Brand Command

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Brand Command

Author : Alex Marland
Publisher : UBC Press
ISBN 13 : 0774832061
Total Pages : 529 pages
Book Rating : 4.7/5 (748 download)

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Book Synopsis Brand Command by : Alex Marland

Download or read book Brand Command written by Alex Marland and published by UBC Press. This book was released on 2016-03-15 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? In this persuasive book, Alex argues that political parties and government are beholden to the same marketing principles used by the world’s largest corporations. Called branding, the strategy demands repetition of spoken, written, and visual messages, predetermined by the leader’s inner circle. Marland warns that public sector branding is an unstoppable force that will persist no matter who is in power. It also creates serious problems for parliamentary democracy that must be confronted. This book will fascinate anyone who is interested in how Ottawa works and where Canadian politics is headed.

Brand Admiration

Author : C. Whan Park
Publisher : John Wiley & Sons
ISBN 13 : 1119308062
Total Pages : 290 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Brand Admiration by : C. Whan Park

Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-10-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

History of Champaign County, Ohio

Author : Evan P. Middleton
Publisher :
ISBN 13 :
Total Pages : 1356 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis History of Champaign County, Ohio by : Evan P. Middleton

Download or read book History of Champaign County, Ohio written by Evan P. Middleton and published by . This book was released on 1917 with total page 1356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The War of the Rebellion

Author :
Publisher :
ISBN 13 :
Total Pages : 1120 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis The War of the Rebellion by :

Download or read book The War of the Rebellion written by and published by . This book was released on 1891 with total page 1120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Popular Mechanics

Author :
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4./5 ( download)

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Book Synopsis Popular Mechanics by :

Download or read book Popular Mechanics written by and published by . This book was released on 1986-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

Platoon: Bravo Company

Author : Robert Hemphill
Publisher : Macmillan
ISBN 13 : 9780312976576
Total Pages : 276 pages
Book Rating : 4.9/5 (765 download)

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Book Synopsis Platoon: Bravo Company by : Robert Hemphill

Download or read book Platoon: Bravo Company written by Robert Hemphill and published by Macmillan. This book was released on 2001-06-15 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The commanding officer of Bravo Company, 3rd Battalion, 25th Infantry Division--the same unit director Oliver Stone fought in and presumably based his Oscar-winning film "Platoon"--tells how he assumed command of the unit in Vietnam, and how it engaged in horrific fighting in the 1968 Tet Offensive. Photos.

Trans Fat Alternative

Author : Dharma R. Kodali
Publisher : CRC Press
ISBN 13 : 1439822301
Total Pages : 150 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Trans Fat Alternative by : Dharma R. Kodali

Download or read book Trans Fat Alternative written by Dharma R. Kodali and published by CRC Press. This book was released on 2019-07-26 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to government regulations that require declaration of the amount of trans fat present in foods, Trans Fats Alternatives provides cutting-edge research and insights into this major industry issue. With contributions from major fats and oils suppliers, including Aarhus, ADM, Bunge, Cargill, Loders Croklaan, and Premium Vegetable Oils, the book covers the new regulations in detail, includes methods to analyze for trans fat, explores consumer reaction to trans fat labeling, discusses the nutrition facts, and supplies approaches to trans fat replacement/reformulation. It an indispensable guide for everyone who is interested in trans fats.

Advertising Design by Medium

Author : Robyn Blakeman
Publisher : Routledge
ISBN 13 : 1000551393
Total Pages : 493 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Advertising Design by Medium by : Robyn Blakeman

Download or read book Advertising Design by Medium written by Robyn Blakeman and published by Routledge. This book was released on 2022-03-28 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596

Global Marketing

Author : Kate Gillespie
Publisher : Routledge
ISBN 13 : 1317508327
Total Pages : 825 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Global Marketing by : Kate Gillespie

Download or read book Global Marketing written by Kate Gillespie and published by Routledge. This book was released on 2015-07-03 with total page 825 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes.

Retail Rebranded

Author : Angie Bell
Publisher : BalboaPress
ISBN 13 : 1452513163
Total Pages : 263 pages
Book Rating : 4.4/5 (525 download)

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Book Synopsis Retail Rebranded by : Angie Bell

