Brand Desire

Download Brand Desire full books in PDF, epub, and Kindle. Read online Brand Desire ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Brand Desire

Author : Nicholas Ind
Publisher : Bloomsbury Publishing
ISBN 13 : 147292536X
Total Pages : 240 pages
Book Rating : 4.4/5 (729 download)

DOWNLOAD NOW!

Book Synopsis Brand Desire by : Nicholas Ind

Download or read book Brand Desire written by Nicholas Ind and published by Bloomsbury Publishing. This book was released on 2016-10-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen. Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective. Using international case studies, Brand Desire explains how companies can engage customers emotionally and create value for them. Managers can successfully build and maintain brand desire through specific strategies and tools, such as: · promoting a principles-driven organization that is grounded in its heritage and distinctive competences; · creating a supportive culture that encourages the active participation of people in brand development; · providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and · offering outstanding experiences: being consistent in delivery, from first communications through to after-sales service and support. In a crowded sales environment, brand desire can elevate any product or service so that it stands out from the crowd – and stays there. Brand Desire demonstrates how desirable brands are about desirable experiences, and shows what companies can do to maximize those experiences for their customers.

Brand Desire

Author : Nicholas Ind
Publisher : Bloomsbury Publishing
ISBN 13 : 1472925351
Total Pages : 201 pages
Book Rating : 4.4/5 (729 download)

DOWNLOAD NOW!

Book Synopsis Brand Desire by : Nicholas Ind

Download or read book Brand Desire written by Nicholas Ind and published by Bloomsbury Publishing. This book was released on 2016-12 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen. Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective. Using international case studies, Brand Desire explains how companies can engage customers emotionally and create value for them. Managers can successfully build and maintain brand desire through specific strategies and tools, such as: · promoting a principles-driven organization that is grounded in its heritage and distinctive competences; · creating a supportive culture that encourages the active participation of people in brand development; · providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and · offering outstanding experiences: being consistent in delivery, from first communications through to after-sales service and support. In a crowded sales environment, brand desire can elevate any product or service so that it stands out from the crowd – and stays there. Brand Desire demonstrates how desirable brands are about desirable experiences, and shows what companies can do to maximize those experiences for their customers.

Brand Love

Author : Lydia Michael
Publisher : Kogan Page Publishers
ISBN 13 : 1398611298
Total Pages : 233 pages
Book Rating : 4.3/5 (986 download)

DOWNLOAD NOW!

Book Synopsis Brand Love by : Lydia Michael

Download or read book Brand Love written by Lydia Michael and published by Kogan Page Publishers. This book was released on 2023-07-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships. Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a "brand love" model designed to inspire brand loyalty and advocacy. With emotional elements such as humanization, personalization and trust alongside rational elements like relevance, differentiation and innovation, the author highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration, even during challenging times. Whether you're a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.

Cross-Cultural Brand Personality and Brand Desirability

Author : Corinna Colette Vellnagel
Publisher : Springer Nature
ISBN 13 : 3658311789
Total Pages : 272 pages
Book Rating : 4.6/5 (583 download)

DOWNLOAD NOW!

Book Synopsis Cross-Cultural Brand Personality and Brand Desirability by : Corinna Colette Vellnagel

Download or read book Cross-Cultural Brand Personality and Brand Desirability written by Corinna Colette Vellnagel and published by Springer Nature. This book was released on 2020-08-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept of brand-self-congruity is tested on its mediating role between brand personality dimensions and brand desirability. The results reveal that certain brand personality dimensions can have a direct and/ or indirect impact on brand desirability. Yet, this effect mechanism has not only been found to be brand-dependent but also culture-dependent. In this context, the mediating role of brand-self-congruity was confirmed across all cultures and brands investigated. Important implications are derived for research and brand management. In different countries, different brand personality dimensions lead to brand desirability. Therefore, brand managers should know their markets, understand cultural differences and adjust their brand strategy accordingly in order to attain brand desirability.

