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Bilingual Dictionary Of Marketing Concepts
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Book Synopsis Bilingual Dictionary of Terms by : François Elandi
Download or read book Bilingual Dictionary of Terms written by François Elandi and published by Xlibris Corporation. This book was released on 2019-02-14 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bilingual Dictionary of Terms Banks. Finances. Money. Financial Markets / Banques. Finances. Monnaie. Marchés Financiers METODES Editions Collection Culture & Savoir (C&S) François Elandi This bilingual work, fruit of a team of specialists and professionals, deals with banking, finance, and stock market practices with —— more than 25,000 words and terms used in French and in British and North American English of today; —— convenient examples to better assimilate the terms used, contributing to make the work the most precise reference in its specialty; and —— a cross-reference system to more precise definitions and complementary expressions to other words and terms inside the development of a word or an expression. It is intended for ——high school pupils and students of higher education, ——professional users, and ——the general public. In order for them to ——acquire and develop their professional lexicological heritage; ——master the exact terminology in the practice linked to their activity or profession; ——perfect their knowledge in banking, finance, and stock exchange practice; and ——better communicate efficiently. Cet ouvrage bilingue, fruit d’une équipe de spécialistes et de professionnels, traite des pratiques bancaires, financières et boursières, avec : ——Plus de 25000 mots et termes utilisés en français et en anglais britannique et nordaméricain ; ——Des exemples pratiques pour mieux assimiler l’emploi de ces termes, contribuant à faire de l’ouvrage la référence la plus précise dans sa spécialité ; ——Un système de renvois à des définitions et explications complémentaires et plus précises à d’autres mots et termes au sein du développement d’un mot ou d’une expression. Il est destiné : ——A l’élève des lycées et collèges ou à l’étudiant de l’enseignement supérieur ; ——A l’utilisateur professionnel ; ——Au grand public. Pour : ——Acquérir et développer son patrimoine lexicologique professionnel ; ——Maîtriser la terminologie exacte dans la pratique liée à son activité ou à sa profession ; ——Perfectionner ses connaissances dans la pratique bancaire, financière et boursière ; ——Mieux communiquer efficacement.
Book Synopsis A Dictionary of Marketing by : Charles Doyle
Download or read book A Dictionary of Marketing written by Charles Doyle and published by Oxford University Press, USA. This book was released on 2011-03-24 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
Book Synopsis Handbook of Business Communication by : Gerlinde Mautner
Download or read book Handbook of Business Communication written by Gerlinde Mautner and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-07-24 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Book Synopsis Which dictionary for whom? by : Robert Lew
Download or read book Which dictionary for whom? written by Robert Lew and published by Robert Lew. This book was released on 2004 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dictionaries. An International Encyclopedia of Lexicography by : Rufus Gouws
Download or read book Dictionaries. An International Encyclopedia of Lexicography written by Rufus Gouws and published by Walter de Gruyter. This book was released on 2013-12-18 with total page 1596 pages. Available in PDF, EPUB and Kindle. Book excerpt: The basis for this additional volume are the three volumes of the handbooks Dictionaries. An International Encyclopedia of Lexicography (HSK 5.1–5.3), published between 1989 and 1991. An updating has been perceived as an important desideratum for a considerable time. In the present Supplementary Volume the premises and subjects of HSK 5.1–5.3 are complemented by new articles that take account of the practice-internal and theoretical developments of the last 15 years. Special attention has been given to the following topics: the status and function of lexicographic reference works, the history of lexicography, the theory of lexicography, lexicographic processes, lexicographic training and lexicographic institutions, new metalexicographic methods, electronic and, especially, computer-assisted lexicography.
Book Synopsis Bibliographie mensuelle by : United Nations Library (Geneva, Switzerland)
Download or read book Bibliographie mensuelle written by United Nations Library (Geneva, Switzerland) and published by . This book was released on 1978 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Encyclopedic Learners' Dictionaries by : Martin Stark
Download or read book Encyclopedic Learners' Dictionaries written by Martin Stark and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-03-30 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes and evaluates the usefulness of a recently developed lexicographical hybrid: the encyclopedic learner's dictionary (ELD). It attemps to answer three key questions: i) What are ELDs?, ii) How useful are they?, and iii) How can they be designed to serve their users most effectively? The first chapter analyses the ELD from a typological perspective. First, the elements combined to create this new branch of lexicographical typology are examined. Next, two encyclopedic learners' dictionaries are dissected and compared: The "Longman Dictionary of English Language and Culture" and the "Oxford Advanced Learner's Encyclopedic Dictionary". Each ELD is compared with its non-encyclopedic parent dictionary, and a checklist of ELD-specific design features is drawn up. The second chapter focuses on the user perspective in lexicographical research. First, a critical survey of previous user-based studies is provided. Next, the questionnaire-based methodology used in the investigation is described. Fourty informants completed the questionnaire and an attempt is made to correlate user characteristics with dictionary use and with attitudes towards the inclusion of encyclopedic information in learners' dictionaries. In the third chapter each design feature found in the ELDs is described in depth and the informants' evaluations of its usefulness are supplied. In this manner, the typological focus of the first chapter and the user perspective of the second chapter are synthesized in a user-informed analysis and evaluation of ELD components. Finally, the implications of this research for the future production of ELDs are presented as a checklist of recommendations, and suggestions for future lexicographical research are made.
Download or read book The Language Grid written by Toru Ishida and published by Springer Science & Business Media. This book was released on 2011-07-29 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is increasing interaction among communities with multiple languages, thus we need services that can effectively support multilingual communication. The Language Grid is an initiative to build an infrastructure that allows end users to create composite language services for intercultural collaboration. The aim is to support communities to create customized multilingual environments by using language services to overcome local language barriers. The stakeholders of the Language Grid are the language resource providers, the language service users, and the language grid operators who coordinate the former. This book includes 18 chapters in six parts that summarize various research results and associated development activities on the Language Grid. The chapters in Part I describe the framework of the Language Grid, i.e., service-oriented collective intelligence, used to bridge providers, users and operators. Two kinds of software are introduced, the service grid server software and the Language Grid Toolbox, and code for both is available via open source licenses. Part II describes technologies for service workflows that compose atomic language services. Part III reports on research work and activities relating to sharing and using language services. Part IV describes various applications of language services as applicable to intercultural collaboration. Part V contains reports on applying the Language Grid for translation activities, including localization of industrial documents and Wikipedia articles. Finally, Part VI illustrates how the Language Grid can be connected to other service grids, such as DFKI's Heart of Gold and smart classroom services in Tsinghua University in Beijing. The book will be valuable for researchers in artificial intelligence, natural language processing, services computing and human--computer interaction, particularly those who are interested in bridging technologies and user communities.
Book Synopsis Translation and Bilingual Dictionaries by : Chan Sin-wai
Download or read book Translation and Bilingual Dictionaries written by Chan Sin-wai and published by Walter de Gruyter. This book was released on 2013-02-06 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is the bilingual dictionary really the translator’s best friend? Or is it the case that all translators hate all dictionaries? The truth probably lies half-way. It is difficult to verify anyway, as the literature on the subject(s) is limited, not helped by the fact that Lexicography and Translation have stood apart for decades despite their commonality of purpose. Here is a volume, based on the proceedings of a successful conference at Hong Kong, that may at last provide some answers.
Book Synopsis A Dictionary of Business and Management by : Jonathan Law
Download or read book A Dictionary of Business and Management written by Jonathan Law and published by Oxford University Press. This book was released on 2016 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering all areas of modern business practice, this edition now includes increased coverage of terms and concepts. It also looks at issues such as Internet business, private equity, structured finance, and much more.
Book Synopsis The Oxford Handbook of Lexicography by : Philip Durkin
Download or read book The Oxford Handbook of Lexicography written by Philip Durkin and published by Oxford University Press. This book was released on 2016 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides concise, authoritative accounts of the approaches and methodologies of modern lexicography and of the aims and qualities of its end products. Leading scholars and professional lexicographers, from all over the world and representing all the main traditions andperspectives, assess the state of the art in every aspect of research and practice. The book is divided into four parts, reflecting the main types of lexicography. Part I looks at synchronic dictionaries - those for the general public, monolingual dictionaries for second-language learners, andbilingual dictionaries. Part II and III are devoted to the distinctive methodologies and concerns of the historical dictionaries and specialist dictionaries respectively, while chapters in Part IV examine specific topics such as description and prescription; the representation of pronunciation; andthe practicalities of dictionary production. The book ends with a chronology of the major events in the history of lexicography. It will be a valuable resource for students, scholars, and practitioners in the field.
Book Synopsis A Dictionary of Language by : David Crystal
Download or read book A Dictionary of Language written by David Crystal and published by University of Chicago Press. This book was released on 2001-06 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: No ordinary dictionary, David Crystal's Dictionary of Language includes not only descriptions of hundreds of languages literally from A to Z (Abkhaz to Zyryan) and definitions of literary and grammatical concepts, but also explanations of terms used in linguistics, language teaching, and speech pathology. If you are wondering how many people speak Macedonian, Malay, or Makua, or if you're curious about various theories of the origins of language, or if you were always unsure of the difference between structuralism, semiotics, and sociolinguistics, this superbly authoritative dictionary will answer all of your questions and hundred of others.
Book Synopsis ARBA Guide to Subject Encyclopedias and Dictionaries by : Susan C. Awe
Download or read book ARBA Guide to Subject Encyclopedias and Dictionaries written by Susan C. Awe and published by Englewood, Colo. : Libraries Unlimited. This book was released on 1997 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a selection of subject dictionaries and encyclopedias that would be useful in all types of libraries.
Book Synopsis A Dictionary of Media and Communication by : Daniel Chandler
Download or read book A Dictionary of Media and Communication written by Daniel Chandler and published by Oxford University Press. This book was released on 2016-08-17 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most accessible and up-to-date dictionary of its kind, this wide-ranging A-Z covers both interpersonal and mass communication, in all their myriad forms, encompassing advertising, digital culture, journalism, new media, telecommunications, and visual culture, among many other topics. This new edition includes over 200 new complete entries and revises hundreds of others, as well as including hundreds of new cross-references. The biographical appendix has also been fully cross-referenced to the rest of the text. This dictionary is an indispensable guide for undergraduate students on degree courses in media or communication studies, and also for those taking related subjects such as film studies, visual culture, and cultural studies.
Book Synopsis Handbook of Technical Communication by : Alexander Mehler
Download or read book Handbook of Technical Communication written by Alexander Mehler and published by Walter de Gruyter. This book was released on 2012-10-30 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Technical Communication brings together a variety of topics which range from the role of technical media in human communication to the linguistic, multimodal enhancement of present-day technologies. It covers the area of computer-mediated text, voice and multimedia communication as well as of technical documentation. In doing so, the handbook takes professional and private communication into account. Special emphasis is put on technical communication by means of web 2.0 technologies and its standardization in system development. In summary, the handbook deals with theoretical issues of technical communication and its practical impact on the development and usage of text and speech technologies.
Book Synopsis Exploring Corpora for ESP Learning by : Laura Gavioli
Download or read book Exploring Corpora for ESP Learning written by Laura Gavioli and published by John Benjamins Publishing. This book was released on 2005-01-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the effects of corpus work on the process of foreign language learning in ESP settings. It suggests that observing learners at work with corpus data can stimulate discussion and re-thinking of the pedagogical implications of both the theoretical and empirical aspects of corpus linguistics. The ideas presented here are developed from the Data-Driven Learning approach introduced by Tim Johns in the early nineties. The experience of watching students perform corpus analysis provides the basis for the two main observations in the book: a) corpus work provides students with a useful source of information about ESP language features, b) the process of "search-and-discovery" implied in the method of corpus analysis may facilitate language learning and promote autonomy in learning language use. The discussion is carried out on the basis of a series of corpus-based "explorations" by students and provides suggestions for developing new tasks and tools for language learners.
Book Synopsis Dictionary Visions, Research and Practice by : Henrik Gottlieb
Download or read book Dictionary Visions, Research and Practice written by Henrik Gottlieb and published by John Benjamins Publishing. This book was released on 2007 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Printbegrænsninger: Der kan printes 10 sider ad gangen og max. 40 sider pr. session
