Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Behavioral Science Foundations Of Consumer Behavior Selections full books in PDF, epub, and Kindle. Read online Behavioral Science Foundations Of Consumer Behavior Selections ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Joel Benjamin Cohen
Publisher :
ISBN 13 :
Total Pages : 480 pages
Book Rating : 4.:/5 (319 download)
Download or read book Behavioral Science Foundations of Consumer Behavior written by Joel Benjamin Cohen and published by . This book was released on 1972 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon R. Foxall
Publisher :
ISBN 13 : 9780415196420
Total Pages : 504 pages
Book Rating : 4.1/5 (964 download)
Download or read book Marketing written by Gordon R. Foxall and published by . This book was released on 2002 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eldar Shafir
Publisher : Princeton University Press
ISBN 13 : 0691137560
Total Pages : 532 pages
Book Rating : 4.6/5 (911 download)
Download or read book The Behavioral Foundations of Public Policy written by Eldar Shafir and published by Princeton University Press. This book was released on 2013 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes bibliographical references and index.
Author : Phil Barden
Publisher : John Wiley & Sons
ISBN 13 : 1118345606
Total Pages : 291 pages
Book Rating : 4.1/5 (183 download)
Download or read book Decoded written by Phil Barden and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout
Author : Allan J Kimmel
Publisher : Routledge
ISBN 13 : 1315436078
Total Pages : 406 pages
Book Rating : 4.3/5 (154 download)
Download or read book Psychological Foundations of Marketing written by Allan J Kimmel and published by Routledge. This book was released on 2018-01-12 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.
Author : Jeannine Coreil
Publisher : SAGE
ISBN 13 : 1412957044
Total Pages : 449 pages
Book Rating : 4.4/5 (129 download)
Download or read book Social and Behavioral Foundations of Public Health written by Jeannine Coreil and published by SAGE. This book was released on 2010 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended as a core textbook for courses in public health that examines current issues in health from a social and behavioral science perspective. It is a cross-disciplinary course (public health, medical sociology, health psychology, medical anthropology) and thus there are many ways to teach the course based on a particular instructor's perspective. The authors wrote the book because they were dissatisfied with the way other texts apply social science to public health and found that many texts being used were from related fields such as medicine, nursing or general health.The authors are planning to do a major revision based on reviews they have collected and the reviews we have collected. We believe the revised edition will essentially be a new text based on rich feedback. They will include new theory, new cases, new research, and a rich ancillary package. They will also reduce the frameworks presented to make the book more readable to students.
Author : Gad Saad
Publisher : Psychology Press
ISBN 13 : 1135608253
Total Pages : 361 pages
Book Rating : 4.1/5 (356 download)
Download or read book The Evolutionary Bases of Consumption written by Gad Saad and published by Psychology Press. This book was released on 2007-02-05 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi
Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1136676201
Total Pages : 1784 pages
Book Rating : 4.1/5 (366 download)
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309210925
Total Pages : 352 pages
Book Rating : 4.3/5 (92 download)
Download or read book Intelligence Analysis written by National Research Council and published by National Academies Press. This book was released on 2011-03-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. intelligence community (IC) is a complex human enterprise whose success depends on how well the people in it perform their work. Although often aided by sophisticated technologies, these people ultimately rely on their own intellect to identify, synthesize, and communicate the information on which the nation's security depends. The IC's success depends on having trained, motivated, and thoughtful people working within organizations able to understand, value, and coordinate their capabilities. Intelligence Analysis provides up-to-date scientific guidance for the intelligence community (IC) so that it might improve individual and group judgments, communication between analysts, and analytic processes. The papers in this volume provide the detailed evidentiary base for the National Research Council's report, Intelligence Analysis for Tomorrow: Advances from the Behavioral and Social Sciences. The opening chapter focuses on the structure, missions, operations, and characteristics of the IC while the following 12 papers provide in-depth reviews of key topics in three areas: analytic methods, analysts, and organizations. Informed by the IC's unique missions and constraints, each paper documents the latest advancements of the relevant science and is a stand-alone resource for the IC's leadership and workforce. The collection allows readers to focus on one area of interest (analytic methods, analysts, or organizations) or even one particular aspect of a category. As a collection, the volume provides a broad perspective of the issues involved in making difficult decisions, which is at the heart of intelligence analysis.
