24 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHE IS A FASHION ICON WITH A LUST FOR FAME. HE IS POSSIBLY THE MOST FAMOUS ATHLETE ON THE PLANET. Together they are one of the most loved -- and hated -- pairs on Earth. This sensational, highly addictive biography delves beneath the Beckhams' glossy, glamorous facade to expose the real Posh and Becks behind the headlines and the hype. Celebrity biographer Andrew Morton, hailed for his insightful, in-depth coverage of luminaries such as Princess Diana and Madonna, explores in detail how David and Victoria Beckham followed their passions -- football and fame -- to become two of the most recognizable people in the world. From their individual childhood stories of relentlessly pursuing their dreams to achieving fame together on an international level, Posh and Becks have earned their unofficial titles as the "King and Queen of Popular Culture," and they never disappoint their fans -- or the tabloids -- when it comes to making news. Their whirlwind courtship, "royal" wedding, alleged affairs, and family struggles have been lived out under the glare of flashbulbs, which they seem to simultaneously court and shun as they attempt to balance their personal lives with their public personas. With up-to-date coverage and commentary on all things Beckham, including David's disappointing stint at Real Madrid and the family's relocation to Los Angeles, Posh & Becks lays bare the truth behind the tabloids on this fascinating couple.
Author : Jerry Takigawa
Publisher :
ISBN 13 : 9780578833927
Total Pages : pages
Book Rating : 4.8/5 (339 download)
Download or read book Balancing Cultures written by Jerry Takigawa and published by . This book was released on 2021-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Balancing Cultures" is a personal narrative project that reflects the institutional racism and xenophobia endemic in America today. The discovery of old family photographs compelled me to express the impact on my family that resulted from their incarceration in WWII American concentration camps. The stories contained in this narrative humanize the historical record. If silence sanctions, communication is resistance. I am giving voice to the story my family kept hidden. The process of researching and creating these images greatly informed my understanding of what happened in the past--and of human rights abuses today.These images are a reminder of injustices that result from hysteria, racism, and economic exploitation. As a third generation Japanese American born after the camps, I was spared bitterness by the gift of my family's silence about these injustices. But their silence betrayed the gravity of the legacy I inherited. For the first time I felt the shame, anger, and fear they experienced. The title, "Balancing Cultures," derives from my personal struggle to reconcile Japanese and American cultural attributes. Growing up, I was admonished to "be American"--concurrently, Japanese values were instilled. This project seeks to balance this contradiction.Decades have passed since Executive Order 9066 was enacted. Many Americans are only now learning of this tragedy. There is no scientific basis for race; race and racism are social constructs. "Balancing Cultures" recalls a dark chapter in American history--censored in part by the Japanese precept of "gaman" (enduring the seemingly unbearable with patience and dignity) and the fear that if their voices were too loud, it might happen again. I raise my voice today because it is happening again.
Author : Shaun Smith
Publisher : Kogan Page Publishers
ISBN 13 : 0749463457
Total Pages : 336 pages
Book Rating : 4.7/5 (494 download)
Download or read book Bold written by Shaun Smith and published by Kogan Page Publishers. This book was released on 2011-04-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: CMI Management Book of the Year Awards 2012 - E-book Category More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win. BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.
Author : Jennifer Beckham
Publisher : Destiny Image Publishers
ISBN 13 : 0768489830
Total Pages : 183 pages
Book Rating : 4.7/5 (684 download)
Download or read book Get Over Yourself! written by Jennifer Beckham and published by Destiny Image Publishers. This book was released on 2011-04-19 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get Over Yourself! Jennifer Beckham Chosen to play the coveted role of “Disney Princess,” author Jennifer Beckham knew she would find the acceptance and love she had been searching for all her life waiting there on top of that float, inside that magical carriage. Boy was she wrong! God wanted her to address a crippling tendency shared by many women—to get so stuck in the pain, the misery, and the heartaches of life that they never fully move on and into the purposes of God. In Get Over Yourself, seven practical principles serve as your roadmap to get over your “self-issues” and into a life free from shame, regret, anger, and insecurity. You can: • Get over the fickle feelings that hinder your faith. • Get over insecurity and self-doubt that steals your freedom. • Get over guilt, regret, and shame that plagues your life. • Get over the lingering pain of your past that keeps you hurting. • Get over negative belief systems that influence destructive behavior. • Get over debilitating thoughts that rule your life and wreck your day. • Get over your lack of fulfillment and find purpose. It’s time to turn your pain into purpose, misery into ministry, and heartache into heartbeat.
