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Product Management Essentials

Author : Aswin Pranam
Publisher : Apress
ISBN 13 : 1484233034
Total Pages : 179 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Product Management Essentials by : Aswin Pranam

Download or read book Product Management Essentials written by Aswin Pranam and published by Apress. This book was released on 2017-12-12 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.

Crossing the Rubicon

Author : Michael C. Ruppert
Publisher : New Society Publisher
ISBN 13 : 1550923188
Total Pages : 773 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis Crossing the Rubicon by : Michael C. Ruppert

Download or read book Crossing the Rubicon written by Michael C. Ruppert and published by New Society Publisher. This book was released on 2004-09-15 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed investigative reporter and author of Confronting Collapse examines the global forces that led to 9/11 in this provocative exposé. The attacks of September 11, 2001 were accomplished through an amazing orchestration of logistics and personnel. Crossing the Rubicon examines how such a conspiracy was possible through an interdisciplinary analysis of petroleum, geopolitics, narco-traffic, intelligence and militarism—without which 9/11 cannot be understood. In reality, 9/11 and the resulting "War on Terror" are parts of a massive authoritarian response to an emerging economic crisis of unprecedented scale. Peak Oil—the beginning of the end for our industrial civilization—is driving the elites of American power to implement unthinkably draconian measures of repression, warfare and population control. Crossing the Rubicon is more than a story of corruption and greed. It is a map of the perilous terrain through which we are all now making our way.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Author : Dave Kerpen
Publisher : McGraw Hill Professional
ISBN 13 : 0071769501
Total Pages : 289 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by : Dave Kerpen

Download or read book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Brand Admiration

Author : C. Whan Park
Publisher : John Wiley & Sons
ISBN 13 : 1119308070
Total Pages : 292 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Brand Admiration by : C. Whan Park

Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-09-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Transportation Energy Data Book

Author :
Publisher :
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Transportation Energy Data Book by :

Download or read book Transportation Energy Data Book written by and published by . This book was released on 2005 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Complete Book of Porsche 911

Author : Randy Leffingwell
Publisher : Motorbooks
ISBN 13 : 0760365032
Total Pages : 347 pages
Book Rating : 4.7/5 (63 download)

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Book Synopsis The Complete Book of Porsche 911 by : Randy Leffingwell

Download or read book The Complete Book of Porsche 911 written by Randy Leffingwell and published by Motorbooks. This book was released on 2019-07-30 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Porsche's fabled 911 represents the ultimate expression of Ferdinand Porsche's original vision of the perfect sports car. In The Complete Book of Porsche 911, author and photographer Randy Leffingwell provides a year-by-year overview of Stuttgart's most famous car, from the original 901 prototype to today's technologically advanced GT2 and GT3 derivatives and the latest 992-generation 911. Along the way, he highlights the racing, prototype, and limited-production cars—offering the most complete reference available to these top-tier sports cars. In this book, you'll find the air-cooled cars of 1963 to 1998, then the water-cooled 911s of 1998 to present day. With behind-the-scenes info on the evolution of this iconic sports car, this book offers the detail craved by Porsche enthusiasts. Illustrated throughout with images from Porsche's own historical archive and complemented by the author’s stunning photos, along with detailed technical specification tables, The Complete Book of Porsche 911 offers a thorough account of one of the most beloved enthusiast cars ever produced.

Product-Led Onboarding

Author : Ramli John
Publisher : Productled Press
ISBN 13 : 9781777717704
Total Pages : 312 pages
Book Rating : 4.7/5 (177 download)

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Book Synopsis Product-Led Onboarding by : Ramli John

Download or read book Product-Led Onboarding written by Ramli John and published by Productled Press. This book was released on 2021-06-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you borrow a plate from grandma, does she ask you to pay a deposit? Of course not. Likewise, blocking your non-paying ("freemium") customers from the core experience of your product, is like chopping your own leg off while running a marathon. Yet, this is just one of the crucial mistakes that most SaaS companies make right off the bat. Think about it. Do YOU have... Stalled accounts taking up valuable space? Sub-par clients who only expect freebies and don't ever use the full features of your product? Low conversion from free accounts to paid? Then, you might have a shot-yourself-in-the-foot problem. In this book, you'll find the easy, 6-step formula you can apply to your operations today that can change absolutely everything. You'll be able to count your company among giants like Mixpanel, Ubisoft, and Outsystems when you: Captivate clients' attention from the get-go. Make it easier for clients to get good at using your software so they are more likely to use it. Create a fool-proof checklist to make your product go viral. Match services with behaviors, and get users addicted to your product. Win rave reviews by making clients feel like VIPs. Use this strategy at each level in your team to supercharge its effect. Rinse and repeat, and watch your business grow while you sleep. In short, you'll discover why putting your customer first is the ultimate secret to growing your company. And how you can achieve astronomical conversions and customer loyalty without even trying. Check out what others are saying:

The 'Made in Germany' Champion Brands

Author : Ugesh A. Joseph
Publisher : Routledge
ISBN 13 : 1317025032
Total Pages : 296 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The 'Made in Germany' Champion Brands by : Ugesh A. Joseph

Download or read book The 'Made in Germany' Champion Brands written by Ugesh A. Joseph and published by Routledge. This book was released on 2016-03-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.

