Big City Public Relations

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Author :
Publisher : Outskirts Press
ISBN 13 : 1977272517
Total Pages : 360 pages
Book Rating : 4.9/5 (772 download)

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Book Synopsis Big City Public Relations by : Zack Germroth, APR

Download or read book Big City Public Relations written by Zack Germroth, APR and published by Outskirts Press. This book was released on 2024-02-14 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big City Public Relations: Real PR Experiences + Lessons Learned Through 30-plus episodes, author Zack Germroth covers PR strategies, media relations and crisis communication. Each experience ends with “Lessons Learned.” Big City Public Relations replays the largest implosion in the western hemisphere attracting 50,000 onlookers and national media, to a collapsing TV infrastructure, the closing of the Preakness, and a “most wanted” suspect pursuit by 100 police officers. The author served Baltimore’s dual housing agencies with some 2,000 employees. The 10 most troubling landlords and demolishing 10,000 row homes were also topics for the thousands of media stories he handled. While wearing the Public Relations Director’s hat, he also served as the Public Information Officer (PIO) for “Housing’s” 35-officer police force. Chapters 1 through 4 set the scene, and chapters 5 through 32 each replay in detail a PR/media-heavy episode: some were picture-perfect; others needed extensive hands-on mitigation. Three contributing PIOs from Fire, Police, and Public Works detail one of their agencies’ national-news-making episodes. If you’re a PR practitioner, student or teacher; city employee or resident; someone who may occasionally respond to the media, or just curious about PR in a big city, you may enjoy this Big City Public Relations tour covering 14 years.

Exploring Careers: Performing arts, design, and communications occupations

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Author :
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Exploring Careers: Performing arts, design, and communications occupations by :

Download or read book Exploring Careers: Performing arts, design, and communications occupations written by and published by . This book was released on 1979 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays, questionnaires, and games provide information which help the reader assess his or her interests and talents in order to make career choices.

Big-city Politics, Governance, and Fiscal Constraints

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Author :
Publisher : The Urban Insitute
ISBN 13 : 9780877665731
Total Pages : 298 pages
Book Rating : 4.6/5 (657 download)

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Book Synopsis Big-city Politics, Governance, and Fiscal Constraints by : George E. Peterson

Download or read book Big-city Politics, Governance, and Fiscal Constraints written by George E. Peterson and published by The Urban Insitute. This book was released on 1994 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big-city mayors and other political leaders face the triple challenge of assembling a winning political coalition; translating this into an effective governing coalition; and coping with a tightening local budget constraint. The challenge is still greater when elections have produced a change in ethnic control of local government, bringing into power new groups that want to use government spending to serve their constituents' demands but are resisted by those controlling the economic resources. This volume explores the political transition now going on in big cities. One group of chapters examines recent electoral politics in Chicago, Philadelphia, Los Angeles, Miami, and San Antonio, where different types of ethnic and class lines have been drawn, and where different strategies have been employed to adjust political machines to the new realities. A second group of chapters considers the business of governing under the conflicting pressures of community organizations, the press, the business community, and higher levels of government. A final group of chapters examines the fiscal and budgetary constraints upon big-city governments, and the difficulty that these governments, no matter how well motivated, face in generating jobs and economic opportunity for their political constituents.

The Public Relations Practitioner's Playbook

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Publisher : AuthorHouse
ISBN 13 : 1438994753
Total Pages : 586 pages
Book Rating : 4.4/5 (389 download)

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Book Synopsis The Public Relations Practitioner's Playbook by : M. Larry Litwin

Download or read book The Public Relations Practitioner's Playbook written by M. Larry Litwin and published by AuthorHouse. This book was released on 2009 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 600 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations and publicity. "The PR Practitioner's Playbook" - an anatomy of the public relations profession - relies on my experience as a reporter, editor, public relations counselor, and strategic advisor and evaluator. It demonstrates that successful writers practice their craft with poise and eloquence. It is an extension of the author's classroom, which many students call, "Litwin's laboratory for practical knowledge." As former KYW Newsradio colleague Kim Glovas observed," Larry's voice is the voice of this book." Among those considered mentors - and contributors to this book - are Nick George, former managing editor at ABC Radio News, ABC sportscaster Howard Cosell, KYW Newsradio anchor Bill Bransome, print journalist extraordinaire Everett S. Landers and legendary broadcast journalist Edward R. Murrow. They spent countless hours helping the author hone his skills and encouraging me to be an open, honest, thorough and valid (relevant) communicator. They stressed tangible tools, and such attributes as knowledge, loyalty, judgment, trust, credibility, ethics and integrity. "The Public Relations Practitioner's Playbook" serves as a basic or supplemental text in introduction to public relations and graduate overview courses. It offers a refreshing, down-to-earth approach to which many students are just not accustomed. Strategic advisors refer to it as a "potpourri of proven public relations techniques." The companion CD-Rom contains, among its many tactics, three PowerPoints(r) that summarize the 17 chapter

Public Relations for the New Europe

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Author :
Publisher : Springer
ISBN 13 : 0230594840
Total Pages : 243 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Public Relations for the New Europe by : Trevor Morris

Download or read book Public Relations for the New Europe written by Trevor Morris and published by Springer. This book was released on 2008-10-28 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.

The Public Relations Practitioner's Playbook for (all) Strategic Communicators

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Author :
Publisher : Author House
ISBN 13 : 1491804521
Total Pages : 622 pages
Book Rating : 4.4/5 (918 download)

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Book Synopsis The Public Relations Practitioner's Playbook for (all) Strategic Communicators by : M. Larry Litwin, APR, Fellow PRSA

Download or read book The Public Relations Practitioner's Playbook for (all) Strategic Communicators written by M. Larry Litwin, APR, Fellow PRSA and published by Author House. This book was released on 2013-08-27 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some years ago, a young graduate student contributed to a book for educational public relations specialists. It was a “how-to-do-it book, light on theory and without footnotes” that offered hundreds of tips and “ideas.” Its title evolved into School Communication Ideas that Work. Like that successful and widely used book, published in 1972, The Public Relations Practitioner's Playbook for (all) Strategic Communicators is how-to and hands-on. Edition three was considered for the 2009 Pulitzer Prize. The theory it contains is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over 626 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations, publicity and other strategic communication disciplines. It won't do the work for the would-be publicity or PR practitioner or counselor, but it will make his or her job much easier. Devotees of the Public Relations Practitioner's Playbook may have noticed, its title now includes for (all) Strategic Communicators. That's because the public relations profession has evolved into the more encompassing strategic communication, which includes not only public relations but public affairs, advertising, marketing, social media, graphic and web design and other areas of digital media convergence, strategic planning and campaigns. “Strategic communication occurs in corporate, non-profit, governmental and agency settings,” according to Elon (N.C.) University's website. “Organizations strategically communicate to audiences through publications and videos, crisis management through the news media, special events planning, building brand identity and product value, and communicating with stockholders (and stakeholders), clients or donors.

Lesly's Public Relations Handbook

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Author :
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 744 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Lesly's Public Relations Handbook by : Philip Lesly

Download or read book Lesly's Public Relations Handbook written by Philip Lesly and published by Prentice Hall. This book was released on 1983 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media Strategy

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Publisher : Rowman & Littlefield
ISBN 13 : 1538138182
Total Pages : 493 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Social Media Strategy by : Keith A. Quesenberry

Download or read book Social Media Strategy written by Keith A. Quesenberry and published by Rowman & Littlefield. This book was released on 2020-08-14 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options. New features include: Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creation Chapter Checklists that challenge students to seek out latest developments in rapidly changing social media Key Concepts sections appear at the end of chapters as an easy study reference Full Glossary of all key concepts, including more than 125 new terms Ethics-focused questions and new brand examples in each chapter Coverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and more Instructor resources may be found at https://textbooks.rowman.com/quesenberry3e. These include: Updated case briefs, chapter outlines, and test banks Revised example assignments and syllabi for undergraduate and graduate courses New PowerPoint slides for in-person or online lectures Ten downloadable templates and guides to support key strategic tools

Public Relations

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Author :
Publisher : Routledge
ISBN 13 : 1351374494
Total Pages : 304 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Public Relations by : Carolyn Mae Kim

Download or read book Public Relations written by Carolyn Mae Kim and published by Routledge. This book was released on 2019-02-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice. Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations. The book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.

Selling Places

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Publisher : Routledge
ISBN 13 : 1135818959
Total Pages : 352 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Selling Places by : Stephen Ward

Download or read book Selling Places written by Stephen Ward and published by Routledge. This book was released on 2005-10-09 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly illustrated book descibes how places have been `sold' or promoted to make themselves attractive locations as holiday resorts, business centres or residential areas. Explains the history of current practice, using world-wide examples.

Making It in Public Relations

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Publisher : Routledge
ISBN 13 : 1135641781
Total Pages : 364 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Making It in Public Relations by : Leonard Mogel

Download or read book Making It in Public Relations written by Leonard Mogel and published by Routledge. This book was released on 2002-03 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mogel describes everything from the basics of vocational guidance, for those wanting to break into the public relations industry, to how different strategies have sparked the growth and enhancement of the industry in various corporate and industrial fields.

Handbook Of Advertising Media And Public Relations

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Publisher : Mittal Publications
ISBN 13 : 9788170999874
Total Pages : 696 pages
Book Rating : 4.9/5 (998 download)

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Book Synopsis Handbook Of Advertising Media And Public Relations by : Deepak Gupta

Download or read book Handbook Of Advertising Media And Public Relations written by Deepak Gupta and published by Mittal Publications. This book was released on 2005 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:

ABA Journal

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Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4./5 ( download)

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Book Synopsis ABA Journal by :

Download or read book ABA Journal written by and published by . This book was released on 1987-12-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association.

Managing a Public Relations Firm for Growth and Profit, Second Edition

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Author :
Publisher : Routledge
ISBN 13 : 1136614524
Total Pages : 323 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Managing a Public Relations Firm for Growth and Profit, Second Edition by : Alvin C Croft

Download or read book Managing a Public Relations Firm for Growth and Profit, Second Edition written by Alvin C Croft and published by Routledge. This book was released on 2013-09-05 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance, all to help you steer your firm to success. It demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. You will learn how to manage a new or existing firm so that it is productive and profitable and has a long-range future. Information in Managing a Public Relations Firm for Growth and Profit, Second Edition is based on author A. C. Croft’s extensive experience in the fieldalmost twenty years as a consultant to PR firm principals and more than 25 years as an employee or principal of three medium-sized successful PR agencies. Croft begins each chapter with a brief profile of a seasoned and successful PR firm principal from a mid-sized firm. These professionals tell of their successes and also relate early mistakes that you would do well to avoid. The text includes tables and figures to make data easily understood. The extensively revised Managing a Public Relations Firm for Growth and Profit, Second Edition discusses pertinent topics such as: keys to new business success developing a marketing plan serving clients communication to prospects management strategies for success installing efficient systems and procedures managing staff productivity forecasting income management systems and procedures managing profitability client and agency budgeting recruiting, training, and retaining staff crisis planning planning the future of your firm Covering everything from billing practices and self-promotion to the use of computers and student interns, Managing a Public Relations Firm for Growth and Profit, Second Edition is one guide you are sure to refer to again and again for practical advice. It is must reading for owners of small- and medium-sized PR firms; senior managers of small, medium, and national firms who wish to expand their management knowledge and ability or who are considering starting their own firm; lower-level staff members who want to increase their knowledge of agency management; and university public relations professors who would like to include a primer on PR firm management in their classes.

Communication Yearbook 23

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Publisher : Routledge
ISBN 13 : 1135152853
Total Pages : 579 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Communication Yearbook 23 by : Michael Roloff

Download or read book Communication Yearbook 23 written by Michael Roloff and published by Routledge. This book was released on 2012-03-22 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Yearbook 23, originally published in 2000 includes discussions about the relationship between communication and the emotional processes. The authors do not confine the reviews to research conducted in a single context, but instead draw upon scholarship that informs about shame and guilt in intimate, family, organizational and public discourse. Also explored is literature on compliance resistance and the emotional reactions that accompany resistance. Other reviews address issues involving communication about sexual harassment in the workplace, cross-cultural influences on management styles, and the mass media's role in encouraging change in body shape. Offering a tremendous variety of in-depth analyses of communication scholarship in a broad array of research areas, this is a vital sourcebook for researchers, teachers and students alike.

Discovering Public Relations

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Author :
Publisher : SAGE Publications
ISBN 13 : 1071878255
Total Pages : 486 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Discovering Public Relations by : Karen Freberg

Download or read book Discovering Public Relations written by Karen Freberg and published by SAGE Publications. This book was released on 2024-01-09 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

Hells Canyon Dam

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Author :
Publisher :
ISBN 13 :
Total Pages : 916 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Hells Canyon Dam by : United States. Congress. House. Committee on Interior and Insular Affairs

Download or read book Hells Canyon Dam written by United States. Congress. House. Committee on Interior and Insular Affairs and published by . This book was released on 1952 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt: