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Download or read book Sports Marketing written by John A. Davis and published by Edward Elgar Publishing. This book was released on 2013-09-30 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a truly international approach to the emerging field of sports marketing and provides the reader with the best practices of over 200 companies and sports clubs around the world. Sports Marketing explores the latest sports
Download or read book Astroball written by Ben Reiter and published by Crown. This book was released on 2019-03-26 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The inside story of the Houston Astros, whose relentless innovation took them from the worst team in baseball to the World Series in 2017 and 2019 “Reiter’s superb narrative of how the team got there provides powerful insights into how organizations—not just baseball clubs—work best.”—The Wall Street Journal Astroball picks up where Michael Lewis’s acclaimed Moneyball leaves off, telling the thrilling story of a championship team that pushed both the sport and business of baseball to the next level. In 2014, the Astros were the worst baseball team in half a century, but just three years later they defied critics to win a stunning World Series. In this book, Ben Reiter shows how the Astros built a system that avoided the stats-versus-scouts divide by giving the human factor a key role in their decision-making. Sitting at the nexus of sports, business, and innovation, Astroball is the story of the next wave of thinking in baseball and beyond, at once a remarkable underdog tale and a fascinating look at the cutting edge of evaluating and optimizing human potential.
Book Synopsis Sports Publicity by : Joseph Favorito
Download or read book Sports Publicity written by Joseph Favorito and published by Routledge. This book was released on 2013 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.
Book Synopsis Sports Marketing by : Matthew D. Shank
Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Book Synopsis Sport Marketing by : Bernard J. Mullin
Download or read book Sport Marketing written by Bernard J. Mullin and published by Human Kinetics. This book was released on 2018-10-30 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionized the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. It also includes these updates: •A web study guide featuring exclusive video interviews with industry professionals and accompanying activities that tie core concepts and strategies from the book into applied situations •Instructor ancillaries enhanced by gradable chapter quizzes that can be used with learning management systems •An attractive and engaging full-color interior •Chapter objectives, opening scenarios, engaging sidebars, and photos throughout the text that guide students in grasping important concepts •Wrap-Up, Activities, and Your Marketing Plan sections at the end of each chapter that offer opportunities for self-assessment and review The highly respected authors have long been recognized for their ability to define this exciting field, combining academic study and current research with industry experience for an unmatched learning experience for students preparing to enter the working world. The content in this fourth edition of Sport Marketing has been reorganized to make it easier to use in the classroom. Chapters 1 through 3 provide an overview of the field of sport marketing as an area of study and profession. Chapters 4 and 5 teach students how to research and study the behaviors of sport consumers, including an overview of marketing segmentation. Chapters 6 through 13 provide extensive information on the nuts and bolts of the field, including the five Ps of sport marketing and special sections on branding, sales and service, engagement and activation, community relations, and social media. The final chapters explore legal issues, integration, and the future of sport marketing. Instructors may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. All materials, including the web study guide, instructor guide, test package, presentation package plus image bank, and LMS-compatible chapter quizzes, are available online. The world of sport marketing continues to evolve. Sport Marketing, Fourth Edition With Web Study Guide, offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing and how to enhance the sport experience.
Book Synopsis Trillion Dollar Economists by : Robert Litan
Download or read book Trillion Dollar Economists written by Robert Litan and published by John Wiley & Sons. This book was released on 2014-09-22 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed look at how economists shaped the world, and how the legacy continues Trillion Dollar Economists explores the prize-winning ideas that have shaped business decisions, business models, and government policies, expanding the popular idea of the economist's role from one of forecaster to one of innovator. Written by the former Director of Economic Research at Bloomberg Government, the Kauffman Foundation and the Brookings Institution, this book describes the ways in which economists have helped shape the world – in some cases, dramatically enough to be recognized with a Nobel Prize or Clark Medal. Detailed discussion of how economists think about the world and the pace of future innovation leads to an examination of the role, importance, and limits of the market, and economists' contributions to business and policy in the past, present, and future. Few economists actually forecast the economy's performance. Instead, the bulk of the profession is concerned with how markets work, and how they can be made more efficient and productive to generate the things people want to buy for a better life. Full of interviews with leading economists and industry leaders, Trillion Dollar Economists showcases the innovations that have built modern business and policy. Readers will: Review the basics of economics and the innovation of economists, including market failures and the macro-micro distinction Discover the true power of economic ideas when used directly in business, as exemplified by Priceline and Google Learn how economists contributed to policy platforms in transportation, energy, telecommunication, and more Explore the future of economics in business applications, and the policy ideas, challenges, and implications Economists have helped firms launch new businesses, established new ways of making money, and shaped government policy to create new opportunities and a new landscape on which businesses compete. Trillion Dollar Economists provides a comprehensive exploration of these contributions, and a detailed look at innovation to come.
