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Becoming A Top Woman Manager
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Book Synopsis Becoming a Top Woman Manager by : Leonie V. Still
Download or read book Becoming a Top Woman Manager written by Leonie V. Still and published by Routledge. This book was released on 2016-12-19 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: An increasing number of women are claiming the careers and the success which are rightfully theirs. This book, first published in 1988, demonstrates that the way to the top consists of a series of steps and strategies. It outlines these steps and provides practical advice, based on Australian research, on the challenges to be faced in achieving career goals. Succinct profiles of successful women demonstrate that these challenges can be met, understood and overcome.
Book Synopsis Mean Girls at Work: How to Stay Professional When Things Get Personal by : Katherine Crowley
Download or read book Mean Girls at Work: How to Stay Professional When Things Get Personal written by Katherine Crowley and published by McGraw Hill Professional. This book was released on 2012-11-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the New York Post's Top 10 Career Books of 2012 and a Booklist Top 10 Business Book DO YOU WORK WITH A MEAN GIRL? A woman’s field guide to the new frontier of professional development—working with other women Women-to-women relationships in the workplace are . . . complicated. When they’re good, they’re great. But when they’re bad, they can ruin your day, your week—even your year. Packed with proven advice from two of today’s leading experts in workplace relationships, this one-of-a-kind guide gives women the tools they need to navigate difficult situations unique to women-to-women relationships—whether with a boss, a colleague, a client, or an employee. Have you dealt with a woman in the workplace who: “Accidentally” excludes you from important meetings? Seems intent on taking you down professionally? Gossips about you with other coworkers? Makes you look bad by missing deadlines? Forms a “pack” of mean girls to make your life miserable? Mean Girls at Work isn’t just about surviving difficult situations. It’s about transforming a toxic relationship into one that benefits and supports both of you. This book is also for women who engage in mean behavior . . . but don’t know it. After all, who hasn’t gossiped about a female coworker? Who hasn’t rolled her eyes in the presence of a woman she doesn’t like? Who hasn’t scanned another woman head to toe—which is just a nonverbal way of saying, “You’ve just been judged”? The authors provide invaluable advice to the more subtle ways of being mean—even if they’re not intended. With a workforce composed of a higher percentage of women than ever, workplace dynamics have changed. Crowley and Elster cover every conceivable scenario, providing critical advice on how to rise above the fray and move forward professionally. Mean Girls at Work is your map to dodging the mines and moving forward in today’s transformed workplace. Praise for Mean Girls at Work “An invaluable suit of armor for surviving nine to five!” —Leil Lowndes, bestselling author of How to Talk to Anyone “If you think the emotional cruelty of comedies like Mean Girls and Heathers doesn’t exist in the real world workplace, think again. In Mean Girls at Work, Katherine Crowley and Kathi Elster valuably chronicle female vs. female predators and offer solid defensive strategies.” —Ann Kreamer, author of It’s Always Personal: Navigating Emotion in the New Workplace “Whether you are in your twenties and just starting your professional career, your midcareer forties, when you are supposed to have figured it out already, or a woman in her fifties or sixties who’s seen it all—this book is a must-read. . . . The authors have finally given women the tools and the sound advice necessary to deal with . . . conflicts that keep us all from succeeding. . . . Carry this book with you to work every day!” —Carolyn Cassin, President, Michigan Women’s Foundation “A must-read for women of all ages in today’s workforce. This book offers what we all need to develop the capacities to endure this ever-changing workplace. We know it is all about relationships and you need the skills outlined in this book to survive and thrive when the Mean Girls attack.” —Kim Harrington, Coordinator, Professional Development and Training, Office of Human Resources, California State University, Sacramento
Book Synopsis Typology of career paths of international Top Women Managers - Global orientation pattern for qualified women in management by : Bettina Al-Sadik-Lowinski
Download or read book Typology of career paths of international Top Women Managers - Global orientation pattern for qualified women in management written by Bettina Al-Sadik-Lowinski and published by Cuvillier Verlag. This book was released on 2021-05-25 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: (English below) Fünf Karrieremuster für Frauen im Senior Management: Bounded – Unbounded global – Stop and Go – Flexible hoppers – Lean on and move up Fünf Karrieretypen sind Ergebnis einer wissenschaftlichen internationalen Untersuchung mit Frauen im Topmanagement. Die Untersuchung zeigt, dass die Mehrheit der Topmanagerinnen aus verschiedenen Nationen ihre Karrieren durch lokale Unternehmenswechsel oder den globalen Wechsel von Arbeitgebern aufbaut. Es gibt für Managerinnen weltweit nicht nur ein Karrieremuster oder den einen richtigen Karrierepfad. Von den fünf Karrieretypen, die hier beschrieben werden, dominieren drei. Karrieremuster, bei denen familiäre Entscheidungen im Mittelpunkt stehen, sind in dieser internationalen Studie nur bei 17 % der Frauen der Stop-and-Go Gruppe vorherrschend. Die Mehrheit der Frauen verfolgen ungebundene und globale Karrieren, die sich durch viele Unternehmenswechsel beschreiben lassen. Die weiblichen