B2b Versus B2c Marketing Major Differences Along The Supply Chain Of Fast Moving Consumer Goods Fmcg

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B2B Versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG)

Author : Hauke Barschel
Publisher : GRIN Verlag
ISBN 13 : 3638781895
Total Pages : 29 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis B2B Versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG) by : Hauke Barschel

Download or read book B2B Versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG) written by Hauke Barschel and published by GRIN Verlag. This book was released on 2007-09-27 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work identifies, analyses and evaluates major differences along the supply chain between business-to-business (B2B) marketing and consumer marketing (B2C) in terms of companies involved in the production and trade of fast moving consumer goods (FMCG). This work focuses on the marketing-mix concept, external aspects of marketing and examines aspects concerning the competitive environment. This work mainly focuses on marketing activities along the supply chain of the brand SCHWARTAU. SCHWARTAU is a brand of food products (marmalade) by the company SCHWARTAUER WERKE GmbH. The company is located in Bad Schwartau, Germany and sells its products all over Europe with focus on Germany and mainly other Western European countries.

Major Differences Along the Supply Chain Between B2B and B2C Marketing with Regard to "Fast-Moving-Consumer-Goods" (FMCG)

Download Major Differences Along the Supply Chain Between B2B and B2C Marketing with Regard to

Author : Sebastian Meyer
Publisher : GRIN Verlag
ISBN 13 : 363877029X
Total Pages : 40 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis Major Differences Along the Supply Chain Between B2B and B2C Marketing with Regard to "Fast-Moving-Consumer-Goods" (FMCG) by : Sebastian Meyer

Download or read book Major Differences Along the Supply Chain Between B2B and B2C Marketing with Regard to "Fast-Moving-Consumer-Goods" (FMCG) written by Sebastian Meyer and published by GRIN Verlag. This book was released on 2007-09 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, 6 +2 online entries in the bibliography, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined

Major differences along the supply chain between B2B and B2C marketing with regard to "Fast-Moving-Consumer-Goods" (FMCG)

Author : Sebastian Meyer
Publisher : GRIN Verlag
ISBN 13 : 363872607X
Total Pages : 19 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis Major differences along the supply chain between B2B and B2C marketing with regard to "Fast-Moving-Consumer-Goods" (FMCG) by : Sebastian Meyer

Download or read book Major differences along the supply chain between B2B and B2C marketing with regard to "Fast-Moving-Consumer-Goods" (FMCG) written by Sebastian Meyer and published by GRIN Verlag. This book was released on 2007-06-13 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined

Digital Services and Information Intelligence

Author : Hongxiu Li
Publisher : Springer
ISBN 13 : 3662455269
Total Pages : 372 pages
Book Rating : 4.6/5 (624 download)

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Book Synopsis Digital Services and Information Intelligence by : Hongxiu Li

Download or read book Digital Services and Information Intelligence written by Hongxiu Li and published by Springer. This book was released on 2014-11-22 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed conference proceedings of the 13th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2014, held in Sanya, China, in November 2014. The 32 revised full papers presented were carefully reviewed and selected from 42 submissions. They are organized in the following topical sections: digital services, digital society, and digital business.

The Philosopher's Stone for Sustainability

Author : Yoshiki Shimomura
Publisher : Springer Science & Business Media
ISBN 13 : 3642328466
Total Pages : 539 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis The Philosopher's Stone for Sustainability by : Yoshiki Shimomura

Download or read book The Philosopher's Stone for Sustainability written by Yoshiki Shimomura and published by Springer Science & Business Media. This book was released on 2012-09-19 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Product-Service Systems (IPS2), which is defined as “an integrated industrial product and service offering that delivers value in use,” has expanded rapidly over the last decade. IPS2 has allowed us to achieve both high added value and high productivity and has enriched our QOL by improving the performance of products and services. We are now struggling with many awkward issues related to sustainability, but IPS2 is expected to be the “philosopher’s stone” for solving these issues. Following the pattern of conferences held in Cranfield in 2009, Linköping in 2010, and Braunschweig in 2011, the fourth International CIRP Conference on Industrial Product-Service Systems, held on November 8-9, 2012, in Tokyo, will cover various aspects of IPS2. Topics planned for this year’s conference reflect the latest IPS2 information in both the natural sciences and humanities and include case studies from various industries. IPS2 is still a relatively new field, so it is important to keep track of the entire context in order to promote more cross-sectional cooperation between multimodal fields and disciplines. The fourth International CIRP Conference on Industrial Product-Service Systems will serve as a vital platform for such collaborations and the discussion of new scientific ideas.

FCS marketing communication L2

Author :
Publisher : Pearson South Africa
ISBN 13 : 9781868917402
Total Pages : 148 pages
Book Rating : 4.9/5 (174 download)

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Book Synopsis FCS marketing communication L2 by :

Download or read book FCS marketing communication L2 written by and published by Pearson South Africa. This book was released on 2007 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Curious Science of Modern Marketing Management

Author : Dr.M.G.Bhaskar
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9394958517
Total Pages : 404 pages
Book Rating : 4.3/5 (949 download)

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Book Synopsis The Curious Science of Modern Marketing Management by : Dr.M.G.Bhaskar

Download or read book The Curious Science of Modern Marketing Management written by Dr.M.G.Bhaskar and published by Archers & Elevators Publishing House. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Management

Author : Henk W Volberda
Publisher : SAGE Publications Limited
ISBN 13 : 152961273X
Total Pages : 632 pages
Book Rating : 4.5/5 (296 download)

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Book Synopsis Strategic Management by : Henk W Volberda

Download or read book Strategic Management written by Henk W Volberda and published by SAGE Publications Limited. This book was released on 2024-01-10 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on & confronting strategic issues, sensing opportunities and threats choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management. Covering the latest theories and concepts and taking an action-oriented approach, the book includes: • Cutting-edge content on the confront-sense-choose-transform stages of strategic management such as purpose and sustainability, emerging technologies, ecosystems and platforms, and business model innovation • Four diagnostic chapters providing practical tools for each stage of the strategy process • Nearly 70 case studies of internationally recognisable companies like Airbnb, Ben & Jerry’s, Epic Games store, Hilton, Icebreaker, McDonald’s, Nestlé, Northvolt, Tesla and PayPay • ‘Key Debate’ boxes outlining opposing perspectives on hot topics in the strategy field and ‘Strategic Focus’ boxes digging deeper into contemporary phenomena Instructors can access a range of online resources, including a teaching guide complete with case study teaching notes, further reading and video links, PowerPoints and a bank of additional case studies. Suitable for undergraduate and postgraduate students of strategy, Strategic Management: From Confrontation to Transformation will help you grow your knowledge and experience of developing and implementing strategy in the real world. Henk W. Volberda is Professor of Strategy & Innovation at the Amsterdam Business School, University of Amsterdam. Rick M.A. Hollen is a Lecturer and Researcher at the Strategy & International Business section of the Amsterdam Business School, University of Amsterdam and a Managing Research Associate at the Amsterdam Centre for Business Innovation (ACBI). Joana R. Pereira is Lecturer in the Strategy and Organization group of Leeds University Business School, University of Leeds. Jatinder S. Sidhu is Professor and Chair in Strategic Management and Organization at Leeds University Business School, University of Leeds. Kevin Heij is Senior Researcher of the Amsterdam Centre for Business Innovation at the Amsterdam Business School, University of Amsterdam.

CIM Coursebook: Delivering Customer Value through Marketing

Author : Ray Donnelly
Publisher : Routledge
ISBN 13 : 1136442243
Total Pages : 273 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook: Delivering Customer Value through Marketing by : Ray Donnelly

Download or read book CIM Coursebook: Delivering Customer Value through Marketing written by Ray Donnelly and published by Routledge. This book was released on 2010-09-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

Digital Marketing Excellence

Author : Dave Chaffey
Publisher : Taylor & Francis
ISBN 13 : 1317276736
Total Pages : 691 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Digital Marketing Excellence by : Dave Chaffey

Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2017-03-31 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

EMarketing EXcellence

Author : Dave Chaffey
Publisher : Routledge
ISBN 13 : 0750689455
Total Pages : 530 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis EMarketing EXcellence by : Dave Chaffey

Download or read book EMarketing EXcellence written by Dave Chaffey and published by Routledge. This book was released on 2008 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now completely revised, this text can help marketers create effective and up-to-date customer-centric e-marketing plans. It combines established approaches to marketing planning with the creative use of new e-models and e-tools.

eMarketing eXcellence

Author : PR Smith
Publisher : Routledge
ISBN 13 : 1136406972
Total Pages : 529 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis eMarketing eXcellence by : PR Smith

Download or read book eMarketing eXcellence written by PR Smith and published by Routledge. This book was released on 2008-06-20 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: * Draw up an outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Digital Marketing

Author : Dave Chaffey
Publisher : Pearson UK
ISBN 13 : 1292241624
Total Pages : 614 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis Digital Marketing by : Dave Chaffey

Download or read book Digital Marketing written by Dave Chaffey and published by Pearson UK. This book was released on 2019-02-05 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

COMMERCIAL OPERATIONS MANAGEMENT: Process and Technology to Support Commercial Activities

Author : RAVINDAR TOMAR
Publisher : Global India Publications
ISBN 13 : 9789380228556
Total Pages : 324 pages
Book Rating : 4.2/5 (285 download)

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Book Synopsis COMMERCIAL OPERATIONS MANAGEMENT: Process and Technology to Support Commercial Activities by : RAVINDAR TOMAR

Download or read book COMMERCIAL OPERATIONS MANAGEMENT: Process and Technology to Support Commercial Activities written by RAVINDAR TOMAR and published by Global India Publications. This book was released on 2009-12 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not every organisation today has a functional department called 'operations' but they will all undertake operations activities because every organisation produces goods and/or delivers services. Commercial operations management has made a significant contribution to society by playing a role in areas such as increasing productivity, providing better quality goods and servces and improving working conditions. Productivity has been increased through such measures as the use of technology and new production methods. This book describes all these important aspects of commercial operations management.

Brand-driven Innovation

Author : Erik Roscam Abbing
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034460
Total Pages : 210 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Brand-driven Innovation by : Erik Roscam Abbing

Download or read book Brand-driven Innovation written by Erik Roscam Abbing and published by Bloomsbury Publishing. This book was released on 2017-10-05 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge. The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.

Eat Their Lunch

Author : Anthony Iannarino
Publisher : Penguin
ISBN 13 : 0525537627
Total Pages : 241 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Eat Their Lunch by : Anthony Iannarino

Download or read book Eat Their Lunch written by Anthony Iannarino and published by Penguin. This book was released on 2018-11-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent? It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like: ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution. understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns. developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence. Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.