Book Synopsis The Sports Strategist by : Irving Rein
Download or read book The Sports Strategist written by Irving Rein and published by Oxford University Press, USA. This book was released on 2015 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sports industry is more complex than ever before, and succeeding within it now requires an equally dynamic approach. Teams and leagues across many sports face unprecedented competition in worldwide markets as the cost of doing business increases and traditional revenue streams face pressure. In light of these changes, the idea that winning championships is the key to organizational success is misguided. The Sports Strategist: Developing Leaders for a High-Performance Industry reveals which areas in the industry, unlike winning, can be controlled and maximized for consistent success. Aspiring leaders in the sports business will learn how to design identities, manage narratives, and maximize new technologies in order to implement business analytics and build public support. These techniques are vital to creating a successful sports organization that is ready to reap the benefits of winning when it does happen, without having to rely on it when it doesn't. In such a high-performance field, the demand for well-equipped leaders is great, and The Sports Strategist provides the necessary tools and techniques for their success.
Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
Book Synopsis Strategic Sport Communication by : Paul M. Pedersen
Download or read book Strategic Sport Communication written by Paul M. Pedersen and published by Human Kinetics. This book was released on 2024-04-29 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
Book Synopsis Bloomberg's New York by : Julian Brash
Download or read book Bloomberg's New York written by Julian Brash and published by University of Georgia Press. This book was released on 2011-01-15 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York mayor Michael Bloomberg claims to run the city like a business. In Bloomberg's New York, Julian Brash applies methods from anthropology, geography, and other social science disciplines to examine what that means. He describes the mayor's attitude toward governance as the Bloomberg Way—a philosophy that holds up the mayor as CEO, government as a private corporation, desirable residents and businesses as customers and clients, and the city itself as a product to be branded and marketed as a luxury good. Commonly represented as pragmatic and nonideological, the Bloomberg Way, Brash argues, is in fact an ambitious reformulation of neoliberal governance that advances specific class interests. He considers the implications of this in a blow-by-blow account of the debate over the Hudson Yards plan, which aimed to transform Manhattan's far west side into the city's next great high-end district. Bringing this plan to fruition proved surprisingly difficult as activists and entrenched interests pushed back against the Bloomberg administration, suggesting that despite Bloomberg's success in redrawing the rules of urban governance, older political arrangements—and opportunities for social justice—remain.
Book Synopsis Corruption and Scandal in American Sports by : Jimmy Sanderson
Download or read book Corruption and Scandal in American Sports written by Jimmy Sanderson and published by Bloomsbury Publishing USA. This book was released on 2023-08-24 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scandals about cheating and corruption have dogged amateur and professional sports in the United States since the nation's earliest days. This work examines the most infamous and consequential of these controversies and scandals both on and off the field. Authoritative Individual essays tackle notorious events in popular American sports ranging from the 1919 Black Sox scandal to revelations of sign stealing by the Houston Astros throughout their 2020 championship season, with stops in between to survey horrific sex abuse scandals at Penn State, Baylor, and Michigan State; steroid and drug scandals that brought down once-admired athletes like Mark McGwire and Lance Armstrong; and cheating/betting controversies that tainted individual players (Pete Rose), teams (Boston College, New England Patriots), and entire leagues (including the Little League World Series in 2001). But this work does more than just recount these events; it will also examine the cultural and economic pressures and forces that contributed to these events, as well as the lessons learned and steps taken (if any) to enact reform and help the sport recover.
Download or read book Sweat Equity written by Jason Kelly and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business's target demographics Learn how distance running—once a fringe hobby—became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide.