Author : David Coad
Publisher : State University of New York Press
ISBN 13 : 0791478416
Total Pages : 224 pages
Book Rating : 4.7/5 (914 download)
Download or read book The Metrosexual written by David Coad and published by State University of New York Press. This book was released on 2014-02-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the cultural significance of the metrosexual in sports.
Author : David Beckham
Publisher : HarperCollins UK
ISBN 13 : 0007373449
Total Pages : 584 pages
Book Rating : 4.0/5 (73 download)
Download or read book David Beckham: My Side written by David Beckham and published by HarperCollins UK. This book was released on 2010-04-22 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Beckham is one of the world's foremost media icons, his popularity transcending sport and cultural divides. This is his own in-depth account of his career to date, for Manchester United and England, and of his childhood, family and personal life.
Author : Simon Anholt
Publisher : Cyan Communications
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.3/5 (91 download)
Download or read book Brand America written by Simon Anholt and published by Cyan Communications. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents the fascinating story of how the USA became the greatest and most powerful brand of all.
Author : Stephen Brown
Publisher : SAGE
ISBN 13 : 1473987288
Total Pages : 297 pages
Book Rating : 4.4/5 (739 download)
Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
ISBN 13 : 0749453494
Total Pages : 577 pages
Book Rating : 4.7/5 (494 download)
Download or read book The New Strategic Brand Management written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2008-01-03 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
Author : Alice Feeney
Publisher : Flatiron Books
ISBN 13 : 1250144833
Total Pages : 272 pages
Book Rating : 4.2/5 (51 download)
Download or read book Sometimes I Lie written by Alice Feeney and published by Flatiron Books. This book was released on 2018-03-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALICE FEENEYS NEW YORK TIMES AND INTERNATIONAL BESTSELLER “Boldly plotted, tightly knotted—a provocative true-or-false thriller that deepens and darkens to its ink-black finale. Marvelous.” —AJ Finn, author of The Woman in the Window My name is Amber Reynolds. There are three things you should know about me: 1. I’m in a coma. 2. My husband doesn’t love me anymore. 3. Sometimes I lie. Amber wakes up in a hospital. She can’t move. She can’t speak. She can’t open her eyes. She can hear everyone around her, but they have no idea. Amber doesn’t remember what happened, but she has a suspicion her husband had something to do with it. Alternating between her paralyzed present, the week before her accident, and a series of childhood diaries from twenty years ago, this brilliant psychological thriller asks: Is something really a lie if you believe it's the truth?
Author : David Kamp
Publisher : Crown
ISBN 13 : 0767918738
Total Pages : 178 pages
Book Rating : 4.7/5 (679 download)
Download or read book The Rock Snob's Dictionary written by David Kamp and published by Crown. This book was released on 2005-04-12 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last! An A-to-Z reference guide for readers who want to learn the cryptic language of Rock Snobs, those arcana-obsessed people who speak of "Rickenbacker guitars" and "Gram Parsons." We've all been there--trapped in a conversation with smarty-pants music fiends who natter on about "the MC5" or "Eno" or "the Hammond B3," not wanting to let on that we haven't the slightest idea what they're talking about. Well, fret no more! The Rock Snob's Dictionary is here to define every single sacred totem of rock fandom's know-it-all fraternity, from Alt.country to Zimmy. (That's what Rock Snobs call Bob Dylan, by the way.)
Author : Matthew Guschwan
Publisher : Routledge
ISBN 13 : 1317482980
Total Pages : 249 pages
Book Rating : 4.3/5 (174 download)
Download or read book Sport and Citizenship written by Matthew Guschwan and published by Routledge. This book was released on 2017-10-02 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Citizenship has become a widely significant and hotly contested academic concept. Though the term may seem obvious, citizenship carries a range of subtle social and political meanings. This volume explores citizenship as it relates to sport, on the micro and macro level of analysis and in a variety of geo-political contexts. Citizenship is a central organizing principle of international competition such as the Olympic Games. Furthermore, sport is used to teach, symbolize and perform citizenship. While related to national identity, citizenship pertains more precisely to how citizens are legally and politically recognized by the state and how citizens engage within the nation state. This volume traces the roots of discourses on citizenship before illustrating a variety of ways in which citizenship and sport impinge upon each other in contemporary contexts. This bookw as published as a special issue of Sport in Society.
