Blogging And Other Social Media

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Blogging and Other Social Media

Author : Alex Newson
Publisher : Routledge
ISBN 13 : 1351955187
Total Pages : 276 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Blogging and Other Social Media by : Alex Newson

Download or read book Blogging and Other Social Media written by Alex Newson and published by Routledge. This book was released on 2017-03-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? Blogging and Other Social Media will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation. If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.

The B2B Social Media Book

Author : Kipp Bodnar
Publisher : John Wiley & Sons
ISBN 13 : 1118214307
Total Pages : 216 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The B2B Social Media Book by : Kipp Bodnar

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Facebook Marketing All-in-One For Dummies

Author : Amy Porterfield
Publisher : John Wiley & Sons
ISBN 13 : 1118466802
Total Pages : 788 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Facebook Marketing All-in-One For Dummies by : Amy Porterfield

Download or read book Facebook Marketing All-in-One For Dummies written by Amy Porterfield and published by John Wiley & Sons. This book was released on 2012-12-05 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.

Blogging on Instagram

Author : Terri Nakamura
Publisher :
ISBN 13 : 9781637306338
Total Pages : 302 pages
Book Rating : 4.3/5 (63 download)

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Book Synopsis Blogging on Instagram by : Terri Nakamura

Download or read book Blogging on Instagram written by Terri Nakamura and published by . This book was released on 2021-11-30 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you are a writer, blogger or social media marketer, you will find blogging on Instagram the most gratifying channel for expression and interaction." Most of us see Instagram strictly as a tool for sharing photo or video content but, after blogging for many years, author Terri Nakamura noticed that her blog-style posts on Instagram would consistently deliver increased feedback and engagement. Realizing an opportunity, Terri moved to curate more long-format content for Instagram, finding success and genuine connections along the way. Blogging on Instagram: Engagement Writing on One of the World's Best Social Media Platforms is your personal guide to effective engagement writing on Instagram. Meticulously detailed and descriptive, the book teaches how to craft images and captions to foster real interaction; growing your follower base organically while consistently delivering value to fans. Terri brings in research from social media industry leaders as well as the voices of influencers both large and small who love using Instagram to blog. Explore their stories and more as Terri invites you into the world of blogging on Instagram.

Using Social Media Effectively in the Classroom

Author : Kay Kyeong-Ju Seo
Publisher : Routledge
ISBN 13 : 0415896797
Total Pages : 242 pages
Book Rating : 4.4/5 (158 download)

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Book Synopsis Using Social Media Effectively in the Classroom by : Kay Kyeong-Ju Seo

Download or read book Using Social Media Effectively in the Classroom written by Kay Kyeong-Ju Seo and published by Routledge. This book was released on 2013 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Organized according to the ADDIE model, contributors describe innovative strategies for incorporating social media into education as well as issues to be taken into consideration during analysis, design, development, implementation, and evaluation."--Provided by publisher.

Blogging

Author : Jill Walker Rettberg
Publisher : John Wiley & Sons
ISBN 13 : 0745655963
Total Pages : 239 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Blogging by : Jill Walker Rettberg

Download or read book Blogging written by Jill Walker Rettberg and published by John Wiley & Sons. This book was released on 2013-08-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context. Scholars, students and bloggers will find a lively survey of blogging that contextualises blogs in terms of critical theory and the history of digital media. Authored by a scholar-blogger, the book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks and at how social networking sites like MySpace and Facebook incorporate blogging in their design. Specific kinds of blogs discussed include political blogs, citizen journalism, confessional blogs and commercial blogs.

Head First WordPress

Author : Jeff Siarto
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 144936120X
Total Pages : 364 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Head First WordPress by : Jeff Siarto

Download or read book Head First WordPress written by Jeff Siarto and published by "O'Reilly Media, Inc.". This book was released on 2010-07-16 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re promoting your business or writing about your travel adventures, Head First WordPress will teach you not only how to make your blog look unique and attention-grabbing, but also how to dig into the more complex features of WordPress 3.0 to make your website work well, too. You’ll learn how to move beyond the standard WordPress look and feel by customizing your blog with your own URL, templates, plugin functionality, and more. As you learn, you’ll be working with real WordPress files: The book’s website provides pre-fab WordPress themes to download and work with as you follow along with the text. Gain immediate experience with WordPress 3.0, the June 2010 release of the software Get your site up and running by setting up a MySQL database and creating configuration files Work with the Wordpress platform to create posts and pages, learn the difference between tags and categories, edit content, moderate comments, and manage spam Explore how to extend Wordpress with plugins and templates Convert custom designs (in HTML and CSS) into functional themes and use them in WordPress We think your time is too valuable to waste struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First WordPress uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.