Gimme! The Human Nature of Successful Marketing

Author : John Hallward
Publisher : John Wiley & Sons
ISBN 13 : 0470117400
Total Pages : 240 pages
Book Rating : 4.4/5 (71 download)

DOWNLOAD NOW!

Book Synopsis Gimme! The Human Nature of Successful Marketing by : John Hallward

Download or read book Gimme! The Human Nature of Successful Marketing written by John Hallward and published by John Wiley & Sons. This book was released on 2007-06-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.

The Psychology of Desire

Author : Wilhelm Hofmann
Publisher : Guilford Publications
ISBN 13 : 146252768X
Total Pages : 489 pages
Book Rating : 4.4/5 (625 download)

DOWNLOAD NOW!

Book Synopsis The Psychology of Desire by : Wilhelm Hofmann

Download or read book The Psychology of Desire written by Wilhelm Hofmann and published by Guilford Publications. This book was released on 2016-06-29 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a comprehensive perspective on human desire, this volume brings together leading experts from multiple psychological subdisciplines. It addresses such key questions as how desires of different kinds emerge, how they influence judgment and decision making, and how problematic desires can be effectively controlled. Current research on underlying brain mechanisms and regulatory processes is reviewed. Cutting-edge measurement tools are described, including practical recommendations for their use. The book also examines pathological forms of desire and the complex relationship between desire and happiness. The concluding section analyzes specific applied domains--eating, sex, aggression, substance use, shopping, and social media.

Brand Intimacy

Author : Mario Natarelli
Publisher : Hatherleigh Press
ISBN 13 : 1578266866
Total Pages : 357 pages
Book Rating : 4.5/5 (782 download)

DOWNLOAD NOW!

Book Synopsis Brand Intimacy by : Mario Natarelli

Download or read book Brand Intimacy written by Mario Natarelli and published by Hatherleigh Press. This book was released on 2017-10-23 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.

Global Branding: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522592830
Total Pages : 998 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Global Branding: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Global Branding: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-07-05 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Corporate Cancel Culture and Brand Boycotts

Author : Angeline Close Scheinbaum
Publisher : Taylor & Francis
ISBN 13 : 1040148549
Total Pages : 259 pages
Book Rating : 4.0/5 (41 download)

DOWNLOAD NOW!

Book Synopsis Corporate Cancel Culture and Brand Boycotts by : Angeline Close Scheinbaum

Download or read book Corporate Cancel Culture and Brand Boycotts written by Angeline Close Scheinbaum and published by Taylor & Francis. This book was released on 2024-10-03 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term “corporate cancel culture,” highlighting the growing trend among customers to leverage social media to communicate their grievances with companies. This book reports challenges of social media platforms to brands and companies. The challenges addressed entail including social media trolls, the power of influencers, the dark web, cancel culture in sports due to political constraints, social media influencer livestreams, and misinformation. Written by a team of experts from North America, Europe, South America, and Asia, this book showcases real‐world expertise in marketing, branding, consumer psychology, economics, and communication. This book also considers solutions for brands and companies who need to address the dark side of social media by offering insights on fostering accountability among brands and business leaders and providing a roadmap to mitigate consumer resistance. Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands is a must read for students of psychology, marketing, public relations, management, and social media. It will also be of interest to users of social media – both consumers and business/organizations. It is especially valuable for marketing/advertising professionals, social media professionals/influencers, and business executives. It is designed to be read alongside The Dark Side of Social Media: A Consumer Psychology Perspective.

Marketing Management, 3rd Edition

Author : Kumar Arun & Meenakshi N.
Publisher : Vikas Publishing House
ISBN 13 : 9325982404
Total Pages : 690 pages
Book Rating : 4.3/5 (259 download)

DOWNLOAD NOW!

Book Synopsis Marketing Management, 3rd Edition by : Kumar Arun & Meenakshi N.

