Big Data For Big Decisions

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Creating Value with Big Data Analytics

Author : Peter C. Verhoef
Publisher : Routledge
ISBN 13 : 1317561929
Total Pages : 339 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Creating Value with Big Data Analytics by : Peter C. Verhoef

Download or read book Creating Value with Big Data Analytics written by Peter C. Verhoef and published by Routledge. This book was released on 2016-01-08 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

Big Data on Campus

Author : Karen L. Webber
Publisher : Johns Hopkins University Press
ISBN 13 : 1421439034
Total Pages : 337 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Big Data on Campus by : Karen L. Webber

Download or read book Big Data on Campus written by Karen L. Webber and published by Johns Hopkins University Press. This book was released on 2020-11-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Webber, Henry Y. Zheng, Ying Zhou

Management Decision-Making, Big Data and Analytics

Author : Simone Gressel
Publisher : SAGE
ISBN 13 : 1529738288
Total Pages : 354 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Management Decision-Making, Big Data and Analytics by : Simone Gressel

Download or read book Management Decision-Making, Big Data and Analytics written by Simone Gressel and published by SAGE. This book was released on 2020-10-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: • Big data • Analytics • Managing emerging technologies and decision-making • Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.

Big Data

Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1118965787
Total Pages : 256 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Big Data by : Bernard Marr

Download or read book Big Data written by Bernard Marr and published by John Wiley & Sons. This book was released on 2015-01-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands

Big Data for Big Decisions

Author : Krishna Pera
Publisher : CRC Press
ISBN 13 : 1000816966
Total Pages : 282 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Big Data for Big Decisions by : Krishna Pera

Download or read book Big Data for Big Decisions written by Krishna Pera and published by CRC Press. This book was released on 2022-12-30 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a data-driven organization (DDO) is an enterprise-wide initiative that may consume and lock up resources for the long term. Understandably, any organization considering such an initiative would insist on a roadmap and business case to be prepared and evaluated prior to approval. This book presents a step-by-step methodology in order to create a roadmap and business case, and provides a narration of the constraints and experiences of managers who have attempted the setting up of DDOs. The emphasis is on the big decisions – the key decisions that influence 90% of business outcomes – starting from decision first and reengineering the data to the decisions process-chain and data governance, so as to ensure the right data are available at the right time, every time. Investing in artificial intelligence and data-driven decision making are now being considered a survival necessity for organizations to stay competitive. While every enterprise aspires to become 100% data-driven and every Chief Information Officer (CIO) has a budget, Gartner estimates over 80% of all analytics projects fail to deliver intended value. Most CIOs think a data-driven organization is a distant dream, especially while they are still struggling to explain the value from analytics. They know a few isolated successes, or a one-time leveraging of big data for decision making does not make an organization data-driven. As of now, there is no precise definition for data-driven organization or what qualifies an organization to call itself data-driven. Given the hype in the market for big data, analytics and AI, every CIO has a budget for analytics, but very little clarity on where to begin or how to choose and prioritize the analytics projects. Most end up investing in a visualization platform like Tableau or QlikView, which in essence is an improved version of their BI dashboard that the organization had invested into not too long ago. The most important stakeholders, the decision-makers, are rarely kept in the loop while choosing analytics projects. This book provides a fail-safe methodology for assured success in deriving intended value from investments into analytics. It is a practitioners’ handbook for creating a step-by-step transformational roadmap prioritizing the big data for the big decisions, the 10% of decisions that influence 90% of business outcomes, and delivering material improvements in the quality of decisions, as well as measurable value from analytics investments. The acid test for a data-driven organization is when all the big decisions, especially top-level strategic decisions, are taken based on data and not on the collective gut feeling of the decision makers in the organization.

Big Data at Work

Author : Thomas Davenport
Publisher : Harvard Business Review Press
ISBN 13 : 1422168174
Total Pages : 241 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Big Data at Work by : Thomas Davenport

Download or read book Big Data at Work written by Thomas Davenport and published by Harvard Business Review Press. This book was released on 2014-02-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go ahead, be skeptical about big data. The author was—at first. When the term “big data” first came on the scene, bestselling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data means—and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold. This book will help you understand: • Why big data is important to you and your organization • What technology you need to manage it • How big data could change your job, your company, and your industry • How to hire, rent, or develop the kinds of people who make big data work • The key success factors in implementing any big data project • How big data is leading to a new approach to managing analytics With dozens of company examples, including UPS, GE, Amazon, United Healthcare, Citigroup, and many others, this book will help you seize all opportunities—from improving decisions, products, and services to strengthening customer relationships. It will show you how to put big data to work in your own organization so that you too can harness the power of this ever-evolving new resource.

Big Data

Author : Viktor Mayer-Schönberger
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544002695
Total Pages : 257 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis Big Data by : Viktor Mayer-Schönberger

Download or read book Big Data written by Viktor Mayer-Schönberger and published by Houghton Mifflin Harcourt. This book was released on 2013 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A exploration of the latest trend in technology and the impact it will have on the economy, science, and society at large.

Bursting the Big Data Bubble

Author : Jay Liebowitz
Publisher : CRC Press
ISBN 13 : 1482228858
Total Pages : 356 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Bursting the Big Data Bubble by : Jay Liebowitz

Download or read book Bursting the Big Data Bubble written by Jay Liebowitz and published by CRC Press. This book was released on 2014-07-25 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we get caught up in the quagmire of Big Data and analytics, it remains critically important to be able to reflect and apply insights, experience, and intuition to your decision-making process. In fact, a recent research study at Tel Aviv University found that executives who relied on their intuition were 90 percent accurate in their decisions. Bursting the Big Data Bubble: The Case for Intuition-Based Decision Making focuses on this intuition-based decision making. The book does not discount data-based decision making, especially for decisions that are important and complex. Instead, it emphasizes the importance of applying intuition, gut feel, spirituality, experiential learning, and insight as key factors in the executive decision-making process. Explaining how intuition is a product of past experience, learning, and ambient factors, the text outlines methods that will help to enhance your data-driven decision-making process with intuition-based decision making. The first part of the book, the "Research Track", presents contributions from leading researchers worldwide on the topic of intuition-based decision making as applied to management. In the second part of the book, the "Practice Track," global executives and senior managers in industry, government, universities, and not-for-profits present vignettes that illustrate how they have used their intuition in making key decisions. The research part of the book helps to frame the problem and address leading research in intuition-based decision making. The second part then explains how to apply these intuition-based concepts and issues in your own decision-making process.

Big Data Analytics Using Multiple Criteria Decision-Making Models

Author : Ramakrishnan Ramanathan
Publisher : CRC Press
ISBN 13 : 1351648691
Total Pages : 569 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Big Data Analytics Using Multiple Criteria Decision-Making Models by : Ramakrishnan Ramanathan

Download or read book Big Data Analytics Using Multiple Criteria Decision-Making Models written by Ramakrishnan Ramanathan and published by CRC Press. This book was released on 2017-07-12 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multiple Criteria Decision Making (MCDM) is a subfield of Operations Research, dealing with decision making problems. A decision-making problem is characterized by the need to choose one or a few among a number of alternatives. The field of MCDM assumes special importance in this era of Big Data and Business Analytics. In this volume, the focus will be on modelling-based tools for Business Analytics (BA), with exclusive focus on the sub-field of MCDM within the domain of operations research. The book will include an Introduction to Big Data and Business Analytics, and challenges and opportunities for developing MCDM models in the era of Big Data.

Big Data for Big Decisions

Author : Krishna Pera
Publisher : CRC Press
ISBN 13 : 1000816893
Total Pages : 266 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Big Data for Big Decisions by : Krishna Pera

Download or read book Big Data for Big Decisions written by Krishna Pera and published by CRC Press. This book was released on 2022-12-30 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a data-driven organization (DDO) is an enterprise-wide initiative that may consume and lock up resources for the long term. Understandably, any organization considering such an initiative would insist on a roadmap and business case to be prepared and evaluated prior to approval. This book presents a step-by-step methodology in order to create a roadmap and business case, and provides a narration of the constraints and experiences of managers who have attempted the setting up of DDOs. The emphasis is on the big decisions – the key decisions that influence 90% of business outcomes – starting from decision first and reengineering the data to the decisions process-chain and data governance, so as to ensure the right data are available at the right time, every time. Investing in artificial intelligence and data-driven decision making are now being considered a survival necessity for organizations to stay competitive. While every enterprise aspires to become 100% data-driven and every Chief Information Officer (CIO) has a budget, Gartner estimates over 80% of all analytics projects fail to deliver intended value. Most CIOs think a data-driven organization is a distant dream, especially while they are still struggling to explain the value from analytics. They know a few isolated successes, or a one-time leveraging of big data for decision making does not make an organization data-driven. As of now, there is no precise definition for data-driven organization or what qualifies an organization to call itself data-driven. Given the hype in the market for big data, analytics and AI, every CIO has a budget for analytics, but very little clarity on where to begin or how to choose and prioritize the analytics projects. Most end up investing in a visualization platform like Tableau or QlikView, which in essence is an improved version of their BI dashboard that the organization had invested into not too long ago. The most important stakeholders, the decision-makers, are rarely kept in the loop while choosing analytics projects. This book provides a fail-safe methodology for assured success in deriving intended value from investments into analytics. It is a practitioners’ handbook for creating a step-by-step transformational roadmap prioritizing the big data for the big decisions, the 10% of decisions that influence 90% of business outcomes, and delivering material improvements in the quality of decisions, as well as measurable value from analytics investments. The acid test for a data-driven organization is when all the big decisions, especially top-level strategic decisions, are taken based on data and not on the collective gut feeling of the decision makers in the organization.

From Big Data to Big Decisions

Author : Forte Wares
Publisher : Forte Wares
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4./5 ( download)

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Book Synopsis From Big Data to Big Decisions by : Forte Wares

Download or read book From Big Data to Big Decisions written by Forte Wares and published by Forte Wares. This book was released on with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Failure to Launch: From Big Data to Big Decisions

Author : Forte Consultancy Group
Publisher : Forte Consultancy
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Failure to Launch: From Big Data to Big Decisions by : Forte Consultancy Group

Download or read book Failure to Launch: From Big Data to Big Decisions written by Forte Consultancy Group and published by Forte Consultancy. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Not long ago big data was all the rage, the trendiest concept in the world of business intelligence. Now, however, the hype appears to be fading fast, with few companies having realized the bottom-line benefits promised to them by various vendors from the undertaking of big data initiatives.

Big Data for Managers

Author : Atal Malviya
Publisher : Routledge
ISBN 13 : 0429952600
Total Pages : 198 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Big Data for Managers by : Atal Malviya

Download or read book Big Data for Managers written by Atal Malviya and published by Routledge. This book was released on 2018-12-07 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s fast growing digital world, the web, mobile, social networks and other digital platforms are producing enormous amounts of data that hold intelligence and valuable information. Correctly used it has the power to create sustainable value in different forms for businesses. The commonly used term for this data is Big Data, which includes structured, unstructured and hybrid structured data. However, Big Data is of limited value unless insightful information can be extracted from the sources of data. The solution is Big Data analytics, and how managers and executives can capture value from this vast resource of information and insights. This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyze data, and produce meaningful analytics to make informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance. The authors provide multiple case studies on global industries and business units, chapter summaries and discussion questions for the reader to consider and explore. Big Data for Managers also presents small cases and challenges for the reader to work on – making this a thorough and practical guide for students and managers.

Big Data Analytics

Author : Kim H. Pries
Publisher : CRC Press
ISBN 13 : 1482234521
Total Pages : 576 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Big Data Analytics by : Kim H. Pries

Download or read book Big Data Analytics written by Kim H. Pries and published by CRC Press. This book was released on 2015-02-05 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this book, managers and decision makers are given the tools to make more informed decisions about big data purchasing initiatives. Big Data Analytics: A Practical Guide for Managers not only supplies descriptions of common tools, but also surveys the various products and vendors that supply the big data market.Comparing and contrasting the dif

The Little Book of Big Decision Models

Author : James McGrath
Publisher : Pearson UK
ISBN 13 : 1292098376
Total Pages : 225 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis The Little Book of Big Decision Models by : James McGrath

Download or read book The Little Book of Big Decision Models written by James McGrath and published by Pearson UK. This book was released on 2015-11-04 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Big Data, Mining, and Analytics

Author : Stephan Kudyba
Publisher : CRC Press
ISBN 13 : 1466568712
Total Pages : 306 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Big Data, Mining, and Analytics by : Stephan Kudyba

Download or read book Big Data, Mining, and Analytics written by Stephan Kudyba and published by CRC Press. This book was released on 2014-03-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book ties together big data, data mining, and analytics to explain how readers can leverage them to transform their business strategy. Illustrating basic approaches of business intelligence to data and text mining, the book guides readers through the process of extracting valuable knowledge from the varieties of data currently being generated in the brick and mortar and Internet environments. It considers the broad spectrum of analytics approaches for decision making, including dashboards, OLAP cubes, data mining, and text mining.

Big Data in Practice

Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1119231396
Total Pages : 320 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Big Data in Practice by : Bernard Marr

Download or read book Big Data in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2016-03-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter