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B2b Marketing Confessions
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Book Synopsis B2B Marketing Confessions by : John J. Wall
Download or read book B2B Marketing Confessions written by John J. Wall and published by . This book was released on 2012 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)!
Book Synopsis Confessions of a Business Coach---An insiders tale of what the business coaches and marketing experts need to tell you 2 by : Richard Herb
Download or read book Confessions of a Business Coach---An insiders tale of what the business coaches and marketing experts need to tell you 2 written by Richard Herb and published by Lulu.com. This book was released on 2014-05-06 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategies outlined in this book have helped small business owners establish proven sales strategies and more business profits! Follow the advice and easy to implement action steps and you too will benefit by making more money with your small business.
Book Synopsis Confessions of the Pricing Man by : Hermann Simon
Download or read book Confessions of the Pricing Man written by Hermann Simon and published by Springer. This book was released on 2015-10-20 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.
Book Synopsis Untamed Billionaire, Undressed Virgin by : Anna Cleary
Download or read book Untamed Billionaire, Undressed Virgin written by Anna Cleary and published by Harlequin. This book was released on 2009-05-01 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connor O'Brien is damaged, inside and out—proof of his dark and dangerous life. Sophy Woodruff has never known a man as devastatingly sexy as Connor. Intense, brooding and distant, he's everything she shouldn't desire…. Despite his vow of noncommitment, Connor can't resist bedding Sophy. But Sophy is a virgin, and once he's undressed her, this billionaire isn't sure he can walk away….
Download or read book Chronic Marketer written by Brad Gosse and published by Createspace Independent Publishing Platform. This book was released on 2012-02-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confessions Of A Half-Baked (But Highly Paid) Internet Marketer How would you like to: Embrace your laziness Build an automated business Change rules in your favor Smash your alarm clock Forget your fears and flaws Enjoy the chronic lifestyle Earn the envy of your peers Have fun every day I remember once speaking to a man who was frustrated with his status. He was upset and explained to me how he had worked hard in school, gone to college to get a degree and paid his dues in the corporate world, however, today he is working in a startup for a high school dropout CEO. Sympathizing with this man I told him my story. I too had worked hard, and paid my dues. After dropping out of high school I worked for various companies learning what I liked and didn't like about business. I then worked really hard to build my own business and now I have college graduates working for me. This is a book about building your own future. Whether you enjoy a little weed now and then or not, you will learn how I built my business online, giving me over 5000 mornings without an alarm clock, bosses, investors or crappy clients. My business makes me money regardless of my personal schedule. I can go to the spa, play Call Of Duty, read, or eat brownies and pass out. Every time I check my accounts there is more money. It wasn't easy for me to get here. Which is why I wrote this book, to hopefully make it easier for you. Order your copy of the Chronic Marketer now and start living the Chronic Marketer lifestyle as a HIGH functioning entrepreneur.
Book Synopsis Confessions Of The Rainmakers by : Dr. Ope Banwo
Download or read book Confessions Of The Rainmakers written by Dr. Ope Banwo and published by Dr Ope Banwo. This book was released on with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Marketing Superstars Reveal The Secrets Of Their Success In Exclusive Interviews With The Fearless Netpreneur. Many people in internet marketing, both the experienced and the newbies, always wondered about the real success secrets of some of the superstars could be beyond the general palliatives we often hear on their promotional webinar or trainings. Some including myself, often wondered what it would be like if we really get the marketing superstars to sit down and answer really revealing questions about their business and success secrets. I searched for such a revealing book or interview by others in the industry and could not find any book of interview that put some of the biggest names together for student of business to read and learn.
Book Synopsis Unleash Possible by : Samantha Stone
Download or read book Unleash Possible written by Samantha Stone and published by . This book was released on 2016-10-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, shows you how to initiate growth, and how to partner with sales to get the right results.
Book Synopsis Confessions of a Guru-Wannabe by : Ope Banwo
Download or read book Confessions of a Guru-Wannabe written by Ope Banwo and published by CreateSpace. This book was released on 2014-01-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Confessions Of A Guru Wannabe is the sizzling, shocking and confessional true story of Dr. Ope Banwo, who rose from being a bumbling clueless internet newbie to becoming one of most respected Internet Business professionals in Africa. The book reveals all the mistakes he made while chasing internet success and how he turned everything around to achieve success as a successful Netpreneur. In this frank, heart warming and motivational confessional story, the author frankly discusses the errors he made and the valuable lessons he learnt in the process. He also revealed powerful secrets he learnt that could help other struggling Netpreneurs who are looking to build a genuine business on the internet. WHAT PEOPLE ARE SAYING ABOUT "CONFESSIONS OF A GURU WANNABE" Here's what some of the biggest professionals in internet business have to say about this book: "Dr. Ope's book is well timed and could help many aspiring entrepreneurs with what works and what doesn't as well as alert them and steer them in the right direction. ...Dr. Ope's book will be an eye-opener and will make people aware of the online marketing industry, from the inside-out" Raam Anand, Founder, infoYOGIS www.TheSpeakingTree.org "You are going to love Confessions of a Guru Wannabe. Dr Banwo walks you through the dark underbelly of internet marketing and unabashedly shares with you how he got sucked in by it. This book is so important that it is a must read for marketers just starting out and to all marketers no matter what stage of success they have gained. It will make you laugh at times, cry at times and I am sure you will find a piece of yourself in this wonderful, fabulously written book. If you want to get back on track and take the steps necessary to be successful online, you need a dose of what Dr Banwo has to offer" Jane Mark, CEO Sokule Inc http: //www.sokule.com "Ope this is a fantastic journey you have shared with us, and ... I think you have identified why so many up and coming internet marketers get stuck buying, not selling their products and services, and the mindset change is crucial to the transformation. This is a great book for people coming into the internet marketing space ...to help them avoid wasting their money as many have before us." KATE LUELLA www.kateluella.com "If you are finally ready to succeed by first learning what NOT to do, and then taking a step by step approach to creating a solid online business...Confessions of a Guru Wannabe will give you Tips and Techniques that will virtually guarantee you avoid the mistakes that 99.9% of all Internet Marketers fall into...If you're ready to win, and win BIG...do yourself a favor and read this book. It's just that good!" Kris Whitehead, Author, Think To Succeed www.ThinkToSucceed.com "This book is one of the best, most useful books that any internet marketing newbie should read. It's like the memories of many Internet Marketing gurus all gathered in one place. We all made the same mistakes and thanks to you Ope for coming out with absolute honesty and sharing this with others. I recommend your book to everyone who wants to get into online marketing." Iman Aghay, Founder of Marketing Mastery Summit www.successroad.ca "Dr. Ope Banwo's book is a telling tale of the perils and triumphs of internet marketing. A must read for newbies wanting to make money online as well as seasoned professionals wanting to stake their claim on the internet." Daven Michaels, Author of the New York Times Best Seller, Outsource Smart www.123Employee.com
Book Synopsis Grapho-Persuasion: Mastering the Pyramid of Persuasion (Confessions of a Marketing Man) by : Victor Semo
Download or read book Grapho-Persuasion: Mastering the Pyramid of Persuasion (Confessions of a Marketing Man) written by Victor Semo and published by Jamin Press GraphoPersuasion. This book was released on 2011-03-10 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A queen has more influence over the king than the senators because she knows his personality. Therefore, she knows what to say, how to say it, and how to act when she's persuading him. This is a pocket bible for the novice, timid and talented professionals, to help them to be more influential using Grapho-Persuasion. It is an innovative method, based on years of research, which blends together techniques from the sciences of graphology and persuasion for greater emotional impact. Know who people truly are, and you can move their heart easily, like a queen. AMONG THE TIPS REVEALED: -How to understand people's personalities and use this knowledge to persuade them -Persuasion is seduction: how companies use the same techniques as womanisers to win clients -From Martin Luther King, jr to Naomie Campbell, the secrets to make hypnotic speeches that move an audience -Various tools of persuasion, easy to "carry and deploy" in any situation In this insightful book, originally a letter to his sister, Victor Semo reveals the essential elements to master the art of persuasion. Jargon-free, packed with tried and tested advice, get more in business and your personal life. "I like to know who I am dealing with, and this book helps me to reveal what they are hiding from me. Fascinating!" -Geoff Burch, best-selling author and BBC television presenter "Savvy persuaders have a new powerful technique in their hands!" - Rintu Basu, Best-selling author of The Persuasion Skills Black Book
Book Synopsis Confessions of 2 Dinosaurs by : Thomas Andersen
Download or read book Confessions of 2 Dinosaurs written by Thomas Andersen and published by BoD – Books on Demand. This book was released on 2024-04-26 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book makes you street-smart, with only a bit of academia! Two dinosaurs of marketing describe their careers in automotive, food, household goods, jewellery, cosmetics and TV Home Shopping. They give useful advice for young professionals how the business world works in stories from the marketing and sales frontier and in textbook chapters.
Download or read book Navigating B2B written by Steve Ferreira and published by Leaders Press. This book was released on 2021-07-20 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigate! From Taiwanese gangsters and high-rise hotels to the bitterly cold winters of Prague, Steve Ferreira’s journey has always been an international one. What he’s learned along the way, however, is guaranteed to help you exploit every last ounce of your creative, entrepreneurial energy. THE MOST UNDERUTILIZED ASSET IN YOUR PROFESSIONAL ARSENAL IS NOT YOUR NETWORK – ITS YOUR CREATIVITY! The entrepreneurial path is simple, if not easy – you’re either leading the charge, or you’re not leading at all. But how do you navigate the myriad obstacles? How do you master B2B relationships? And in a market saturated with capable professionals, what can YOU DO to stand out? In his latest work, Navigating B2B, solopreneur Steve Ferreira – a USA Today best-selling author – weaves a tapestry of hilarious, powerful and profound stories of some his most impactful, albeit unorthodox, business lessons learned from a life played for keeps. Keep reading to: Understand how elements of theatricality are an asset in professional relationships Bypass the naysayers and get your message to the right set of decision makers Circumvent the pesky “no’s” by proving your inherent value upfront Leverage the power of pro-bono work as a pre-closing mechanism in sales Improve your interpersonal communication through targeted, repetitious practice Learn how to formulate, execute and implement your business plan within the framework of an existing system first, before striking out on your own Develop the mental fortitude to accept rejection without internalizing the result as a measurement of your entrepreneurial worth To reach the highest levels of professional success, there’s no getting around it – you’re going to have to embrace the unconventional! Master your creativity, charisma and communication by transforming the way you approach your relationships! Get your copy of Navigating B2B today!
Book Synopsis The B2B Social Media Book by : Kipp Bodnar
Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Book Synopsis Inbound Marketing, Revised and Updated by : Brian Halligan
Download or read book Inbound Marketing, Revised and Updated written by Brian Halligan and published by John Wiley & Sons. This book was released on 2014-09-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
Download or read book 2 Book written by Daniel Glickman and published by Createspace Independent Publishing Platform. This book was released on 2016-11 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personalize This: "Dear John" level personalization no longer cuts the mustard, and segmentation and silos must be crushed. CMOs and marketing teams today have all the talent and tech it takes to get personal on deeper and more authentic levels, at more relevant points in the customer lifecycle. In Personalize This, CMO Daniel Glickman takes a witty but thorough and incisive look at what's happening now in the marketing trenches, and what might be happening tomorrow. His message on personalization is one of possibility and innovation: He believes marketers not only have more creative power that ever to figure out what their brand's customers want, but also the tools to help those customers get exactly what they want, when and where they want it. Disrupt That: CMO Daniel Glickman drank cafe lattes before the word "barista" existed, and he disrupted before the word "disrupt' was pasted into every newsletter, article, and book on doing business in the 21st century. In the pages of Disrupt That, you'll discover how Glickman and his marketing team stay ahead of the curve and the competition by always asking the right questions and never fearing failure. Managing with the assumption that the marketer's main goal is to develop lasting and authentic relationships that help customers lead better happier lives (and to satisfy our CEOs)-Glickman guides readers on how to smash and create systems that allow for smoother synchronization across departments, maximum agility, and stronger KPIs. By always thinking and strategizing like a startup, marketing teams can build more robust funnels, improve P&L, and take more creative control over the brands they are forging, so that ultimately, marketing leads the business. "Not all disruptions will be as big as the colonization of Mars," Glickman says. "But all disruptions can leapfrog you upward and forward.""
Book Synopsis Confessions of a Young Novelist by : Umberto Eco
Download or read book Confessions of a Young Novelist written by Umberto Eco and published by Harvard University Press. This book was released on 2011-04-25 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Umberto Eco published his first novel, The Name of the Rose, in 1980, when he was nearly fifty. In these “confessions,” the author, now in his late seventies, looks back on his long career as a theorist and his more recent work as a novelist, and explores their fruitful conjunction. He begins by exploring the boundary between fiction and nonfiction—playfully, seriously, brilliantly roaming across this frontier. Good nonfiction, he believes, is crafted like a whodunnit, and a skilled novelist builds precisely detailed worlds through observation and research. Taking us on a tour of his own creative method, Eco recalls how he designed his fictional realms. He began with specific images, made choices of period, location, and voice, composed stories that would appeal to both sophisticated and popular readers. The blending of the real and the fictive extends to the inhabitants of such invented worlds. Why are we moved to tears by a character’s plight? In what sense do Anna Karenina, Gregor Samsa, and Leopold Bloom “exist”? At once a medievalist, philosopher, and scholar of modern literature, Eco astonishes above all when he considers the pleasures of enumeration. He shows that the humble list, the potentially endless series, enables us to glimpse the infinite and approach the ineffable. This “young novelist” is a master who has wise things to impart about the art of fiction and the power of words.
Download or read book The Oz Principle written by Roger Connors and published by Penguin. This book was released on 1998-10-01 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on workplace accountability by the New York Times bestselling authors of How Did That Happen? Since it was originally published in 1994, The Oz Principle has sold nearly 600,000 copies and become the worldwide bible on accountability. Through its practical and invaluable advice, thousands of companies have learned just how vital personal and organizational accountability is for a company to achieve and maintain its best results. At the core of the authors' message is the idea that when people take personal ownership of their organization's goals and accept responsibility for their own performance, they become more invested and work at a higher level to ensure not only their own success, but everyone's. Now more than ever, The Oz Principle is vital to anyone charged with obtaining results. It is a must have, must read, and must apply classic business book.
Book Synopsis The Icarus Deception by : Seth Godin
Download or read book The Icarus Deception written by Seth Godin and published by Penguin. This book was released on 2012-12-31 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card. Godin shows us how it’s possible and convinces us why it’s essential.
