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Author : Stanley J. Shapiro
Publisher :
ISBN 13 : 9780256212679
Total Pages : 0 pages
Book Rating : 4.2/5 (126 download)
Download or read book Basic Marketing written by Stanley J. Shapiro and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gilbert A. Churchill
Publisher : Houghton Mifflin
ISBN 13 : 9780030983672
Total Pages : 0 pages
Book Rating : 4.9/5 (836 download)
Download or read book Basic Marketing Research written by Gilbert A. Churchill and published by Houghton Mifflin. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
Author : Tom J. Brown
Publisher :
ISBN 13 : 9789814878043
Total Pages : 348 pages
Book Rating : 4.8/5 (78 download)
Download or read book Basic Marketing Research written by Tom J. Brown and published by . This book was released on 2020 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William D. Perreault, Jr.
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780073324043
Total Pages : 790 pages
Book Rating : 4.3/5 (24 download)
Download or read book Basic Marketing written by William D. Perreault, Jr. and published by McGraw-Hill/Irwin. This book was released on 2006-10 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic Marketing 16e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
Author : William Perreault
Publisher : McGraw Hill
ISBN 13 : 0077173554
Total Pages : 783 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Basic Marketing written by William Perreault and published by McGraw Hill. This book was released on 2013-04-16 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Author : Tom Cannon
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.3/5 ( download)
Download or read book Basic Marketing written by Tom Cannon and published by Burns & Oates. This book was released on 1992 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: An undergraduate text integrating international research with a diverse selection of European cases. Features discussion questions (new to this edition) and case studies with exercises, plus humorous bandw illustrations and cartoons. This fourth edition reinforces the international, especially European, coverage introduced in earlier editions, and expands coverage of strategy and development, technology and innovation, ethical and environmental issues, and changes created by mass customization. Distributed by Books International. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Naresh K. Malhotra
Publisher : Prentice Hall
ISBN 13 : 9780131525429
Total Pages : 631 pages
Book Rating : 4.5/5 (254 download)
Download or read book Basic Marketing Research written by Naresh K. Malhotra and published by Prentice Hall. This book was released on 2006 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.
Author : Alvin C. Burns
Publisher :
ISBN 13 : 9780131293304
Total Pages : 506 pages
Book Rating : 4.2/5 (933 download)
Download or read book Basic Marketing Research written by Alvin C. Burns and published by . This book was released on 2005 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William D. Perreault
Publisher : McGraw-Hill Europe
ISBN 13 : 9781259060762
Total Pages : 832 pages
Book Rating : 4.0/5 (67 download)
Download or read book Basic Marketing written by William D. Perreault and published by McGraw-Hill Europe. This book was released on 2013-02 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.
Author : James E. Finch
Publisher : Research & Education Assoc.
ISBN 13 : 0738683906
Total Pages : 198 pages
Book Rating : 4.7/5 (386 download)
Download or read book CLEP® Principles of Marketing Book + Online written by James E. Finch and published by Research & Education Assoc.. This book was released on 2013-02-14 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Earn College Credit with REA’s Test Prep for CLEP Principles of Marketing Everything you need to pass the exam and get the college credit you deserve. REA leads the way in helping students pass their College Board CLEP exams and earn college credit while reducing their tuition costs. With 25+ years of experience in test prep for the College-Level Examination Program (CLEP), REA is your trusted source for the most up-to-date test-aligned content. Whether you’re an adult returning to finish your degree, a traditional-age college student, a military service member, or a high school or home-schooled student looking to get a head start on college and shorten your path to graduation, CLEP is perfect for you. REA’s expert authors know the CLEP tests inside out. And thanks to our partners at Proctortrack (proctortrack.com/clep), you can now take your exam at your convenience, from the comfort of home. Prep for success on the CLEP Principles of Marketing exam with REA’s personalized three-step plan: (1) focus your study, (2) review with the book, and (3) measure your test-readiness. Our Book + Online prep gives you all the tools you need to make the most of your study time: Diagnostic exam: Pinpoint what you already know and what you need to study. Targeted subject review: Learn what you’ll be tested on. Two full-length practice exams: Zero in on the topics that give you trouble now so you’ll be confident and prepared on test day. Glossary of key terms: Round out your prep with must-know vocabulary. REA is America’s recognized leader in CLEP preparation. Our test prep helps you earn valuable college credit, save on tuition, and accelerate your path to a college degree.
