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Author : Paul De Kruif
Publisher :
ISBN 13 :
Total Pages : 390 pages
Book Rating : 4.3/5 (91 download)
Download or read book Microbe Hunters written by Paul De Kruif and published by . This book was released on 1926 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1927.
Author : K. A. Jacques
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.0/5 ( download)
Download or read book The Alcohol Textbook written by K. A. Jacques and published by . This book was released on 2003 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Cowan
Publisher : Yale University Press
ISBN 13 : 0300133502
Total Pages : 376 pages
Book Rating : 4.3/5 (1 download)
Download or read book The Social Life of Coffee written by Brian Cowan and published by Yale University Press. This book was released on 2008-10-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: What induced the British to adopt foreign coffee-drinking customs in the seventeenth century? Why did an entirely new social institution, the coffeehouse, emerge as the primary place for consumption of this new drink? In this lively book, Brian Cowan locates the answers to these questions in the particularly British combination of curiosity, commerce, and civil society. Cowan provides the definitive account of the origins of coffee drinking and coffeehouse society, and in so doing he reshapes our understanding of the commercial and consumer revolutions in Britain during the long Stuart century. Britain’s virtuosi, gentlemanly patrons of the arts and sciences, were profoundly interested in things strange and exotic. Cowan explores how such virtuosi spurred initial consumer interest in coffee and invented the social template for the first coffeehouses. As the coffeehouse evolved, rising to take a central role in British commercial and civil society, the virtuosi were also transformed by their own invention.
Author : Linda Civitello
Publisher : John Wiley & Sons
ISBN 13 : 0470403713
Total Pages : 448 pages
Book Rating : 4.4/5 (74 download)
Download or read book Cuisine and Culture written by Linda Civitello and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cuisine and Culture presents a multicultural and multiethnic approach that draws connections between major historical events and how and why these events affected and defined the culinary traditions of different societies. Witty and engaging, Civitello shows how history has shaped our diet--and how food has affected history. Prehistoric societies are explored all the way to present day issues such as genetically modified foods and the rise of celebrity chefs. Civitello's humorous tone and deep knowledge are the perfect antidote to the usual scholarly and academic treatment of this universally important subject.
Author : Naomi Klein
Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author : P. T. H. Unwin
Publisher : Psychology Press
ISBN 13 : 0415031206
Total Pages : 441 pages
Book Rating : 4.4/5 (15 download)
Download or read book El Vino Y la Viña written by P. T. H. Unwin and published by Psychology Press. This book was released on 1991 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an introduction to the historical geography of viticulture and the wine trade from prehistory to the present, considering wine as a symbol, rich in meaning and a commercial product of great economic importance to specific regions.
Author : H. Kelly-Holmes
Publisher : Springer
ISBN 13 : 0230503012
Total Pages : 221 pages
Book Rating : 4.2/5 (35 download)
Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Author : Rosser Reeves
Publisher : Lulu.com
ISBN 13 : 1387028049
Total Pages : 123 pages
Book Rating : 4.3/5 (87 download)
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Author : Thomas Sowell
Publisher : Basic Books
ISBN 13 : 0465056849
Total Pages : 990 pages
Book Rating : 4.4/5 (65 download)
Download or read book Basic Economics written by Thomas Sowell and published by Basic Books. This book was released on 2014-12-02 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling citizen's guide to economics Basic Economics is a citizen's guide to economics, written for those who want to understand how the economy works but have no interest in jargon or equations. Bestselling economist Thomas Sowell explains the general principles underlying different economic systems: capitalist, socialist, feudal, and so on. In readable language, he shows how to critique economic policies in terms of the incentives they create, rather than the goals they proclaim. With clear explanations of the entire field, from rent control and the rise and fall of businesses to the international balance of payments, this is the first book for anyone who wishes to understand how the economy functions. This fifth edition includes a new chapter explaining the reasons for large differences of wealth and income between nations. Drawing on lively examples from around the world and from centuries of history, Sowell explains basic economic principles for the general public in plain English.
Author : Rachel Black
Publisher : Bloomsbury Publishing USA
ISBN 13 : 031338049X
Total Pages : 260 pages
Book Rating : 4.3/5 (133 download)
Download or read book Alcohol in Popular Culture written by Rachel Black and published by Bloomsbury Publishing USA. This book was released on 2010-10-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia presents the many sides of America's ongoing relationship with alcohol, examining the political history, pivotal events, popular culture, and advances in technology that have affected its consumption. From the constant advertising messages from beer, wine and liquor manufacturers to parties, weddings, and other social gatherings where alcohol is served to after-work happy hours with coworkers, the influence and presence of alcohol are inescapable in the United States. According to a government source, 50 percent of American adults identified themselves as "regular drinkers" (having at least 12 drinks in the past year). This encyclopedia presents an overview of the entire history of alcohol in America from the first colonies to present day, focusing on the often-marginalized and pop culture aspects of alcohol use and misuse. Entries illuminate topics such as the favorite alcoholic beverages in America; how they are manufactured; the role of alcohol in everyday life, special events, and across history; the impacts of alcohol consumption on society and health; and much more. Connections and influences from outside the United States are also considered for some topics.
Author : Anne Mcclintock
Publisher : Routledge
ISBN 13 : 1135209103
Total Pages : 544 pages
Book Rating : 4.1/5 (352 download)
Download or read book Imperial Leather written by Anne Mcclintock and published by Routledge. This book was released on 2013-10-01 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imperial Leather chronicles the dangerous liaisons between gender, race and class that shaped British imperialism and its bloody dismantling. Spanning the century between Victorian Britain and the current struggle for power in South Africa, the book takes up the complex relationships between race and sexuality, fetishism and money, gender and violence, domesticity and the imperial market, and the gendering of nationalism within the zones of imperial and anti-imperial power.
Author : Kate Fox
Publisher : Nicholas Brealey
ISBN 13 : 1857889177
Total Pages : 455 pages
Book Rating : 4.8/5 (578 download)
Download or read book Watching the English written by Kate Fox and published by Nicholas Brealey. This book was released on 2014-07-08 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated, with new research and over 100 revisions Ten years later, they're still talking about the weather! Kate Fox, the social anthropologist who put the quirks and hidden conditions of the English under a microscope, is back with more biting insights about the nature of Englishness. This updated and revised edition of Watching the English - which over the last decade has become the unofficial guidebook to the English national character - features new and fresh insights on the unwritten rules and foibles of "squaddies," bikers, horse-riders, and more. Fox revisits a strange and fascinating culture, governed by complex sets of unspoken rules and bizarre codes of behavior. She demystifies the peculiar cultural rules that baffle us: the rules of weather-speak. The ironic-gnome rule. The reflex apology rule. The paranoid pantomime rule. Class anxiety tests. The roots of English self-mockery and many more. An international bestseller, Watching the English is a biting, affectionate, insightful and often hilarious look at the English and their society.
Author : John F. Mariani
Publisher : Macmillan + ORM
ISBN 13 : 0230112412
Total Pages : 415 pages
Book Rating : 4.2/5 (31 download)
Download or read book How Italian Food Conquered the World written by John F. Mariani and published by Macmillan + ORM. This book was released on 2011-03-15 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not so long ago, Italian food was regarded as a poor man's gruel-little more than pizza, macaroni with sauce, and red wines in a box. Here, John Mariani shows how the Italian immigrants to America created, through perseverance and sheer necessity, an Italian-American food culture, and how it became a global obsession. The book begins with the Greek, Roman, and Middle Eastern culinary traditions before the boot-shaped peninsula was even called "Italy," then takes readers on a journey through Europe and across the ocean to America alongside the poor but hopeful Italian immigrants who slowly but surely won over the hearts and minds of Americans by way of their stomachs. Featuring evil villains such as the Atkins diet and French chefs, this is a rollicking tale of how Italian cuisine rose to its place as the most beloved fare in the world, through the lives of the people who led the charge. With savory anecdotes from these top chefs and restaurateurs: - Mario Batali - Danny Meyer - Tony Mantuano - Michael Chiarello - Giada de Laurentiis - Giuseppe Cipriani - Nigella Lawson And the trials and triumphs of these restaurants: - Da Silvano - Spiaggia - Bottega - Union Square Cafe - Maialino - Rao's - Babbo - Il Cantinori
Author : Frank Chapelle
Publisher : Rutgers University Press
ISBN 13 : 9780813536149
Total Pages : 312 pages
Book Rating : 4.5/5 (361 download)
Download or read book Wellsprings written by Frank Chapelle and published by Rutgers University Press. This book was released on 2005 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Many people consider ground water deep beneath their feet as mysterious, perhaps even supernatural. To clarify matters, hydrogeologist Frank Chapelle has written a definitive history and science of subsurface water in his Wellsprings, a book both accessible to the lay reader while being filled with startling nuggets of information pleasing to the professional water scientist."--Donald Siegel, professor of earth sciences, Syracuse University "This book tells the story of bottled water in the United States in a highly readable and in-depth way, covering both the facts of the subject, and the persons and events that resulted in this now ubiquitous product."--Stephen C. Edberg, professor, Yale University Bottled water is a part of everyday life for millions of Americans. Per capita consumption in the United States now tops fifteen gallons per year with sales over $5 billion in 2002. Even as fuel prices climb, many people are still willing to pay more for a gallon of bottled water than they are for the equivalent in gasoline. At the same time, bottled water has become a symbol of refined taste and a healthy lifestyle. But despite its growing popularity, many people cannot quite put their finger on just why they prefer bottled water to the much less expensive tap variety. Some have a vague notion that bottled water is "healthier," some prefer the convenience and more consistent taste, and others are simply content to follow the trend. The fact is most people know very little about the natural beverage that they drink and enjoy. It is reasonable to wonder, therefore, just what differentiates bottled water from other water? Is it really better or healthier than tap water? Why is it that different brands seem to have subtle variations in taste? As Francis H. Chapelle reveals in this delightful and informative volume, a complex story of geology, hydrology, and history lies behind every bottle of spring water. The book chronicles the history of the bottled water industry in America from its beginnings in Europe hundreds of years ago to the present day. Subsequent chapters describe the chemical characteristics that make some waters desirable, and provide an overview of the geologic circumstances that produce them. Wellsprings explains how these geologic conditions vary throughout the country, and how this affects the kinds and quality of bottled water that are available. Finally, Chapelle shows how the bottled water industry uses this natural history, together with the perceived health benefits of spring waters, to market their products. Accessibly written and well illustrated, Wellsprings is both a revealing account and a user's guide to natural spring waters. Regardless of your drinking preference, this timely exploration will make your next drink of water refreshingly informed.
Author : Clarence Baldwin Davis
Publisher :
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.:/5 (89 download)
Download or read book History by the Lake written by Clarence Baldwin Davis and published by . This book was released on 2005 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historical essays mainly prepared by students at Marian College, Fond du Lac, Wisconsin from 2000-2004.
Author : Luise White
Publisher : Univ of California Press
ISBN 13 : 0520922298
Total Pages : 374 pages
Book Rating : 4.5/5 (29 download)
Download or read book Speaking with Vampires written by Luise White and published by Univ of California Press. This book was released on 2023-04-28 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the colonial period, Africans told each other terrifying rumors that Africans who worked for white colonists captured unwary residents and took their blood. In colonial Tanganyika, for example, Africans were said to be captured by these agents of colonialism and hung upside down, their throats cut so their blood drained into huge buckets. In Kampala, the police were said to abduct Africans and keep them in pits, where their blood was sucked. Luise White presents and interprets vampire stories from East and Central Africa as a way of understanding the world as the storytellers did. Using gossip and rumor as historical sources in their own right, she assesses the place of such evidence, oral and written, in historical reconstruction. White conducted more than 130 interviews for this book and did research in Kenya, Uganda, and Zambia. In addition to presenting powerful, vivid stories that Africans told to describe colonial power, the book presents an original epistemological inquiry into the nature of historical truth and memory, and into their relationship to the writing of history.
Author : Danske Dandridge
Publisher : IndyPublish.com
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.A/5 ( download)
Download or read book American Prisoners of the Revolution written by Danske Dandridge and published by IndyPublish.com. This book was released on 1911 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a pre-1923 historical reproduction that was curated for quality. Quality assurance was conducted on each of these books in an attempt to remove books with imperfections introduced by the digitization process. Though we have made best efforts - the books may have occasional errors that do not impede the reading experience. We believe this work is culturally important and have elected to bring the book back into print as part of our continuing commitment to the preservation of printed works worldwide.
