Be the Business

Download Be the Business PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 135181821X
Total Pages : 202 pages
Book Rating : 4.3/5 (518 download)

DOWNLOAD NOW!


Book Synopsis Be the Business by : Martha Heller

Download or read book Be the Business written by Martha Heller and published by Routledge. This book was released on 2016-10-04 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remember the '70s? Way back then, IT was a mainframe that sat in some room and only a few people had a key. Flash forward a decade, and IT was a limited set of systems irrelevant to the vast majority of employees and customers. But today, all of the sudden, technology belongs to everyone. Because of the suddenness of this revolution in technology adoption, most IT organizations have not had enough time to evolve into a "comfortable integration" with the rest of the company. This lack of comfortable integration has led to confusion over who is truly accountable for the return on technology investments, how much influence IT leaders should have over a company's business strategy, and whether CEOs need to hire Chief Digital Officers onto their senior leadership teams. Through interviews with dozens of CIOs, Heller has created a snapshot of what CIOs are doing to lead IT in a climate where technology belongs to everyone. She addresses how CIOs are changing their operating models, their approaches to talent development, and their assessment of the new IT provider marketplace. Most importantly, Heller defines the top ten skills and behaviors that CIOs will need to develop if they are going to be successful in an ever changing landscape. As a master storyteller, Heller incorporates philosophy, humor, and pragmatic advice into a book that both informs and entertains.

Be Different!

Download Be Different! PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 194999175X
Total Pages : 214 pages
Book Rating : 4.9/5 (499 download)

DOWNLOAD NOW!


Book Synopsis Be Different! by : Stan Silverman

Download or read book Be Different! written by Stan Silverman and published by Business Expert Press. This book was released on 2019-11-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamental goal of any business is to be different—to be better than those with whom it is competing. Every company should be on a journey to be the preferred provider of products or services to its markets by offering a great customer/client experience. A preferred provider is the company that customers and clients preferentially want to do business with, and often can charge a premium for what they provide. The fundamental goal of any individual is to be different—to be better than those with whom they are competing for that next job, whether internally or externally at a new company. Their goal is to demonstrate to the hiring manager that they are the best choice for that position. This book teaches how to be different. It is based on personal experience serving in the trenches as a CEO as well as a director on public, private and nonprofit boards.

Like Nobody's Business

Download Like Nobody's Business PDF Online Free

Author :
Publisher : Open Book Publishers
ISBN 13 : 1800641109
Total Pages : 432 pages
Book Rating : 4.8/5 (6 download)

DOWNLOAD NOW!


Book Synopsis Like Nobody's Business by : Andrew C. Comrie

Download or read book Like Nobody's Business written by Andrew C. Comrie and published by Open Book Publishers. This book was released on 2021-02-23 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do university finances really work? From flagship public research universities to small, private liberal arts colleges, there are few aspects of these institutions associated with more confusion, myths or lack of understanding than how they fund themselves and function in the business of higher education. Using simple, approachable explanations supported by clear illustrations, this book takes the reader on an engaging and enlightening tour of how the money flows. How does the university really pay for itself? Why do tuition and fees rise so fast? Why do universities lose money on research? Do most donations go to athletics? Grounded in hard data, original analyses, and the practical experience of a seasoned administrator, this book provides refreshingly clear answers and comprehensive insights for anyone on or off campus who is interested in the business of the university: how it earns its money, how it spends it, and how it all works.

The Business of Building a Better World

Download The Business of Building a Better World PDF Online Free

Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 152309365X
Total Pages : 232 pages
Book Rating : 4.5/5 (23 download)

DOWNLOAD NOW!


Book Synopsis The Business of Building a Better World by : David Cooperrider

Download or read book The Business of Building a Better World written by David Cooperrider and published by Berrett-Koehler Publishers. This book was released on 2021-11-09 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-nine leading scholars and executives provide a visionary look at the future of business, propelling past damaging industrial-age values to uncover the key ingredients of humanistic, ecologically sustainable, and intergenerational prosperity. Through the exploration of robust cases and stories packed with deep insight and vital science, this extraordinary collection explores how we can adapt our notions of value, markets, and models of cooperation and collective action to create a world where economies and businesses excel, all people thrive, and nature flourishes. In part I, “The Business of Business Is Betterment,” the contributors show how enterprises today are further developing-and even taking a quantum leap beyond-the multistakeholder logic of “shared value creation.” Part II, “Net Positive = Innovation's New Frontier,” is focused on what companies can and are doing to move away from “doing no harm” to playing an active role in solving environmental, social, and economic problems. The final section, “Ultimate Advantage: A Leadership Revolution That Is Changing Everything,” looks at new leadership paradigms-characterized by unexpected qualities like virtue, love, compassion, and connection-that are crucial to creating engaged, empowered, innovative, and out-performing enterprises. This book is designed to galvanize change and unite a global community of inquiry and action. It establishes the conceptual cornerstones for a new kind of business practice that will lead the way to an equitable, sustainable, and flourishing future.