Download or read book Marketing Management, 3rd Edition written by Kumar Arun & Meenakshi N. and published by Vikas Publishing House. This book was released on with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'. Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands. Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing. Key Features Best Practices • Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world • Marketers can adopt these practices to elevate individual and organizational performance Corporate Insights • Examples of marketing concepts being implemented by well-known Indian companies and brands • Latest moves of companies and brands as they cope with competition and environment Case Studies • A brief case study after each chapter, focusing on specific issues dealt within the chapter Specialized Questions • Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms

The Economy of Desire (The Church and Postmodern Culture)

Author : Daniel M. Jr. Bell
Publisher : Baker Books
ISBN 13 : 1441240411
Total Pages : 281 pages
Book Rating : 4.4/5 (412 download)

DOWNLOAD NOW!

Book Synopsis The Economy of Desire (The Church and Postmodern Culture) by : Daniel M. Jr. Bell

Download or read book The Economy of Desire (The Church and Postmodern Culture) written by Daniel M. Jr. Bell and published by Baker Books. This book was released on 2012-11-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this addition to the award-winning Church and Postmodern Culture series, respected theologian Daniel Bell compares and contrasts capitalism and Christianity, showing how Christianity provides resources for faithfully navigating the postmodern global economy. Bell approaches capitalism and Christianity as alternative visions of humanity, God, and the good life. Considering faith and economics in terms of how desire is shaped, he casts the conflict as one between different disciplines of desire. He engages the work of two important postmodern philosophers, Deleuze and Foucault, to illuminate the nature of the postmodern world that the church currently inhabits. Bell then considers how the global economy deforms desire in a manner that distorts human relations with God and one another. In contrast, he presents Christianity and the tradition of the works of mercy as a way beyond capitalism and socialism, beyond philanthropy and welfare. Christianity heals desire, renewing human relations and enabling communion with God.

Influencers and Creators

Author : Robert V Kozinets
Publisher : SAGE
ISBN 13 : 1529785979
Total Pages : 316 pages
Book Rating : 4.5/5 (297 download)

DOWNLOAD NOW!

Book Synopsis Influencers and Creators by : Robert V Kozinets

Download or read book Influencers and Creators written by Robert V Kozinets and published by SAGE. This book was released on 2023-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.

Encyclopedia of Heroism Studies

Author :
Publisher : Springer Nature
ISBN 13 : 3031481291
Total Pages : 2291 pages
Book Rating : 4.0/5 (314 download)

DOWNLOAD NOW!

Book Synopsis Encyclopedia of Heroism Studies by :

Download or read book Encyclopedia of Heroism Studies written by and published by Springer Nature. This book was released on 2024-10-12 with total page 2291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference work is an important resource in the growing field of heroism studies. It presents concepts, research, and events key to understanding heroism, heroic leadership, heroism development, heroism science, and their relevant applications to businesses, organizations, clinical psychology, human wellness, human growth potential, public health, social justice, social activism, and the humanities. The encyclopedia emphasizes five key realms of theory and application: Business and organization, focusing on management effectiveness, emotional intelligence, empowerment, ethics, transformational leadership, product branding, motivation, employee wellness, entrepreneurship, and whistleblowers; clinical-health psychology and public health, focusing on stress and trauma, maltreatment, emotional distress, bullying, psychopathy, depression, anxiety, family disfunction, chronic illness, and healthcare workers’ wellbeing; human growth and positive psychology, discussing altruism, authenticity, character strengths, compassion, elevation, emotional agility, eudaimonia, morality, empathy, flourishing, flow, self-efficacy, joy, kindness, prospection, moral development, courage, and resilience; social justice and activism, highlighting anti-racism, anti-bullying, civil disobedience, civil rights heroes, climate change, environmental heroes, enslavement heroes, human rights heroism, humanitarian heroes, inclusivity, LGBTQ+ heroism, #metoo movement heroism, racism, sustainability, and women’s suffrage heroes; and humanities, relating to the mythic hero’s journey, bliss, boon, crossing the threshold, epic heroes, fairy tales, fiction, language and rhetoric, narratives, mythology, hero monomyth, humanities and heroism, religious heroes, and tragic heroes.

