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Big Little Legends How Everyday Leaders Build Irresistible Brands
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Book Synopsis Big Little Legends: How Everyday Leaders Build Irresistible Brands by : Gair Maxwell
Download or read book Big Little Legends: How Everyday Leaders Build Irresistible Brands written by Gair Maxwell and published by Page Two Press. This book was released on 2021-11-09 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without Magic, It's Just Marketing Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In Big Little Legends, you'll discover timeless secrets such as the Mona Lisa Effect-an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become irresistible. But here's the secret: it's not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished extraordinary results-and reveals how they did it. You'll learn how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising and ensconcing their brands as a "Category of One" for decades to come. You'll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a "Huggable" car dealership on Canada's east coast to slap-happy fishmongers in Seattle, an Ontario burger stand to a Vegas pawn shop and more, Big Little Legendsis jam-packed with reasons why every brand should discover, tell and believe in their own story.
Book Synopsis The Ignorant Maestro by : Itay Talgam
Download or read book The Ignorant Maestro written by Itay Talgam and published by Penguin. This book was released on 2015 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers leadership advice based on examples of good orchestra conducting, emphasizing the importance of the recognition of one's own ignorance and the possibility that others may come up with ideas that a leader could not even imagine.
Download or read book Greed, Inc written by Wade Rowland and published by Arcade Publishing. This book was released on 2006 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Why do automakers sell us cars they know to be unsafe? Why do multinational drug companies advertise and promote drugs they are aware could harm us? Why is big business allowed to poison our environment - and us? Why is our food so unhealthy and obesity growing at such a disconcerting rate? Why do public companies mislead their employees and stockholders by hiding unfavorable results and, all too often, criminally falsifying figures?" "Greed, Inc. addresses head-on the pressing question of why so many major corporations have lost all sense of ethical direction, focusing totally on the bottom line, and, more egregiously, falsifying that information whenever it suits their needs or demands."--BOOK JACKET.
Book Synopsis Businesswise - Words of Wisdom for Small Businesses with Big Ambitions by : Andy Coote
Download or read book Businesswise - Words of Wisdom for Small Businesses with Big Ambitions written by Andy Coote and published by Ecademy Press. This book was released on 2007-04 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collaboration among more than 20 business experts, this book looks at the whole process of setting up a new business with success in mind. A wide range of topics is covered, including business set up and vision, marketing, selling, finance, working in and managing teams, working from home and beating procrastination, networking internationally, and collaboration.
Download or read book S.U.I.T.S written by Matt White and published by . This book was released on 2017-11-07 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: S.U.I.T.S.(TM) the book, is designed to facilitate a realistic personal brand creation filled with practical templates which will unlock the secrets that govern your performance and alignment to your highest intent for your life making it both achievable and measurable. If you are ready to take an honest look at yourself and investigate how you can elevate your brand authentically to achieve your highest and best intent, this book is for you.
Book Synopsis Shout Her Lovely Name by : Natalie Serber
Download or read book Shout Her Lovely Name written by Natalie Serber and published by Houghton Mifflin Harcourt. This book was released on 2012 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of stories about the complicated and powerful ties between mothers and daughters.
Book Synopsis Sell More Pizza, Have More Fun! by : Robin Porter
Download or read book Sell More Pizza, Have More Fun! written by Robin Porter and published by . This book was released on 2010 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis He's My Ruthless Billionaire by : Priyanshi Agarwal
Download or read book He's My Ruthless Billionaire written by Priyanshi Agarwal and published by . This book was released on 2020-11-23 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: She was the one who could give away just anything for her family. He was the one who could do anything for power and money. All she needed was love. But fate- it was gonna play a new game. The second he asked her to marry him, she was happy about it. But little did she know, he was a monster. She had a crush on him. But not now. Not when she learned his deepest secrets. But now he had noticed her. Now, he wants her, and damn, he gets what he wants. Can they ever fell in love?
Book Synopsis It's a Wonderful Life by : Marie Cahil
Download or read book It's a Wonderful Life written by Marie Cahil and published by JG Press. This book was released on 2008-02 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of wonderful stills from the movie, this elegant book recounts the storyline and history of this Academy-Awarding winning Valentine Davies tale in words and pictures.
Book Synopsis 12 Who Changed the World by : Morris Inch
Download or read book 12 Who Changed the World written by Morris Inch and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you ever wonder what became of the 12 Apostles? Everyone is fascinated by the lives of the twelve apostles. Who were they? What happened to them? Where did they go? How did their missions change the world? This book looks at their lives, genealogy, culture, personalities, and ministry, with a special emphasis on evangelism and their Great Commission. It also includes interesting sidebar material on legends and myths associated with each apostle, and a handy reference list after each chapter leading the reader directly to the Bible for more information. This book will be a great encouragement for readers to see how God uses ordinary people to do extraordinary things!
Book Synopsis Edupreneur: How To Monetise Your Expertise and Profitably Educate Your Market by : Sarah Cordiner
Download or read book Edupreneur: How To Monetise Your Expertise and Profitably Educate Your Market written by Sarah Cordiner and published by Maintraining Pty Limited. This book was released on 2017-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education is the new currency.Regardless of what business or industry you are in; if you wish to sell what you have to others, your commercial survival depends on you becoming the EDUPRENEUR.Consumers are tired of sales pitches and promises, and instead are seeking information and knowledge. By giving it to them you get to demonstrate your capability and expertise as much as they get to experience it - making you choice number 1 for their needs.Edupreneurs strategically share their expertise in a way that provides unprecedented global reach, immeasurable impact on the lives of others, and unlimited income potential.Every single person on Earth has an abundant and unique set of skills, experiences, and knowledge that could be turned into commercially profitable products and services.In this book, Sarah Cordiner will take you through the fundamentals of monetising your expertise and profitably sharing what you know with the world.Whether you are an absolute beginner in creating and selling information and education-based products and services, or are up-levelling to a serious education-based business operation; this book will help you get there.Inside this book:How to commercialise your skills, knowledge, and expertise and start profiting from what is already in your head.How to create your own unique `funnel of service',so that you no longer need to `sell', and instead have your customers coming eagerly to you for your advice and expertise.A deep dive into the 10 stages of designing and building a highly successful information or education-based business so that you maximise your impact and income.How to price your informational and educational products and services; including courses, consulting, workshops and more.Where and how to sell your educational products for maximum exposure and sales - particularly online courses.The critical elements of an online education based business. What online tools, apps and products you need and how they all fit together for maximum profitability, scalability, and automation. How to use your expertise to become a well-known leader in your industry.
Book Synopsis Building Brand Authenticity by : M. Beverland
Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Download or read book Move the Room written by Trevor Currie and published by Page Two Press. This book was released on 2021-10-18 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful speaking is a force multiplier. When you combine high-calibre speaking with any other skill, the multiplying force of the impact you can have is profound. That impact can not only help you close a deal, galvanize a team, or shift how you're perceived, it can be the catalyst that helps put your dent in the universe. Presentation coach and Podium Consulting founder Trevor Currie calls it "moving the room." Move the Room is a practical playbook of approaches you can apply instantly to elevate and amplify your speaking. Beyond just theory, you'll learn how to: Prepare, frame and deliver engaging communication that transforms functional talking points into unforgettable storytelling Effectively integrate compelling visuals into your presentation Master your nerves before and during a presentation Respond to tough post-presentation questions from your audience These are real-world best practices and actionable methods designed to amplify your speaking power and put you in demand. Woven into these techniques are insights gleaned from Currie's analysis of 100 of the most watched TED Talks, as well as his own personal observations and examples, extracted from almost 25 years of preparing national and global leaders for career-defining keynotes and presentations. Move the Room breaks new ground for professionals wanting to strengthen their leadership impact. If you want to compound your success and confidence, Move the Room just became your next must-read book.
Download or read book Timeless Beauty written by Lola Montez and published by . This book was released on 1998-07-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mein Kampf written by Adolf Hitler and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-26 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Madman, tyrant, animal—history has given Adolf Hitler many names. In Mein Kampf (My Struggle), often called the Nazi bible, Hitler describes his life, frustrations, ideals, and dreams. Born to an impoverished couple in a small town in Austria, the young Adolf grew up with the fervent desire to become a painter. The death of his parents and outright rejection from art schools in Vienna forced him into underpaid work as a laborer. During the First World War, Hitler served in the infantry and was decorated for bravery. After the war, he became actively involved with socialist political groups and quickly rose to power, establishing himself as Chairman of the National Socialist German Worker's party. In 1924, Hitler led a coalition of nationalist groups in a bid to overthrow the Bavarian government in Munich. The infamous Munich "Beer-hall putsch" was unsuccessful, and Hitler was arrested. During the nine months he was in prison, an embittered and frustrated Hitler dictated a personal manifesto to his loyal follower Rudolph Hess. He vented his sentiments against communism and the Jewish people in this document, which was to become Mein Kampf, the controversial book that is seen as the blue-print for Hitler's political and military campaign. In Mein Kampf, Hitler describes his strategy for rebuilding Germany and conquering Europe. It is a glimpse into the mind of a man who destabilized world peace and pursued the genocide now known as the Holocaust.
Download or read book Popular Mechanics written by and published by . This book was released on 2000-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
