Beauty And The Botox

Download Beauty And The Botox full books in PDF, epub, and Kindle. Read online Beauty And The Botox ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

A Practical Guide to Botulinum Toxin Procedures

Author : Rebecca Small
Publisher : Lippincott Williams & Wilkins
ISBN 13 : 1451154496
Total Pages : 320 pages
Book Rating : 4.4/5 (511 download)

DOWNLOAD NOW!

Book Synopsis A Practical Guide to Botulinum Toxin Procedures by : Rebecca Small

Download or read book A Practical Guide to Botulinum Toxin Procedures written by Rebecca Small and published by Lippincott Williams & Wilkins. This book was released on 2012-01-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practical Guide to Botulinum Toxin Procedures is one of four books in the new Cosmetic Procedures for Primary Care series. This series offers guidance to primary care practitioners who wish to expand their practice to minimally invasive cosmetic procedures. Whether the physician is just getting started or well versed in aesthetic medicine, this series can be used as a routine quick reference for current aesthetic procedures that can be readily incorporated into office practice. The series will put these cosmetic treatments into the hands of the physician the patient knows and trusts the most, and will bring primary care practitioners increased autonomy, improved patient satisfaction, and added reimbursement. This book provides thoroughly illustrated step-by-step instructions on botulinum toxin injection procedures and advice on managing common issues seen in follow-up visits. Each chapter focuses on a single procedure and reviews all relevant anatomy, including target muscles and their functions and muscles to be avoided. Injection points and the injection Safety Zones are highlighted to help practitioners perform the procedures more effectively and minimize complication risks. Initial chapters cover treatment in the upper third of the face for frown lines, horizontal forehead lines, and crow's feet—procedures suited for practitioners who are getting started with cosmetic botulinum toxin treatments. Subsequent chapters cover more advanced face and neck procedures and treatment of axillary hyperhidrosis.

Botox Nation

Author : Dana Berkowitz
Publisher : NYU Press
ISBN 13 : 1479825263
Total Pages : 243 pages
Book Rating : 4.4/5 (798 download)

DOWNLOAD NOW!

Book Synopsis Botox Nation by : Dana Berkowitz

Download or read book Botox Nation written by Dana Berkowitz and published by NYU Press. This book was released on 2017-01-10 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing botox -- Marketing agelessness -- The turf war over botox -- Becoming the botox user -- Negotiating the botoxed self -- Being in the botoxed body -- Conclusion: the perils of an enhanced society

Cosmetic and Clinical Applications of Botox and Dermal Fillers

Author : William J. Lipham
Publisher : SLACK Incorporated
ISBN 13 : 9781556427961
Total Pages : 200 pages
Book Rating : 4.4/5 (279 download)

DOWNLOAD NOW!

Book Synopsis Cosmetic and Clinical Applications of Botox and Dermal Fillers by : William J. Lipham

Download or read book Cosmetic and Clinical Applications of Botox and Dermal Fillers written by William J. Lipham and published by SLACK Incorporated. This book was released on 2008 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is for anyone interested in the use of Botox and dermal filler agents for a wide variety of functional and minimally invasive facial rejuvenation procedures. The storage, reconstitution, and mechanism of action of botulinum toxin or Botox are all thoroughly explained. A thorough analysis is provided detailing the underlying facial muscle anatomy that is required and how physicians can integrate this procedure into their current practice. An additional section is also included detailing injectable filler agents, a more effective form of treatment for lines that are present at rest. As the demand for less invasive facial rejuvenation products and treatments continue to increase, Botox injections are emerging as the popular choice. While the initial public reaction was guarded, the procedure is now common, as millions of individuals around the world are pursuing the cosmetic application of Botox for wrinkle reduction. The text utilizes a "how to" approach in teaching the ways Botox can remedy many functional disorders and conditions.

Botulinum Toxin E-Book

Author : Alastair Carruthers
Publisher : Elsevier Health Sciences
ISBN 13 : 1455737763
Total Pages : 203 pages
Book Rating : 4.4/5 (557 download)

DOWNLOAD NOW!

