Banking On Digital Growth The Strategic Marketing Manifesto To Transform Financial Brands

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Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands

Author : James Robert Lay
Publisher : Lioncrest Publishing
ISBN 13 : 9781544507729
Total Pages : 280 pages
Book Rating : 4.5/5 (77 download)

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Book Synopsis Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands by : James Robert Lay

Download or read book Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands written by James Robert Lay and published by Lioncrest Publishing. This book was released on 2020-04-20 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. Up to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next. In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader--not a cost center.

The Future of Finance

Author : Henri Arslanian
Publisher : Springer
ISBN 13 : 3030145336
Total Pages : 318 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis The Future of Finance by : Henri Arslanian

Download or read book The Future of Finance written by Henri Arslanian and published by Springer. This book was released on 2019-07-15 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, written jointly by an engineer and artificial intelligence expert along with a lawyer and banker, is a glimpse on what the future of the financial services will look like and the impact it will have on society. The first half of the book provides a detailed yet easy to understand educational and technical overview of FinTech, artificial intelligence and cryptocurrencies including the existing industry pain points and the new technological enablers. The second half provides a practical, concise and engaging overview of their latest trends and their impact on the future of the financial services industry including numerous use cases and practical examples. The book is a must read for any professional currently working in finance, any student studying the topic or anyone curious on how the future of finance will look like.

Banking on Change

Author : James Robert Lay
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.9/5 (9 download)

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Book Synopsis Banking on Change by : James Robert Lay

Download or read book Banking on Change written by James Robert Lay and published by . This book was released on 2024-04-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Age of Artificial Intelligence spares no one from its transformative power. In fact, the rate at which technological change is accelerating is not just significant; it's exponential in a way that has the power to reshape entire industries, from education to healthcare to banking. This can feel both exciting and confusing, both opportunity-rich and overwhelming. How do we keep up? How do we move forward? What's the next best step? The answer here lies in assessing the real obstacle to future growth: human transformation. As a leader, are you excited and energized about an exponential future? Or does the path feel frustrating and chaotic? Do you have the tools, strategies, and mindset to lead others in co-creating an even bigger, better, and brighter future together? Or do you risk getting stuck because you fear the unknown, change, and failure? In Banking on Change, bestselling author James Robert Lay draws from his decades of leadership in financial services and fintech to guide you on a journey of human transformation, helping ensure you, your team, and your organization achieve exponential growth in the Age of AI. In this book, you will learn a strategic growth framework that can be applied to any industry-not just banking-while discovering practical strategies for avoiding common pitfalls that can quickly steal your time, energy, and attention. With proven models and methodologies that integrate ancient wisdom with practical modern-day strategies, Banking on Change is your ultimate guide to navigating the complexities of change so you can achieve exponential growth with courage and confidence.

Open Innovation in the Financial Services

Author : Daniel Fasnacht
Publisher : Springer Science & Business Media
ISBN 13 : 3540882316
Total Pages : 219 pages
Book Rating : 4.5/5 (48 download)

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Book Synopsis Open Innovation in the Financial Services by : Daniel Fasnacht

Download or read book Open Innovation in the Financial Services written by Daniel Fasnacht and published by Springer Science & Business Media. This book was released on 2009-02-11 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open innovation means gathering new ideas from sources beyond organizational boundaries. It occurs when solutions to address clients’ needs are developed in collaboration and the resulting products and services are distributed through a flexible network of partners. Daniel Fasnacht’s book, the first of its kind, discusses open business models in the context of the financial services industry. He elaborates the drivers for strategic change such as increasingly sophisticated clients or demanding shareholders among other trends, including the recent global financial crisis, and explains why the transition from a closed model of operation to open innovation is vital. Various case studies illustrate how to integrate the client into the firm's innovation process and emphasize the importance of smart client segmentation and a holistic advisory model to serve clients around the globe. Leaders must develop a set of new management practices to be able to invest in multiple strategic directions. They are responsible for giving clients a remarkable experience and for creating social relationship capital based upon an open innovation culture. Open Innovation in the Financial Services provides a much-needed framework for helping to understand industry dynamics in banking and to make the most of organizational energy by using open innovation to sustain profitable growth. The book comes at the right time and offers a new mindset for business – not only for expansion strategies in general, but especially during turbulent times.

Big Data/Big Climb

Author : Anne Legg
Publisher :
ISBN 13 :
Total Pages : 153 pages
Book Rating : 4.6/5 (391 download)

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Book Synopsis Big Data/Big Climb by : Anne Legg

Download or read book Big Data/Big Climb written by Anne Legg and published by . This book was released on 2020-04-23 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data is one of the most robust assets Credit Unions have, yet there are few resources available to help the industry leverage this asset. Anne Legg's Big Data Big climb is a must-have guide for those who are looking to improve their members' lives using data. This foundational primer on data transformation uses the metaphor of climbing Mt Kilimanjaro to provide both clarity and a framework on this subject. With sections titled "Which is more mature your data or a teen," and "A Credit Union governs its loans, so why not its data" as well as "Building Credit Union Hakuna Matata" his book cuts through techno-jargon and translates data transformation concepts into a playbook for credit unions to leverage their robust data to create revolutionary member relationships.This must-have guide provides guidance on assessing the current credit union data state, creating an enterprise vision. building member-centric data strategies, demystifying data maturity, establishing a data governance practice, building a data analytics program, developing a data consumptive culture, and building continuous data-centric capabilities. Not only is the book packed with real-world examples, assessment guides, and case studies, the author has created BONUS content available online for only Big Data/Big Climb readers. This book will provide your credit union with the tools it needs to reduce member friction, analyze actual competition, and identify disruption to improve the lives of its members and gain competitive advantage. It is a must-read across boards, leadership teams, department leads, and member contact talent.

Digital Bank: Strategies to launch or become a digital bank

Author : Chris Skinner
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814561800
Total Pages : 275 pages
Book Rating : 4.8/5 (145 download)

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Book Synopsis Digital Bank: Strategies to launch or become a digital bank by : Chris Skinner

Download or read book Digital Bank: Strategies to launch or become a digital bank written by Chris Skinner and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2014-05-15 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Bank tracks the innovations in banking and how the mobile internet is changing the dynamics of consumer and corporate relationships with their banks. The implication is that banks must become digitised, and that is a challenge as becoming a Digital Bank demands new services focused upon 21st-century technologies. Digital Bank not only includes extensive guidance and background on the digital revolution in banking, but also in-depth analysis of the activities of incumbent banks such as Barclays in the UK and mBank in Poland, as well as new start-ups such as Metro Bank and disruptive new models of banking such as FIDOR Bank in Germany. Add on to these a comprehensive sprinkling of completely new models of finance, such as Zopa and Bitcoin, and you can see that this book is a must-have for anyone involved in the future of business, commerce and banking. Chris Skinner is best known as an independent commentator on the financial markets through the Finanser (www.thefinanser.com) and Chair of the European networking forum The Financial Services Club, which he founded in 2004. He is the author of ten books covering everything from European regulations in banking through the credit crisis to the future of banking, and is a regular commentator on BBC News, Sky News and Bloomberg about banking issues. More can be discovered about Chris here: http://thefinanser.co.uk/fsclub/chris-skinner/

Bank 4.0

Author : Brett King
Publisher : John Wiley & Sons
ISBN 13 : 1119506506
Total Pages : 359 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Bank 4.0 by : Brett King

Download or read book Bank 4.0 written by Brett King and published by John Wiley & Sons. This book was released on 2018-12-17 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of best book by a foreign author (2019) at the Business Book of the Year Award organised by PwC Russia The future of banking is already here — are you ready? Bank 4.0 explores the radical transformation already taking place in banking, and follows it to its logical conclusion. What will banking look like in 30 years? 50 years? The world’s best banks have been forced to adapt to changing consumer behaviors; regulators are rethinking friction, licensing and regulation; Fintech start-ups and tech giants are redefining how banking fits in the daily life of consumers. To survive, banks are having to develop new capabilities, new jobs and new skills. The future of banking is not just about new thinking around value stores, payment and credit utility — it's embedded in voice-based smart assistants like Alexa and Siri and soon smart glasses which will guide you on daily spending and money decisions. The coming Bank 4.0 era is one where either your bank is embedded in your world via tech, or it no longer exists. In this final volume in Brett King's BANK series, we explore the future of banks amidst the evolution of technology and discover a revolution already at work. From re-engineered banking systems, to selfie-pay and self-driving cars, Bank 4.0 proves that we're not on Wall Street anymore. Bank 4.0 will help you: Understand the historical precedents that flag a fundamental rethinking in banking Discover low-friction, technology experiences that undermine the products we sell today Think through the evolution of identity, value and assets as cash and cards become obsolete Learn how Fintech and tech "disruptors" are using behaviour, psychology and technology to reshape the economics of banking Examine the ways in which blockchain, A.I., augmented reality and other leading-edge tech are the real building blocks of the future of banking systems If you look at individual technologies or startups disrupting the space, you might miss the biggest signposts to the future and you might also miss that most of we've learned about banking the last 700 years just isn't useful. When the biggest bank in the world isn't any of the names you'd expect, when branch networks are a burden not an asset, and when advice is the domain of Artificial Intelligence, we may very well have to start from scratch. Bank 4.0 takes you to a world where banking will be instant, smart and ubiquitous, and where you'll have to adapt faster than ever before just to survive. Welcome to the future.

The Digital Banking Revolution

Author : Luigi Wewege
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1547401613
Total Pages : 138 pages
Book Rating : 4.5/5 (474 download)

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Book Synopsis The Digital Banking Revolution by : Luigi Wewege

Download or read book The Digital Banking Revolution written by Luigi Wewege and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-12-02 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emergent innovative financial technologies are profoundly changing the way in which we spend, move and manage our money, unlike ever before, and traditional retail banks are facing stiff competition. The global financial crisis in 2007–2009 led to large losses, and even the collapse of a significant number of established banks shaking the trust of financial customers worldwide. The Digital Banking Revolution is an insightful look at how financial technology and the rapid rise of financial technology companies have brought welcome changes offering flexibility to the banking industry. The book offers a unique perspective on the consumerization of retail banking services. It delves into the many changes that financial innovations have brought about in banking, the main financial disruptors, the new era of "banking on the go," and financial innovations from countries around the world before concluding with a discussion on the future of banking including optimizing structures, new strategies for business outcomes, and human resources in the digital era.

Emotional Banking

Author : Duena Blomstrom
Publisher : Springer
ISBN 13 : 3319756532
Total Pages : 158 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Emotional Banking by : Duena Blomstrom

Download or read book Emotional Banking written by Duena Blomstrom and published by Springer. This book was released on 2018-03-16 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking—a cultural change concept that brings the consumer to the center of rethinking banking products and delivery. This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank. Some of the questions this book tackles include: · Why don’t banks “care”? · How many banks will survive? · What is FinTech and why does it matter? · Can Banks become beloved brands and find their way to the consumer’s heart? · Why is there a disconnect between what we say and what we do in the industry? · Is inertia in banking a result of broken internal culture? · Which big brand or challenger will be at the top in 5 years?

EDGE

Author : Jim Highsmith
Publisher : Addison-Wesley Professional
ISBN 13 : 0135263581
Total Pages : 274 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis EDGE by : Jim Highsmith

Download or read book EDGE written by Jim Highsmith and published by Addison-Wesley Professional. This book was released on 2019-08-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: EDGE: The Agile Operating Model That Will Help You Successfully Execute Your Digital Transformation “[The authors’] passion for technology allows them to recognize that for most enterprises in the 21st century, technology is THE business. This is what really separates the EDGE approach. It is a comprehensive operating model with technology at its core.” —From the Foreword by Heidi Musser, Executive Vice President and Principal Consultant, Leading Agile; retired, Vice President and CIO, USAA Maximum innovation happens at the edge of chaos: the messy, risky, and uncertain threshold between randomness and structure. Operating there is uncomfortable but it’s where organizations “invent the future.” EDGE is a set of fast, iterative, adaptive, lightweight, and value-driven tools to achieve digital transformation, and EDGE: Value-Driven Digital Transformation is your guide to using this operating model for innovation. Jim Highsmith is one of the world’s leading agile pioneers and a coauthor of the Agile Manifesto. He, Linda Luu, and David Robinson know from their vast in-the-trenches experience that sustainable digital transformation requires far more than adopting isolated agile practices or conventional portfolio management. This hard, indispensable work involves changing culture and mindset, and going beyond transforming the IT department. EDGE embraces an adaptive mindset in the face of market uncertainty, a visible, value-centered portfolio approach that encourages continual value linkages from vision to detailed initiatives, incremental funding that shifts as strategies evolve, collaborative decision-making, and better risk mitigation. This guide shows leaders how to use the breakthrough EDGE approach to go beyond incremental improvement in a world of exponential opportunities. Build an organization that adapts fast enough to thrive Clear away unnecessary governance processes, obsolete “command and control” leadership approaches, and slow budgeting/planning cycles Improve collaboration when major, fast-paced responses are necessary Continually optimize investment allocation and monitoring based on your vision and goals Register your product for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

The Velocity Manifesto

Author : Scott Klososky
Publisher : Greenleaf Book Group
ISBN 13 : 1608320855
Total Pages : 293 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis The Velocity Manifesto by : Scott Klososky

Download or read book The Velocity Manifesto written by Scott Klososky and published by Greenleaf Book Group. This book was released on 2011 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides advice for business leaders on ways to meet the demands of the fast-paced digital age through new technology and business intelligence.

Driving Growth Through Innovation

Author : Robert B. Tucker
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1576755541
Total Pages : 237 pages
Book Rating : 4.5/5 (767 download)

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Book Synopsis Driving Growth Through Innovation by : Robert B. Tucker

Download or read book Driving Growth Through Innovation written by Robert B. Tucker and published by Berrett-Koehler Publishers. This book was released on 2008-03-17 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business managers know that cost-cutting measures cannot create long-term growth--greater revenues require sustained innovation. In this book, Tucker provides a practical step-by-step method any business can use to identify opportunities and encourage innovations that capitalize on them.

Digital @ Scale

Author : Anand Swaminathan
Publisher : John Wiley & Sons
ISBN 13 : 1119433770
Total Pages : 241 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Digital @ Scale by : Anand Swaminathan

Download or read book Digital @ Scale written by Anand Swaminathan and published by John Wiley & Sons. This book was released on 2017-06-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.

Breaking Banks

Author : Brett King
Publisher : John Wiley & Sons
ISBN 13 : 1118900146
Total Pages : 288 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Breaking Banks by : Brett King

Download or read book Breaking Banks written by Brett King and published by John Wiley & Sons. This book was released on 2014-05-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the next 10 years, we'll see more disruption and changes to the banking and financial industry than we've seen in the preceding 100 years"—Brett King Breaking Banks: The Innovators, Rogues, and Strategists Rebooting Banking is a unique collection of interviews take from across the global Financial Services Technology (or FinTech) domain detailing the stories, case studies, start-ups, and emerging trends that will define this disruption. Features the author's catalogued interviews with experts across the globe, focusing on the disruptive technologies, platforms and behaviors that are threating the traditional industry approach to banking and financial services Topics of interest covered include Bitcoin's disruptive attack on currencies, P2P Lending, Social Media, the Neo-Banks reinventing the basic day-to-day checking account, global solutions for the unbanked and underbanked, through to changing consumer behavior Breaking Banks is the only record of its kind detailing the massive and dramatic shift occurring in the financial services space today.

The Digital Economy

Author : Don Tapscott
Publisher : McGraw-Hill Companies
ISBN 13 : 9780070633421
Total Pages : 342 pages
Book Rating : 4.6/5 (334 download)

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Book Synopsis The Digital Economy by : Don Tapscott

Download or read book The Digital Economy written by Don Tapscott and published by McGraw-Hill Companies. This book was released on 1996 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at how the Internet is affecting businesses, education, and government, touching on the twelve themes of the new economy and privacy issues

Innovative Business Practices

Author : Alkis Thrassou
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443849936
Total Pages : 403 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Innovative Business Practices by : Alkis Thrassou

Download or read book Innovative Business Practices written by Alkis Thrassou and published by Cambridge Scholars Publishing. This book was released on 2013-07-16 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second decade of the millennium finds the world changing at a once unimaginable pace. Businesses, tangled in the interwoven threads of galloping globalization, technological advances, cultural diversity, economic recession and deep-rooted human social evolution, struggle to keep up with incessant changes; consequently and inexorably experiencing severe difficulties and disorientation. Executives, much bewildered, habitually turn to conventional, time-honoured strategies and practices, which increasingly fail to offer the much-sought answers and means to survival, competitiveness and growth. We are currently experiencing a business era of turbulence and dynamic change – an era that inherently rejects conventionality and orthodox business theory to reward businesses embracing agility, reflex-style adaptability, innovation and creativity. This turbulence is, however, not a parenthesis or even a pattern, but the new reality in which each business must reinvent and redefine itself. This is a new reality of stakeholders that shift focus from the external to the internal, from the tangible to the intangible, and from fact to perception. This book presents research and paradigms that transcend classical theory in order to examine how business practice is positively affected by these conditions. Across a multitude of sectors and organisational types, scholars of different business specialisations set the theoretical foundations of contemporary thinking and present their practical implementations.

The Granularity of Growth

Author : Patrick Viguerie
Publisher : John Wiley & Sons
ISBN 13 : 1118045475
Total Pages : 263 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Granularity of Growth by : Patrick Viguerie

Download or read book The Granularity of Growth written by Patrick Viguerie and published by John Wiley & Sons. This book was released on 2011-01-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in today’s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.