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Author : David Ogilvy
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.X/5 ( download)
Download or read book Blood, Brains and Beer written by David Ogilvy and published by . This book was released on 1978 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Ogilvy
Publisher : Scribner
ISBN 13 : 9780689108099
Total Pages : 181 pages
Book Rating : 4.1/5 (8 download)
Download or read book Blood, Brains & Beer written by David Ogilvy and published by Scribner. This book was released on 1978-01 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Ogilvy
Publisher : John Wiley & Sons
ISBN 13 : 9780471180029
Total Pages : 218 pages
Book Rating : 4.1/5 (8 download)
Download or read book An Autobiography written by David Ogilvy and published by John Wiley & Sons. This book was released on 1997-02-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Ogilvy schuf eines der größten Imperien der Werbebranche der Welt - quasi aus dem Nichts! Seine Autobiographie, gespickt mit fesselnd erzählten Anekdoten, läßt den Leser teilhaben am Auf und Ab seines keineswegs geradlinigen Werdeganges, an seinen ersten Eindrücken von Amerika, seinem mittelalterlichen Schloß in Frankreich... Eine spannende, aufschlußreiche Lektüre.
Author : Kenneth Roman
Publisher : St. Martin's Press
ISBN 13 : 0230618340
Total Pages : 300 pages
Book Rating : 4.2/5 (36 download)
Download or read book The King of Madison Avenue written by Kenneth Roman and published by St. Martin's Press. This book was released on 2010-06-08 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Author : Peter Krass
Publisher : John Wiley & Sons
ISBN 13 : 9780471354871
Total Pages : 518 pages
Book Rating : 4.3/5 (548 download)
Download or read book The Book of Management Wisdom written by Peter Krass and published by John Wiley & Sons. This book was released on 2000-04-18 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jack Welch, Bob Galvin Weill und Alfred P. Sloan gehören zu den erfolgreichsten Managern. In dieser 5. Folge der anerkannten Reihe "Business Wisdom" offenbaren sie ihre Tipps und Strategien. Dieses Buch bietet einen ausführlichen Einblick in eine Vielfalt von Managementthemen und gibt Informationen zu einem breiten Spektrum wichtiger internationaler Fragen, inklusive so bedeutender Schlüsselthemen wie Auswahl und Einstellung von Mitarbeitern und der Einfluß von IT auf das Management. Wie bei allen Titeln dieser Reihe gibt der Herausgeber Peter Krass auch hier eine Einführung zu jedem Fragenkomplex, hebt besonders wichtige Kommentare und Beiträge hervor und liefert darüber hinaus relevante und interessante Hintergrundinformation zu jedem der diskutierten Themen.
Author : Martin R. Lipp
Publisher : Rowman & Littlefield
ISBN 13 : 1590772962
Total Pages : 253 pages
Book Rating : 4.5/5 (97 download)
Download or read book The I-Like-My-Beer Diet written by Martin R. Lipp and published by Rowman & Littlefield. This book was released on 2014-03-03 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first thing to be understood about this book is its utter seriousness. This is not a flippant diet but a well-thought-out innovation by a man who has spent years grappling with his own weight problem and his love of beer. Now, believe it or not, thanks to Dr. Lipp you can lose weight without giving up beer on his remarkable I-Like-My-Beer Diet. Recognizing that no one likes to diets or wants to change his or her eating habits forever, Dr. Lipp has devised a weight-loss program designed to take off ten or more pounds in twelve days in as painless a manner as possible—with two (or three) beers a day. Dr. Lipp gives five basic reasons why beer is compatible with weight loss: beer complements a high protein, low-fat diet; beer is itself comparatively low in calories; beer is nutritious; beer is filling; and beer is relaxing, which helps you deal with you deal with the diet-deprivation syndrome. Each day’s menu program includes breakfast, lunch, dinner, and, of course, beer. As flexible as it is serious, The I-Like-My-Beer Diet offers three options for each meal: recipes for dishes to make at home, suggestions for restaurant dining, and brown bag meals for lunch or dinner. Tips on diet survival at parties and on weekends are included. Calorie listing for most popular domestic and imported beers are provided. The I-Like-My-Beer Diet may sound too good to be true, but it works! So reach for your favorite brew, follow Dr. Lipp’s diet, and you’ll find yourself ten or more pounds lighter in just twelve days. Cheers!