The Human Side of Service Engineering

Author : Christine Leitner , Walter Ganz , Clara Bassano and Debra Satterfield
Publisher : AHFE International
ISBN 13 : 1958651389
Total Pages : 457 pages
Book Rating : 4.9/5 (586 download)

DOWNLOAD NOW!

Book Synopsis The Human Side of Service Engineering by : Christine Leitner , Walter Ganz , Clara Bassano and Debra Satterfield

Download or read book The Human Side of Service Engineering written by Christine Leitner , Walter Ganz , Clara Bassano and Debra Satterfield and published by AHFE International. This book was released on 2022-07-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Human Side of Service Engineering Proceedings of the 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022), July 24–28, 2022, New York, USA

Fashion Brands

Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442996
Total Pages : 284 pages
Book Rating : 4.4/5 (429 download)

DOWNLOAD NOW!

Book Synopsis Fashion Brands by : Mark Tungate

Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2005 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.

Million Dollar Dog Brand

Author : J. Nichole Smith
Publisher : Desert Island Press
ISBN 13 : 9780995784109
Total Pages : pages
Book Rating : 4.7/5 (841 download)

DOWNLOAD NOW!

Book Synopsis Million Dollar Dog Brand by : J. Nichole Smith

Download or read book Million Dollar Dog Brand written by J. Nichole Smith and published by Desert Island Press. This book was released on 2017-03-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever looked around and wondered why some businesses seem like the popular kids in school? They appear to be wildly successful overnight. They are in all the magazines, seem to have more business than they can handle, and everyone is talking about them. Author J.Nichole Smith has spent over a decade building and studying this type of stand-out brand in the pet industry. She calls these outliers Million Dollar Dog Brands. In this book she outlines the exact formula petpreneurs can follow to craft their own. In the Million Dollar Dog Brand, Smith shares exclusive in-depth interviews with the founders of 10 of the most pioneering, market-leading Million Dollar Dog Brands, including BarkBox, Ruffwear, Planet Dog, Honest Kitchen, P.L.A.Y., Zee.Dog, Harry Barker, Victoria Stilwell, PetHub, and her own co-creation, Dog is Good. The pet industry has just surpassed $100 billion in value worldwide. Building a pet business is more appealing than ever. Opportunity leads to intense competition, which means building a sustainable, profitable business in this market can feel like an impossible job. This book is the essential field guide to do exactly that: to start or grow a pet business in a way that is irresistible to customers and opinion leaders, resulting in more demand, more profit, and more influence. This book is packed with inspiring, battle-tested strategies that any petpreneur can use immediately to improve just about every metric that matters in their business. From dog walkers, trainers, and groomers to pet bloggers, pet photographers, pet product manufacturers, and pet retail store owners, anyone operating in the pet space will profit from learning and implementing the Million Dollar Dog Brand formula.

Global Perspectives on the Opportunities and Future Directions of Health Tourism

Author : Do?an, O?uz
Publisher : IGI Global
ISBN 13 : 1668466945
Total Pages : 334 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Global Perspectives on the Opportunities and Future Directions of Health Tourism by : Do?an, O?uz

Download or read book Global Perspectives on the Opportunities and Future Directions of Health Tourism written by Do?an, O?uz and published by IGI Global. This book was released on 2023-02-17 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of patients travel abroad every year, and the number of trips around the world to benefit from health services is increasing. The high level of global demand for health services has influenced the rapid development of the tourism industry. Many destinations providing high-quality healthcare services at low prices have emerged. Due to these developments in the industry, the health tourism market, one of the fastest growing markets, has emerged. Countries operating in the industry are also striving to increase their market shares. Therefore, it is important to understand the dynamics of this global phenomenon. Global Perspectives on the Opportunities and Future Directions of Health Tourism provides new theoretical, practical, and strategic insights into the field of health tourism. It discusses in detail the health tourism industry and its importance for the global economy, countries, and destinations. Covering topics such as elderly consumers, historical development, and image and branding, this premier reference source is an essential resource for government officials, hospital administrators, policymakers, business managers and executives, students and educators of higher education, librarians, researchers, and academicians.