New Social Network Platforms in 2016 That Is Not Facebook Or Twitter

Author : Khalid Zidan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781533048189
Total Pages : 80 pages
Book Rating : 4.0/5 (481 download)

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Book Synopsis New Social Network Platforms in 2016 That Is Not Facebook Or Twitter by : Khalid Zidan

Download or read book New Social Network Platforms in 2016 That Is Not Facebook Or Twitter written by Khalid Zidan and published by Createspace Independent Publishing Platform. This book was released on 2016-05-01 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Social Media PlatformForget about the usual Social Network such as Facebook and Twitter. They almost become fully paid for marketers. Learn about new platforms and drive organic traffic free. In this age of technology and the web, there are so many websites available to post your blogs in and make them widely known and followed. You might think that only Facebook, Twitter, Instagram and such social networks are only popular for sharing blogs to make them widely read however that is not the case. This Book will tell you about the other social networks that are not only used by thousands, but they are also popular among users for blogging their content. Do you know of any other social network that promotes blogging? Well if you do not know about any other social network that promotes blogs you must read this Book. Bloggers are using several other social networks to boost their followers. Some social networks have been discussed thoroughly in the pages to come. Ways to drive traffic to blogs on each of these social networks has been written in detail. The Book has tips for bloggers on how to drive traffic to blogs by using other social networks than usual ones. Every social network has its way of promoting and driving traffic to a blog that a blogger needs to follow.do yourself a favour and learn about the new social media!

Technical Blogging

Author : Antonio Cangiano
Publisher : Pragmatic Bookshelf
ISBN 13 : 1680507133
Total Pages : 448 pages
Book Rating : 4.6/5 (85 download)

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Book Synopsis Technical Blogging by : Antonio Cangiano

Download or read book Technical Blogging written by Antonio Cangiano and published by Pragmatic Bookshelf. This book was released on 2019-06-21 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful technical blogging is not easy but it's also not magic. Use these techniques to attract and keep an audience of loyal, regular readers. Leverage this popularity to reach your goals and amplify your influence in your field. Get more more users for your startup or open source project, or simply find an outlet to share your expertise. This book is your blueprint, with step-by-step instructions that leave no stone unturned. Plan, create, maintain, and promote a successful blog that will have remarkable effects on your career or business. Successful people often get recognition by teaching what they know. Blogging is a reliable path to do that, while gaining influence in the process. The problem is getting it right. Far too often professionals start a blog with big hopes, only to quickly give up because they don't get speedy results. This book will spare you that fate, by outlining a careful plan of action. A plan that will bring amazing benefits to your career, new job possibilities, as well as publishing, speaking, and consulting opportunities. And if you are blogging for business, you'll attract new customers, partners, and outstanding employees. Understand what blogging is and how it can improve your professional (and personal) life. Devise a plan for your new or existing blog. Create remarkable content that ranks well in Google and is shared by readers. Beat procrastination by employing proven time-management techniques that make you an efficient and effective blogger. Promote your blog by mastering on-page and off-page SEO, as well as social media promotion, without compromising your ethics. Analyze your traffic to understand your audience and measure growth. Build a community around your blog and make the best of your newfound popularity, by maximizing its benefits for your career, business, or simply for extra income. Create and maintain a successful technical blog that will amplify your impact, influence, and reach by following Antonio's step-by-step plan.

Communicating Your Research with Social Media

Author : Amy Mollett
Publisher : SAGE
ISBN 13 : 1526414236
Total Pages : 388 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Communicating Your Research with Social Media by : Amy Mollett

Download or read book Communicating Your Research with Social Media written by Amy Mollett and published by SAGE. This book was released on 2017-04-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic, engaging guide empowers you to go beyond bar charts and jargon-filled journal articles to bring your research online and present it in a way that highlights and maximises its relevance through social media. Drawing upon a wealth of timely, real-world examples, the authors present a framework for fully incorporating social media within each step of the research process. From visualising available data to tailoring social media to meet your needs, this book explores proactive ways to share cutting edge research. A complete ‘how to’ for communicating research through blogs, podcasts, data visualisations, and video, it teaches you how to use social media to: create and share images, audio, and video in ways that positively impacts your research connect and collaborate with other researchers measure and quantify research communication efforts for funders provide research evidence in innovative digital formats reach wider, more engaged audiences in academia and beyond Through practical advice and actionable strategies, this book shows how to achieve and sustain your research impact through social media.