The Ride of a Lifetime

Download The Ride of a Lifetime PDF Online Free

Author :
Publisher : Random House
ISBN 13 : 0399592105
Total Pages : 272 pages
Book Rating : 4.3/5 (995 download)

DOWNLOAD NOW!


Book Synopsis The Ride of a Lifetime by : Robert Iger

Download or read book The Ride of a Lifetime written by Robert Iger and published by Random House. This book was released on 2019-09-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • A memoir of leadership and success: The executive chairman of Disney, Time’s 2019 businessperson of the year, shares the ideas and values he embraced during his fifteen years as CEO while reinventing one of the world’s most beloved companies and inspiring the people who bring the magic to life. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets. Today, Disney is the largest, most admired media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era. In The Ride of a Lifetime, Robert Iger shares the lessons he learned while running Disney and leading its 220,000-plus employees, and he explores the principles that are necessary for true leadership, including: • Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming. • Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity. • Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale. • Fairness. Treat people decently, with empathy, and be accessible to them. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology. “The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”

Be Unreasonable

Download Be Unreasonable PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071510400
Total Pages : 237 pages
Book Rating : 4.0/5 (715 download)

DOWNLOAD NOW!


Book Synopsis Be Unreasonable by : Paul Lemberg

Download or read book Be Unreasonable written by Paul Lemberg and published by McGraw Hill Professional. This book was released on 2007-05-06 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you're reasonable, you use the same strategies everyone else uses. You do things like set your goals a bit higher than last year's, say yes to things because everyone else likes them, and pad your deadlines so you can reach them on time. Being reasonable about your business will only bury you deeper in the pack. If you want to get out in front, you have to break away from yesterday's conventional thinking. Paul Lemberg shows you how unreasonable strategies can bring you unprecedented success. Through real-life case studies of successful and unreasonable businesspeople, Lemberg shows you how to BE Uncompromising by sticking to your goals no matter what. BE Demanding by expecting more, not less, from everybody. BE Critical by changing old systems that just don' t work. BE Outrageous by creating your own Business Brain Trust. BE Prepared for real success on your terms. Paul Lemberg, one of the world's leading business growth consultants, teaches top level executives and entrepreneurs how to get more out of themselves, their companies, and their clients by using strategies that sidestep the prevailing business thinking. Being unreasonable is about assessing the situation and leaping into the unknown-not foolishly, but courageously. Only by going against the norm, and perhaps ruffling feathers, can you be competitive, innovative, and successful.

Bold

Download Bold PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749463457
Total Pages : 336 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!


Book Synopsis Bold by : Shaun Smith

Download or read book Bold written by Shaun Smith and published by Kogan Page Publishers. This book was released on 2011-04-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: CMI Management Book of the Year Awards 2012 - E-book Category More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win. BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.

The Strategist

Download The Strategist PDF Online Free

Author :
Publisher : Harper Collins
ISBN 13 : 0062071009
Total Pages : 186 pages
Book Rating : 4.0/5 (62 download)

DOWNLOAD NOW!


Book Synopsis The Strategist by : Cynthia Montgomery

Download or read book The Strategist written by Cynthia Montgomery and published by Harper Collins. This book was released on 2012-05-08 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate or care much about on opening day. But by the time the program ends, they cannot imagine leading their companies to success without being—and living the role of—a strategist. Over a series of weeks and months, Montgomery puts these accomplished executives through their paces. Using case discussions, after-hours talks, and participants' own strategy dilemmas, she illuminates what strategy is, why it's important, and what it takes to lead the effort. En route, she equips them to confront the most essential question facing every business leader: Does this company truly matter? In doing so, she shows that strategy is not just a tool for outwitting the competition; it is the most powerful means a leader has for shaping a company itself. The Strategist exposes all business leaders—whether they run a global enterprise or a small business—to the invaluable insights Montgomery shares with these privileged executives. By distilling the experiences and insights gleaned in the classroom, Montgomery helps leaders develop the skills and sensibilities they need to become strategists themselves. It is a difficult role, but little else one does as a leader is likely to matter more.

32 Ways to Be a Champion in Business

Download 32 Ways to Be a Champion in Business PDF Online Free

Author :
Publisher : Crown Currency
ISBN 13 : 0307461890
Total Pages : 321 pages
Book Rating : 4.3/5 (74 download)

DOWNLOAD NOW!


Book Synopsis 32 Ways to Be a Champion in Business by : Earvin "Magic" Johnson

Download or read book 32 Ways to Be a Champion in Business written by Earvin "Magic" Johnson and published by Crown Currency. This book was released on 2009-12-29 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a young man, Earvin “Magic” Johnson admired his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country. It was Earvin’s own entrepreneurial spirit that inspired them to serve as his mentors. Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday’s to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community. 32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.

BE 2.0 (Beyond Entrepreneurship 2.0)

Download BE 2.0 (Beyond Entrepreneurship 2.0) PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0399564233
Total Pages : 353 pages
Book Rating : 4.3/5 (995 download)

DOWNLOAD NOW!


Book Synopsis BE 2.0 (Beyond Entrepreneurship 2.0) by : Jim Collins

Download or read book BE 2.0 (Beyond Entrepreneurship 2.0) written by Jim Collins and published by Penguin. This book was released on 2020-12-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic, Beyond Entrepreneurship, that includes all-new findings and world-changing insights. What's the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come? Nine years before the publication of his epochal bestseller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their bestselling book, Beyond Entrepreneurship. Beyond Entrepreneurship left a definitive mark on the business community, influencing the young pioneers who were, at that time, creating the technology revolution that was birthing in Silicon Valley. Decades later, successive generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship to answer the most pressing business questions. BE 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In BE 2.0, Jim Collins honors his mentor, Bill Lazier, who passed away in 2005, and reexamines the original text of Beyond Entrepreneurship with his 2020 perspective. The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and fifteen new essays. BE 2.0 pulls together the key concepts across Collins' thirty years of research into one integrated framework called The Map. The result is a singular reading experience, which presents a unified vision of company creation that will fascinate not only Jim's millions of dedicated readers worldwide, but also introduce a new generation to his remarkable work.

Buy Then Build

Download Buy Then Build PDF Online Free

Author :
Publisher :
ISBN 13 : 9781544535661
Total Pages : 0 pages
Book Rating : 4.5/5 (356 download)

DOWNLOAD NOW!


Book Synopsis Buy Then Build by : Walker Deibel

Download or read book Buy Then Build written by Walker Deibel and published by . This book was released on 2022-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs have a problem: startups. Almost all startups either fail or never truly reach a sustainable size. Despite the popularity of entrepreneurship, we haven't engineered a better way to start...until now. What if you could skip the startup phase and generate profitable revenue on day one? In BUY THEN BUILD, acquisition entrepreneur Walker Deibel shows you how to begin with a sustainable, profitable company and grow from there. You'll learn how to: Buy an existing company rather than starting from scratch Use ownership as a path to financial independence Spend a fraction of the time raising capital Find great brokers, generate your own "deal flow," and see new listings early Uncover the best opportunities and biggest risks of any company Navigate the acquisition process Become a successful acquisition entrepreneur And more BUY THEN BUILD is your guide to outsmart the startup game, live the entrepreneurial lifestyle, and reap the financial rewards of ownership now.

SYSTEMology

Download SYSTEMology PDF Online Free

Author :
Publisher : Systemology
ISBN 13 : 9780648871033
Total Pages : 212 pages
Book Rating : 4.8/5 (71 download)

DOWNLOAD NOW!


Book Synopsis SYSTEMology by : David Jenyns

Download or read book SYSTEMology written by David Jenyns and published by Systemology. This book was released on 2020-11-18 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you've tried to systemise in the past or not, SYSTEMology provides a revolutionary approach to small business systems.

Be More Strategic in Business

Download Be More Strategic in Business PDF Online Free

Author :
Publisher : Mango Media Inc.
ISBN 13 : 1633537854
Total Pages : 220 pages
Book Rating : 4.6/5 (335 download)

DOWNLOAD NOW!


Book Synopsis Be More Strategic in Business by : Diana Thomas

Download or read book Be More Strategic in Business written by Diana Thomas and published by Mango Media Inc.. This book was released on 2018-08-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If you've ever been told to ‘be more strategic’ and wondered how to do it, this is the book for you.” —Marshall Goldsmith, #1 New York Times-bestselling author of What Got You Here Won’t Get You There Finalist, Business/Careers category, 2018 Best Book Awards sponsored by American Book Fest Strong leaders are those who successfully navigate a great shift: from tactical doer to strategic leader. Regardless of your industry, line of business, or sector, your organization desperately needs strategic leaders—those who are tuned in to the needs of the business, understand how their actions impact corporate objectives, and use data to make smart decisions. Whether leading a department or running a company, a strategic leader propels business performance. Stephen R. Covey famously portrayed a strategic leader as one who was able to climb a tree and tell everyone they were laboring in the wrong jungle. This book lets you start out on the jungle floor and build a ladder to give you that strategic view over the tops of the trees. You’ll learn how to:Show up strategicSet meaningful directionLeverage stakeholdersAchieve successMake a difference in the areas that matter You’ll learn from the personal career journeys of two authors who have taken very different career paths, yet come together to create a proven approach to understanding the big picture of what your organization is trying to accomplish, setting measurable goals, making smart decisions, and continually getting better at what you’re doing.

Design a Better Business

Download Design a Better Business PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119272114
Total Pages : 277 pages
Book Rating : 4.1/5 (192 download)

DOWNLOAD NOW!


Book Synopsis Design a Better Business by : Patrick van der Pijl

Download or read book Design a Better Business written by Patrick van der Pijl and published by John Wiley & Sons. This book was released on 2016-09-21 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

CIO Paradox

Download CIO Paradox PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351862197
Total Pages : 176 pages
Book Rating : 4.3/5 (518 download)

DOWNLOAD NOW!


Book Synopsis CIO Paradox by : Martha Heller

Download or read book CIO Paradox written by Martha Heller and published by Routledge. This book was released on 2016-10-21 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regardless of industry, most major companies are becoming technology companies. The successful management of information has become so critical to a company's goals, that in many ways, now is the age of the CIO. Yet IT executives are besieged by a host of contradictions: bad technology can bring a company to its knees, but corporate boards rarely employ CIOs; CIOs must keep costs down at the very same time that they drive innovation. CIOs are focused on the future, while they are tethered by technology decisions made in the past. These contradictions form what Martha Heller calls The CIO Paradox, a set of conflicting forces that are deeply embedded in governance, staffing, executive expectations, and even corporate culture. Heller, who has spent more than 12 years working with the CIO community, offers guidance to CIOs on how to attack, reverse, or neutralize the paradoxical elements of the CIO role. Through interviews with a wide array of successful CIOs, The CIO Paradox helps readers level the playing field for IT success and get one step closer to bringing maximum value to their companies.

Honorable Business

Download Honorable Business PDF Online Free

Author :
Publisher : Oxford University Press
ISBN 13 : 0190914238
Total Pages : 304 pages
Book Rating : 4.1/5 (99 download)

DOWNLOAD NOW!


Book Synopsis Honorable Business by : James R. Otteson

Download or read book Honorable Business written by James R. Otteson and published by Oxford University Press. This book was released on 2019-01-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business has a bad name for many people. It is easy to point to unethical and damaging behavior by companies. And it may seem straightforward to blame either indivuduals or, more generally, ruthless markets and amoral commercial society. In Honorable Business, James R. Otteson argues that business activity can be valuable in itself. The primary purpose of honorable businesses is to create value-for all parties. They look for mutually voluntary and mutually beneficial transactions, so that all sides of any exchange benefit, leading to increasing prosperity not just for one person or for one group at the expense of others but simultaneously for everyone involved. Done correctly, honorable business is a positive-sum activity that can enable flourishing for individuals and prosperity for society. Otteson connects honorable business with the political, economic, and cultural institutions that contribute to a just and humane society. He builds on Aristotle's conception of human beings as purposive creatures who are capable of constructing a plan for their lives that gives them a chance of achieving the highest good for humanity, focusing on autonomy and accountability, as well as good moral judgment. This good judgment can enable us to answer the why of what we do, not just the how. He also draws on Adam Smith's moral philosophy and political economy, and argues that Smithian institutions have played a significant role in the remarkable increase in worldwide prosperity we have seen over the last two hundred years. Otteson offers a pragmatic Code of Business Ethics, linked to a specific conception of professionalism, and defends this Code on the basis of a moral mandate to use one's limited resources of time, talent, and treasure to provide value for oneself only by simultaneously providing value to others. The result is well-articulated parameters within which business can be an acceptable-perhaps even praiseworthy-activity.

The Referral Engine

Download The Referral Engine PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1591844428
Total Pages : 258 pages
Book Rating : 4.5/5 (918 download)

DOWNLOAD NOW!


Book Synopsis The Referral Engine by : John Jantsch

Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2012-09-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.