Author : David Ogilvy
Publisher :
ISBN 13 : 9780170053099
Total Pages : 118 pages
Book Rating : 4.0/5 (53 download)
Download or read book Blood, Brains and Beer written by David Ogilvy and published by . This book was released on 1978 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Amitava Dasgupta
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1442204117
Total Pages : 277 pages
Book Rating : 4.4/5 (422 download)
Download or read book The Science of Drinking written by Amitava Dasgupta and published by Rowman & Littlefield Publishers. This book was released on 2011-04-16 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific research has clearly established that drinking in moderation has many health benefits, including maintaining a healthy heart. Yet, many people do not know that drinking red wine protects the heart more than white wine, while beer, margaritas, and hard liquor are less effective in providing such protection. And while alcoholism is a serious problem requiring medical and psychological treatment, for those who are not addicted, drinking alcohol is not necessarily a bad habit. The problem is to distinguish between drinking sensibly and drinking insensibly. Dasgupta clearly outlines what constitutes healthy drinking and its attendant health benefits, offers advice on how to drink responsibly, and provides insight into just how alcohol works on the brain and the body. After reading this book, readers will enjoy their next drink with a fuller and safer understanding of why they're enjoying it.
Author : Bill Fulton
Publisher : BenBella Books, Inc.
ISBN 13 : 1944648089
Total Pages : 253 pages
Book Rating : 4.9/5 (446 download)
Download or read book The Blood of Patriots written by Bill Fulton and published by BenBella Books, Inc.. This book was released on 2017-09-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Bill Fulton arrived in Alaska, he was filled with optimism and big dreams. When he left, it was under FBI escort. Bill was Army Infantry. When his knees gave out, he opened the Drop Zone, a military surplus store in Anchorage, and started hiring fellow vets. Sharpshooting hippies, crew-cutted fundamentalists, PTSD sufferers—all seeking purpose and direction. Alaska gave it to them. The Last Frontier is vast. The perfect refuge for fugitives and the perfect place for vets itching for a mission, Alaska is a giant icebox full of people either running to or away from something. More than 400 fugitives would meet Bill and company on the wrong side of a gun, and he would learn many lessons along the way—like even tiptoeing through subzero snow can get you shot, and removing a gun from the butt crack of a 300-pound man is just as fun as it sounds. Bill was enjoying the ride until, one day, the FBI asked him to go undercover, and his road forked. Schaeffer Cox was a sovereign citizen who believed no government had authority over him and a private militia commander amassing an arsenal and plotting to kill judges and law enforcement officers. Bill's mission: to take down Cox and his militia without a shot being fired. The Blood of Patriots traverses a wide swath of rugged territory. Raucously funny and stark, it depicts men, once brothers in arms serving their country, who now find themselves on opposite sides of those arms in a deadly test of the intricacies of liberty, the proper role of government, and the true meaning of patriotism. It offers a witty and unsettling look at political rhetoric gone haywire and a movement the FBI considers the single greatest threat to law enforcement in the nation—all set in the beautiful, terrifying landscape of our 49th State.
Author : Columbus, Ohio. Board of Education
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (29 download)
Download or read book Annual Report written by Columbus, Ohio. Board of Education and published by . This book was released on 1908 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New York Magazine written by and published by . This book was released on 1983-08-22 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Author : Kathe Koja
Publisher : Dell Publishing Company
ISBN 13 : 9780440211143
Total Pages : 390 pages
Book Rating : 4.2/5 (111 download)
Download or read book Bad Brains written by Kathe Koja and published by Dell Publishing Company. This book was released on 1992 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Austen was still staggering from his divorce from Emily. First he couldn't paint anymore. Then he took a pratfall in the parking lot of a 7-Eleven. The beer bottles broke. Brain damage. In the hospital they said 'Don't stop taking your medication.' Then the visions began. An oily silver sheen, chrome cascades of blood and tears... from the corner of his eye he sees the head of a mucous serpent, reaching out for him. ...And in his pain and horror, all he can think to say is, 'Emily! Emily!' His obsessed mind has mutinied. His madness has launched him on a cross-country odyssey of debauchery and more pain. Searching for Emily and love lost; searching for a cure, finding Dr. Quiet--healer or demon? Dr. Quiet will cure Austen. Painting will cure Austen. Death will cure Austen. Here is what waits at the end of the silvery road of shimmering madness: the blood of the one you love..."--Back cover.
Author : Charlaine Harris
Publisher : Penguin
ISBN 13 : 1101134038
Total Pages : 321 pages
Book Rating : 4.1/5 (11 download)
Download or read book Dead to the World written by Charlaine Harris and published by Penguin. This book was released on 2005-05-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychic Sookie Stackhouse has her hands full with an amnesiac vampire in the fourth seductive novel in the #1 New York Times bestselling series—the inspiration for the HBO® original series True Blood. When cocktail waitress Sookie Stackhouse sees a naked man on the side of the road, she doesn’t just drive on by. Turns out the poor thing hasn’t a clue who he is, but Sookie does. It’s the vampire Eric Northman—but now he’s a kinder, gentler Eric. And a scared Eric, because whoever took his memory now wants his life. Sookie’s investigation into why leads straight into a dangerous battle among witches, vampires, and werewolves. But a greater danger could be to Sookie’s heart—because the kinder, gentler Eric is very difficult to resist...
Author : Rob DeSalle
Publisher : Yale University Press
ISBN 13 : 0300244983
Total Pages : 256 pages
Book Rating : 4.3/5 (2 download)
Download or read book A Natural History of Beer written by Rob DeSalle and published by Yale University Press. This book was released on 2019-02-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A celebration of beer—its science, its history, and its impact on human culture What can beer teach us about biology, history, and the natural world? From ancient Mesopotamian fermentation practices to the resurgent American craft brewery, Rob DeSalle and Ian Tattersall peruse the historical record and traverse the globe for engaging and often surprising stories about beer. They explain how we came to drink beer, what ingredients combine to give beers their distinctive flavors, how beer’s chemistry works at the molecular level, and how various societies have regulated the production and consumption of beer. Drawing from such diverse subject areas as animal behavior, ecology, history, archaeology, chemistry, sociology, law, genetics, physiology, neurobiology, and more, DeSalle and Tattersall entertain and inform with their engaging stories of beer throughout human history and the science behind it all. Readers are invited to grab a beer and explore the fascinating history of its creation.
Author : Andrew Zimmern
Publisher : Delacorte Press
ISBN 13 : 0375898700
Total Pages : 210 pages
Book Rating : 4.3/5 (758 download)
Download or read book Andrew Zimmern's Bizarre World of Food: Brains, Bugs, and Blood Sausage written by Andrew Zimmern and published by Delacorte Press. This book was released on 2011-05-10 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever thought about eating giant flying ants? Or raw camel kidneys? Well, read on to watch Andrew Zimmern -- star of TV's Bizarre Foods -- not only eat these unique and gross foods, but live to tell the tale about the people, places, and adventures he's had while roaming the world in search of new and exciting meals. Zimmern takes readers from country to country, visiting local markets, participating in cultural feasts, and chasing down native wildlife to taste what each country has to offer, and discovering what is most authentic about each place he visits and the amazing information he receives while traveling to these countries. And you can too! Come along on Andrew's amazing adventures and learn fun facts about the animals he encounters, the people he meets, and the places he explores. You'll also find cool recipes to try at home. So let Andrew Zimmern be your guide as he takes you around the world, eating his way through foods one couldn't even dream of eating, while celebrating the undiscovered destinations and weird wonders still taking place today.
Author : Charlaine Harris
Publisher : Penguin
ISBN 13 : 110113402X
Total Pages : 321 pages
Book Rating : 4.1/5 (11 download)
Download or read book Dead as a Doornail written by Charlaine Harris and published by Penguin. This book was released on 2006-04-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small town cocktail waitress Sookie Stackhouse’s supernatural existence puts her in the line of fire in the fifth novel in the #1 New York Times bestselling series—the inspiration for the HBO® original series True Blood. When Sookie Stackhouse sees her brother Jason’s eyes start to change, she knows he’s about to turn into a were-panther for the first time. But her concern becomes cold fear when a sniper sets his deadly sights on the local changeling population, and Jason’s new panther brethren suspect he may be the shooter. Now, Sookie has until the next full moon to find out who’s behind the attacks—unless the killer decides to find her first...
Author : Edward Slingerland
Publisher : Little, Brown Spark
ISBN 13 : 0316453374
Total Pages : 341 pages
Book Rating : 4.3/5 (164 download)
Download or read book Drunk written by Edward Slingerland and published by Little, Brown Spark. This book was released on 2021-06-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: An "entertaining and enlightening" deep dive into the alcohol-soaked origins of civilization—and the evolutionary roots of humanity's appetite for intoxication (Daniel E. Lieberman, author of Exercised). While plenty of entertaining books have been written about the history of alcohol and other intoxicants, none have offered a comprehensive, convincing answer to the basic question of why humans want to get high in the first place. Drunk elegantly cuts through the tangle of urban legends and anecdotal impressions that surround our notions of intoxication to provide the first rigorous, scientifically-grounded explanation for our love of alcohol. Drawing on evidence from archaeology, history, cognitive neuroscience, psychopharmacology, social psychology, literature, and genetics, Drunk shows that our taste for chemical intoxicants is not an evolutionary mistake, as we are so often told. In fact, intoxication helps solve a number of distinctively human challenges: enhancing creativity, alleviating stress, building trust, and pulling off the miracle of getting fiercely tribal primates to cooperate with strangers. Our desire to get drunk, along with the individual and social benefits provided by drunkenness, played a crucial role in sparking the rise of the first large-scale societies. We would not have civilization without intoxication. From marauding Vikings and bacchanalian orgies to sex-starved fruit flies, blind cave fish, and problem-solving crows, Drunk is packed with fascinating case studies and engaging science, as well as practical takeaways for individuals and communities. The result is a captivating and long overdue investigation into humanity's oldest indulgence—one that explains not only why we want to get drunk, but also how it might actually be good for us to tie one on now and then.