Watchers

Author : Dean Koontz
Publisher : Penguin
ISBN 13 : 9780425221808
Total Pages : 404 pages
Book Rating : 4.2/5 (218 download)

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Book Synopsis Watchers by : Dean Koontz

Download or read book Watchers written by Dean Koontz and published by Penguin. This book was released on 2008-05-06 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “superior thriller”(Oakland Press) about a man, a dog, and a terrifying threat that could only have come from the imagination of #1 New York Times bestselling author Dean Koontz—nominated as one of America’s best-loved novels by PBS’s The Great American Read. On his thirty-sixth birthday, Travis Cornell hikes into the foothills of the Santa Ana Mountains. But his path is soon blocked by a bedraggled Golden Retriever who will let him go no further into the dark woods. That morning, Travis had been desperate to find some happiness in his lonely, seemingly cursed life. What he finds is a dog of alarming intelligence that soon leads him into a relentless storm of mankind’s darkest creation...

Porsche

Author : Karl E. Ludvigsen
Publisher : Princeton Book Company Publishers
ISBN 13 :
Total Pages : 894 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Porsche by : Karl E. Ludvigsen

Download or read book Porsche written by Karl E. Ludvigsen and published by Princeton Book Company Publishers. This book was released on 1977 with total page 894 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Porsche 70 Years

Author : Randy Leffingwell
Publisher : Motorbooks International
ISBN 13 : 0760347255
Total Pages : 259 pages
Book Rating : 4.7/5 (63 download)

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Book Synopsis Porsche 70 Years by : Randy Leffingwell

Download or read book Porsche 70 Years written by Randy Leffingwell and published by Motorbooks International. This book was released on 2017-09-19 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This richly illustrated book offers a complete history of Porsche, Germany's premium sports-car maker. Porsche 70 Years focuses on engineering and design stories, while also paying homage to key players.

Art of the Mustang

Author :
Publisher : Motorbooks International
ISBN 13 : 0760347867
Total Pages : 243 pages
Book Rating : 4.7/5 (63 download)

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Book Synopsis Art of the Mustang by :

Download or read book Art of the Mustang written by and published by Motorbooks International. This book was released on 2015-10-23 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loaded with stunning photography of the entire history of the most iconic muscle car ever produced, this collection will blow away any fan.

Webs of Influence

Author : Nathalie Nahai
Publisher : Pearson UK
ISBN 13 : 0273781588
Total Pages : 274 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Webs of Influence by : Nathalie Nahai

Download or read book Webs of Influence written by Nathalie Nahai and published by Pearson UK. This book was released on 2012-12-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

Speed Secrets

Author : Ross Bentley
Publisher : Motorbooks
ISBN 13 : 1610600010
Total Pages : 160 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Speed Secrets by : Ross Bentley

Download or read book Speed Secrets written by Ross Bentley and published by Motorbooks. This book was released on 1998-08-13 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shave lap times or find a faster line through your favorite set of S-curves with professional race driver Ross Bentley as he shows you the quickest line from apex to apex! With tips and commentary from current race drivers, Bentley covers the vital techniques of speed, from visualizing lines to interpreting tire temps to put you in front of the pack. Includes discussion of practice techniques, chassis set-up, and working with your pit chief.

Willie Brown

Author : James Richardson
Publisher : Univ of California Press
ISBN 13 : 9780520204560
Total Pages : 558 pages
Book Rating : 4.2/5 (45 download)

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Book Synopsis Willie Brown by : James Richardson

Download or read book Willie Brown written by James Richardson and published by Univ of California Press. This book was released on 1996-01-01 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the life and political career of San Francisco's first African American mayor

Porsche 964 993 996

Author : COLIN. PITT
Publisher :
ISBN 13 : 9781910241998
Total Pages : 150 pages
Book Rating : 4.2/5 (419 download)

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Book Synopsis Porsche 964 993 996 by : COLIN. PITT

Download or read book Porsche 964 993 996 written by COLIN. PITT and published by . This book was released on 2020 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Porsche 964 was in production from 1989 to 1993 and in 1994 Tony Hatters Porsche 993 was in production. The Porsche 996 was introduced in 1998. All the variants of these models feature in this 150 page book.

The Next Millionaire Next Door

Author : D. J. D. Stanley
Publisher : Rowman & Littlefield
ISBN 13 : 1493035363
Total Pages : 273 pages
Book Rating : 4.4/5 (93 download)

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Book Synopsis The Next Millionaire Next Door by : D. J. D. Stanley

Download or read book The Next Millionaire Next Door written by D. J. D. Stanley and published by Rowman & Littlefield. This book was released on 2018-10-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past 40 years, Tom Stanley and his daughter Sarah Stanley Fallaw have been involved in research examining how self-made, economically successful Americans became that way. Despite the publication of The Millionaire Next Door, The Millionaire Mind, and others, myths about wealth in American still abound. Government officials, journalists, and many American still tend to confuse income with wealth. A new generation of household financial managers are hearing from so-called experts in personal financial management due to the proliferation of the cottage industry of financial blogs, podcasts, and the like. In many cases, these outlets are simply experiences shared without science, case studies without data based on broader populations. Therefore, the authors decided to take another look at millionaires in the United States to examine what changes could be seen 20 years after the original publication of The Millionaire Next Door. In this book the authors highlight how specific decisions, behaviors, and characteristics align with the discipline of wealth building, covering areas such as consumption, budgeting, careers, investing, and financial management in general. They include results from quantitative studies of wealth as well as case studies of individuals who have been successful in building wealth. They discuss general paths to building wealth on your own, focusing specifically on careers and lifestyles associated with each path, and what it takes to be successful in each.