Before And After Graphics For Business

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Before and After Page Design

Author : John McWade
Publisher : Pearson Education
ISBN 13 : 0132809648
Total Pages : 592 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Before and After Page Design by : John McWade

Download or read book Before and After Page Design written by John McWade and published by Pearson Education. This book was released on 2003-12-10 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.

Before and After Graphics for Business

Author : John McWade
Publisher : Pearson Education
ISBN 13 : 0132809656
Total Pages : 424 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Before and After Graphics for Business by : John McWade

Download or read book Before and After Graphics for Business written by John McWade and published by Pearson Education. This book was released on 2005-04-07 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business–and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually–ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.

Before & After

Author : John McWade
Publisher : Peachpit Press
ISBN 13 : 0132705125
Total Pages : 472 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Before & After by : John McWade

Download or read book Before & After written by John McWade and published by Peachpit Press. This book was released on 2009-11-11 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before and After magazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive Before and After Page Design by John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page.

Made by James

Author : James Martin
Publisher :
ISBN 13 : 0760371490
Total Pages : 229 pages
Book Rating : 4.7/5 (63 download)

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Book Synopsis Made by James by : James Martin

Download or read book Made by James written by James Martin and published by . This book was released on 2022-01-25 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.

The Business Side of Creativity

Author : Cameron S. Foote
Publisher : W. W. Norton & Company
ISBN 13 : 9780393730937
Total Pages : 444 pages
Book Rating : 4.7/5 (39 download)

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Book Synopsis The Business Side of Creativity by : Cameron S. Foote

Download or read book The Business Side of Creativity written by Cameron S. Foote and published by W. W. Norton & Company. This book was released on 2002 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.

Space Is Open for Business

Author : Robert C. Jacobson
Publisher :
ISBN 13 : 9781734205114
Total Pages : pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Space Is Open for Business by : Robert C. Jacobson

Download or read book Space Is Open for Business written by Robert C. Jacobson and published by . This book was released on 2020-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For hundreds of thousands of years, humanity focused on space as a location. Today, space is not just a destination-it is a domain, an ecosystem, an enabler of progress, and quite possibly the most valuable industry of the twenty-first century.Three things you need to know: Space as an industry is notoriously complex-which means it's misunderstood. Space influences and benefits nearly every other industry on the planet. Accessing space has never been easier.Space investor and entrepreneur Robert C. Jacobson provides a comprehensive overview of this spectacular industry, allowing everyone on Earth to understand the integral role space plays in our lives and how it will continue to transform the world. Over one hundred industry experts share exclusive insights, presenting a 360-degree view of the wide-ranging space industry, its emerging opportunities, investment potential, benefits on Earth, and more.Space Is Open for Business provides a framework for those outside of the industry to understand the critical context that led to the commercial movement known as NewSpace, illustrating how private sector trailblazers have evolved this $350 billion global industry and how NewSpace's exponential growth will lead our world into a new era of progress.Foreword by David S. Rose Founder, New York Angels | Associate Founder, Singularity University"A sweeping guide that will inspire you to think big about space, the space economy, and your role within it."Matthew C. Weinzierl, Ph.D., Harvard Business School

The Fundamentals of Creative Design

Author : Gavin Ambrose
Publisher : A&C Black
ISBN 13 : 2940411611
Total Pages : 196 pages
Book Rating : 4.9/5 (44 download)

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Book Synopsis The Fundamentals of Creative Design by : Gavin Ambrose

Download or read book The Fundamentals of Creative Design written by Gavin Ambrose and published by A&C Black. This book was released on 2011-08-31 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.

