Hacking Growth

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Publisher : Crown Currency
ISBN 13 : 0451497228
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Hacking Growth by : Sean Ellis

Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

CareerJournal.com Resume Guide for $100,000 + Executive Jobs

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471265403
Total Pages : 360 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis CareerJournal.com Resume Guide for $100,000 + Executive Jobs by : William E. Montag

Download or read book CareerJournal.com Resume Guide for $100,000 + Executive Jobs written by William E. Montag and published by John Wiley & Sons. This book was released on 2002-10-22 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Proven, Professional Resume and Job Search Guide for Executivesin the 100K and Above Salary Range This new, expanded edition of a classic bestseller supplementsveteran career advisor William Montag's years of experience withthe powerful online resources of CareerJournal.com, The Wall StreetJournal's own career Web site. Let this handy resource be your ownprofessional executive coach with up-to-the-minute advice on how toland your ideal executive job using proven high-visibilitymarketing techniques. The top-notch, real-world resume and cover letter samples insidewill help you launch your search with the same competitive edgeheld by the top-level clients of Montag Associates. You'll learnhow critical self-marketing is to your success and how to maximizeyour marketability by pairing the perfect cover letter with theright resume for any job opportunity. By combining the author'spower packaging and patented Expansionist Theory(TM) methods with24/7 online job search strategies you can outmarket, outsmart, andoutclass the competition. Put your executive job search on the fast track with: * All the marketing techniques and online skills of professionalexecutive career coaches * Up-to-date listings of the best career and job search sites onthe Internet * Sample resumes accompanied by their own specially designed coverletters * Frequently asked questions and market-tested answers * Top ten rules for the twenty-first-century job market

Product Management 101

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Publisher :
ISBN 13 : 9781520509990
Total Pages : 111 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Product Management 101 by : Linda Gorchels

Download or read book Product Management 101 written by Linda Gorchels and published by . This book was released on 2017-02-02 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to skip the dizzying detail of 400-page books? Want the nitty-gritty on product management in short, readable pieces? Product Management 101 is the book one of the Product Management ShortRead Series. It covers the landscape of the job of non-software product managers. Learn what types of companies hire product managers and how to think through the application and interview process. Gain tips on firefighting and improving competencies. Consider three metaphors for the job of product manager and learn the three core principles. And don't skip the last chapter. It contains self-reflection questions to assess how comfortable you are with common aspects of the job. It ends with recommended resources to improve your skills.

ACCT3 Management

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Publisher : Cengage AU
ISBN 13 : 0170416860
Total Pages : 320 pages
Book Rating : 4.1/5 (74 download)

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Book Synopsis ACCT3 Management by : Prabhu Sivabalan

Download or read book ACCT3 Management written by Prabhu Sivabalan and published by Cengage AU. This book was released on 2018-09-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: ACCT3 Management is the Asia-Pacific edition of the proven 4LTR press approach to management accounting, designed to enhance students’ learning experiences. The text is for teaching students learning the preparers/debits and credits approach and is presented in an easy-to-read and accessible style. This third edition includes a strong suite of student and instructor resources that enhance student learning and revision. New, print versions of this book come with bonus online study tools on the CourseMate Express platform Learn more about the online tools cengage.com.au/learning-solutions

Product Management For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1119264022
Total Pages : 389 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Product Management For Dummies by : Brian Lawley

Download or read book Product Management For Dummies written by Brian Lawley and published by John Wiley & Sons. This book was released on 2017-01-24 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

Product Management Simplified

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Author :
Publisher : Notion Press
ISBN 13 : 1685632742
Total Pages : 157 pages
Book Rating : 4.6/5 (856 download)

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Book Synopsis Product Management Simplified by : Gurucharan Raghunathan, Lokesh Kannaiyan

Download or read book Product Management Simplified written by Gurucharan Raghunathan, Lokesh Kannaiyan and published by Notion Press. This book was released on 2022-01-06 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 80% of the PMs are not having clarity on the right resources to become a PM • Nearly 50% of the PMs are taking more than 12 months to gain awareness of the different roles and responsibilities of a PM • Nearly 60% of the PMs are taking more than 6 months to learn the fundamental concepts of a PM This book is crafted with the step-by-step procedure, case studies and proven methods to get your product management basics right. This book also provides a structured approach to transition into product management from diverse disciplines such as engineering, project management, sales, marketing and customer support. Testimonials Product Management Simplified is a great starting guide for an aspiring Product Manager. Laid out in a very illustrative and easy to read manner, the book does a very good job of hand holding the reader through the various nuances and techniques of product management… - Raghu Ramanujam, Director of Product Management, Flipkart Experienced PMs can get benefitted by connecting all the dots by leveraging comprehensive coverage of Product Management fundamentals and relevant frameworks.. – Javed Beg, Director of Product Management, Oracle I highly recommend this book to anyone who is exploring product management as a career choice or anyone who wants to move to the next level in their PM journey... – Dinesh V, VP Product Management, OrangeScape ...Guru and Lokesh have laid out the steps to effective and successful Product Management through insightful data, lucid representation and witty presentation... - Arks Srinivas, President, Career Launcher Educate Ltd.

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Author :
Publisher : Infobase Learning
ISBN 13 : 1581319053
Total Pages : 128 pages
Book Rating : 4.5/5 (813 download)

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Book Synopsis by :

Download or read book written by and published by Infobase Learning. This book was released on with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

You Can Get a Job in Fashion

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Author :
Publisher : Lulu.com
ISBN 13 : 0615261191
Total Pages : 80 pages
Book Rating : 4.6/5 (152 download)

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Book Synopsis You Can Get a Job in Fashion by : Adam Reiter

Download or read book You Can Get a Job in Fashion written by Adam Reiter and published by Lulu.com. This book was released on 2008-12-01 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: A five step formula for identifying and landing your dream job in fashion.

Sales and Marketing Resumes for $100,000 Careers

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Publisher : Jist Publishing
ISBN 13 : 9781563706646
Total Pages : 372 pages
Book Rating : 4.7/5 (66 download)

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Book Synopsis Sales and Marketing Resumes for $100,000 Careers by : Louise Kursmark

Download or read book Sales and Marketing Resumes for $100,000 Careers written by Louise Kursmark and published by Jist Publishing. This book was released on 2000 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are an accomplished sales or marketing pro who has made a positive difference for your customers and your organization. Your talents have been fundamental to the growth and success of your company. But maybe you're anxious to test the waters for an advanced or more lucrative position.

Developing New Products Services Essentials

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Author :
Publisher : Research & Education Assoc.
ISBN 13 : 9780738670089
Total Pages : 132 pages
Book Rating : 4.6/5 (7 download)

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Book Synopsis Developing New Products Services Essentials by :

Download or read book Developing New Products Services Essentials written by and published by Research & Education Assoc.. This book was released on with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.

Continuous Discovery Habits

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Publisher : Product Talk LLC
ISBN 13 : 1736633317
Total Pages : 201 pages
Book Rating : 4.7/5 (366 download)

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Book Synopsis Continuous Discovery Habits by : Teresa Torres

Download or read book Continuous Discovery Habits written by Teresa Torres and published by Product Talk LLC. This book was released on 2021-05-19 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love-that also deliver business results-this book is for you.

Cost Management

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Publisher : John Wiley & Sons
ISBN 13 : 1119185696
Total Pages : 948 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Cost Management by : Leslie G. Eldenburg

Download or read book Cost Management written by Leslie G. Eldenburg and published by John Wiley & Sons. This book was released on 2016-03-28 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cost Management: Measuring, Monitoring, and Motivating Performance, Third Canadian Edition was written to help students learn to appropriately apply cost accounting methods in a variety of organizational settings. To achieve this goal, students must also develop professional competencies, such as strategic/critical thinking, risk analysis, decision making, ethical reasoning and communication. This is in line with the CPA curriculum and the content of this edition and the problem materials is mapped to the CPA. Many students fail to recognize the assumptions, limitations, behavioural implications, and qualitative factors that influence managerial decision making. The textbook is written in an engaging step-by-step style that is accessible to students. The authors are proactive about addressing the challenges that instructors and students face in their teaching and learning endeavors. They utilize features such as realistic examples, real ethical dilemmas, self-study problems and unique problem material structured to encourage students to think about accounting problems and problem-solving more complexly.

Product Management in Practice

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491982241
Total Pages : 188 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Product Management in Practice by : Matt LeMay

Download or read book Product Management in Practice written by Matt LeMay and published by "O'Reilly Media, Inc.". This book was released on 2017-11-08 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad

Marketing Management

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Publisher : SAGE Publications
ISBN 13 : 1483342956
Total Pages : 719 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Marketing Management by : Kenneth E. Clow

Download or read book Marketing Management written by Kenneth E. Clow and published by SAGE Publications. This book was released on 2009-10-22 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM — all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case.

Product Marketing Debunked

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781718968127
Total Pages : 134 pages
Book Rating : 4.9/5 (681 download)

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Book Synopsis Product Marketing Debunked by : Yasmeen Turayhi

Download or read book Product Marketing Debunked written by Yasmeen Turayhi and published by Createspace Independent Publishing Platform. This book was released on 2018-08-30 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into taking unformed concepts and ideas - and creating a proper strategy and go-to-market plan for commercializing a product. The go-to-market framework shared in the book can be applied to a number of products, verticals, and industries. While this book is most useful for the Business to Business (B2B) world, it can also be applied to Business to Consumer (B2C) companies as well. You can use the framework as a starting point and add and remove things that make more sense for your industry and growth stage. The book includes a go-to-market checklist and other tested frameworks that every company or entrepreneur should use before launching a product.

Marketing Management

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Publisher : Excel Books India
ISBN 13 : 9788174463623
Total Pages : 528 pages
Book Rating : 4.4/5 (636 download)

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Book Synopsis Marketing Management by : S. Jayachandran

Download or read book Marketing Management written by S. Jayachandran and published by Excel Books India. This book was released on 2004-05 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.

Applied Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 1394163061
Total Pages : 418 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Applied Marketing by : Daniel Padgett

Download or read book Applied Marketing written by Daniel Padgett and published by John Wiley & Sons. This book was released on 2023-10-24 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: