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Author :
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (319 download)
Download or read book Basic Information Sources on Marketing Research Procedures written by and published by . This book was released on 1954 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher :
ISBN 13 :
Total Pages : 10 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Research Procedures written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1949 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margaret Crimp
Publisher : Englewood Cliffs, N.J. : Prentice/Hall International
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.:/5 (31 download)
Download or read book The Marketing Research Process written by Margaret Crimp and published by Englewood Cliffs, N.J. : Prentice/Hall International. This book was released on 1981 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Business and Defense Services Administration
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.3/5 ( download)
Download or read book Information Sources on Marketing Research written by United States. Business and Defense Services Administration and published by . This book was released on 1970 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Hyman
Publisher : John Wiley & Sons
ISBN 13 : 0470632569
Total Pages : 651 pages
Book Rating : 4.4/5 (76 download)
Download or read book Marketing Research Kit For Dummies written by Michael Hyman and published by John Wiley & Sons. This book was released on 2010-03-05 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author : Robert E Stevens
Publisher : Routledge
ISBN 13 : 1136422196
Total Pages : 444 pages
Book Rating : 4.1/5 (364 download)
Download or read book The Marketing Research Guide written by Robert E Stevens and published by Routledge. This book was released on 2012-10-12 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the tools you need for effective market research—including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine’s 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century. Techniques and concepts are clearly explained and illustrative of the role marketing information plays in decision-making. Descriptions of the major forecasting, sampling, and analysis techniques are designed for optimum understanding without the reader needing to posess advanced mathematical expertise. Appendices include sample questionnaires and a sample marketing research report. The Marketing Research Guide: Second Edition provides practical information on: Internet sources of data and Internet surveys advanced statistical analysis decision-making information, planning, and forecasting test marketing developing valid and reliable measurement instruments data-collecting methods designing a questionnaire determining sampling frame and selecting sampling method data-summary methods and research reports mail survey design and mailing procedures full product testing techniques and procedures The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process.
Author : Joshua Grossnickle
Publisher : McGraw Hill Professional
ISBN 13 : 0071378456
Total Pages : 459 pages
Book Rating : 4.0/5 (713 download)
Download or read book The Handbook of Online Marketing Research: Knowing Your Customer Using the Net written by Joshua Grossnickle and published by McGraw Hill Professional. This book was released on 2000-10-02 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors.With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.
Author : Lloyd Martin DeBoer
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (65 download)
Download or read book Marketing Research Procedures written by Lloyd Martin DeBoer and published by . This book was released on 1963 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Danny N. Bellenger
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.4/5 (91 download)
Download or read book Marketing Research written by Danny N. Bellenger and published by McGraw-Hill/Irwin. This book was released on 1978 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lloyd Martin DeBoer
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (3 download)
Download or read book Marketing Research Procedures written by Lloyd Martin DeBoer and published by . This book was released on 1982 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Riccardo Benzo
Publisher : SAGE
ISBN 13 : 1526422352
Total Pages : 484 pages
Book Rating : 4.5/5 (264 download)
Download or read book Marketing Research written by Riccardo Benzo and published by SAGE. This book was released on 2017-11-27 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.
Author :
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.:/5 (319 download)
Download or read book Bottled Soft Drinks written by and published by . This book was released on 1949 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward L. Hester
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)
Download or read book Successful Marketing Research written by Edward L. Hester and published by . This book was released on 1996 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful Market Research is aimed at both potential and established small business owners and details how to conduct this research using the least money and time consuming methods.
Author : Robert E. Stevens
Publisher : Routledge
ISBN 13 :
Total Pages : 514 pages
Book Rating : 4.X/5 (4 download)
Download or read book The Marketing Research Guide written by Robert E. Stevens and published by Routledge. This book was released on 1997 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Research Guide carries you step-by-step through the complete marketing research process, providing worksheets, sample proposals, questionnaires, and a copy of a final report to give you insight into the tools and techniques of marketing research. Essential concepts are presented clearly yet concisely, enabling marketing professionals to refer to this book over and over again. The Marketing Research Guide was chosen for Choice's 34th annual Outstanding Academic Books (OAB) list. This prestigious list includes books reveiwed in Choice during 1997 that meet the selection criteria of excellence in scholarship and presentation; significance in regard to other literature in the field; and recognition as an important, often the first, treatment of a specific subject in print or electronic format. To facilitate the use of The Marketing Research Guide as a text for courses in marketing research, the authors have designed a comprehensive, 250-page instructor's manual. Its sample syllabus, suggestions and formats for marketing research projects, sample test questions, and guidelines for students conducting assignments will help professors as they guide their students to an understanding of the role of information in decisionmaking and the techniques involved in acquiring information for marketing decisions. With its broad overview of marketing research, The Marketing Research Guide takes you systematically through the research process, from design to execution. Along the way, you will learn about: decision-making information, planning, and forecasting test marketing developing valid and reliable measurement instruments data-collecting methods designing a questionnaire determining sampling frame and selecting sampling method data-summary methods and research reports mail survey design and mailing procedures full product testing techniques and procedures A complete, 250-page Instructor's Manual--that includes a sample syllabus, assignments, and 75 transparency masters--accompanies the book. Multiple choice and true/false questions at the end of each chapter help you develop outlines of your own marketing research projects, while the appendices provide examples that help you visualize what your own reports should look like. Another useful feature is the description of the major forecasting, sampling, and analysis techniques without the use of mathematical formulas--a quality sure to be appreciated by marketers and students ambivalent toward mathematics. The Marketing Research Guide is ideal for managers who must negotiate, evaluate, and use marketing research as a part of the decision-making process, as well as for individuals involved in the research process who need to review marketing research procedures or find examples of specific techniques.
Author : Joseph F. Hair
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 734 pages
Book Rating : 4.0/5 ( download)
Download or read book Marketing Research written by Joseph F. Hair and published by McGraw-Hill/Irwin. This book was released on 2006 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.
Author : Karine Charry
Publisher : Routledge
ISBN 13 : 1315525526
Total Pages : 265 pages
Book Rating : 4.3/5 (155 download)
Download or read book Marketing Research with IBM® SPSS Statistics written by Karine Charry and published by Routledge. This book was released on 2016-07-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.
Author : Jan Wiid
Publisher : Juta and Company Ltd
ISBN 13 : 9780702177446
Total Pages : 282 pages
Book Rating : 4.1/5 (774 download)
Download or read book Marketing Research written by Jan Wiid and published by Juta and Company Ltd. This book was released on 2009 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.