Book Synopsis Botulinum Toxin E-Book by : Alastair Carruthers

Download or read book Botulinum Toxin E-Book written by Alastair Carruthers and published by Elsevier Health Sciences. This book was released on 2012-09-26 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title in the PROCEDURES IN COSMETIC DERMATOLOGY SERIES presents up-to-the-minute, practical guidance on botulinum toxin injection techniques shaping today's practice. Succinctly written and lavishly illustrated, it focuses on procedural how-to's and offers step-by-step advice on proper techniques, pitfalls, and tricks of the trade—so you can refine and hone your skills...and expand your surgical repertoire. You'll find current, to-the-point guidance on the cosmetic use of the toxin — edited by pioneers in the field, Drs. Jean and Alastair Carruthers. Implement the newest procedures into your practice immediately and confidently—with the outstanding guidance you'll find in this volume of the PROCEDURES IN COSMETIC DERMATOLOGY SERIES. Covers the hottest topics—including botox aesthetics, facial treatments, neck treatment, adjunctive treatment, pain relief, and facial asymmetry—all in one concise, accessible volume. Features a wealth of color illustrations and photographs that depict cases as they present in practice. Discusses common pitfalls and emphasizes how to optimize outcomes, enabling readers to improve their technique. Highlights emerging topics in the field, with guidance on the newest developments in cosmetic surgery. Includes a comprehensive, instructional DVD containing video clips of techniques and procedures as well as the experts' hints and tips. Use of fillers in combination with Botox to better sculpt the lower face Coverage of new fillers like Juvederm, Evolence, Radiesse and Perlane to keep you on the cutting edge New and expanded coverage of periocular treatment Highest quality video footage of procedures on the bonus DVD

Cosmetic Injection Techniques

Author : Theda C. Kontis
Publisher : Thieme
ISBN 13 : 1604067136
Total Pages : 249 pages
Book Rating : 4.6/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Cosmetic Injection Techniques by : Theda C. Kontis

Download or read book Cosmetic Injection Techniques written by Theda C. Kontis and published by Thieme. This book was released on 2013-05-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The injection of cosmetic neurotoxins and fillers is a multi-billion dollar industry in which facial plastic surgeons, plastic surgeons, dermatologists, oculoplastic surgeons, and paraprofessionals in the U.S. perform more than seven million injections annually. Cosmetic Injection Techniques and the videos that accompany it provide all medical professionals in the field (from beginners to experienced injectors) with practical information on how to properly administer neurotoxin and filler injections for conditions such as lower eyelid roll, nasal flare, platysmal banding, marionette lines, glabellar frown lines, and much more. Key Features: Full color, detailed illustrations describe key anatomical landmarks and identify exact injection locations Online access to videos narrated by Dr. Kontis that demonstrate multiple injection techniques A unique rating system for each procedure, enabling injectors to perform techniques appropriate to their skill level Every commonly performed cosmetic injection procedure is covered, giving readers a comprehensive guide on how to safely and effectively perform injections This easy-to-use manual gives facial plastic surgeons, plastic surgeons, dermatologists, oculoplastic surgeons and other medical professionals authoritative, concise information on the anatomy, techniques, precautions, complications, and post-treatment care involved in the administration of injections of cosmetic neurotoxins and fillers.

Botulinum Toxins

Author : Joel L. Cohen
Publisher : John Wiley & Sons
ISBN 13 : 1444338250
Total Pages : 400 pages
Book Rating : 4.4/5 (443 download)

DOWNLOAD NOW!

Book Synopsis Botulinum Toxins by : Joel L. Cohen

Download or read book Botulinum Toxins written by Joel L. Cohen and published by John Wiley & Sons. This book was released on 2017-09-05 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Botulinum Toxins: Cosmetic and Clinical Applications provides a comprehensive and in-depth review of the use of botulinum toxin for aesthetic procedures and medical applications as a stand-alone treatment and as part of combination therapy. Now a mainstay of cosmetic dermatologic practice, the range of available toxins and their varied applications has grown considerably in recent years requiring the practitioner to carefully consider what approach best suits the needs of their patient. This new book, written by international expert authors, provides guidance to help you refine your technique, add new procedures to your practice, and provide optimal results. This book: Offers guidance on best-practice approaches with botulinum toxin, helping create cutting edge, tailored treatment plans for each patient Benefits from a wealth of color images, procedural videos, and expert tips and tricks Takes a region oriented approach, providing guidance on treatment of the; glabella, forehead, periocular and perioral areas, and contouring of the lower face and lower leg and calf, and neck rejuvenation Contains a thorough review of non-cosmetic treatments such as correction of facial asymmetry, and treatment of axillary hyperhidrosis, plus palm, sole, and craniofacial hyperhidrosis Covers exciting new topics, such as future injectables, topical botulinum toxin, and facial contouring including treatment for benign masseter hypertrophy Discusses combination therapy of botulinum toxin with other non-surgical procedures such as hyaluronic acid (HA) or filler substances, light and laser sources, and other energy-based therapies Includes considerations for darker skin types Offer your patients the best care, stay on top of cutting edge techniques, and avoid pitfalls with coverage of practical tips and real cases. Botulinum Toxins in Dermatology: Cosmetic and Clinical Applications provides best-practice guidance on the contemporary use of botulinum toxin in isolation and in combination.

Botox and Beyond

Author : Jerome Potozkin
Publisher :
ISBN 13 : 9781642250015
Total Pages : 0 pages
Book Rating : 4.2/5 (5 download)

DOWNLOAD NOW!

Book Synopsis Botox and Beyond by : Jerome Potozkin

Download or read book Botox and Beyond written by Jerome Potozkin and published by . This book was released on 2018-12-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Feel Beautiful The number of cosmetic procedures are rapidly rising in the United States--a result of people's desire to look their best and look how they feel, pressure from their peers, or even just to gain an edge in their career. However, the demand has driven many medical professionals to offer these services, despite never having been trained in it. How can you be sure you're getting quality work? Dr. Jerome Potozkin's Botox and Beyond: Your Guide to Safe, Nonsurgical Cosmetic Procedures will tell you everything you need to know about minimally invasive procedures, from Botox to CoolSculpting-- and much more. You'll also learn how to distinguish professionals in this field, so you don't fall victim to shady practices or doctors outside the discipline who just want to make a quick buck. If you're looking to revitalize your appearance, don't trust the heaps of misinformation online. Botox and Beyond is your guide to understanding nonsurgical procedures to give you the look you've always wanted.

Injections in Aesthetic Medicine

Author : Mario Goisis
Publisher : Springer Science & Business Media
ISBN 13 : 8847053617
Total Pages : 298 pages
Book Rating : 4.8/5 (47 download)

DOWNLOAD NOW!

Book Synopsis Injections in Aesthetic Medicine by : Mario Goisis

Download or read book Injections in Aesthetic Medicine written by Mario Goisis and published by Springer Science & Business Media. This book was released on 2013-12-17 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of injectables, known as dermal fillers, is becoming ever more popular in aesthetic medicine. Full-face and full-body treatments using such fillers are increasingly substituting for various surgical techniques; not only do they provide immediate results at a lower cost, but they also avoid the use of general anesthesia and shorten the recovery period. In addition, dermal fillers can be successfully used for body remodeling, for example in patients with bow legs and those requiring breast remodeling.This book outlines the fundamental principles of the use of different fillers and injection techniques in the treatment of facial and body areas. An impressive collection of sequential color photographs illustrate the procedures step by step and demonstrate the results. The volume will be an invaluable tool for aesthetic doctors, practicing dermatologists, plastic surgeons, and all other physicians interested in the field of aesthetic medicine.

Plastic Surgery Without the Surgery

Author : Eve Pearl
Publisher : Grand Central Life & Style
ISBN 13 : 0446553867
Total Pages : 180 pages
Book Rating : 4.4/5 (465 download)

DOWNLOAD NOW!

Book Synopsis Plastic Surgery Without the Surgery by : Eve Pearl

Download or read book Plastic Surgery Without the Surgery written by Eve Pearl and published by Grand Central Life & Style. This book was released on 2008-12-14 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the glowing good looks of your dreams without plastic surgery, as revealed by Emmy Award-winning makeup artist Eve Pearl. Have you been contemplating Botox, eyelid surgery, or breast augmentation? A face-lift, nose job, or collagen injections? Save your money and avoid the risks! By applying the same Hollywood-insider methods used to make celebrities look years younger and show-stopping gorgeous, Eve Pearl shows you how to enhance your lips, diminish wrinkles, and even appear to go from an A-cup bra to a generous B or even C! Like a magic wand, makeup-done as you've never seen it before-will accentuate the uniqueness of your looks while disguising the flaws. With Eve Pearl's simple but amazing techniques, you can completely transform your face, eyes, brows, nose, lips, and breasts. And this powerful, safe way to a more youthful and natural beauty takes just minutes to achieve. Discover: The "face-lift" kit that tightens skin, brings out the eyes, and hides deep laugh lines around the nose and mouth Fantastic remedies for dark circles under the eyes, puffiness, and crow's-feet How to use moisturizers and foundations to create velvety, luminous skin tones-without the dangers of a chemical peel or bleaching Dramatic shading to produce elegant cheekbones and make a double chin disappear Techniques to make your breasts look larger (you won't believe your eyes!) Products to create fuller, more sensuous lips with a "sweetheart" shape and a luscious shine . . . and much more. From eye-lift to face-lift, you will be thrilled by the results -- without the pain, risk, or expense of surgery!

Beauty Junkies

Author : Alex Kuczynski
Publisher : National Geographic Books
ISBN 13 : 0767914112
Total Pages : 0 pages
Book Rating : 4.7/5 (679 download)

DOWNLOAD NOW!

Book Synopsis Beauty Junkies by : Alex Kuczynski

Download or read book Beauty Junkies written by Alex Kuczynski and published by National Geographic Books. This book was released on 2008-01-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A star writer for the New York Times Styles section captures the follies, frauds, and fanaticism that fuel the American pursuit of youth and beauty in a wickedly revealing excursion into the burgeoning business of cosmetic enhancement. Americans are aging faster and getting fatter than any other population on the planet. At the same time, our popular notions of perfect beauty have become so strict it seems even Barbie wouldn’t have a chance of making it into the local beauty pageant. Aging may be a natural fact of life, but for a growing number of Americans its hallmarks—wrinkles, love handles, jiggling flesh—are seen as obstacles to be conquered on the path to lasting, flawless beauty. In Beauty Junkies Alex Kuczynski, whose sly wit and fearless reporting in the Times has won her fans across the country, delivers a fresh and irresistible look at America's increasingly desperate pursuit of ultimate beauty by any means necessary. From a group of high-maintenance New York City women who devote themselves to preserving their looks twenty-four hours a day, to a “surgery safari” in South Africa complete with “after” photographs of magically rejuvenated patients posing with wild animals, to a podiatrist's office in Manhattan where a “foot face-lift” provides women with the right fit for their $700 Jimmy Choos, Kuczynski portrays the all-American quest for self-transformation in all its extremes. In New York, lawyers become Botox junkies in an effort to remain poker-faced. In Los Angeles, women of an uncertain age nip and tuck their most private areas, so that every inch of their bodies is as taut as their lifted faces. Across the country, young women graduating from high school receive gifts of breast implants – from their parents. As medicine and technology stretch the boundaries of biology, Kuczynski asks whether cosmetic surgery might even be part of human evolution, a kind of cosmetic survival of the fittest – or firmest? With incomparable portraits of obsessive patients and the equally obsessed doctors who cater to their dreams, Beauty Junkies examines the hype, the hope, and the questionable ethics surrounding the advent of each new miraculous technique. Lively and entertaining, thought-provoking and disturbing, Beauty Junkies is destined to be one of the most talked-about books of the season.

The Botox Book

Author : Michael Kane
Publisher : Macmillan
ISBN 13 : 9780312310486
Total Pages : 230 pages
Book Rating : 4.3/5 (14 download)

DOWNLOAD NOW!

Book Synopsis The Botox Book by : Michael Kane

Download or read book The Botox Book written by Michael Kane and published by Macmillan. This book was released on 2002-08 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know about the breakthrough procedure that reverses wrinkles and lifts years from your brow, neck, and chin--by the foremost medical experts on the techinque.

The Biopolitics of Beauty

Author : Alvaro Jarrín
Publisher : Univ of California Press
ISBN 13 : 0520967216
Total Pages : 267 pages
Book Rating : 4.5/5 (29 download)

DOWNLOAD NOW!