Rollenvorbilder für den Aufstieg im Management besitzen eine starke Karriereorientierung, verfolgen eigenverantwortliche Karrieren und ordnen andere Lebensrollen ihrer primären Rolle als Managerin unter. Gerade weil Frauen weltweit im gehobenen Management weiterhin in der Minderheit sind, können die Karrierewege und Karrieremuster von erfolgreichen Frauen, die bereits die Spitzen von Unternehmen erreicht haben, andere Frauen inspirieren und sie darin unterstützen, ihre Karrieren strategischer zu planen. Karrieretypologien, die die Karrierewege und -muster von erfolgreichen Frauen im Management systematisieren, können Frauen als Orientierungsmodelle dienen, um eigene Karriere Entscheidungen und Planungen auf der Basis der Erkenntnisse von Rollenmodellen vorzunehmen oder diese als Reflexionsrahmen, zum Beispiel im Rahmen eines Exekutive Coachings zu nutzen. Five patterns of women in senior management: Bounded – Unbounded global – Stop and Go – Flexible hoppers – Lean on and move up Women worldwide are still often the minority in top management so the career paths and patterns of successful role models can offer guidance and real inspiration for other women. Career typologies of women in senior management functions can support other women when they set their career plans and need to make decisions. One outcome of the international research driven from the Global Women Career Lab is an intercultural career typology of top women managers in various countries, which offers valuable insights into women strategies for building careers. The typology analysis role model focuses on how women who achieved top management positions around the world built their careers and the characteristics go with it. The analysis describes the five career types which were most frequent in the research group. Different to the handful of existing typologies for women in management, more than 80 % of the women researched here show patterns and paths where career decisions are not made with a focus on family or other external conditions. Most women have pursued an unbounded career, often globally and changing employers in order to rise up the corporate hierarchy. Experienced coaches can use the Global Women Career Lab typology to stimulate reflection on career decisions and shed light on the choices of women in management levels. The typology also shows HR experts that talented women chose companies according to the opportunities they offered for women to rise in senior management.
Download or read book Lean In written by Sheryl Sandberg and published by Knopf. This book was released on 2013-03-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 international best seller In Lean In, Sheryl Sandberg reignited the conversation around women in the workplace. Sandberg is chief operating officer of Facebook and coauthor of Option B with Adam Grant. In 2010, she gave an electrifying TED talk in which she described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than six million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home. Written with humor and wisdom, Lean In is a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential.
Book Synopsis Korean Women Managers and Corporate Culture by : Jean R. Renshaw
Download or read book Korean Women Managers and Corporate Culture written by Jean R. Renshaw and published by Routledge. This book was released on 2012-03-15 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: The typical view of Korean women is not as managers. The stereotype is of Korean women serving and pleasing men, or more recently as aggressive shopkeepers and bar-owners. Very little has been written to challenge this misconception. This fascinating book reveals there have always been managers amongst Korean women, particularly in occupations like money lending, retail and fashion, and women continue to serve after the economic crash at the beginning of a new century. Korean Women Managers and Corporate Culture illuminates the many roles of women - from management, leadership and policy making, to the more traditional positions as homemaker and wife – and describes the distinctive Korean corporate culture and economy in order to evaluate the future of women as well as that of Korea itself.
Book Synopsis The Changing Face of Women Managers in Asia by : Chris Rowley
Download or read book The Changing Face of Women Managers in Asia written by Chris Rowley and published by Routledge. This book was released on 2008-09-10 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of Asian cultures and religious traditions has often been used to explain Asian women’s under-utilisation and under-representation in management. This book examines the influence of culture and tradition on organisational and management practices, and how these affect the progress of women in management in Asian economies. This book, written by prominent scholars of the Asian region, explores which organizational and management practices are universal, and which other aspects (such as human resource practices) are culture specific, and how these in turn affect the advancement / representation of women in the Asian region. Higher educational levels, falling fertility rates and sectoral changes have contributed to women’s increasing participation in the labour force. As women become more educated and qualified for managerial positions, the number of Asian women managers and executives is predicted to rise over the next decade. The Asian economies covered by this up-to-date collection have undergone rapid economic transformation. Until now, most research on contemporary women managers has been drawn from studies conducted in developed countries. Covering case studies in China, Hong Kong, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam, this book uses different perspectives to examine the constraints, opportunities and challenges for women managers in the Asian context and presents an update on their progress in management.
Book Synopsis Effect of being a 'token' on women managers by : Fabienne Balleriaud
Download or read book Effect of being a 'token' on women managers written by Fabienne Balleriaud and published by diplom.de. This book was released on 1999-04-01 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Women are still strongly underrepresented in upper middle and senior management positions, although they are now obtaining the necessary education and credentials in preparation for managerial careers and have good chances to enter the lower management ranks. This underrepresentation is emphasised in 'heavy' industry. But what are the reasons? There are numerous. But one in particularly caught our attention: the concept of tokenism. What exactly lies behind this notion of"token women"? Is it simply a fashionable trend or a reality which may be apprehended within the organisation? With this European Project we want to see if there was a reason which could explain why even with career development programmes for women managers which embrace moreover the creation of an equal opportunity corporate culture, equal opportunities in recruitment, training and promotion. The problem concerning the few women managers in the industry wasn't resolved. Zusammenfassung: Frauen sind noch immer in Führungspositionen stark unterrepräsentiert, obwohl sie die nötige Ausbildung und Vorbereitung dafür erhalten. Man findet sie dagegen im unteren Management. Dieser Zustand besteht besonders in der Industrie. Worin bestehen die Gründe für diese Situation? Sie sind zahlreich. Einen speziellen Grund möchten wir hier nennen: "Concept of Tokenism". Was steht hinter dem Begriff "Token Women"? Ist es einfach eine Modebeschreibung oder eine Realität? In dieser Diplomarbeit wollten wir Gründe finden, die erklären, warum spezielle Karriereentwicklungsprogramme für Frauen, die gleiche Bedingungen in Kultur, Ausbildung und Einstellungschancen schaffen sollen, nicht zum gewünschten Erfolg in der Industrie führen. Inhaltsverzeichnis:Table of Contents: Thanks ́page Executive Summaries: FIRST PART: THE FRAME OF THE STUDY 1.INTRODUCTION6 2.TARGET OF THE STUDY7 2.1Industry Trends Hypotheses7 2.2Objectives7 3.AREA OF THE RESEARCH7 3.1Companies7 3.2Object of the Research8 4.METHODOLOGY8 4.1Desk Research8 4.1.1Confirmation of the Importance of the Subject8 4.1.2Concentrating on main Literature concerning the Concept of Tokenism9 4.1.3Structure of the Theoretical Part10 4.2Start up of Field Research10 4.2.1Structure of the Interviews10 4.2.2The Interviews11 4.2.Important Feedback on Interviews11 4.2.4Structure of the Practical Part12 4.3Conclusion12 5.PROBLEMS, LIMITS AND BIAS12 SECOND PART: PRESENTATION AND AVALUATION OF THE GENERAL [...]
Book Synopsis Profile of Indian Woman Managers by : Prof. Indira J Parikh, Mahrukh F. Engineer
Download or read book Profile of Indian Woman Managers written by Prof. Indira J Parikh, Mahrukh F. Engineer and published by Notion Press. This book was released on 2020-09-15 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book talks about the journey of all women who walked alone from home to corporate world and has carved a niche of their own in the competitive world of corporate. It’s a cascading journey from myths to the reality.
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Book Synopsis Expatriate women managers by : Katharina Hartl
Download or read book Expatriate women managers written by Katharina Hartl and published by Rainer Hampp Verlag. This book was released on 2003 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Good Boss by : Kate Eberle Walker
Download or read book The Good Boss written by Kate Eberle Walker and published by National Geographic Books. This book was released on 2021-03-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to a woman's day-to-day experience and her career trajectory, one key player has the most significant impact: her boss. If we really want to support women in the workplace, managers must step up. The good news is that many of the things you can do to be a better manager for women are easy. In The Good Boss, CEO and business consultant Kate Eberle Walker offers timely, tactical advice based on her experience coaching managers, as well as the lessons she learned working her own way up the corporate ladder. Eberle Walker outlines nine straightforward rules that any manager can follow to help the women on their team—whether they oversee one, one hundred, or one thousand employees. You'll learn: • How to build stronger working relationships by being your authentic self • How she balances work and family, and what you can do to help • What to do (and what not to do) when a new mother returns to work • How to identify and deal with problematic comments and behaviors from her coworkers • When is the right time to be a tough boss and how to navigate difficult conversations Eberle Walker also shares insights from CEOs across a range of industries who use creative, forward-thinking methods to support women throughout an entire organization. This guide is for all managers—male and female—who want to avoid common missteps, get great results from their employees, and put them on the path to happy and fulfilling careers.
Book Synopsis America's Competitive Secret by : Judy B. Rosener
Download or read book America's Competitive Secret written by Judy B. Rosener and published by Oxford University Press, USA. This book was released on 1997 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The USA has a number of educated, experienced, professional women ready and willing to move into the boardrooms and executive suites of corporate America. The author of this text argues that they are America's competitive secret.
Book Synopsis Leadership and Change Management by : Daphne Halkias
Download or read book Leadership and Change Management written by Daphne Halkias and published by Taylor & Francis. This book was released on 2017-03-16 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leader’s role in the management of change is a critical issue for successful outcomes of strategic initiatives. Globalization and economic instability have prompted an increase in organizational changes related to downsizing and restructuring in order to improve financial performance and organizational competitiveness. Researchers agree that a leader’s inability to fully understand what is needed in order to guide their organization through successful change can be a reason for failure. Proper planning and management of change can reduce the likelihood of failure, promote change effectiveness, and increase employee engagement. Yet, change in organizations must be viewed as a continuous activity that affects both organizational and individual outcomes. If change management can be considered as an event induced by socio-cultural factors, the cultural variable gains greater significance when applied to the quality of the relationship between a leader and their team. Many organizations today are on the verge of internationalization. It is here that the cultural context can affect behaviors and, in the same way, leadership style. The research presented in this book by an eminent group of scholars explores the influence of culture – ethnic, regional, religious – on how leaders manage change within organizations.
Book Synopsis Real Women, Real Leaders by : Kathleen Hurley
Download or read book Real Women, Real Leaders written by Kathleen Hurley and published by John Wiley & Sons. This book was released on 2015-03-24 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plan your path to leadership with insight from real women at the top In Real Women, Real Leadership, twenty-four women leaders describe their personal journeys to the top, providing deep insight and a fascinating perspective on "making it" as a woman in the male-dominated business environment. They discuss their experiences and offer guidance on topics such as balancing family and career, building alliances, mentoring and being mentored, and overcoming obstacles in the business world which is still dominated by men in the senior levels of management. Drawn from a range of industries including higher education, technology, law, the military, politics, the media, and more, these stories provide the details that every ambitious woman needs to know. You'll learn which skills, attributes, and relationships served these women best, how they overcame the obstacles thrown into their paths, and the people they credit as instrumental along the way. A self-assessment chapter helps you discover your own leadership attributes, and determine which skills you need to acquire as you formulate your own personal roadmap to the top. There are many books about women who have been excellent leaders, but Real Women, Real Leadership provides the personal, relatable testimonials from women who have navigated the opportunities and pitfalls of the business world. Each story sheds light on women's unique leadership attributes, and provides guidance for professional women charting their own professional advancement. Learn from women leaders in a diverse range of industries Discover the leadership attributes that make the biggest impact Gain insight into work/life balance, mentors, relationships, and more Discover your leadership strengths and develop a plan forward Studies have shown that companies with three or more women board members dramatically outperform the competition in returns on equity, sales, and invested capital — yet women only claim a tiny percentage of boardroom seats and top executive positions. Why? And why, when they do achieve leadership positions, do women tend to make such outstanding leaders? Real Women, Real Leadership tackles these questions and more from an in-the-trenches perspective to help you become the leader you want to be.
Book Synopsis Women's Voices in Management by : Helena Desivilya Syna
Download or read book Women's Voices in Management written by Helena Desivilya Syna and published by Springer. This book was released on 2016-04-29 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women's Voices in Management examines a wide array of women's voices across different geo-political, social and organizational contexts in management. Extant research provides clear evidence on gendering in organizations throughout all the ranks including top management.
Author :Bettina Al-Sadik-Lowinski Publisher :Walter de Gruyter GmbH & Co KG ISBN 13 :3110715139 Total Pages :281 pages Book Rating :4.1/5 (17 download)
Book Synopsis Women in Top management by : Bettina Al-Sadik-Lowinski
Download or read book Women in Top management written by Bettina Al-Sadik-Lowinski and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-11-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ask 110 top female executives from five nations to reflect on their careers and leadership as part of an international scientific study and you will uncover a set of recommendations for women who want to become and remain international business leaders. There is also invaluable advice for corporate managers wanting to recruit skilled women into executive positions. This book is based on the authentic experiences and original words of the interviewees - all of whom are senior female executives - and on the author's analytical insights, all set within a qualitative, scientific framework. In this international research project, the Global Women Career Lab, the author analyzes what motivates these fascinating role models, how they plan their career trajectories, what mechanisms they use to overcome obstacles and what leadership strategies have enabled these women to reach senior management positions. The book offers the reader a remarkable insight into the experiences of women in top business positions in Russia, China, Japan, France and Germany. About the author: Dr. Bettina-Al-Sadik-Lowinski is a researcher, author and certified international mentor-coach (MCC). Following a long management career in multinational companies, she has worked as an international executive coach and expert on diversity in Germany, France, Japan and China. Reviews: "A wealth of testimonials from female role models from all over the world, with valuable advices for women pursuing professional development as well as for companies leveraging diversity for competitive advantage." Hong Chow, China CEO Roche Pharma, Member of Supervisory Board Beiersdorf "Women need other women as role models in management in order to plan their careers more strategically and understand that the sky is unlimited for them. In this book, 110 role models from various countries share their experiences and I was especially impressed by the examples from Asian female leaders." Mari Nogami, President Takeda Consumer Healthcare Japan, Ex (the first) Chair of Women in Business AmCham Japan "As a big advocator for global diversity I recommend this book to all women who want to rise up their careers globally and to corporate leaders who support diversity in their companies worldwide!" Rosa Lee, Executive Vice President of Bosch China, Member of the Board and Corporate HR Head APAC „It’s not right to think that business is a man ́s world. Women are more sensitive and calmer - this makes us different, helps us to balance and makes ladies the best partners for men." Natalia Ryzhkova, CEO Gulliver&Co Int., Russia " International, authentic reports from female top managers from different countries combined with a sound scientific analysis of the growth factors for women in management. Insights across countries. Highly recommended!" Professor Dr. Jutta Rump, Managing Director, Institut of Employability (IBE), University of the Economy and Society Ludwigshafen, Germany „Women need to understand the country specific codes and create their best image as topmanager- using language, their look and body postures. This books shows us the similarities and the differences of female images in top positions in the five nations. Great findings!" Muriel de Saint Sauveur, President Women Masterclass France, former International Marketing, Communications and Diversity Director, Mazars Group, France „Les femmes doivent oser prendre leur juste place dans l’economie, que ce soit en tant qu’entrepreneure ou en tant que cadre dirigeante. C’est une question d’equilibre social mais plus encore de potentiel de performance. Plus de femmes signifie plus de croissance et plus de diversité dans les choix stratégiques. Osez, osez, c’est le maitre-mot à mettre en pratique!" Marie-Claire Capobianco, Ex membre du Comité exécutif du groupe BNPParibas, Membre du Haut Comité de Gouvernement d’Entreprise, France „Chinese female executives have many strengths. Great learnings also from women around the world. A treasure book!" Shelley Chen, Senior Director Human Resources, Communications and Public Relations, Saint-Gobain Pipe, APAC, Head of PAM-LAN- Diversity Institute, China " Top managers from five nations provide insights into how they strategically plan their careers, and break down barriers. The author Dr. Bettina AL-Sadik-Lowinski has managed to work out the cultural differences and similarities between these women. Very educational, worth reading and scientifically sound." Prof. Manuela Rousseau, Deputy chairwoman of the supervisory board and Author, Germany " Finally. International role models report what women need to advance further. The quotes contain a global fund that helps women successfully overcome barriers." Christine Rittner, former Global CHRO, Executive board member, Lidl, Germany " A journey through the career worlds of women of different cultures. Solidarity from women for women. Highly recommended." Dr. Marion Welp, Attorney at Law, Chief Human Resources & Legal Affairs Officer, Member Executive Management Team, Board member, Esprit, Germany "Women in top management positions speak plain language. A great initiative. " Sonja Mechling, Head of Global Marketing, UX & Digital Innovation, Schindler Group, Germany „This world deserves more ladies in the leadership positions as a driver of positive changes. Dr. Bettina and her ladies had found their way to the Top and generously shares it in the book." Evgeny Bazhov, Chief Representative, Russia, Financial Association of EuroAsian Cooperation „Full of valuable insights. A must read to understand how women career paths work. Read it. Implement it." Christine Hesse, CEO Hesse Design, Germany
Book Synopsis Winning Her Business by : Bridget Brennan
Download or read book Winning Her Business written by Bridget Brennan and published by HarperCollins Leadership. This book was released on 2019-03-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women’s economic power. Brennan introduces The Four Motivators® Framework, which shows how every company can help customers feel: connected to them, their brand, and their business, inspired to buy from them specifically, confident in their buying decisions, and appreciated for their business. Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.