Teaching Graphic Design

Author : Steven Heller
Publisher : Simon and Schuster
ISBN 13 : 1621536157
Total Pages : 564 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Teaching Graphic Design by : Steven Heller

Download or read book Teaching Graphic Design written by Steven Heller and published by Simon and Schuster. This book was released on 2017-09-26 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Than Sixty Course Syllabi That Bring the New Complexity of Graphic Design to Light All graphic designers teach, yet not all graphic designers are teachers. Teaching is a special skill requiring talent, instinct, passion, and organization. But while talent, instinct, and passion are inherent, organization must be acquired and can usually be found in a syllabus. Teaching Graphic Design, Second Edition, contains syllabi that are for all practicing designers and design educators who want to enhance their teaching skills and learn how experienced instructors and professors teach varied tools and impart the knowledge needed to be a designer in the current environment. This second edition is newly revised to include more than thirty new syllabi by a wide range of professional teachers and teaching professionals who address the most current concerns of the graphic design industry, including product, strategic, entrepreneurial, and data design as well as the classic image, type, and layout disciplines. Some of the new syllabi included are: Expressive Typography Designer as Image Maker Emerging Media Production Branding Corporate Design Graphic Design and Visual Culture Impact! Design for Social Change And many more Beginning with first through fourth year of undergraduate courses and ending with a sampling of graduate school course options, Teaching Graphic Design, Second Edition, is the most comprehensive collection of courses for graphic designers of all levels.

The Motivation Myth

Author : Jeff Haden
Publisher : Penguin
ISBN 13 : 0399563784
Total Pages : 290 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis The Motivation Myth by : Jeff Haden

Download or read book The Motivation Myth written by Jeff Haden and published by Penguin. This book was released on 2018-01-09 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Inc.com's most popular columnist, a counterintuitive--but highly practical--guide to finding and maintaining the motivation to achieve great things. It's comforting to imagine that superstars in their fields were just born better equipped than the rest of us. When a co-worker loses 20 pounds, or a friend runs a marathon while completing a huge project at work, we assume they have more grit, more willpower, more innate talent, and above all, more motivation to see their goals through. But that's not at actually true, as popular Inc.com columnist Jeff Haden proves. "Motivation" as we know it is a myth. Motivation isn't the special sauce that we require at the beginning of any major change. In fact, motivation is a result of process, not a cause. Understanding this will change the way you approach any obstacle or big goal. Haden shows us how to reframe our thinking about the relationship of motivation to success. He meets us at our level--at the beginning of any big goal we have for our lives, a little anxious and unsure about our way forward, a little burned by self help books and strategies that have failed us in the past—and offers practical advice that anyone can use to stop stalling and start working on those dreams. Haden takes the mystery out of accomplishment, proving that success isn't about spiritual awakening or a lightning bolt of inspiration --as Tony Robbins and adherents of The Secret believe--but instead, about clear and repeatable processes. Using his own advice, Haden has consistently drawn 2 million readers a month to his posts, completed a 107-mile long mountain bike race, and lost 10 pounds in a month. Success isn't for the uniquely-qualified; it's possible for any person who understands the true nature of motivation. Jeff Haden can help you transcend average and make lasting positive change in your life.

Work for Money, Design for Love

Author : David Airey
Publisher : New Riders
ISBN 13 : 0133052753
Total Pages : 255 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Work for Money, Design for Love by : David Airey

Download or read book Work for Money, Design for Love written by David Airey and published by New Riders. This book was released on 2012-10-26 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

Presentation Zen

Author : Garr Reynolds
Publisher : Pearson Education
ISBN 13 : 0321601890
Total Pages : 316 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Presentation Zen by : Garr Reynolds

Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

The Non-designer's Design Book

Author : Robin Williams
Publisher : Pearson Education
ISBN 13 : 0133966151
Total Pages : 241 pages
Book Rating : 4.1/5 (339 download)

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Book Synopsis The Non-designer's Design Book by : Robin Williams

Download or read book The Non-designer's Design Book written by Robin Williams and published by Pearson Education. This book was released on 2015 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide provides a simple, step-by-step process to better design. Techniques promise immediate results that forever change a reader's design eye. It contains dozens of examples.

Positively Triple Negative

Author : Eline Allaart
Publisher :
ISBN 13 : 9789990452617
Total Pages : 226 pages
Book Rating : 4.4/5 (526 download)

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Book Synopsis Positively Triple Negative by : Eline Allaart

Download or read book Positively Triple Negative written by Eline Allaart and published by . This book was released on 2020-10-25 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: -A memoir- I have cancer! Now what? Living on the beautiful Caribbean island of Curaçao, at twenty-seven years old, that was the question I had to ask myself. Out of the blue, I was hit with a life-changing diagnosis and as my "normal" life stood still, I hopped on the scariest roller coaster of my life. I invite you to join me on this ride and read inside my mind. The mind of an optimist-the glass-half-full-of-sarcasm kind. While the experience was bumpy and lumpy, it was also filled with epiphanies, cancer perks, friendship, family, gratitude, and hope. So, at definite risk of sounding like a Hallmark card, this is not a story of tragedy, instead it is one of triumph. This is a book about learning the hard life lessons and coming out of it more positive, empowered, and resilient than before. Better and balder* through it all.*okay maybe that was just me.

Grid Systems in Graphic Design

Author : Josef Müller-Brockmann
Publisher : Verlag Niggli AG
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Grid Systems in Graphic Design by : Josef Müller-Brockmann

Download or read book Grid Systems in Graphic Design written by Josef Müller-Brockmann and published by Verlag Niggli AG. This book was released on 1996 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a professional for professionals, here is the definitive word on using grid systems in graphic design since 1981.

FrameShifting

Author : Alison Heiser
Publisher :
ISBN 13 : 9780578781112
Total Pages : pages
Book Rating : 4.7/5 (811 download)

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Book Synopsis FrameShifting by : Alison Heiser

Download or read book FrameShifting written by Alison Heiser and published by . This book was released on 2020-12-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: FrameShifting is a unique user-centered guide to collaborating with others that combines structure and creativity. The FrameShifting methodology draws upon Alison Heiser's extensive experience as an executive and consultant working with leaders and teams in blue chip organizations including P&G, LensCrafters, Michelin, Accenture, Microsoft, BASF, Steelcase and many others. FrameShifting breaks new ground with the concept of Frame Archetypes. We profile the FrameBuilder, FrameSeeker, FrameMaster and FreeRadical using stories, illustrations, and real-life examples to describe their skills, Achilles' heels, and opportunities for growth. All over the world teams are working together to solve challenges they've never seen before. And far too often, an endless series of meetings leave people frustrated and with little to show for their efforts. FrameShifting is a skill that can be learned, and with practice it will step change how leaders and teams collaborate to drive innovative problem-solving in any organization. From the Foreword: "What Alison and Mary have done is to illuminate the discipline of problem framing and using frameworks effectively, making what has historically been more of an art into a learnable science that consultants of all flavors can use to increase the impact of their work with clients. However, this book is not just for consultants. It's for any businessperson who wants to learn to solve gnarly problems - and, importantly, to solve the right problems - with greater insight and rigor. And, importantly, it's for collaborators who want to engage others in the exploration and solving of tough problems. FrameShifting is as much a collaboration approach as it is a problem-solving approach."-Melissa Quinn, Innovation Advisor and Coach, former COO and Managing Director, Doblin, Deloitte Consulting

W. A. Dwiggins

Author : Bruce Kennett
Publisher : Letterform Archive Books
ISBN 13 : 9780998318004
Total Pages : 0 pages
Book Rating : 4.3/5 (18 download)

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Book Synopsis W. A. Dwiggins by : Bruce Kennett

Download or read book W. A. Dwiggins written by Bruce Kennett and published by Letterform Archive Books. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Psychology of Graphic Design Pricing

Author : Michael C Janda
Publisher : Independently Published
ISBN 13 : 9781794390140
Total Pages : 208 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Psychology of Graphic Design Pricing by : Michael C Janda

Download or read book The Psychology of Graphic Design Pricing written by Michael C Janda and published by Independently Published. This book was released on 2019-02-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.