Book Synopsis The Baseball Codes by : Jason Turbow
Download or read book The Baseball Codes written by Jason Turbow and published by Anchor. This book was released on 2011-03-22 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insider’s look at baseball’s unwritten rules, explained with examples from the game’s most fascinating characters and wildest historical moments. Everyone knows that baseball is a game of intricate regulations, but it turns out to be even more complicated than we realize. All aspects of baseball—hitting, pitching, and baserunning—are affected by the Code, a set of unwritten rules that governs the Major League game. Some of these rules are openly discussed (don’t steal a base with a big lead late in the game), while others are known only to a minority of players (don’t cross between the catcher and the pitcher on the way to the batter’s box). In The Baseball Codes, old-timers and all-time greats share their insights into the game’s most hallowed—and least known—traditions. For the learned and the casual baseball fan alike, the result is illuminating and thoroughly entertaining. At the heart of this book are incredible and often hilarious stories involving national heroes (like Mickey Mantle and Willie Mays) and notorious headhunters (like Bob Gibson and Don Drysdale) in a century-long series of confrontations over respect, honor, and the soul of the game. With The Baseball Codes, we see for the first time the game as it’s actually played, through the eyes of the players on the field. With rollicking stories from the past and new perspectives on baseball’s informal rulebook, The Baseball Codes is a must for every fan.
Book Synopsis International Cases in the Business of Sport by : Simon Chadwick
Download or read book International Cases in the Business of Sport written by Simon Chadwick and published by Taylor & Francis. This book was released on 2017-02-28 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources. International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.
Book Synopsis The Sabermetric Revolution by : Benjamin Baumer
Download or read book The Sabermetric Revolution written by Benjamin Baumer and published by University of Pennsylvania Press. This book was released on 2014-01-16 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the front office to the family room, sabermetrics has dramatically changed the way baseball players are assessed and valued by fans and managers alike. Rocketed to popularity by the 2003 bestseller Moneyball and the film of the same name, the use of sabermetrics to analyze player performance has appeared to be a David to the Goliath of systemically advantaged richer teams that could be toppled only by creative statistical analysis. The story has been so compelling that, over the past decade, team after team has integrated statistical analysis into its front office. But how accurately can crunching numbers quantify a player's ability? Do sabermetrics truly level the playing field for financially disadvantaged teams? How much of the baseball analytic trend is fad and how much fact? The Sabermetric Revolution sets the record straight on the role of analytics in baseball. Former Mets sabermetrician Benjamin Baumer and leading sports economist Andrew Zimbalist correct common misinterpretations and develop new methods to assess the effectiveness of sabermetrics on team performance. Tracing the growth of front office dependence on sabermetrics and the breadth of its use today, they explore how Major League Baseball and the field of sports analytics have changed since the 2002 season. Their conclusion is optimistic, but the authors also caution that sabermetric insights will be more difficult to come by in the future. The Sabermetric Revolution offers more than a fascinating case study of the use of statistics by general managers and front office executives: for fans and fantasy leagues, this book will provide an accessible primer on the real math behind moneyball as well as new insight into the changing business of baseball.
Download or read book Pay for Play written by Ronald A. Smith and published by University of Illinois Press. This book was released on 2011 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era when college football coaches frequently command higher salaries than university presidents, many call for reform to restore the balance between amateur athletics and the educational mission of schools. This book traces attempts at college athletics reform from 1855 through the early twenty-first century while analyzing the different roles played by students, faculty, conferences, university presidents, the NCAA, legislatures, and the Supreme Court. Pay for Play: A History of Big-Time College Athletic Reform also tackles critically important questions about eligibility, compensation, recruiting, sponsorship, and rules enforcement. Discussing reasons for reform--to combat corruption, to level the playing field, and to make sports more accessible to minorities and women--Ronald A. Smith candidly explains why attempts at change have often failed. Of interest to historians, athletic reformers, college administrators, NCAA officials, and sports journalists, this thoughtful book considers the difficulty in balancing the principles of amateurism with the need to draw income from sporting events.
Book Synopsis Strategic Sport Communication by : Paul Mark Pedersen
Download or read book Strategic Sport Communication written by Paul Mark Pedersen and published by Human Kinetics Publishers. This book was released on 2021 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
