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Buyology

Author : Martin Lindstrom
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

The Nuremberg Raid

Author : Martin Middlebrook
Publisher : Pen and Sword
ISBN 13 : 178159886X
Total Pages : 225 pages
Book Rating : 4.7/5 (815 download)

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Book Synopsis The Nuremberg Raid by : Martin Middlebrook

Download or read book The Nuremberg Raid written by Martin Middlebrook and published by Pen and Sword. This book was released on 2009-06-25 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough history of the RAF Bomber Command attack on the German city during World War II, by the author of The First Day on the Somme. This book describes one twenty-four-hour period in the Allied Strategic Bomber Offensive in the greatest possible detail. Author Martin Middlebrook sets the scene by outlining the course of the bombing war from 1939 to the night of the Nuremberg raid, the characters and aims of the British bombing leaders, and the composition of the opposing Bomber Command and German night fighter forces. The aim of the Nuremberg raid was not unlike many hundreds of other Royal Air Force missions but, due to the difficulties and dangers of the enemy defenses and weather plus bad luck, it went horribly wrong. The result was so notorious that it became a turning point in the campaign. The target, the symbolic Nazi rally city of Nuremberg, was only lightly damaged, and 96 out of 779 bombers went missing. Middlebrook recreates the events of the fateful night in astonishing detail. The result is a meticulous, dramatic, and often controversial account. It is also a moving tribute to the bravery of the RAF bomber crews and their adversaries. Praise for The Nuremberg Raid “Employing hundreds of eyewitness accounts, he shows the raid from the point of view of the German defenses and the civilians on the ground. Factual and analytical, this is a portrait of mechanized warfare at the level of personal experience.” —Simon Mawer, Wall Street Journal

Sounds and the City

Author : Brett Lashua
Publisher : Springer
ISBN 13 : 3319940813
Total Pages : 446 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Sounds and the City by : Brett Lashua

Download or read book Sounds and the City written by Brett Lashua and published by Springer. This book was released on 2018-10-24 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws from a rich history of scholarship about the relations between music and cities, and the global flows between music and urban experience. The contributions in this collection comment on the global city as a nexus of moving people, changing places, and shifting social relations, asking what popular music can tell us about cities, and vice versa. Since the publication of the first Sounds and the City volume, various movements, changes and shifts have amplified debates about globalization. From the waves of people migrating to Europe from the Syrian civil war and other conflict zones, to the 2016 “Brexit” vote to leave the European Union and American presidential election of Donald Trump. These, and other events, appear to have exposed an anti-globalist retreat toward isolationism and a backlash against multiculturalism that has been termed “post-globalization.” Amidst this, what of popular music? Does music offer renewed spaces and avenues for public protest, for collective action and resistance? What can the diverse histories, hybridities, and legacies of popular music tell us about the ever-changing relations of people and cities?

That's the Joint!

Author : Murray Forman
Publisher : Psychology Press
ISBN 13 : 9780415969192
Total Pages : 652 pages
Book Rating : 4.9/5 (691 download)

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Book Synopsis That's the Joint! by : Murray Forman

Download or read book That's the Joint! written by Murray Forman and published by Psychology Press. This book was released on 2004 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanning 25 years of serious writing on hip-hop by noted scholars and mainstream journalists, this comprehensive anthology includes observations and critiques on groundbreaking hip-hop recordings.

Aesthetic Labour

Author : Ana Sofia Elias
Publisher : Springer
ISBN 13 : 1137477652
Total Pages : 410 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Aesthetic Labour by : Ana Sofia Elias

Download or read book Aesthetic Labour written by Ana Sofia Elias and published by Springer. This book was released on 2017-01-18 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume approaches questions about gender and the politics of appearance from a new perspective by developing the notion of aesthetic labour. Bringing together feminist writing regarding the ‘beauty myth’ with recent scholarship about new forms of work, the book suggests that in this moment of ubiquitous photography, social media, and 360 degree surveillance, women are increasingly required to be 'aesthetic entrepreneurs’, maintaining a constant state of vigilance about their appearance. The collection shows that this work is not just on the surface of bodies, but requires a transformation of subjectivity itself, characterised by notions of personal choice, risk-taking, self-management, and individual responsibility. The book includes analyses of online media, beauty service work, female genital cosmetic surgery, academic fashion, self-help literature and the seduction community, from a range of countries. Discussing beauty politics, postfeminism, neoliberalism, labour and subjectivity, the book will be of interest to scholars and students with an interest in Gender, Media Studies, Cultural Studies, Sociology, Social Psychology and Management Studies. “This highly engaging, smart, and wide-ranging collection analyzes how, under the self-governing mandates of neoliberalism, the demands that girls and women regulate and control their bodies and appearance have escalated to new, unforgiving levels. A special strength of the book is its emphasis on the rise of ‘aesthetic labour’ as a global, transnational and ever-colonizing phenomenon that seeks to sweep up women of all races, ages and locales into its disciplinary grip. Highly recommended.” -Susan J Douglas, University of Michigan, USA the inherited responsibility that remains women’s particular burden to manage.” -Melissa Gregg, Intel Corporation, USA “This book incisively conceptualizes how neo-liberalist and postfeminist tendencies are ramping up pressures for glamour, aesthetic, fashion, and body work in the general public. In a moment when YouTube ‘makeup how to’ videos receive millions of hits; what to wear and how to wear it blogs clock massive followings; and staying ‘on brand’ is sold to us as the key to personal and financial success, ‘aesthetic entrepreneurship’ is bound to become a go-to concept for anyone seeking to understand the profound shifts shaping labor and life in the 21st century.” -Elizabeth Wissinger, City University of New York, USA

Songsters and Saints

Author : Paul Oliver
Publisher : Cambridge University Press
ISBN 13 : 9780521269421
Total Pages : 356 pages
Book Rating : 4.2/5 (694 download)

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Book Synopsis Songsters and Saints by : Paul Oliver

Download or read book Songsters and Saints written by Paul Oliver and published by Cambridge University Press. This book was released on 1984-09-27 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Oliver rediscovers the wealth of neglected vocal traditions represented on Race records.

Holler If You Hear Me

Author : Michael Eric Dyson
Publisher : Civitas Books
ISBN 13 : 0786735481
Total Pages : 306 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis Holler If You Hear Me by : Michael Eric Dyson

Download or read book Holler If You Hear Me written by Michael Eric Dyson and published by Civitas Books. This book was released on 2006-09-05 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acclaimed for his writings on Malcolm X and Martin Luther King, Jr., as well as his passionate defense of black youth culture, Michael Eric Dyson has emerged as the leading African American intellectual of his generation. Now Dyson turns his attention to one of the most enigmatic figures of the past decade: the slain hip-hop artist Tupac Shakur. Five years after his murder, Tupac remains a widely celebrated, deeply loved, and profoundly controversial icon among black youth. Viewed by many as a "black James Dean," he has attained cult status partly due to the posthumous release of several albums, three movies, and a collection of poetry. But Tupac endures primarily because of the devotion of his loyal followers, who have immortalized him through tributes, letters, songs, and celebrations, many in cyberspace. Dyson helps us to understand why a twenty-five-year-old rapper, activist, poet, actor, and alleged sex offender looms even larger in death than he did in life. With his trademark skills of critical thinking and storytelling, Dyson examines Tupac's hold on black youth, assessing the ways in which different elements of his persona-thug, confused prophet, fatherless child-are both vital and destructive. At once deeply personal and sharply analytical, Dyson's book offers a wholly original way of looking at Tupac Shakur that will thrill those who already love the artist and enlighten those who want to understand him. "In the tradition of jazz saxophonists John Coltrane and Charlie Parker, Dyson riffs with speed, eloquence, bawdy humor, and startling truths that have the effect of hitting you like a Mack truck."-San Francisco Examiner "Such is the genius of Dyson. He flows freely from the profound to the profane, from popular culture to classical literature." -- Washington Postbr Philadelphia Inquirer "Among the young black intellectuals to emerge since the demise of the civil rights movement" -- undoubtedly the most insightful and thought-provoking is Michael Eric Dyson." -- Manning Marable, Director of African American Studies, Columbia University

Aircraft Turrets

Author : United States. Bureau of Naval Personnel
Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Aircraft Turrets by : United States. Bureau of Naval Personnel

Download or read book Aircraft Turrets written by United States. Bureau of Naval Personnel and published by . This book was released on 1952 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brands and Branding

Author : Rita Clifton
Publisher : John Wiley & Sons
ISBN 13 : 9781576603505
Total Pages : 322 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Brands and Branding by : Rita Clifton

Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

The Magicians Trilogy Books 1-3

Author : Lev Grossman
Publisher : Penguin
ISBN 13 : 1101664908
Total Pages : 1415 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis The Magicians Trilogy Books 1-3 by : Lev Grossman

Download or read book The Magicians Trilogy Books 1-3 written by Lev Grossman and published by Penguin. This book was released on 2015-06-09 with total page 1415 pages. Available in PDF, EPUB and Kindle. Book excerpt: The entire #1 New York Times bestselling Magicians trilogy, including The Magicians, The Magician King, and The Magician's Land, now available in one ebook bundle The Magicians Quentin Coldwater is brilliant but miserable. A high school math genius, he’s secretly fascinated with a series of children’s fantasy novels set in a magical land called Fillory, and real life is disappointing by comparison. When Quentin is unexpectedly admitted to an elite, secret college of magic, it looks like his wildest dreams may have come true. But his newfound powers lead him down a rabbit hole of hedonism and disillusionment, and ultimately to the dark secret behind the story of Fillory. The land of his childhood fantasies turns out to be much darker and more dangerous than he ever could have imagined . . . The Magicians is one of the most daring and inventive works of literary fantasy in years. No one who has escaped into the worlds of Narnia and Harry Potter should miss this breathtaking return to the landscape of the imagination. The Magician King Quentin Coldwater should be happy. He escaped a miserable Brooklyn childhood, matriculated at a secret college for magic, and graduated to discover that Fillory—a fictional utopia—was actually real. But even as a Fillorian king, Quentin finds little peace. His old restlessness returns, and he longs for the thrills a heroic quest can bring. Accompanied by his oldest friend, Julia, Quentin sets off—only to somehow wind up back in the real-world and not in Fillory, as they’d hoped. As the pair struggle to find their way back to their lost kingdom, Quentin is forced to rely on Julia’s illicitly learned sorcery as they face a sinister threat in a world very far from the beloved fantasy novels of their youth. The Magician's Land Quentin Coldwater has lost everything. He has been cast out of Fillory, the secret magical world of his childhood dreams that he once ruled. With nothing left to lose he returns to where his story began, the Brakebills Preparatory College of Magic. But he can’t hide from his past, and it’s not long before it comes looking for him. Meanwhile, the magical barriers that keep Fillory safe are failing, and barbarians from the north have invaded. Eliot and Janet, the rulers of Fillory, embark on a final quest to save their beloved world, only to discover a situation far more complex—and far more dire—than anyone had envisioned. Along with Plum, a brilliant young magician with a dark secret of her own, Quentin sets out on a crooked path through a magical demimonde of gray magic and desperate characters. His new life takes him back to old haunts, like Antarctica and the Neitherlands, and old friends he thought were lost forever. The Magician’s Land is an intricate and fantastical thriller, and an epic of love and redemption that brings the Magicians trilogy to a magnificent conclusion, confirming it as one of the great achievements in modern fantasy.

Gods of Manhattan

Author : Scott Mebus
Publisher : Penguin
ISBN 13 : 1101200693
Total Pages : 438 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Gods of Manhattan by : Scott Mebus

Download or read book Gods of Manhattan written by Scott Mebus and published by Penguin. This book was released on 2008-04-17 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thirteen-year-old New Yorker Rory Hennessy can see things no one else can. When a magician's trick opens his eyes to Mannahatta, Rory finds an amazing spirit city coexisting alongside modern-day Manhattan. A place where Indian sachems, warrior cockroaches, and papier-mƒch‚ children live, ruled by the immortal Gods of Manhattan - including Babe Ruth, Alexander Hamilton, and Peter Stuyvesant. But Rory's power to see Mannahatta brings danger, and he is pursued by enemies, chasing history and trying to free those who have been enslaved. And when he is given the chance to right Mannahatta's greatest wrong, seeing Mannahatta may not be a gift after all. . . .

Burn After Writing

Author : Dainty Publishing
Publisher :
ISBN 13 : 9781708901639
Total Pages : 130 pages
Book Rating : 4.9/5 (16 download)

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Book Synopsis Burn After Writing by : Dainty Publishing

Download or read book Burn After Writing written by Dainty Publishing and published by . This book was released on 2019-11-16 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only person we will share the rest of our lives with is ourselves, yet we keep hiding the truth. In this book, profound questions are presented to reveal our true selves. The power to rightfully answer this questions is on your hands. Are you ready? 128 Pages of Deep and Insightful Questions About Yourself High-Quality Binding Paperback

Numbers

Author : Rachel Ward
Publisher : Chicken House
ISBN 13 : 190843502X
Total Pages : 234 pages
Book Rating : 4.9/5 (84 download)

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Book Synopsis Numbers by : Rachel Ward

Download or read book Numbers written by Rachel Ward and published by Chicken House. This book was released on 2012-02-02 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the day her mother died, Jem has known about the numbers. When she looks in someone's eyes, she can see the date they will die. Knowing that nothing lasts forever, she shuts out relationships - until another outsider, Spider, manages to penetrate her spiky shell. Suddenly Jem's world seems brighter. But on a trip to London, she foresees a chain of events that will explode their lives forever. In the queue for the London Eye, everyone has the same number in their eyes. Right here, right now, their numbers are up. Something terrible is going to happen... Shortlisted for the Waterstone's Children's Book Prize.

News of the Weird

Author : Chuck Shepherd
Publisher : Plume Books
ISBN 13 : 9780452263116
Total Pages : 180 pages
Book Rating : 4.2/5 (631 download)

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Book Synopsis News of the Weird by : Chuck Shepherd

Download or read book News of the Weird written by Chuck Shepherd and published by Plume Books. This book was released on 1989 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: For news junkies and fans of the bizarre-but-true, here is an outrageous collection of all-real, all-weird news stories culled from the nation's mainstream newspapers. Line art throughout.

A Promise of Justice

Author : David Protess
Publisher : Hyperion Books
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis A Promise of Justice by : David Protess

Download or read book A Promise of Justice written by David Protess and published by Hyperion Books. This book was released on 1998-08-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic true story of how a journalist, a professor, and three students solved a murder and helped free four wrongly convicted men after 18 years in prison.

The Duel on the Beach

Author : Rafael Sabatini
Publisher : Good Press
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.4/5 (66 download)

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Book Synopsis The Duel on the Beach by : Rafael Sabatini

Download or read book The Duel on the Beach written by Rafael Sabatini and published by Good Press. This book was released on 2021-11-09 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Duel on the Beach" is a seafaring adventure novel by the famed Anglo-Italian author Rafael Sabatini. Like the author's earlier book 'Captain Blood', it focuses on piracy in the seventeenth century Caribbean. When Major Sands left Barbados after the death of the governor, Sir John Harradine, he had every reason to congratulate himself that the fortune which he had gone overseas to seek was at last within his reach. For homing with him on the fine ship Centaur was the late governor's daughter, sole heiress to the considerable wealth which Sir John had amassed during his term of office. The long voyage before them with its constant association must afford him opportunities of contriving that the lady and her fortune should be contracted to him by the time they reached Plymouth. But when a French naval officer Monsieur de Bernis takes an interest in the young lady, a collision between the two men is inevitable...

Top Secret: the Ultimate Invisible Ink Activity Book (Klutz Activity Book)

Author : Editors of Klutz
Publisher :
ISBN 13 : 9781338745283
Total Pages : 64 pages
Book Rating : 4.7/5 (452 download)

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Book Synopsis Top Secret: the Ultimate Invisible Ink Activity Book (Klutz Activity Book) by : Editors of Klutz

Download or read book Top Secret: the Ultimate Invisible Ink Activity Book (Klutz Activity Book) written by Editors of Klutz and published by . This book was released on 2021-01-06 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: An activity book to beat the boredom blues, packaged with a UV invisible ink pen with built-in revealer light! Battling the I-Have-Nothing-To-Do Blues? Never fear, this book is here!The Klutz Book of Invisible Boredom Busters is jam-packed with hidden messages, secret codes, games, jokes, and more activities to help bust even the most unbeatable boredom. You'll see both visible (and invisible) activities, fabulous facts, and mysterious messages throughout the 64 full-color pages and uncover invisible ink printed notes and images on every page.Included is one UV pen to write and reveal hidden messages in the book or on your own!