Born To The Brand

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Born to Buy

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Author : Juliet B. Schor
Publisher : Simon and Schuster
ISBN 13 : 1439130906
Total Pages : 251 pages
Book Rating : 4.4/5 (391 download)

Book Synopsis Born to Buy by : Juliet B. Schor

Download or read book Born to Buy written by Juliet B. Schor and published by Simon and Schuster. This book was released on 2014-08-19 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time

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Author : Mark Schaefer
Publisher : McGraw Hill Professional
ISBN 13 : 0071811176
Total Pages : 178 pages
Book Rating : 4.0/5 (718 download)

Book Synopsis Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time by : Mark Schaefer

Download or read book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time written by Mark Schaefer and published by McGraw Hill Professional. This book was released on 2013-04-05 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch "Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution "Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing "Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer

Born Global Firms

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Author : S. Tamer Cavusgil
Publisher : Business Expert Press
ISBN 13 : 1606490133
Total Pages : 136 pages
Book Rating : 4.6/5 (64 download)

Book Synopsis Born Global Firms by : S. Tamer Cavusgil

Download or read book Born Global Firms written by S. Tamer Cavusgil and published by Business Expert Press. This book was released on 2009-08-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

Born Lippy

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Author : Jo Brand
Publisher : Hachette UK
ISBN 13 : 1473687748
Total Pages : 304 pages
Book Rating : 4.4/5 (736 download)

Book Synopsis Born Lippy by : Jo Brand

Download or read book Born Lippy written by Jo Brand and published by Hachette UK. This book was released on 2018-10-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A RADIO 4 'BOOK OF THE WEEK' Sometimes it's hard to be a woman and sometimes it's time to be a hard woman . . . This is a book for all those times. Once upon a (very very) long time ago Jo Brand was what you might describe as 'a nice little girl'. Of course, that was before the values of cynicism, misogyny and the societal expectation that Jo would be thin, feminine and demure sent her off down Arsey Avenue. The plot thickened, when due to a complicated fusion of hormones, horrible family dynamics and a no-good boyfriend they hated, Jo ended up leaving home at 16. Now she's considerably further along life's inevitable bloody 'journey' - and she's fucked up enough times to feel confident she has no wisdom to offer anyone. But who cares? She's going to do it anyway... Born Lippy is a gathering of all the things Jo Brand wishes she'd known, all the things she's learnt, and all the things she hopes for the future. A century after women got the vote (albeit married women over the age of 28) it's time to take stock of exactly what it means to be female today. And if there's one thing women are entitled to, it's having a bloody good moan about things big and small - so here goes . . . HOW TO MANAGE A BULLY * YOUR FAMILY AND HOW TO SURVIVE IT * WHAT NO-ONE TELLS YOU ABOUT THE FEMALE BODY * BEING DIFFERENT * SOCIAL MEDIA IS NOT SOCIABLE * HOW NOT TO FALL IN LOVE * FEMINISM: A RE-BRANDING * ADVENTURES IN YOUR HEAD * HAVING FUN * NOT HAVING FUN: WHAT TO DO WHEN IT ALL GOES WRONG * STAYING SANE * YOU ARE NOT WHAT YOU WEAR * MODERN MANNERS* HOW TO DO WHAT YOU WANT: OR NOT DO WHAT OTHERS WANT * BEING HEALTHY * GETTING ON A BIT * THE FEMALE OF THE SPECIES: MORE DEADLY THAN THE MALE?

Born to Shine

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Author : Kendra Scott
Publisher : Hachette UK
ISBN 13 : 154600274X
Total Pages : 226 pages
Book Rating : 4.5/5 (46 download)

Book Synopsis Born to Shine by : Kendra Scott

Download or read book Born to Shine written by Kendra Scott and published by Hachette UK. This book was released on 2022-09-20 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authentic and dynamic memoir from the bestselling author and CEO of Kendra Scott Jewelry delivers inspiration, leadership lessons, and spellbinding storytelling. For twenty years, Kendra Scott built her eponymous jewelry company from a hobby and an idea into a company worth more than a billion dollars, creating beautiful and affordable pieces with signature-cut natural gemstones packaged in a sunny yellow box. By any measure, she’s the woman who has it all: a self-made billionaire, a generous philanthropist, and a mother of three with a squad of strong female friendships. Sounds pretty perfect, right? But perfection is a myth that doesn’t serve any of us. A myth that encourages us to assume that we know what other people are going through, to judge each other on appearances and reputations, to present the best versions of ourselves and pretend like we’ve got it all together even when everything is falling apart. Perfection isn’t just a lie, it’s exhausting, and Kendra is tired of it. In this vulnerable, wise, and laugh-out-loud book, Kendra takes us on a journey of personal stories and hard-earned life lessons, from her humble beginnings as an awkward, bullied young girl in small-town Wisconsin to launching a business in her spare bedroom with $500. With every pitfall, misstep, and failure, Kendra builds a life—and a career—rooted in joy, purpose, and doing good, a life she wants for every reader. With heart and humor, Kendra reminds us that not all that glitters is gold, and that there is no level of success that can insulate you from what it means to be a human being: that life is as messy as it is magical, that bad things happen to good people for no good reason, and that a good life does not mean a perfect one.

Sticky Branding

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Author : Jeremy Miller
Publisher : Dundurn
ISBN 13 : 1459728122
Total Pages : 277 pages
Book Rating : 4.4/5 (597 download)

Book Synopsis Sticky Branding by : Jeremy Miller

Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Born a Brand

Author : Latangela Fay Sherman
Publisher :
ISBN 13 : 9781546360872
Total Pages : 78 pages
Book Rating : 4.3/5 (68 download)

Book Synopsis Born a Brand by : Latangela Fay Sherman

Download or read book Born a Brand written by Latangela Fay Sherman and published by . This book was released on 2017-04-27 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born A Brand:Your building guide to business success. Find your voice and let it be heard. Let your work speak for you!

The Invincible

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Author :
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.:/5 (334 download)

Book Synopsis The Invincible by :

Download or read book The Invincible written by and published by . This book was released on 1913 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

You Were Born a Brand

Author : Latangela Sherman
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781548185947
Total Pages : 110 pages
Book Rating : 4.1/5 (859 download)

Book Synopsis You Were Born a Brand by : Latangela Sherman

Download or read book You Were Born a Brand written by Latangela Sherman and published by Createspace Independent Publishing Platform. This book was released on 2017-06-17 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your building blocks to business success. Steps and tools to successfully brand yourself and your business.

Born to Be Good: The Science of a Meaningful Life

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Author : Dacher Keltner
Publisher : W. W. Norton & Company
ISBN 13 : 0393073351
Total Pages : 352 pages
Book Rating : 4.3/5 (93 download)

Book Synopsis Born to Be Good: The Science of a Meaningful Life by : Dacher Keltner

Download or read book Born to Be Good: The Science of a Meaningful Life written by Dacher Keltner and published by W. W. Norton & Company. This book was released on 2009-10-05 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A landmark book in the science of emotions and its implications for ethics and human universals.”—Library Journal, starred review In this startling study of human emotion, Dacher Keltner investigates an unanswered question of human evolution: If humans are hardwired to lead lives that are “nasty, brutish, and short,” why have we evolved with positive emotions like gratitude, amusement, awe, and compassion that promote ethical action and cooperative societies? Illustrated with more than fifty photographs of human emotions, Born to Be Good takes us on a journey through scientific discovery, personal narrative, and Eastern philosophy. Positive emotions, Keltner finds, lie at the core of human nature and shape our everyday behavior—and they just may be the key to understanding how we can live our lives better. Some images in this ebook are not displayed owing to permissions issues.

Born to Shop, Forced to Work

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Author :
Publisher : Ravette Publishing
ISBN 13 : 9781841613482
Total Pages : 40 pages
Book Rating : 4.6/5 (134 download)

Book Synopsis Born to Shop, Forced to Work by :

Download or read book Born to Shop, Forced to Work written by and published by Ravette Publishing. This book was released on 2010-08-01 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a fun, lighthearted collection of workplace cartoons with mass female appeal, the book targets consumers with disposable income at their finger tips.

Born to Build

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Author : Gene Glick
Publisher : Guilde Press of Indiana
ISBN 13 : 9781578600052
Total Pages : 284 pages
Book Rating : 4.6/5 ( download)

Book Synopsis Born to Build by : Gene Glick

Download or read book Born to Build written by Gene Glick and published by Guilde Press of Indiana. This book was released on 1997 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1945 a soldier recently returned from World War II service in France and Germany married "the most beautiful and wonderful girl in the world" and together the two of them set up a company which would build good, livable homes for families to enjoy. Pooling their modest cash resources and "moonlighting" days and nights at the construction sites of those first little homes, Eugene and Marilyn Glick initiated a tradition of excellence that grew until it became a standard for the entire housing industry.

The Traitors

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Author : E. Phillips Oppenheim
Publisher : BoD – Books on Demand
ISBN 13 : 3732685691
Total Pages : 290 pages
Book Rating : 4.7/5 (326 download)

Book Synopsis The Traitors by : E. Phillips Oppenheim

Download or read book The Traitors written by E. Phillips Oppenheim and published by BoD – Books on Demand. This book was released on 2018-05-23 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reproduction of the original: The Traitors by E. Phillips Oppenheim

Birth of a Brand

Author : Brian Smith
Publisher : Beyond Words
ISBN 13 : 9781582705385
Total Pages : 256 pages
Book Rating : 4.7/5 (53 download)

Book Synopsis Birth of a Brand by : Brian Smith

Download or read book Birth of a Brand written by Brian Smith and published by Beyond Words. This book was released on 2018-09-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From baby steps to giant leaps, let Brian Smith, entrepreneurial guru and founder of UGG, mentor and teach you the secret to successful brand creation. “You can’t give birth to adults,” writes Ugg founder Brian Smith. “The same thinking applies to creating a business.” Before UGG became one of America’s most beloved brands, lifelong surfer Brian Smith was leading a life of quiet desperation as an accountant. Then one day, the overwhelming feeling that he’d missed the starting gun to life hit him over the head like a tidal wave, so he pulled himself up by his bootstraps and got to work. What came next was the adventure of a lifetime that turned a pair of sheepskin boots into an international phenom and brand. Now Brian is sharing how he got it done. Using the wisdom of hindsight, he reveals the clear business practices and spiritual truths that he discovered and honed along his path to success. Written with refreshing candor and camaraderie, seasoned with time-worn knowledge and perspective, The Birth of a Brand is for anyone interested a joyful, genuine, spiritual life while and still be wildly successful in their professional life at the same time. In business, just as in life, we have to crawl before we can leap into success. The worst thing to do is stand still.

Born to Read

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Author :
Publisher : Alfred A. Knopf Books for Young Readers
ISBN 13 : 0375846875
Total Pages : 41 pages
Book Rating : 4.3/5 (758 download)

Book Synopsis Born to Read by :

Download or read book Born to Read written by and published by Alfred A. Knopf Books for Young Readers. This book was released on 2008 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: A little boy named Sam discovers the many unexpected ways in which a love of reading can come in handy, and sometimes even save the day.

Born to Rise

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Author : Deborah Kenny
Publisher : Harper Collins
ISBN 13 : 0062106228
Total Pages : 272 pages
Book Rating : 4.0/5 (621 download)

Book Synopsis Born to Rise by : Deborah Kenny

Download or read book Born to Rise written by Deborah Kenny and published by Harper Collins. This book was released on 2012-06-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Parents and principals trying to understand what makes successful schools work ought to read Born to Rise.” — New York Times Born to Rise is the inspiring account of Deborah Kenny’s pursuit of social justice for our nation’s most vulnerable children. Part memoir, part manifesto, it is a hopeful and practical exposition of what it takes to transform schools and create organizations where the staff lights up with entrepreneurial drive. Students enter Harlem Village Academies, the network of charter schools Kenny founded, several years behind grade level, but in just a few years they are transformed, ranking among the highest in the nation. How did they do it? For the first time, Kenny reveals the secret to creating a powerful workplace culture that attracts the most talented people and brings out their passion and highest performance—a culture that produces stunning student achievement results and teachers who regularly use words like “magical” to describe the workplace environment. It is a must-read for anyone who cares about children and the future of this country and for leaders who want to inspire fierce dedication in their employees.

The Book of Chicagoans

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Author :
Publisher :
ISBN 13 :
Total Pages : 772 pages
Book Rating : 4.:/5 (334 download)

Book Synopsis The Book of Chicagoans by :

Download or read book The Book of Chicagoans written by and published by . This book was released on 1911 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: