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Author : Lakshman Krishnamurthi
Publisher :
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.:/5 (248 download)
Download or read book Biased Estimators for Marketing Research written by Lakshman Krishnamurthi and published by . This book was released on 1987 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mercedes Esteban-Bravo
Publisher : Cambridge University Press
ISBN 13 : 1108892299
Total Pages : 883 pages
Book Rating : 4.1/5 (88 download)
Download or read book Marketing Research Methods written by Mercedes Esteban-Bravo and published by Cambridge University Press. This book was released on 2021-01-28 with total page 883 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending topics including social networks, machine learning, big data, and artificial intelligence are addressed and real world examples and case studies illustrate the application of the methods. This text examines potential problems, such as researcher bias, and discusses effective solutions in the preparation of research reports and papers, and oral presentations. Assuming no prior knowledge of statistics or econometrics, discrete chapters offer a clear introduction to both, opening up the quantitative methods to all students. Each chapter contains rigorous academic theory, including a synthesis of the recent literature as well as key historical references, applied contextualization and recent research results, making it an excellent resource for practitioners. Online resources include extensive chapter bibliographies, lecture slides, an instructor guide and extra extension material and questions.
Download or read book Working Paper Series written by and published by . This book was released on 1985 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rajiv Grover
Publisher : SAGE Publications
ISBN 13 : 1506319459
Total Pages : 1109 pages
Book Rating : 4.5/5 (63 download)
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE Publications. This book was released on 2006-06-23 with total page 1109 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHOICE MAGAZINE Outstanding Academic Title for 2007 "In addition to discussing relevant content, the various contributors to the book are excellent communicators. Sentences are clear, paragraphs are coherent, and chapters fulfill the promise of their introductions, and readers will benefit from the diagrams, figures, and charts that are used to enhance the text. I enjoyed reading this book and recommend it highly. This book will be of particular interest to advanced students, academics, and practitioners. Although statistical background is necessary to comprehend the advanced analytical techniques, most readers are likely to benefit from the overviews provided in this well-written book." —Guldem Gokcek, JOURNAL OF MARKETING The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research. Key Features: Appeals to users as well as suppliers of marketing research: Comprehensive topics in marketing research (such as philosophy, techniques, and applications) are delivered in a reader-friendly, applications-oriented, and non-mathematical fashion. Covers many cutting-edge techniques of data collection and analysis: Traditional quantitative techniques, innovative qualitative techniques, and emerging online methods are presented. Provides a broad range of current ideas and applications: The contributors address models of the impact of marketing mix variables, segmentation, brand equity, satisfaction, customer lifetime value, and marketing ROI. Chapters on international marketing research and marketing management support systems are also included.
Author :
Publisher :
ISBN 13 :
Total Pages : 584 pages
Book Rating : 4.:/5 (318 download)
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1993 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Devin Caughey
Publisher : Cambridge University Press
ISBN 13 : 1108889700
Total Pages : 98 pages
Book Rating : 4.1/5 (88 download)
Download or read book Target Estimation and Adjustment Weighting for Survey Nonresponse and Sampling Bias written by Devin Caughey and published by Cambridge University Press. This book was released on 2020-10-22 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: We elaborate a general workflow of weighting-based survey inference, decomposing it into two main tasks. The first is the estimation of population targets from one or more sources of auxiliary information. The second is the construction of weights that calibrate the survey sample to the population targets. We emphasize that these tasks are predicated on models of the measurement, sampling, and nonresponse process whose assumptions cannot be fully tested. After describing this workflow in abstract terms, we then describe in detail how it can be applied to the analysis of historical and contemporary opinion polls. We also discuss extensions of the basic workflow, particularly inference for causal quantities and multilevel regression and poststratification.
Author : Kirk Wolter
Publisher : Springer Science & Business Media
ISBN 13 : 0387350993
Total Pages : 462 pages
Book Rating : 4.3/5 (873 download)
Download or read book Introduction to Variance Estimation written by Kirk Wolter and published by Springer Science & Business Media. This book was released on 2007-08-13 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback, this book is organized in a way that emphasizes both the theory and applications of the various variance estimating techniques. Results are often presented in the form of theorems; proofs are deleted when trivial or when a reference is readily available. It applies to large, complex surveys; and to provide an easy reference for the survey researcher who is faced with the problem of estimating variances for real survey data.
Author : Natalie Mizik
Publisher : Edward Elgar Publishing
ISBN 13 : 1784716758
Total Pages : 713 pages
Book Rating : 4.7/5 (847 download)
Download or read book Handbook of Marketing Analytics written by Natalie Mizik and published by Edward Elgar Publishing. This book was released on 2018 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Author : Naresh Malhotra
Publisher : Routledge
ISBN 13 : 1351550934
Total Pages : 216 pages
Book Rating : 4.3/5 (515 download)
Download or read book Review of Marketing Research written by Naresh Malhotra and published by Routledge. This book was released on 2017-10-19 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Author : Gerard J Tellis
Publisher : SAGE
ISBN 13 : 1446265900
Total Pages : 513 pages
Book Rating : 4.4/5 (462 download)
Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Author : Dr Martti Lehto
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1917204078
Total Pages : 274 pages
Book Rating : 4.9/5 (172 download)
Download or read book Proceedings of the 23rd European Conference on Cyber Warfare and Security written by Dr Martti Lehto and published by Academic Conferences and publishing limited. This book was released on 2024-06-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of contributors to the 23rd European Conference on Cyber Warfare and Security (ECCWS 2024), supported by University of Jyväskylä, and JAMK University of Applied Sciences, Finland on 27-28 June 2024. The Conference Chair is Dr Martti Lehto from the University of Jyväskylä, Finland, and the Programme Chair is Dr Mika Karjalainen from JAMK University of Applied Sciences, Finland. ECCWS is a well-established event on the academic research calendar and now in its 23rd year conference remains the opportunity for participants to network and share ideas. The aims and scope of the conference is to be a forum for technical, theoretical and practical exchange about the study, management, development and implementation of systems and concepts to improve cyber security and combat cyber warfare. The opening keynote presentation is given by Stefan Lee, from Ministry of Transport and Communications, Finland, on the topic of Geopolitics and Cyberspace: Key Implications for National Cybersecurity Policies and Strategies. The second day of the conference will open with an address by Colonel Janne Jokinen, Finnish Defence Force, Finland speaking on Ten Practical Hindrances to Building Cyber Defence. With an initial submission of 171 abstracts, after the double blind, peer review process there are 180 Academic research papers, 11 PhD research papers, 6 Masters research paper and 2 work-in-progress papers published in these Conference Proceedings. These papers represent research from Australia, Austria, Belgium, Canada, Czech Republic, Estonia, Finland, Germany, Ireland, Japan, Kingdom of Saudi Arabia, Lithuania, Norway, Oman, Poland, Portugal, Romania, South Africa, Spain, The Czech republic, United Arab Emirates, UK and USA.
Author : Steve D'Alessandro
Publisher : Cengage AU
ISBN 13 : 017036982X
Total Pages : 632 pages
Book Rating : 4.1/5 (73 download)
Download or read book Marketing Research: Asia-Pacific Edition written by Steve D'Alessandro and published by Cengage AU. This book was released on 2017-01-01 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.
Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466658819
Total Pages : 668 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-03-31 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Author : J. P. Wallace
Publisher : Springer Science & Business Media
ISBN 13 : 3642657532
Total Pages : 100 pages
Book Rating : 4.6/5 (426 download)
Download or read book Estimation of Product Attributes and Their Importances written by J. P. Wallace and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. This is true despite the critical importance of such meth odology to marketing, transportation and urban planning. While the social sciences provide numerous theories to be tested and the mathe matical and statistical procedures exist in general to do so, at this point, no single unified theory has emerged. It is generally accepted that to explain product choice behav ior,products must be described in terms of attributes. Using anyone of a number of procedures, it is possible to obtain measurements on the attributes of the products under consideration. However, there is no generally accepted methodology. Given the attribute profiles of two products, in order to explain and predict preference, it is necessary to determine the relative importance of each of the product attributes. Once again, there is no generally accepted methodology. There are two basic approaches: The first, called the attitudinal approach, obtains importance measure ments directly from respondents using one of many scaling techniques; the second, termed the inferential method endeavors to infer impor tances from product preference and attribute data. Since it is gen erally felt that respondents are unwilling and/or unable to provide meaningful importance measurements, the inferential method is most widely accepted.
Author : W.E. Griffiths
Publisher : Elsevier
ISBN 13 : 148329708X
Total Pages : 391 pages
Book Rating : 4.4/5 (832 download)
Download or read book Readings in Econometric Theory and Practice written by W.E. Griffiths and published by Elsevier. This book was released on 2014-06-28 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume honors George Judge and his many, varied and outstanding contributions to econometrics, statistics, mathematical programming and spatial equilibrium modeling. The papers are grouped into four parts, each part representing an area in which Professor Judge has made a significant contribution. The authors have all benefited in some way, directly or indirectly, through an association with George Judge and his work.The three papers in Part I are concerned with various aspects of pre-test and Stein-rule estimation. Part II contains applications of Bayesian methodology, new developments in Bayesian methodology, and an overview of Bayesian econometrics. The papers in Part III comprise new developments in time-series analysis, improved estimation and Markov chain analysis. The final part on spatial equilibrium modeling contains papers that had their origins from Professor Judge's pioneering work in the 60's.
Author : Khan
Publisher : APH Publishing
ISBN 13 : 9788131301364
Total Pages : 340 pages
Book Rating : 4.3/5 (13 download)
Download or read book Research Methodology written by Khan and published by APH Publishing. This book was released on 2011 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Naresh K. Malhotra
Publisher : Emerald Group Publishing
ISBN 13 : 0857247263
Total Pages : 223 pages
Book Rating : 4.8/5 (572 download)
Download or read book Review of Marketing Research written by Naresh K. Malhotra and published by Emerald Group Publishing. This book was released on 2008-01-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.
