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Author : Shaoqiang Wang
Publisher : Edizioni Flamant
ISBN 13 : 9788417084035
Total Pages : 240 pages
Book Rating : 4.0/5 (84 download)
Download or read book Brand Addiction written by Shaoqiang Wang and published by Edizioni Flamant. This book was released on 2018 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Addiction is a compilation of complete visual identity systems designed for fashion shops.
Author : Russell Brand
Publisher : Henry Holt and Company
ISBN 13 : 1250141931
Total Pages : 287 pages
Book Rating : 4.2/5 (51 download)
Download or read book Recovery written by Russell Brand and published by Henry Holt and Company. This book was released on 2017-10-03 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to all kinds of addiction from a star who has struggled with heroin, alcohol, sex, fame, food and eBay, that will help addicts and their loved ones make the first steps into recovery “This manual for self-realization comes not from a mountain but from the mud...My qualification is not that I am better than you but I am worse.” —Russell Brand With a rare mix of honesty, humor, and compassion, comedian and movie star Russell Brand mines his own wild story and shares the advice and wisdom he has gained through his fourteen years of recovery. Brand speaks to those suffering along the full spectrum of addiction—from drugs, alcohol, caffeine, and sugar addictions to addictions to work, stress, bad relationships, digital media, and fame. Brand understands that addiction can take many shapes and sizes and how the process of staying clean, sane, and unhooked is a daily activity. He believes that the question is not “Why are you addicted?” but "What pain is your addiction masking? Why are you running—into the wrong job, the wrong life, the wrong person’s arms?" Russell has been in all the twelve-step fellowships going, he’s started his own men’s group, he’s a therapy regular and a practiced yogi—and while he’s worked on this material as part of his comedy and previous bestsellers, he’s never before shared the tools that really took him out of it, that keep him clean and clear. Here he provides not only a recovery plan, but an attempt to make sense of the ailing world.
Author : Russell Brand
Publisher : Hodder & Stoughton
ISBN 13 : 1848940351
Total Pages : 381 pages
Book Rating : 4.8/5 (489 download)
Download or read book My Booky Wook written by Russell Brand and published by Hodder & Stoughton. This book was released on 2008-11-13 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Russell Brand grew up in Essex. His father left when he was three months old, he was bulimic at 12 and left school at 16 to study at the Italia Conti stage school. There, he began drinking heavily and taking drugs. He regularly visited prostitutes in Soho, began cutting himself, took drugs on stage during his stand-up shows, and even set himself on fire while on crack cocaine. He has been arrested 11 times and fired from 3 different jobs - including from XFM and MTV - and he claims to have slept with over 2,000 women. In 2003 Russell was told that he would be in prison, in a mental hospital or dead within six months unless he went in to rehab. He has now been clean for three years. In 2006 his presenting career took off, and he hosted the NME awards as well as his own MTV show, 1 Leicester Square, plus Big Brother's Big Mouth on Channel 4. His UK stand-up tour was sold out and his BBC Radio 6 show became a cult phenomenon, the second most popular podcast of the year after Ricky Gervais. He was awarded Time Out's Stand Up Comedian of the Year and won Best Newcomer at the British Comedy Awards. In 2007 Russell hosted both the Brit Awards and Comic Relief, and continued to front Big Brother's Big Mouth. His BBC2 radio podcast became the UK's most popular. Russell writes a weekly football column in the Guardian and is the patron of Focus 12, a charity helping people with alcohol and substance misuse. He also hosts a podcast, Under the Skin, in which he delves below the surface of modern society.
Author : Beth Macy
Publisher : Bloomsbury Publishing
ISBN 13 : 1788549368
Total Pages : 495 pages
Book Rating : 4.7/5 (885 download)
Download or read book Dopesick written by Beth Macy and published by Bloomsbury Publishing. This book was released on 2018-08-09 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a major TV series on Disney+ 'A shocking investigation... Dopesick is essential' The Times 'Unfolds with all the pace of a thriller' Observer 'A deep – and deeply needed – look into the troubled soul of America' Tom Hanks 'Essential reading' New York Times Beth Macy reveals the disturbing truth behind America's opioid crisis and explains how a nation has become enslaved to prescription drugs. This powerful and moving story explains how a large corporation, Purdue, encouraged small town doctors to prescribe OxyContin to a country already awash in painkillers. The drug's dangerously addictive nature was hidden, whilst many used it as an escape, to numb the pain of of joblessness and the need to pay the bills. Macy tries to answer a grieving mother's question – why her only son died – and comes away with a harrowing tale of greed and need.
Author : Russell Brand
Publisher : Henry Holt and Company
ISBN 13 : 1250226287
Total Pages : 128 pages
Book Rating : 4.2/5 (52 download)
Download or read book Mentors written by Russell Brand and published by Henry Holt and Company. This book was released on 2019-04-09 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Russell Brand explores the idea of mentoring and shares what he's learned from the guidance of his own helpers, heroes and mentors. Could happiness lie in helping others and being open to accepting help yourself? Mentors – the follow up to the New York Times bestseller Recovery – describes the benefits of seeking and offering help. "I have mentors in every area of my life, as a comic, a dad, a recovering drug addict, a spiritual being and as a man who believes that we, as individuals and the great globe itself, are works in progress and that through a chain of mentorship we can improve individually and globally, together . . . One of the unexpected advantages my drug addiction granted is that the process of recovery that I practise includes a mentorship tradition. "I will encourage you to find mentors of your own and explain how you may better use the ones you already have. Furthermore, I will tell you about my experiences mentoring others and how invaluable that has been on my ongoing journey to self-acceptance and how it has helped me to transform from a bewildered and volatile vagabond to a (mostly) present and (usually) focussed husband and father."—Russell Brand Mentors: How to Help and Be Helped describes the impact that a series of significant people have had on the author – from the wayward youths he tried to emulate growing up in Essex, through the first ex-junkie sage, to the people he turns to today to help him be a better father. It explores how we all – consciously and unconsciously – choose guides, mentors and heroes throughout our lives and examines the new perspectives they can bring.
Author : Luca Petruzzellis
Publisher : Springer
ISBN 13 : 9783319806761
Total Pages : 987 pages
Book Rating : 4.8/5 (67 download)
Download or read book Rediscovering the Essentiality of Marketing written by Luca Petruzzellis and published by Springer. This book was released on 2018-05-31 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Oliver Niebuhr
Publisher : Frontiers Media SA
ISBN 13 : 2832527612
Total Pages : 459 pages
Book Rating : 4.8/5 (325 download)
Download or read book Effective and attractive communication signals in social, cultural, and business contexts written by Oliver Niebuhr and published by Frontiers Media SA. This book was released on 2023-06-30 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bruce Alexander
Publisher : Oxford University Press
ISBN 13 : 0199588716
Total Pages : 485 pages
Book Rating : 4.1/5 (995 download)
Download or read book The Globalization of Addiction written by Bruce Alexander and published by Oxford University Press. This book was released on 2010-03-04 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addiction is increasing all around the world, and the conventional remedies don't work. The Globalization of Addiction argues that the cause of this failure to control addiction is that past treatments have focused too single-mindedly on the afflicted individual addict. This book presents a radical rethink about the nature of addiction.
Author : Martin Lindstrom
Publisher : Kogan Page Publishers
ISBN 13 : 0749465255
Total Pages : 288 pages
Book Rating : 4.7/5 (494 download)
Download or read book Brandwashed written by Martin Lindstrom and published by Kogan Page Publishers. This book was released on 2012-01-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares. It also presents the first ever evidence to prove how addicted we are to our smartphones, and how certain companies (like the maker of a very popular lip balm), purposely adjust their formulas in order to make their products chemically addictive, and much, much more. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Author : Luca Petruzzellis
Publisher : Springer
ISBN 13 : 3319298771
Total Pages : 910 pages
Book Rating : 4.3/5 (192 download)
Download or read book Rediscovering the Essentiality of Marketing written by Luca Petruzzellis and published by Springer. This book was released on 2016-06-27 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : John Gerzema
Publisher : John Wiley & Sons
ISBN 13 : 047044939X
Total Pages : 284 pages
Book Rating : 4.4/5 (74 download)
Download or read book The Brand Bubble written by John Gerzema and published by John Wiley & Sons. This book was released on 2008-11-03 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.
Author : Paul Ritvo
Publisher : John Wiley & Sons
ISBN 13 : 1119886996
Total Pages : 311 pages
Book Rating : 4.1/5 (198 download)
Download or read book Addiction & Recovery For Dummies written by Paul Ritvo and published by John Wiley & Sons. This book was released on 2023-06-07 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter what your road to recovery looks like, Dummies is on your side Addiction and Recovery For Dummies gives you the tools you need to identify and face addiction in yourself or a loved one, while working towards a healthy and realistic approach to recovery. This book offers a compassionate, unbiased, and non-judgmental guide to evaluating and overcoming addiction. You’ll learn to identify the range of addiction levels, the various types (including substance and non-substance), and the possible causes of addiction. An expert author guides you through the range of addiction treatment philosophies and approaches, including twelve-step programs, other in- and outpatient programs, and teen treatments. We’ll also look at common recovery roadblocks, so you’re prepared to overcome whatever hurdles your recovery process brings. Medications, therapeutic communities, self-help groups, long-term recovery strategies—it’s all in here. Learn the signs of addiction and identify the most appropriate treatments Gain advice on offering help to friends or family members struggling with addiction Discover available recovery supports, including groups and medications Understand the media and cultural factors that encourage addiction, and how to avoid them Updated with the latest treatment options, Addiction & Recovery For Dummies is a valuable resource for those on a recovery journey, and a support guide for the 45 million people who are directly impacted by addiction.
Author : Patricia Rossi
Publisher : Springer
ISBN 13 : 3030025683
Total Pages : 921 pages
Book Rating : 4.0/5 (3 download)
Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 921 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Melissa Urban
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544609719
Total Pages : 435 pages
Book Rating : 4.5/5 (446 download)
Download or read book The Whole30 written by Melissa Urban and published by Houghton Mifflin Harcourt. This book was released on 2015 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of people visit Whole30.com every month and share their stories of weight loss and lifestyle makeovers. Hundreds of thousands of them have read It Starts With Food, which explains the science behind the program. At last, The Whole30 provides the step-by-step, recipe-by-recipe guidebook that will allow millions of people to experience the transformation of their entire life in just one month.
Author : Raouf Ahmad Rather
Publisher : Springer Nature
ISBN 13 : 3031595351
Total Pages : 662 pages
Book Rating : 4.0/5 (315 download)
Download or read book Consumer Brand Relationships in Tourism written by Raouf Ahmad Rather and published by Springer Nature. This book was released on with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bahaaeddin A. M. Alareeni
Publisher : Springer Nature
ISBN 13 : 3031391586
Total Pages : 981 pages
Book Rating : 4.0/5 (313 download)
Download or read book Artificial Intelligence (AI) and Finance written by Bahaaeddin A. M. Alareeni and published by Springer Nature. This book was released on 2023-08-26 with total page 981 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) has the potential to significantly improve efficiency, reduce costs, and increase the speed and accuracy of financial decision-making, making it an increasingly important tool for financial professionals. One way that AI can improve efficiency in finance is by automating tasks and processes that are time-consuming and repetitive for humans. For example, AI algorithms can be used to analyze and process large amounts of data, such as financial statements and market data, in a fraction of the time that it would take a human to do so. This can allow financial professionals to focus on higher-value tasks, such as interpreting data and making strategic decisions, rather than being bogged down by mundane tasks. AI can also reduce costs in finance by increasing automation and eliminating the need for certain tasks to be performed manually. This can result in cost savings for financial institutions, which can then be passed on to customers in the form of lower fees or better services. AI can be used to identify unusual patterns of activity that may indicate fraudulent behavior. This can help financial institutions reduce losses from fraud and improve customer security. AI-powered chatbots and virtual assistants can help financial institutions provide faster, more efficient customer service, particularly when it comes to answering common questions and handling routine tasks. Some financial institutions are using AI to analyze market data and make trades in real-time. AI-powered trading algorithms can potentially make faster and more accurate trading decisions than humans. In terms of speed and accuracy, AI algorithms can analyze data and make decisions much faster than humans, and can do so with a high degree of accuracy. This can be particularly useful in fast-moving financial markets, where quick and accurate decision-making can be the difference between success and failure. This book highlights how AI in finance can improve efficiency, reduce costs, and increase the speed and accuracy of financial decision-making. Moreover, the book also focuses on how to ensure the responsible and ethical use of AI in finance. This book is a valuable resource for students, scholars, academicians, researchers, professionals, executives, government agencies, and policymakers interested in exploring the role of artificial intelligence (AI) in finance. Its goal is to provide a comprehensive overview of the latest research and knowledge in this area, and to stimulate further inquiry and exploration.
Author : Patricia Rossi
Publisher : Springer
ISBN 13 : 331947331X
Total Pages : 1484 pages
Book Rating : 4.3/5 (194 download)
Download or read book Marketing at the Confluence between Entertainment and Analytics written by Patricia Rossi and published by Springer. This book was released on 2017-04-29 with total page 1484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
