Buyology

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Author :
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Aesthetic Labour

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Author :
Publisher : Springer
ISBN 13 : 1137477652
Total Pages : 410 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Aesthetic Labour by : Ana Sofia Elias

Download or read book Aesthetic Labour written by Ana Sofia Elias and published by Springer. This book was released on 2017-01-18 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume approaches questions about gender and the politics of appearance from a new perspective by developing the notion of aesthetic labour. Bringing together feminist writing regarding the ‘beauty myth’ with recent scholarship about new forms of work, the book suggests that in this moment of ubiquitous photography, social media, and 360 degree surveillance, women are increasingly required to be 'aesthetic entrepreneurs’, maintaining a constant state of vigilance about their appearance. The collection shows that this work is not just on the surface of bodies, but requires a transformation of subjectivity itself, characterised by notions of personal choice, risk-taking, self-management, and individual responsibility. The book includes analyses of online media, beauty service work, female genital cosmetic surgery, academic fashion, self-help literature and the seduction community, from a range of countries. Discussing beauty politics, postfeminism, neoliberalism, labour and subjectivity, the book will be of interest to scholars and students with an interest in Gender, Media Studies, Cultural Studies, Sociology, Social Psychology and Management Studies. “This highly engaging, smart, and wide-ranging collection analyzes how, under the self-governing mandates of neoliberalism, the demands that girls and women regulate and control their bodies and appearance have escalated to new, unforgiving levels. A special strength of the book is its emphasis on the rise of ‘aesthetic labour’ as a global, transnational and ever-colonizing phenomenon that seeks to sweep up women of all races, ages and locales into its disciplinary grip. Highly recommended.” -Susan J Douglas, University of Michigan, USA the inherited responsibility that remains women’s particular burden to manage.” -Melissa Gregg, Intel Corporation, USA “This book incisively conceptualizes how neo-liberalist and postfeminist tendencies are ramping up pressures for glamour, aesthetic, fashion, and body work in the general public. In a moment when YouTube ‘makeup how to’ videos receive millions of hits; what to wear and how to wear it blogs clock massive followings; and staying ‘on brand’ is sold to us as the key to personal and financial success, ‘aesthetic entrepreneurship’ is bound to become a go-to concept for anyone seeking to understand the profound shifts shaping labor and life in the 21st century.” -Elizabeth Wissinger, City University of New York, USA

News of the Weird

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Author :
Publisher : Plume Books
ISBN 13 : 9780452263116
Total Pages : 180 pages
Book Rating : 4.2/5 (631 download)

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Book Synopsis News of the Weird by : Chuck Shepherd

Download or read book News of the Weird written by Chuck Shepherd and published by Plume Books. This book was released on 1989 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: For news junkies and fans of the bizarre-but-true, here is an outrageous collection of all-real, all-weird news stories culled from the nation's mainstream newspapers. Line art throughout.

I Will Survive

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Publisher : Macmillan + ORM
ISBN 13 : 1466865954
Total Pages : 253 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis I Will Survive by : Gloria Gaynor

Download or read book I Will Survive written by Gloria Gaynor and published by Macmillan + ORM. This book was released on 2014-03-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: I Will Survive is the story of Gloria Gaynor, America's "Queen of Disco." It is the story of riches and fame, despair, and finally salvation. Her meteoric rise to stardom in the mid-1970s was nothing short of phenomenal, and hits poured forth that pushed her to the top of the charts, including "Honey Bee," "I Got You Under My Skin," "Never Can Say Goodbye," and the song that has immortalized her, "I Will Survive," which became a #1 international gold seller. With that song, Gloria heralded the international rise of disco that became synonymous with a way of life in the fast lane - the sweaty bodies at Studio 54, the lines of cocaine, the indescribable feeling that you could always be at the top of your game and never come down. But down she came after her early stardom, and problems followed in the wake, including the death of her mother, whose love had anchored the young singer, as well as constant battles with weight, drugs, and alcohol. While her fans always imagined her to be rich, her personal finances collapsed due to poor management; and while many envied her, she felt completely empty inside. In the early 1980s, sustained by her marriage to music publisher Linwood Simon, Gloria took three years off and reflected upon her life. She visited churches and revisited her mother's old Bible. Discovering the world of gospel, she made a commitment to Christ that sustains her to this day.

Burn After Writing

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Author :
Publisher :
ISBN 13 : 9781708901639
Total Pages : 130 pages
Book Rating : 4.9/5 (16 download)

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Book Synopsis Burn After Writing by : Dainty Publishing

Download or read book Burn After Writing written by Dainty Publishing and published by . This book was released on 2019-11-16 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only person we will share the rest of our lives with is ourselves, yet we keep hiding the truth. In this book, profound questions are presented to reveal our true selves. The power to rightfully answer this questions is on your hands. Are you ready? 128 Pages of Deep and Insightful Questions About Yourself High-Quality Binding Paperback

A Promise of Justice

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Author :
Publisher : Hyperion Books
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis A Promise of Justice by : David Protess

Download or read book A Promise of Justice written by David Protess and published by Hyperion Books. This book was released on 1998-08-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic true story of how a journalist, a professor, and three students solved a murder and helped free four wrongly convicted men after 18 years in prison.