Understanding Social Media

Author :
Publisher : Bookboon
ISBN 13 : 8776819922
Total Pages : 61 pages
Book Rating : 4.7/5 (768 download)

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Book Synopsis Understanding Social Media by :

Download or read book Understanding Social Media written by and published by Bookboon. This book was released on with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media Marketing

Author : Adidas Wilson
Publisher : Adidas Wilson
ISBN 13 :
Total Pages : 99 pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media Marketing by : Adidas Wilson

Download or read book Social Media Marketing written by Adidas Wilson and published by Adidas Wilson . This book was released on with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Is Social Media Engagement? It is the number of shares, likes, and comments. A big following is great, but an engaged audience is better than a big one—quality over quantity. There are certain metrics used to measure social media engagement. They include: Use of branded hashtags. Mentions. Click-throughs. Audience and followers' growth. Likes. Comments. Retweets/shares. Your followers can naturally start engaging with your content. But often, you may need to encourage them a little. Here are a few tricks to help you with that. Assess your engagement: see how many followers you have, the average number of shares and comments you get on each post and any other relevant numbers. Make sure you continue monitoring these numbers. Choose your strategy: every company has different goals and strategies are, thus, different. Your strategy will depend on your goals. This could be educating the audience, collecting feedback, changing the public perception, etc. Understand your audience: it is not easy to engage people you do not know.

Joyful Productivity

Author : George Kao
Publisher : George Kao
ISBN 13 :
Total Pages : 161 pages
Book Rating : 4./5 ( download)

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Book Synopsis Joyful Productivity by : George Kao

Download or read book Joyful Productivity written by George Kao and published by George Kao. This book was released on 2018-03-16 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You will find no better teacher of mindful productivity than George Kao. With this book, Joyful Productivity, George has assembled his best lessons to boost your output, and provided a roadmap to experience more presence and pleasure in your work and life." -- Taylor Jacobson, Founder of Focusmate George Kao has been running a successful solopreneur business for 10 years, doing every part of his business -- while working with balance, joy, and fulfillment. In this book, you will learn the most important lessons and tools he's discovered in his decade of implementing joyful productivity into his life, and coaching hundreds of clients to do the same. It's not about hustle. It's about joyful productivity, which brings focus and creativity in a way that is personally balanced and sustainable. You can see George's own practices of joyful productivity by observing his content on his Facebook Page: www.facebook.com/GeorgeKaoCommunity Enjoy the book!

Corporate Blogging For Dummies

Author : Douglas Karr
Publisher : John Wiley & Sons
ISBN 13 : 9780470901472
Total Pages : 434 pages
Book Rating : 4.9/5 (14 download)

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Book Synopsis Corporate Blogging For Dummies by : Douglas Karr

Download or read book Corporate Blogging For Dummies written by Douglas Karr and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Sharing our Lives Online

Author : David R. Brake
Publisher : Springer
ISBN 13 : 1137312718
Total Pages : 202 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Sharing our Lives Online by : David R. Brake

Download or read book Sharing our Lives Online written by David R. Brake and published by Springer. This book was released on 2014-09-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we share so much about our lives on social media when we often have little idea who might be reading or viewing? David R. Brake examines the causes and consequences of moving towards a radically open society.

Waiting for Oprah to Call

Author : Beth Friday Henry
Publisher : Sharon's Books
ISBN 13 : 9780930751708
Total Pages : 204 pages
Book Rating : 4.7/5 (517 download)

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Book Synopsis Waiting for Oprah to Call by : Beth Friday Henry

Download or read book Waiting for Oprah to Call written by Beth Friday Henry and published by Sharon's Books. This book was released on 2003-06-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Waiting for Oprah to Call . . . . . .every day hundreds of women write to or e-mail Oprah Winfrey, each hoping that she will be the one lucky enough to get the call from Oprah that will change her life from mundane to fabulous . . . Waiting for Oprah to Call . . .. . .is the story of a day in the life of one such woman. Oprah has had a positive influence on this women's life for 15 years. Watching Oprah's show gave her the courage to leave an abusive first marriage and reinforced her strength to deal with a severely mentally ill stepchild.Oprah was even there for the birth of her sixth child -- the doctor and her husband watched Oprah --ignoring her painfulcontractions for over an hour.Inspired by her heroine to nuture her own spirit, she begins to follow her true dream of starting a writing career at age 40.Waiting for Oprha to Call . . .. . .is a journey into the life of a true Oprah fan, exploring the phenomena that Mrs. winfrey has created among the female population . . .

The New Influencers

Author : Paul Gillin
Publisher : Linden Publishing
ISBN 13 : 161035110X
Total Pages : 258 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The New Influencers by : Paul Gillin

Download or read book The New Influencers written by Paul Gillin and published by Linden Publishing. This book was released on 2007-04-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.