Book Synopsis The Biopolitics of Beauty by : Alvaro Jarrín

Download or read book The Biopolitics of Beauty written by Alvaro Jarrín and published by Univ of California Press. This book was released on 2017-08-29 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Biopolitics of Beauty examines how beauty became an aim of national health in Brazil. Using ethnographic fieldwork carried out in Brazilian hospitals, the author shows how plastic surgeons and patients navigate the public health system to transform beauty into a basic health right. The book historically traces the national concern with beauty to Brazilian eugenics, which established beauty as an index of the nation’s racial improvement. From here, Jarrín explains how plastic surgeons became the main proponents of a raciology of beauty, using it to gain the backing of the Brazilian state. Beauty can be understood as an immaterial form of value that Jarrín calls “affective capital,” which maps onto and intensifies the social hierarchies of Brazilian society. Patients experience beauty as central to national belonging and to gendered aspirations of upward mobility, and they become entangled in biopolitical rationalities that complicate their ability to consent to the risks of surgery. The Biopolitics of Beauty explores not only the biopolitical regime that made beauty a desirable national project, but also the subtle ways in which beauty is laden with affective value within everyday social practices—thus becoming the terrain upon which race, class, and gender hierarchies are reproduced and contested in Brazil.

The Routledge Companion to Beauty Politics

Author : Maxine Leeds Craig
Publisher : Routledge
ISBN 13 : 1000413616
Total Pages : 517 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis The Routledge Companion to Beauty Politics by : Maxine Leeds Craig

Download or read book The Routledge Companion to Beauty Politics written by Maxine Leeds Craig and published by Routledge. This book was released on 2021-07-22 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of the service economy, widespread acceptance of cosmetic technologies, expansion of global media, and the intensification of scrutiny of appearance brought about by the internet have heightened the power of beauty ideals in everyday life. A range of interdisciplinary contributions by an international roster of established and emerging scholars will introduce students to the emergence of debates about beauty, including work in history, sociology, communications, anthropology, gender studies, disability studies, ethnic studies, cultural studies, philosophy, and psychology. The Routledge Companion to Beauty Politics is an essential reference work for students and researchers interested in the politics of appearance. Comprising over 30 chapters by a team of international contributors the Handbook is divided into six parts: Theorizing Beauty Politics Competing Definitions of Beauty Beauty, Activism, and Social Change Body Work Beauty and Labor Beauty and the Lifecourse The Routledge Companion to Beauty Politics is essential reading for students in Women and Gender Studies, Sociology, Media Studies, Communications, Philosophy, and Psychology.

Botulinum Toxin in Aesthetic Medicine

Author : Mauricio de Maio
Publisher : Springer Science & Business Media
ISBN 13 : 3540340947
Total Pages : 147 pages
Book Rating : 4.5/5 (43 download)

DOWNLOAD NOW!

Book Synopsis Botulinum Toxin in Aesthetic Medicine by : Mauricio de Maio

Download or read book Botulinum Toxin in Aesthetic Medicine written by Mauricio de Maio and published by Springer Science & Business Media. This book was released on 2007 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two renowned experts, this book surveys the use of botulinum toxin A in aesthetic medicine, including patient selection and evaluation, as well as rules and requirements. The book provides hands-on information for common indications, such as forehead and glabella, lateral brow lift, crow’s feet and lower eyelid, bunny lines and marionette lines, nose and nasolabial folds, cheeks and "gummy smile," upper and lower lip, and the chin and neck. A section with tips and tricks makes this book an invaluable resource for the practicing dermatologist, plastic surgeons and all other physicians interested in the field of aesthetic medicine.

The True Definition of Beauty

Author : Adam Scheiner
Publisher :
ISBN 13 : 9780692527504
Total Pages : 130 pages
Book Rating : 4.5/5 (275 download)

DOWNLOAD NOW!