Author : Deepa Sayal
Publisher : Notion Press
ISBN 13 : 9353829763
Total Pages : 504 pages
Book Rating : 4.3/5 (538 download)
Download or read book DIGIPEDIA written by Deepa Sayal and published by Notion Press. This book was released on 2019-10-09 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The technology adoption on the information highway is supersonic. Digital is perhaps at the crux of this metamorphosis as Digital Transformative best practices hold the centrestage in this decade. Understanding the Digital best practices and strategies would not only open the doors to a number of opportunities but also help understand as to how do we integrate, synergise, blend all the mixes in this concoction in the right proportion along with other factors in order to achieve the best deliverables. This book not only talks of Digital marketing but many of its advanced versions and combinations, that we see soon in the impending decade, albeit in different versions. Whether you are an Individual, entrepreneur, media marketer, brand marketer or a student, this book will help you build your brand. You could Scale your business regionally, nationally and globally. What’s even interesting is that you choose your audience, you choose the genre and You could also generate volumes of customers, converse with them, educate them about your product and engage them like never before. So let’s do this journey together and see where does all this head to? There are plenty of examples that I have cited to understand and comprehend the Digital Transformative practices better. It answers questions such as: Imagine what the Digital world would look like ten years down the lane? What call for a great Digital Marketing strategy? The Role of Data and how it is going to evolve? Would artificial intelligence change digital dynamics? Would it eliminate jobs? What’s the secret and underlying principles to building a great digital business? How deep-seated is Virtual Reality going to become? The role of chatbots in the times to come?
Author :
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.:/5 (319 download)
Download or read book Basic Information Sources on Statistics and Maps for National Market Analysis written by and published by . This book was released on 1954 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Art Yudin
Publisher : Apress
ISBN 13 : 9781484271889
Total Pages : 320 pages
Book Rating : 4.2/5 (718 download)
Download or read book Basic Python for Data Management, Finance, and Marketing written by Art Yudin and published by Apress. This book was released on 2021-09-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to gather, manipulate, and analyze data with Python. This book is a practical guide to help you get started with Python from ground zero and to the point where you can use coding for everyday tasks. Python, the most in-demand skill by employers, can be learned in a matter of months and a working knowledge will help you to advance your career. This book will teach you to crunch numbers, analyze big-data, and switch from spreadsheets to a faster and more efficient programming language. You'll benefit from the numerous real-life examples designed to meet current world challenges and from step-by-step guidance to become a confident Python user. Python is used in all aspects of financial industry, from algo trading, reporting and risk management to building valuations models and predictive machine learning programs. Basic Python for Data Management, Finance, and Marketing highlights how this language has become a useful skill with digital marketers, allowing them to analyze data more precisely and run more successful campaigns. What You'll Learn Get started with Python from square one Extend what's possible on excel with Python Automate tasks with Python Analyze data more precisely Who This Book Is For Professionals who want to find a job in the modern world or advance their careers within field of Python programming language.
Author : Christopher Locke
Publisher : Basic Books
ISBN 13 : 0786748729
Total Pages : 260 pages
Book Rating : 4.7/5 (867 download)
Download or read book Gonzo Marketing written by Christopher Locke and published by Basic Books. This book was released on 2009-06-17 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ladies and gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on your tinfoil pyramid hats. We are now entering -- [cue lights, cue music] the Brand Dimension! Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet -- and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit. Just as gonzo journalism arose in response to "objective" news standards that claimed to foster fairness but in practice discouraged writers from speaking their minds in their own voices, so too does gonzo marketing call for a similar response to assumptions about consumer behavior that no longer relate to how people actually live their lives. Gonzo Marketing is not yet-another nostrum for hoodwinking the unwary. It's about market advocacy. It describes how "the artist formerly known as advertising" must do a 180. It's about transforming the marketing message from "we want your money" to "we share your interests." It's about tapping into, listening to, and even forming alliances with emerging on-line markets, who probably know more about your company than you do. It's a hip-hop cover of boring old best practices played backwards. The paradox is that companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, brand equity. Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up that no one interested in any aspect of twenty-first century business-from the trading floor right up to the boardroom-can afford to ignore.
Author : Fotiadis, Anestis
Publisher : IGI Global
ISBN 13 : 1799847586
Total Pages : 287 pages
Book Rating : 4.7/5 (998 download)
Download or read book Principles and Practices of Small-Scale Sport Event Management written by Fotiadis, Anestis and published by IGI Global. This book was released on 2020-05-08 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there is significant research on large events that take place within athletics, small-scale events are largely ignored, in part due to the lack of press that they generate. However, these events require planning and preparation in the same way that larger sporting events do. This disparity between the effort that goes into the event and the attention the event draws allows for a gap in strategy or information available to those planning smaller scale athletic events. Principles and Practices of Small-Scale Sport Event Management is a cutting-edge reference publication that examines the successful organization and planning of small-scale sporting events. Featuring a wide range of topics such as community engagement, event planning, and sports management, this book is ideal for event planners, sports managers, marketers, academicians, practitioners, industry professionals, researchers, event organizers/coordinators, and students.
Author : Abdul Hamid Mar Iman
Publisher : Penerbit UTM
ISBN 13 : 9789835203992
Total Pages : 376 pages
Book Rating : 4.2/5 (39 download)
Download or read book Basic Aspects of Property Market Research written by Abdul Hamid Mar Iman and published by Penerbit UTM. This book was released on 2006 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Business and Defense Services Administration
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.M/5 ( download)
Download or read book Basic Information Sources on Statistics and Maps for National Market Analysis written by United States. Business and Defense Services Administration and published by . This book was released on 1956 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
