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Becoming A Global Audience
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Book Synopsis Playing to the World's Biggest Audience by : Michael Curtin
Download or read book Playing to the World's Biggest Audience written by Michael Curtin and published by Univ of California Press. This book was released on 2007-08-02 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delineates the globalizing pressures and opportunities that have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, and the escalation of democracy movements. This book examines the prospect of a global Chinese audience.
Author :Vamsee Juluri Publisher :Peter Lang Incorporated, International Academic Publishers ISBN 13 : Total Pages :174 pages Book Rating :4.3/5 (91 download)
Book Synopsis Becoming a Global Audience by : Vamsee Juluri
Download or read book Becoming a Global Audience written by Vamsee Juluri and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2003 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does globalization mean for the television audience? Becoming a Global Audience examines concerns of cultural imperialism in relation to the actual experience of television reception in a postcolonial context. The rise of satellite television in India in the context of economic liberalization in 1991 has been marked by the localization of global music television networks like MTV and Channel V. This book argues, however, that this «Indianization» is no cause for celebration. Using in-depth interviews with Indian music television viewers and theoretical approaches drawn from political-economic, cultural, and postcolonial studies, it argues instead that the reception of «Top Ten» shows and nationalistic music videos is part of a profound reordering and appropriation of common sense under the changing social relations of globalization.
Download or read book Reach written by Becky Robinson and published by Berrett-Koehler Publishers. This book was released on 2022-04-19 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others. Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact. Reach provides a clear and structured approach to creating a successful online presence that will create the biggest possible impact for any message. Becky Robinson shares a framework to cultivate followers that requires four commitments: value, consistency, endurance, and generosity. When you make these four commitments, you'll deliver memorable content on a regular basis while keeping the long-term view in mind and being committed to helping and sharing with others. Robinson offers guidance on having realistic expectations and meaningful goals, encouraging readers to reflect on what they want to accomplish and with whom they want to connect. Readers will also learn how to overcome discouragements, create and repurpose content, and focus on the everyday activities that will spread ideas. This is a long-term process-one that doesn't normally offer immediate results or guarantee the desired outcome. But, as Robinson reminds us, creating from a place of generosity can lead to benefits greater than you can imagine.
Book Synopsis Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works by : Pam Didner
Download or read book Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works written by Pam Didner and published by McGraw Hill Professional. This book was released on 2014-12-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
Book Synopsis Transnational Audiences by : Adrian Athique
Download or read book Transnational Audiences written by Adrian Athique and published by John Wiley & Sons. This book was released on 2017-09-05 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination. Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.
Book Synopsis How to Reap the Benefits of Digital Marketing Revolution Today by : Amos Obi
Download or read book How to Reap the Benefits of Digital Marketing Revolution Today written by Amos Obi and published by Independently Published. This book was released on 2018-10 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Communication by : Thomas L. McPhail
Download or read book Global Communication written by Thomas L. McPhail and published by John Wiley & Sons. This book was released on 2019-10-11 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the players, theories, and trends that affect how the world communicates and gets their information This book is the most definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world. Global Communication: Theories, Stakeholders and Trends, 5th Edition is framed by two theories. One is World System Theory (WST), which views nations through an economic lens. The other, Electronic Colonialism Theory (ECT), views nations through a cultural lens. Through these theories, the book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, or Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia. Outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order Focuses on a broad range of issues, ranging from social media and new services like Netflix, as well as Arab and Asian media Explains and interprets three major movements or theories: NWICO, Electronic Colonialism, and World System Theory Includes major updates to the chapter on the Internet to incorporate global events over the last 5+ years (such as Russian use thereof, Facebook, Google) Looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment Offers an updated instructor’s website with instructor's manual, test banks, and student activities Global Communication: Theories, Stakeholders and Trends, 5th Edition is intended as an upper-level, undergraduate text for students in courses on International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments.
Book Synopsis Give Your Speech, Change the World by : Nick Morgan
Download or read book Give Your Speech, Change the World written by Nick Morgan and published by Harvard Business Review Press. This book was released on 2005-02-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you remember the topic of the last speech you heard? If not, you're not alone. In fact, studies show that audiences remember only 10% to 30% of speech or presentation content. Given those bleak statistics, why do we give speeches at all? We give them, says communications expert Nick Morgan, because they remain the most powerful way of connecting with audiences since ancient Greek times. But as we've evolved to a more conversational mode of public speaking, thanks to television, we have forgotten much of what the Greeks taught us about the nonverbal aspects of speech-giving: the physical connection with audiences that can create an almost palpable emotional bond. Morgan says this "kinesthetic connection" comes from truly listening to your audience—not just with your brain but with your body. In this book, he draws from more than 20 years as a speech coach and consultant, combining the best of ancient Greek oratory with modern communications research to offer a new, audience-centered approach to public speaking. Through entertaining and insightful examples, Morgan illustrates a 3 part process—focusing on content development, rehearsal, and delivery—that will enable readers of all experience levels to give more effective, passion-filled speeches that move audiences to action.
Book Synopsis Trends in Outdoor Recreation, Leisure, and Tourism by : William C. Gartner
Download or read book Trends in Outdoor Recreation, Leisure, and Tourism written by William C. Gartner and published by CABI. This book was released on 2000 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the issues and trends in outdoor, 'nature-based' recreation, leisure and tourism and explores the implications for public policy, planning, management and marketing. It is intended as supplementary reading for advanced students and is a useful reference tool.
Book Synopsis Being Played: Gadamer and Philosophy’s Hidden Dynamic by : Jeremy Sampson
Download or read book Being Played: Gadamer and Philosophy’s Hidden Dynamic written by Jeremy Sampson and published by Vernon Press. This book was released on 2019-09-02 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are we being played? Is our understanding of the traditionally fixed and static concepts of philosophy based on an oversimplification? This book explores some of the theories of the self since Descartes, together with the rationalism and the empiricism that sustain these ideas, and draws some startling conclusions using Gadamer’s philosophical study of play as its starting point. Gadamer’s ludic theory, Sampson argues, reveals a dynamic of play that exists at the deepest level of philosophy. It is this dynamic that could provide a solution in relation to the Gadamer/Habermas hermeneutics debate and the Gadamer/Derrida relativism debate, together with a theory of totality. Sampson shows how ludic theory can be a game-changer in understanding the relationship between philosophy and literature, exploring the dynamic between the fictive and non-fictive worlds. These worlds are characterized simultaneously by sameness (univocity of Being) and difference (equivocity of Being). The book questions Heidegger’s idea that the univocity of Being is universal, instead maintaining that the relationship between the univocity of Being and equivocity of Being is real, and that ontological mediation is required to present them as a unified whole. Using the works of Shakespeare, Beckett and Wilde, Sampson contends that such a mediation, termed ‘the ludicity of Being’, takes place between literature and its audience. This literary example has profound implications not only for literature and its attendant theories but also for philosophy — in particular, ontology and hermeneutics.
Book Synopsis The Global Public Relations Handbook, Revised and Expanded Edition by : Krishnamurthy Sriramesh
Download or read book The Global Public Relations Handbook, Revised and Expanded Edition written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2009-01-13 with total page 805 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
Download or read book Move the World written by Dean M. Brenner and published by John Wiley & Sons. This book was released on 2007-04-13 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Someone who writes a book about persuasive communication should be able to present information in a masterful, engaging style. Dean M. Brenner saw this challenge and conquered it. His book is a pleasure to read, thanks to his first-rate writing and valuable ideas. To add to the fun, he peppers his chapters with many witty quotes about public speaking, like this from Mark Twain: "It usually takes more than three weeks to prepare a good impromptu speech." Brenner's top-notch book will teach you how to influence others with your communication and presentation skills. And if he repeats himself a little, it's just so you'll know what to emphasize. getAbstract recommends this book to salespeople, coaches, politicians and managers, and to anyone else who must stand up and speak. Start reading now if you want to emulate the smooth-talking guy Twain once praised by saying, "He could persuade a fish to come and take a walk with him."
Book Synopsis Race, Racism and Sports Journalism by : Neil Farrington
Download or read book Race, Racism and Sports Journalism written by Neil Farrington and published by Routledge. This book was released on 2012 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning with a theoretical discussion of race, sport and media, this book critically examines issues of race, racism and sports journalism and offers practical advice on sports reporting, including a discussion of guidelines for ethical journalism. In a series of case studies, representations of race will be explored through historical and contemporary analysis of international media coverage, including online and digital platforms. The background and impacts of these representations will also be discussed through interviews with athletes and sports journalists. Subjects covered include: cricketin the UK, Australian and Asian media, with particular focus on Pakistan athleticsand media representations of athletes, including a study of the reporting of South African runner Caster Semenya footballand the under-representation of British-Asians, with an analysis of how race is constructed in the digital arena boxingwith particular reference to Muhammad Ali, America and Islam Formula Oneand analysis of the media reporting, international spectator response and racism towards Lewis Hamilton, described in the media as the first black driver. Finally, the book will analyse the make-up of sports journalism, examining the causes and consequences of a lack of diversity within the profession.
Book Synopsis Becoming a Global Audience by : Vamsee Krishna Juluri
Download or read book Becoming a Global Audience written by Vamsee Krishna Juluri and published by . This book was released on 1999 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rating the Audience by : Mark Balnaves
Download or read book Rating the Audience written by Mark Balnaves and published by A&C Black. This book was released on 2011-10-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
Book Synopsis The World Is Flat [Further Updated and Expanded; Release 3.0] by : Thomas L. Friedman
Download or read book The World Is Flat [Further Updated and Expanded; Release 3.0] written by Thomas L. Friedman and published by Macmillan. This book was released on 2007-08-07 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores globalization, its opportunities for individual empowerment, its achievements at lifting millions out of poverty, and its drawbacks--environmental, social, and political.
Author :Center for Japanese Studies Publisher :University of Michigan Press ISBN 13 :0472901923 Total Pages :261 pages Book Rating :4.4/5 (729 download)
Book Synopsis Japan in the World, the World in Japan by : Center for Japanese Studies
Download or read book Japan in the World, the World in Japan written by Center for Japanese Studies and published by University of Michigan Press. This book was released on 2020-08-06 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In fall 1997 the Center for Japanese Studies at The University of Michigan celebrated its fiftieth anniversary. The November symposium featured more than fifty speakers, moderators, and musicians who celebrated the occasion and offered reminiscences on the Center's multifaceted scholarly and professional missions, discussions of the accomplishments of its al-umni/ae, and perspectives on wartime and postwar Japan-U.S. relations. As the first American interdisciplinary institute devoted to education and research on Japan, The University of Michigan Center for Japanese Studies has a path-making legacy. This volume, which includes the public presentations from the November 1997 symposium, reflects that legacy and the university's long and continuing involvement in Asia, which dates back to the 1870s.
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