Blue And Green Persuasion

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Persuasive Imagery

Author : Linda M. Scott
Publisher : Routledge
ISBN 13 : 1135635684
Total Pages : 470 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Persuasive Imagery by : Linda M. Scott

Download or read book Persuasive Imagery written by Linda M. Scott and published by Routledge. This book was released on 2003-04-02 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.

Persuasion

Author : Timothy C. Brock
Publisher : SAGE Publications, Incorporated
ISBN 13 : 9780761928096
Total Pages : 0 pages
Book Rating : 4.9/5 (28 download)

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Book Synopsis Persuasion by : Timothy C. Brock

Download or read book Persuasion written by Timothy C. Brock and published by SAGE Publications, Incorporated. This book was released on 2005-01-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: Psychological Insights and Perspectives, Second Edition highlights important and influential views on persuasion and guides students through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives. This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.

The Female Persuasion

Author : Meg Wolitzer
Publisher : Penguin
ISBN 13 : 0525533222
Total Pages : 435 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Female Persuasion by : Meg Wolitzer

Download or read book The Female Persuasion written by Meg Wolitzer and published by Penguin. This book was released on 2018-04-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller “A powerful coming-of-age story that looks at ambition, friendship, identity, desire, and power from the much-needed female lens." —Bustle “Ultra-readable.” —Vogue From the New York Times-bestselling author of The Interestings, comes an electric novel not just about who we want to be with, but who we want to be. To be admired by someone we admire—we all yearn for this: the private, electrifying pleasure of being singled out by someone of esteem. But sometimes it can also mean entry to a new kind of life, a bigger world. Greer Kadetsky is a shy college freshman when she meets the woman she hopes will change her life. Faith Frank, dazzlingly persuasive and elegant at sixty-three, has been a central pillar of the women’s movement for decades, a figure who inspires others to influence the world. Upon hearing Faith speak for the first time, Greer—madly in love with her boyfriend, Cory, but still full of longing for an ambition that she can’t quite place—feels her inner world light up. And then, astonishingly, Faith invites Greer to make something out of that sense of purpose, leading Greer down the most exciting path of her life as it winds toward and away from her meant-to-be love story with Cory and the future she’d always imagined. Charming and wise, knowing and witty, Meg Wolitzer delivers a novel about power and influence, ego and loyalty, womanhood and ambition. At its heart, The Female Persuasion is about the flame we all believe is flickering inside of us, waiting to be seen and fanned by the right person at the right time. It’s a story about the people who guide and the people who follow (and how those roles evolve over time), and the desire within all of us to be pulled into the light.

Dark Persuasion

Author : Joel E. Dimsdale
Publisher : Yale University Press
ISBN 13 : 0300247176
Total Pages : 301 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Dark Persuasion by : Joel E. Dimsdale

Download or read book Dark Persuasion written by Joel E. Dimsdale and published by Yale University Press. This book was released on 2021-08-10 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: A harrowing account of brainwashing’s pervasive role in the twentieth and twenty-first centuries This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control. Tracing these developments through many of the past century’s major conflagrations, Dimsdale narrates how when World War II erupted, governments secretly raced to develop drugs for interrogation. Brainwashing returned to the spotlight during the Cold War in the hands of the North Koreans and Chinese. In response, a huge Manhattan Project of the Mind was established to study memory obliteration, indoctrination during sleep, and hallucinogens. Cults used the techniques as well. Nobel laureates, university academics, intelligence operatives, criminals, and clerics all populate this shattering and dark story—one that hasn’t yet ended.

The Persuasion Code

Author : Christophe Morin
Publisher : John Wiley & Sons
ISBN 13 : 1119440750
Total Pages : 356 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis The Persuasion Code by : Christophe Morin

Download or read book The Persuasion Code written by Christophe Morin and published by John Wiley & Sons. This book was released on 2018-09-11 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMapTM. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.

Persuasive Technology

Author : Thomas Ploug
Publisher : Springer Science & Business Media
ISBN 13 : 3642132251
Total Pages : 309 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Persuasive Technology by : Thomas Ploug

Download or read book Persuasive Technology written by Thomas Ploug and published by Springer Science & Business Media. This book was released on 2010-06-01 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 5th International Conference on Persuasive Technology, PERSUASIVE 2010, held in Copenhagen Denmark in June 2010. The 25 papers presented were carefully reviewed and selected from 80 submissions. In addition three keynote papers are included in this volume. The topics covered are emotions and user experience, ambient persuasive systems, persuasive design, persuasion profiles, designing for health, psychology of persuasion, embodied and conversational agents, economic incentives, and future directions for persuasive technology.

Persuasion

Author : Robert H Gass
Publisher : Routledge
ISBN 13 : 1317348389
Total Pages : 401 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Persuasion by : Robert H Gass

Download or read book Persuasion written by Robert H Gass and published by Routledge. This book was released on 2015-07-17 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.