Author :
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.:/5 (319 download)
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joel B. Cohen
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (791 download)
Download or read book Behavioral Science Foundations of Consumer Behavior written by Joel B. Cohen and published by . This book was released on 1975 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ramona A. Houmanfar
Publisher : Routledge
ISBN 13 : 1000433625
Total Pages : 401 pages
Book Rating : 4.0/5 (4 download)
Download or read book Applied Behavior Science in Organizations written by Ramona A. Houmanfar and published by Routledge. This book was released on 2021-09-30 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Behavior Science in Organizations provides a compelling overview of the history of Organizational Behavior Management (OBM) and the opportunity it presents for designing and managing positive work environments that can in turn have a positive impact on society. The book brings together leading experts from industry and research settings to provide an overview of the historical approaches in Organizational Behavior Management. It begins with an introduction to recognized practices in OBM and the applications of fundamental principles of behavior analysis to a variety of performance problems in organizational settings. The book then highlights how organizational practices and consumers’ behavior combine in a complex confluence to meet an organization’s goals and satisfy consumer appetites, whilst often unintentionally affecting the wellbeing of organizational members. It argues that the science of behavior has a responsibility to contribute to the safety, health and wellbeing of organizational members, consumers of organizational products, and beyond. Finally, the book recognizes the essential role of organizations in initiating, shaping, and sustaining the development of more nurturing and reinforcing work environments, through discussion of the need for innovation while adapting and responding to growing social upheaval, technological advances, and environmental concerns, alongside crises in the global economy, health, education, and environment. Showcasing emerging work by internationally recognized scholars on the application of behavior science in organizations, the book will be an essential read for all students and professionals of Organizational Behavior Management, as well as those interested in using organizational applications to create new models of management.
Author :
Publisher :
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.:/5 (318 download)
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1996 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : B.F Skinner
Publisher : Simon and Schuster
ISBN 13 : 1476716153
Total Pages : 484 pages
Book Rating : 4.4/5 (767 download)
Download or read book Science And Human Behavior written by B.F Skinner and published by Simon and Schuster. This book was released on 2012-12-18 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The psychology classic—a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled—from one of the most influential behaviorists of the twentieth century and the author of Walden Two. “This is an important book, exceptionally well written, and logically consistent with the basic premise of the unitary nature of science. Many students of society and culture would take violent issue with most of the things that Skinner has to say, but even those who disagree most will find this a stimulating book.” —Samuel M. Strong, The American Journal of Sociology “This is a remarkable book—remarkable in that it presents a strong, consistent, and all but exhaustive case for a natural science of human behavior…It ought to be…valuable for those whose preferences lie with, as well as those whose preferences stand against, a behavioristic approach to human activity.” —Harry Prosch, Ethics
Author : Robert East
Publisher : SAGE
ISBN 13 : 1446241858
Total Pages : 345 pages
Book Rating : 4.4/5 (462 download)
Download or read book Consumer Behaviour written by Robert East and published by SAGE. This book was released on 2008-05-19 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.
Author : Andrew Smith
Publisher : Taylor & Francis
ISBN 13 : 1000982998
Total Pages : 231 pages
Book Rating : 4.0/5 (9 download)
Download or read book Consumer Behaviour and Analytics written by Andrew Smith and published by Taylor & Francis. This book was released on 2023-11-08 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides.
Author : Gordon Foxall
Publisher : Routledge
ISBN 13 : 1135238081
Total Pages : 370 pages
Book Rating : 4.1/5 (352 download)
Download or read book Interpreting Consumer Choice written by Gordon Foxall and published by Routledge. This book was released on 2009-09-10 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.