Book Synopsis The True Definition of Beauty by : Adam Scheiner

Download or read book The True Definition of Beauty written by Adam Scheiner and published by . This book was released on 2017-06-02 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: So much of our lives are affected by our appearances. The way we're viewed by the world, the way we view ourselves, and the way we communicate with others are all influenced by the non-verbal cues we send out. When these cues are aligned with who we really are and how we truly feel inside, our relationships with others and our confidence in ourselves can be dramatically improved.Modern advances in cosmetic surgery can help people achieve these life-changing results. But all too often, patients are hesitant to seek treatment. They don't know their options. They don't know what questions to ask. And - above all else - they don't want to look like they've "had work done."In his book, Dr. Adam J. Scheiner lays out a philosophy towards cosmetic procedures that focuses on revealing a patient's innate natural beauty and reclaiming their appearance from damage like sun exposure and the inevitable deterioration caused by aging. This approach leads to more harmonious results that are subtle, yet powerful.By explaining the mathematical basis underlying true, balanced beauty, and then demonstrating the ways in which cosmetic procedures can bring this true beauty to light, Dr. Scheiner seeks to set patients' fears at ease and arm them with the knowledge they need to guarantee they get the results they desire - and deserve.Discover the options available to you and how they can bring your true beauty to light.

Finding Beauty

Author : Dennis Schimpf
Publisher :
ISBN 13 : 9781599328720
Total Pages : 0 pages
Book Rating : 4.3/5 (287 download)

DOWNLOAD NOW!

Book Synopsis Finding Beauty by : Dennis Schimpf

Download or read book Finding Beauty written by Dennis Schimpf and published by . This book was released on 2018-09-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beauty Starts On The Inside What does it take to be considered beautiful? Would you consider yourself beautiful? Would others consider you beautiful? The most important aspect of beauty lies with who you are on the inside. However, there's a huge boon to changing how you look on the outside: it can positively impact your confidence, it can change how people see you, and ultimately, it allows you to carry yourself vibrantly. Dennis Schimpf, MD, FACS, wrote Finding Beauty to help people understand everything they need to know about plastic surgery, including: - the different plastic surgery procedures available to patients, - how to spot myths and misconceptions about plastic surgery, and - the importance behind plastic surgery and its role in medicine. Plastic surgery is an art and a process, and the more people understand about the discipline, the more equipped they will be to handle expectations and limitations. Dennis Schimpf seeks to battle the stigmas and misunderstandings behind plastic surgery, and help you realize that no matter the extent of the procedure, beauty starts with who you are on the inside.

Beauty and the Business

Author : Gregory A. Buford
Publisher : Morgan James Publishing
ISBN 13 : 1614480397
Total Pages : 232 pages
Book Rating : 4.6/5 (144 download)

DOWNLOAD NOW!

Book Synopsis Beauty and the Business by : Gregory A. Buford

Download or read book Beauty and the Business written by Gregory A. Buford and published by Morgan James Publishing. This book was released on 2010-01-30 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technologies and social networks have dramatically changed the way we communicate. But with this sweeping change, some things remain the same. First and foremost, treat your customers right. In BEAUTY and the BUSINESS, authors Gregory Buford, MD and Steven House present a framework for the highly successful profitable business. They incorporate long standing essentials to customer satisfaction and connect them through the technologies and culture of today’s buyers who use the internet and social networking to make their purchasing decisions. Their solid recommendations provide insights on how to guide a potential customer through this process while developing trust along the way. And they do so at a pace that makes sense for the critical decisions being made by this aesthetic client. You may only have a nanosecond to prevent someone from clicking through your website or hanging up the phone and so you must have something that interests them. Finding and keeping customers has become a critical element to survival but authors Buford and House present the good news that the beauty industry is actually positioned for strong growth based on predictable generational spending habits of the baby boomers. They make a strong case for the need to be competitive and aware of technology’s ability to shift markets away if you are not executing on client retention strategies, high quality referrals, and state of the art marketing. BEAUTY and The BUSINESS teaches you to analyze the market, engage it, draw feedback from it, and adapt at a rate of change at least as fast as the market itself is evolving. As a clinician, practitioner, or owner this book should become part of your strategic plan. The business of beauty is by its’ very nature a business of choice. The choice to make changes and evolve your look for a variety of reasons drives customers toward those whom they can trust. BEAUTY and the BUSINESS will show you how to keep business growing in a continuously sustainable profitable manner, how to beat your competition, and how to actually have fun along the way.