Split-Second Persuasion

Author : Kevin Dutton
Publisher : HMH
ISBN 13 : 0547545231
Total Pages : 309 pages
Book Rating : 4.5/5 (475 download)

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Book Synopsis Split-Second Persuasion by : Kevin Dutton

Download or read book Split-Second Persuasion written by Kevin Dutton and published by HMH. This book was released on 2011-02-03 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews). People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart. Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book: Introduces the natural super-persuaders in our midst: Buddhist monks, magicians, advertisers, con men, hostage negotiators, and even psychopaths. Reveals which hidden pathways in the brain lead us to believe something even when we know it’s not true. Explains how group dynamics can make us more tolerant or deepen our extremism. Illuminates the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy) for instantly effective persuasion. “[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist

The Art of Persuasion

Author : Bob Burg
Publisher : Sound Wisdom
ISBN 13 : 0768487005
Total Pages : 175 pages
Book Rating : 4.7/5 (684 download)

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Book Synopsis The Art of Persuasion by : Bob Burg

Download or read book The Art of Persuasion written by Bob Burg and published by Sound Wisdom. This book was released on 2011-09-20 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

Persuasion Equation

Author : Mark Rodgers
Publisher : AMACOM
ISBN 13 : 0814434185
Total Pages : 257 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Persuasion Equation by : Mark Rodgers

Download or read book Persuasion Equation written by Mark Rodgers and published by AMACOM. This book was released on 2015-05-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success. Merging research and real-world application, discover the surprising reasons people say yes, and learn how to: Radiate an aura of expertise Win trust and leverage credibility Build a business case that appeals to both heart and mind Adapt for personality, gender, and generational differences Perfect the five-step persuasion process Generate group buy-in Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.

The Lean Product Playbook

Author : Dan Olsen
Publisher : John Wiley & Sons
ISBN 13 : 1118961021
Total Pages : 336 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Lean Product Playbook by : Dan Olsen

Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Techniques of Visual Persuasion

Author : Larry Jordan
Publisher : New Riders
ISBN 13 : 0136766749
Total Pages : 669 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Techniques of Visual Persuasion by : Larry Jordan

Download or read book Techniques of Visual Persuasion written by Larry Jordan and published by New Riders. This book was released on 2020-07-13 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential. Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.

Persuasive Technology

Author : Harri Oinas-Kukkonen
Publisher : Springer Science & Business Media
ISBN 13 : 3540685006
Total Pages : 300 pages
Book Rating : 4.5/5 (46 download)

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Book Synopsis Persuasive Technology by : Harri Oinas-Kukkonen

Download or read book Persuasive Technology written by Harri Oinas-Kukkonen and published by Springer Science & Business Media. This book was released on 2008-05-27 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Third International Conference on Persuasive Technology, PERSUASIVE 2008, held in Oulu, Finland, in June 2008. The 17 revised full papers and 12 revised short papers presented together with 3 keynote papers were carefully reviewed and selected from 63 submissions. The papers are organized in topical sections on social network systems, knowledge management, applications, conceptual frameworks, perspectives on persuasive technology, peer-to-peer and social networks, self-persuasion and timing, well-being applications, and theoretical considerations.

Persuasion, Captain Wentworth and Cracklin' Cornbread

Author : Mary Jane Hathaway
Publisher : Simon and Schuster
ISBN 13 : 1476777535
Total Pages : 304 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Persuasion, Captain Wentworth and Cracklin' Cornbread by : Mary Jane Hathaway

Download or read book Persuasion, Captain Wentworth and Cracklin' Cornbread written by Mary Jane Hathaway and published by Simon and Schuster. This book was released on 2014-11-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively Southern retelling of Jane Austen’s Persuasion, featuring Lucy Crawford, who is thrown back into the path of her first love while on a quest to save her beloved family home. Lucy Crawford is part of a wealthy, well-respected Southern family with a long local history. But since Lucy’s mother passed away, the family home, a gorgeous antebellum mansion, has fallen into disrepair and the depth of her father’s debts is only starting to be understood. Selling the family home may be the only option—until her Aunt Olympia floats the idea of using Crawford house to hold the local free medical clinic, which has just lost its space. As if turning the plantation home into a clinic isn’t bad enough, Lucy is shocked and dismayed to see that the doctor who will be manning the clinic is none other than Jeremiah Chevy—her first love. Lucy and Jeremiah were high school sweethearts, but Jeremiah was from the wrong side of the tracks. His family was redneck and proud, and Lucy was persuaded to dump him. He eventually left town on a scholarship, and now, ten years later, he’s returned as part of the rural physician program. And suddenly, their paths cross once again. While Lucy’s family still sees Jeremiah as trash, she sees something else in him—as do several of the other eligible ladies in town. Will he be able to forgive the past? Can she be persuaded to give love a chance this time around?

Persuasion's Price – A Play

Author : Sam Grant
Publisher : Paragon Publishing
ISBN 13 : 1782228705
Total Pages : 78 pages
Book Rating : 4.7/5 (822 download)

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Book Synopsis Persuasion's Price – A Play by : Sam Grant

Download or read book Persuasion's Price – A Play written by Sam Grant and published by Paragon Publishing. This book was released on 2021-09-10 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Play, in ten acts. Includes full script and Stage instructions, ready for rehearsal. Drama group requires curtained stage. Back stage management, has six–scene preparation. Cast of thirty-two, with possible, actor duplication, for smaller parts. Ninety minutes run time, plus interval. Brief summary: Believed to be hidden in quiet market town, away from prying eyes, Anton, son of a Russian family, is confronted by secret service. Discovery of illegal smuggling, leads to deal being struck. Meanwhile, an overseas ransom’s offered for kidnap of farmer’s daughter.

Novels: Persuasion

Author : Jane Austen
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Novels: Persuasion by : Jane Austen

Download or read book Novels: Persuasion written by Jane Austen and published by . This book was released on 1911 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The SAGE Handbook of Persuasion

Author : James Price Dillard
Publisher : SAGE
ISBN 13 : 1412983134
Total Pages : 457 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The SAGE Handbook of Persuasion by : James Price Dillard

Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.