Download or read book Retail Rebranded written by Angie Bell and published by BalboaPress. This book was released on 2014-03-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Finally, a frog who knows how to put retail back on the map!' Retail Rebranded lets you in on the secrets big retailers dont want you to know in 5 key steps of how to reassess, reposition, rename, redesign and relaunch your brand to capture market share and compete in the contemporary global economy. It pushes you to adapt your business and starts a fire in your belly that makes you want to win against the big guys. Revolutionising the irrelevant business models of the past, this is an action-packed, engaging and easy-to-read retail bible that will put your brand back on the map! This book is filled with sage advice that will help Australian retail business get ahead an incredibly competitive marketplace. Angie Bell is right, small businesses are the lifeblood of our economy it is not the size of a business that matters anymore, but the way the business approaches the new economic reality with creative solutions to modern day challenges. Joe Hockey Treasurer, Commonwealth of Australia Since 2010, Angie has been the key driver for our Visual Merchandising project for 120 stores with amazing results. Our stores have had increases in category sales up to 60% in some cases due to the layout and in-store direction she has given. I have no hesitation in seeking her advice or recommending her services. Mark Sutton-General Manager, Paint Place Group of Stores, Australia Inspiring and informative! A timely aid for the sector and a must read for every retailer. Trevor Evans-CEO National Retail Association (NRA)

Records of Louisiana Confederate Soldiers and Louisiana Confederate Commands ...

Author : Louisiana. Commissioner of Military Records
Publisher :
ISBN 13 :
Total Pages : 514 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Records of Louisiana Confederate Soldiers and Louisiana Confederate Commands ... by : Louisiana. Commissioner of Military Records

Download or read book Records of Louisiana Confederate Soldiers and Louisiana Confederate Commands ... written by Louisiana. Commissioner of Military Records and published by . This book was released on 1920 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

U.S. Manufacturing

Author : Thomas J. Duesterberg
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313093881
Total Pages : 264 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis U.S. Manufacturing by : Thomas J. Duesterberg

Download or read book U.S. Manufacturing written by Thomas J. Duesterberg and published by Bloomsbury Publishing USA. This book was released on 2003-09-30 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evolving rapidly from a mass-produced product orientation to a flexible, solutions-oriented model, the changing manufacturing sector is poised to lead a global economic recovery. Truly an insider's guide to the future of this critical sector, this book provides policy recommendations based on a wealth of information. Despite the appearance of difficult economic times for U.S. manufacturing, that sector of the American economy is actually the most innovative and competitive in the world. Far from being confined to the tired stereotype of Industrial Age commodities, such as steel and mass-produced consumer products, U.S. manufacturing has long been an engine for growth. In the 1990s, this central role was strengthened as new technology development and application spurred higher levels of growth throughout the economy. In its present configuration, manufacturing includes such high-tech industries as fiberoptics and microchips. Globalization has accelerated the growth of the manufacturing sector by increasing competitive pressures to cut costs and develop new products faster, spreading out the fixed costs of R&D and investment. Truly an insider's guide to the future of this critical sector, this book provides policy recommendations based on a wealth of information. Evolving rapidly from a mass-produced product orientation to a flexible, solutions-oriented model, the changing manufacturing sector is poised to lead a global economic recovery. But it can do so only if the right policies are in place in the United States. To that end, the editors of this volume recommend fiscal and tort reform, higher educational achievement, and continued deregulation. At the international level, further trade liberalization and steps to reduce the trade deficit are recommended to ensure the staying power of U.S. competitiveness, particularly for technology-intensive industries.

History of the Confederate States Navy from its organization to the ...

Author : John Thomas Scharf
Publisher :
ISBN 13 :
Total Pages : 432 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis History of the Confederate States Navy from its organization to the ... by : John Thomas Scharf

Download or read book History of the Confederate States Navy from its organization to the ... written by John Thomas Scharf and published by . This book was released on 1886 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

History of the Confederate States Navy

Author : J. Thomas Scharf
Publisher :
ISBN 13 :
Total Pages : 1202 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis History of the Confederate States Navy by : J. Thomas Scharf

Download or read book History of the Confederate States Navy written by J. Thomas Scharf and published by . This book was released on 1894 with total page 1202 pages. Available in PDF, EPUB and Kindle. Book excerpt:

History of the Confederate States Navy from Its Organization to the Surrender of Its Last Vessel

Author : John Thomas Scharf
Publisher :
ISBN 13 :
Total Pages : 924 pages
Book Rating : 4.X/5 (2 download)

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Book Synopsis History of the Confederate States Navy from Its Organization to the Surrender of Its Last Vessel by : John Thomas Scharf

Download or read book History of the Confederate States Navy from Its Organization to the Surrender of Its Last Vessel written by John Thomas Scharf and published by . This book was released on 1887 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Edinburgh Medical Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 716 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Edinburgh Medical Journal by :

Download or read book Edinburgh Medical Journal written by and published by . This book was released on 1927 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Glasgow Medical Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Glasgow Medical Journal by :

Download or read book Glasgow Medical Journal written by and published by . This book was released on 1927 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: