Author : Wang Shaoqiang
Publisher : Page One Publishing Private Limited
ISBN 13 : 9789812459992
Total Pages : 255 pages
Book Rating : 4.4/5 (599 download)
Book Synopsis Big Brand Theory by : Wang Shaoqiang
Download or read book Big Brand Theory written by Wang Shaoqiang and published by Page One Publishing Private Limited. This book was released on 2012-02 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Brand Theory presents a discriminating selection of the highest-profile and most intelligent branding campaigns, and serves as an invaluable resource for those wishing to understand the key elements of building brand awareness. Case studies for key players such as Adidas, Converse, Starbucks, PUMA, Nike, Issy Miyake, Lacoste and Levi's illustrate the crucial facets of projecting a relevant and dynamic identity. Branding concepts are broken down into varied elements: for example, Nike's integrated campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, high-end designer products and gifts. Big Brand Theory is an indispensable multi-industry 'best-of', presenting what it takes to reach the modern consumer.