The Duel on the Beach

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Author :
Publisher : Good Press
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.4/5 (66 download)

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Book Synopsis The Duel on the Beach by : Rafael Sabatini

Download or read book The Duel on the Beach written by Rafael Sabatini and published by Good Press. This book was released on 2021-11-09 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Duel on the Beach" is a seafaring adventure novel by the famed Anglo-Italian author Rafael Sabatini. Like the author's earlier book 'Captain Blood', it focuses on piracy in the seventeenth century Caribbean. When Major Sands left Barbados after the death of the governor, Sir John Harradine, he had every reason to congratulate himself that the fortune which he had gone overseas to seek was at last within his reach. For homing with him on the fine ship Centaur was the late governor's daughter, sole heiress to the considerable wealth which Sir John had amassed during his term of office. The long voyage before them with its constant association must afford him opportunities of contriving that the lady and her fortune should be contracted to him by the time they reached Plymouth. But when a French naval officer Monsieur de Bernis takes an interest in the young lady, a collision between the two men is inevitable...

Top Secret: the Ultimate Invisible Ink Activity Book (Klutz Activity Book)

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Author :
Publisher :
ISBN 13 : 9781338745283
Total Pages : 64 pages
Book Rating : 4.7/5 (452 download)

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Book Synopsis Top Secret: the Ultimate Invisible Ink Activity Book (Klutz Activity Book) by : Editors of Klutz

Download or read book Top Secret: the Ultimate Invisible Ink Activity Book (Klutz Activity Book) written by Editors of Klutz and published by . This book was released on 2021-01-06 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: An activity book to beat the boredom blues, packaged with a UV invisible ink pen with built-in revealer light! Battling the I-Have-Nothing-To-Do Blues? Never fear, this book is here!The Klutz Book of Invisible Boredom Busters is jam-packed with hidden messages, secret codes, games, jokes, and more activities to help bust even the most unbeatable boredom. You'll see both visible (and invisible) activities, fabulous facts, and mysterious messages throughout the 64 full-color pages and uncover invisible ink printed notes and images on every page.Included is one UV pen to write and reveal hidden messages in the book or on your own!

Jonny Magic and the Card Shark Kids

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Author :
Publisher : Random House
ISBN 13 : 1407089544
Total Pages : 199 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Jonny Magic and the Card Shark Kids by : David Kushner

Download or read book Jonny Magic and the Card Shark Kids written by David Kushner and published by Random House. This book was released on 2010-06-30 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: A magnet for bullies at school, Jon Finkel grew up heckled and hazed until he discovered the trading-card game Magic: The Gathering. As Magic exploded from nerdy obsession into the mainstream, the teenage Finkel emerged as its first world champion. The young shark - now known to his friends and rivals as Jonny Magic - moved on to storm poker rooms, from the underground clubs of New York City to high-stakes tables online, until he landed on the largest card counting blackjack team in the country, taking Vegas for millions and becoming one of the biggest players in town. Finally, they took on the biggest game of all - the World Series of Poker...

Quilts in America

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Author :
Publisher : Abbeville Press
ISBN 13 : 9780789208576
Total Pages : 0 pages
Book Rating : 4.2/5 (85 download)

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Book Synopsis Quilts in America by : Patsy Orlofsky

Download or read book Quilts in America written by Patsy Orlofsky and published by Abbeville Press. This book was released on 2005-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This treasury surveys nearly three hundred years of quilt history, techniques, patterns, and styles. Traveling all over the country to conduct research and to collect quilts, the authors have assembled a richly illustrated study of traditional quilts." "From the simple, serviceable quilts of the early colonists to the work of twentieth century quilters, this volume surveys virtually every type of quilt and pattern, detailing the techniques, tools, fabrics, and dyes. The abundant historical and practical information offers guidelines for establishing the age of antique quilts and provides careful instructions for cleaning and care of heirloom quilts."--BOOK JACKET.

The Divine Blueprint

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Author :
Publisher :
ISBN 13 : 9780985282448
Total Pages : 322 pages
Book Rating : 4.2/5 (824 download)

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Book Synopsis The Divine Blueprint by : Freddy Silva

Download or read book The Divine Blueprint written by Freddy Silva and published by . This book was released on 2012-10 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The origin of temples and sacred sites, and how they were founded upon Earth's geomagnetic hotspots by an ancient global race of gods, who created a vast, interconnected network of power places to alter human consciousness. Features the seven principles of energy architecture behind the world's most powerful temples.

Mrs Farnsworth

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Author :
Publisher : Broadway Play Publishing
ISBN 13 : 9780881452372
Total Pages : 0 pages
Book Rating : 4.4/5 (523 download)

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Book Synopsis Mrs Farnsworth by : A. R. Gurney

Download or read book Mrs Farnsworth written by A. R. Gurney and published by Broadway Play Publishing. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typescript, dated March 21, 2004. The play opened March 7, 2004, at Flea Theater, New York, N.Y. with a cast led by Sigourney Weaver and John Lithgow, directed by Jim Simpson.

Fresh from the Farm 6pk

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Author :
Publisher :
ISBN 13 : 9781418914219
Total Pages : 0 pages
Book Rating : 4.9/5 (142 download)

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Book Synopsis Fresh from the Farm 6pk by : Rigby

Download or read book Fresh from the Farm 6pk written by Rigby and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: