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Bacardi Barbie
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Download or read book Start You Up written by Steve Jones and published by Greenleaf Book Group. This book was released on 2014-05-20 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn yourself “up to eleven” with Steve Jones’s unique take on personal branding. Steve Jones, music industry insider and author of Brand Like a Rock Star, once again takes readers on a trip through rock history to reveal often-overlooked lessons on personal branding. The stories Jones has to tell--how a drummer reinvented his instrument when he lost his arm, why Nikki Sixx’s lifestyle killed him and brought him back, how the forces that nearly tore Fleetwood Mac apart actually made their music better--provide the colorful backdrop for the critical lessons on building a high-power personal brand. The book is comprised of five sections that outline the “Five Ps of Personal Branding”--the building blocks for a personal brand: • Positioning--discovering the reader’s unique story • Presentation--laying a framework for communicating personal brands • Passion--how to turn a love into a life’s work • Purpose--crafting a personal brand to make the most impact • Profits--generating a profit, emotionally or fiscally, through personal branding No matter what stage a career is in, success today in any field requires a rock star personal brand. Start You Up will set readers on the path to the goals they’ve always had--and ones they didn’t know were attainable.
Download or read book Billboard written by and published by . This book was released on 2003-05-31 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book The Name's Familiar written by Lee, Laura and published by Pelican Publishing. This book was released on 1999 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Details written by and published by . This book was released on 2006 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The World's Greatest Brands by : Nick Kochan
Download or read book The World's Greatest Brands written by Nick Kochan and published by Springer. This book was released on 1996-11-11 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.
Book Synopsis Freedom of Expression® by : Kembrew McLeod
Download or read book Freedom of Expression® written by Kembrew McLeod and published by Doubleday Books. This book was released on 2005 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Download or read book Out written by and published by . This book was released on 2000-07 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Out is a fashion, style, celebrity and opinion magazine for the modern gay man.
Book Synopsis Lateral Marketing by : Philip Kotler
Download or read book Lateral Marketing written by Philip Kotler and published by John Wiley & Sons. This book was released on 2003-09-08 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.
Download or read book Brandweek written by and published by . This book was released on 2005 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Purple Cow, New Edition by : Seth Godin
Download or read book Purple Cow, New Edition written by Seth Godin and published by Penguin. This book was released on 2009-11-12 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.
Book Synopsis Building Brand Authenticity by : M. Beverland
Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Download or read book Purple Cow written by Seth Godin and published by Penguin. This book was released on 2003-05-12 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title has been removed from sale by Penguin Group, USA.
Book Synopsis Contested Images by : Alma M. Garcia
Download or read book Contested Images written by Alma M. Garcia and published by AltaMira Press. This book was released on 2012-09-16 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contested Images: Women of Color in Popular Culture is a collection of 17 essays that analyze representations in popular culture of African American, Asian American, Latina, and Native American women. The anthology is divided into four parts: film images, beauty images, music, and television. The articles share two intellectual traditions: the authors, predominantly women of color, use an intersectionality perspective in their analysis of popular culture and the representation of women of color, and they identify popular culture as a site of conflict and contestation. Instructors will find this collection to be a convenient textbook for women’s studies; media studies; race, class, and gender courses; ethnic studies; and more.
Download or read book The Logo Decoded written by LORA STARLING and published by BalboaPress. This book was released on 2011-12-16 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.
Book Synopsis Provocateur by : Anthony Joseph Paul Cortese
Download or read book Provocateur written by Anthony Joseph Paul Cortese and published by Rowman & Littlefield. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition
Download or read book The Yale Law Journal written by and published by . This book was released on 1989 with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Recent Advances in Logo Detection Using Machine Learning Paradigms by : Yen-Wei Chen
Download or read book Recent Advances in Logo Detection Using Machine Learning Paradigms written by Yen-Wei Chen and published by Springer Nature. This book was released on with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
