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Author : Business Insight Press
Publisher :
ISBN 13 : 9780979782619
Total Pages : 300 pages
Book Rating : 4.7/5 (826 download)
Download or read book Aviation Marketing Handbook written by Business Insight Press and published by . This book was released on 2014-01-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mr Stephen Shaw
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409486680
Total Pages : 379 pages
Book Rating : 4.4/5 (94 download)
Download or read book Airline Marketing and Management written by Mr Stephen Shaw and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: ∗Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. ∗ An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. ∗The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. ∗ Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. ∗Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. ∗Airline websites and their role as both a selling and distributing tool. ∗The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
Author : Shmelova, Tetiana
Publisher : IGI Global
ISBN 13 : 1799814173
Total Pages : 543 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Artificial Intelligence Applications in the Aviation and Aerospace Industries written by Shmelova, Tetiana and published by IGI Global. This book was released on 2019-10-11 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the emergence of smart technology and automated systems in today’s world, artificial intelligence (AI) is being incorporated into an array of professions. The aviation and aerospace industry, specifically, is a field that has seen the successful implementation of early stages of automation in daily flight operations through flight management systems and autopilot. However, the effectiveness of aviation systems and the provision of flight safety still depend primarily upon the reliability of aviation specialists and human decision making. The Handbook of Research on Artificial Intelligence Applications in the Aviation and Aerospace Industries is a pivotal reference source that explores best practices for AI implementation in aviation to enhance security and the ability to learn, improve, and predict. While highlighting topics such as computer-aided design, automated systems, and human factors, this publication explores the enhancement of global aviation security as well as the methods of modern information systems in the aeronautics industry. This book is ideally designed for pilots, scientists, engineers, aviation operators, air crash investigators, teachers, academicians, researchers, and students seeking current research on the application of AI in the field of aviation.
Author : Sven Gross
Publisher : Erich Schmidt Verlag GmbH & Co KG
ISBN 13 : 9783503100811
Total Pages : 324 pages
Book Rating : 4.1/5 (8 download)
Download or read book Handbook of Low Cost Airlines written by Sven Gross and published by Erich Schmidt Verlag GmbH & Co KG. This book was released on 2007 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philippe Malaval
Publisher : Springer Science & Business Media
ISBN 13 : 3319013548
Total Pages : 600 pages
Book Rating : 4.3/5 (19 download)
Download or read book Aerospace Marketing Management written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2013-11-12 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
Author : Rigas Doganis
Publisher : Routledge
ISBN 13 : 1315402963
Total Pages : 435 pages
Book Rating : 4.3/5 (154 download)
Download or read book Flying Off Course written by Rigas Doganis and published by Routledge. This book was released on 2019-01-10 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aviation is one of the most widely talked about industries in the global economy and yet airlines continue to present an enigma. Between 2010 and 2018 the global airline industry experienced its longest period of sustained profitability; however, huge global profits hid a darker side. Many airlines made inadequate profits or serious losses while others collapsed entirely. This fifth edition of Flying Off Course explains why. Written by leading industry expert, Rigas Doganis, this book is an indispensable guide to the inner workings of this exciting industry. Providing a complete, practical introduction to the fundamentals of airline economics and marketing, it explores the structure of the market, the nature of airline costs, issues around pricing and demand, and the latest developments in e-commerce. Vibrant examples are drawn from passenger, charter and freight airlines to provide a dynamic view of the entire industry. This completely updated edition also explores the sweeping changes that have affected airlines in recent years. It includes much new material on airline alliances, long-haul low-cost airlines, new pricing policies and ancillary revenues in order to present a compelling account of the current state of the airline industry. Offering a practical approach and peppered with real examples, this book will be valuable to anyone new to the airline industry as well as those wishing to gain a wider insight into its operations and economics. For undergraduate or postgraduate students in transport studies, tourism and business the book provides a unique insider's view into the workings of this exciting industry.
Author : Ronald Scheinberg
Publisher : Routledge
ISBN 13 : 1351364219
Total Pages : 542 pages
Book Rating : 4.3/5 (513 download)
Download or read book The Commercial Aircraft Finance Handbook written by Ronald Scheinberg and published by Routledge. This book was released on 2017-12-12 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers a comprehensive overview of the multifaceted matters that arise in the process of financing commercial aircraft. It reviews the different topics on a high-level basis, and then explains the terminology used for each particular area of specialization.
Author : Gail F. Butler
Publisher : McGraw-Hill
ISBN 13 : 9780076068135
Total Pages : 698 pages
Book Rating : 4.0/5 (681 download)
Download or read book Handbook of Airline Marketing written by Gail F. Butler and published by McGraw-Hill. This book was released on 1998 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cynthia Barnhart
Publisher : Springer Science & Business Media
ISBN 13 : 1461416078
Total Pages : 461 pages
Book Rating : 4.4/5 (614 download)
Download or read book Quantitative Problem Solving Methods in the Airline Industry written by Cynthia Barnhart and published by Springer Science & Business Media. This book was released on 2011-12-21 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews operations research theory, applications and practice in airline planning and operations. It examines the business and technical landscape, details best practices, and identifies open questions and areas for future research.
Author :
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.:/5 (327 download)
Download or read book Human Factors for Aviation written by and published by . This book was released on 1996 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. G. Wensveen
Publisher : Krieger Publishing Company
ISBN 13 : 9781575242934
Total Pages : 0 pages
Book Rating : 4.2/5 (429 download)
Download or read book Wheels Up written by J. G. Wensveen and published by Krieger Publishing Company. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wheels Up: Airline Business Plan Development" is unique because it concentrates specifically on the airline business rather than generic businesses. It incorporates features other plan books neglect. Modern trends are identified and discussed in detail to help the reader understand the importance of creating flexibility within the business plan. Flexibility is vital for an airline to be successful in today's increasingly competitive environment. Failure to understand recent and future trends in a new aviation environment could lead to failure. This second edition is aimed at a variety of readers including academic students, both undergraduate and graduate, business professionals, and entrepreneurs. It concentrates on business plan development suitable for airlines of all sizes, from single-engine single pilot operations to international jet operations. Regardless of a company's size, the main elements of the airline business plan remain the same
Download or read book ACRP Report 28 written by and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 746 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1954 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gail F. Butler
Publisher :
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.X/5 (3 download)
Download or read book Handbook of Airline Strategy written by Gail F. Butler and published by . This book was released on 2001 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Scott Ambrose
Publisher : Routledge
ISBN 13 : 0429614160
Total Pages : 256 pages
Book Rating : 4.4/5 (296 download)
Download or read book Fundamentals of Airline Marketing written by Scott Ambrose and published by Routledge. This book was released on 2021-05-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the "customer" is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps—product, place, promotion, and price—in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience. Fundamentals of Airline Marketing: • is an accessible textbook on the fundamentals of marketing for commercial passenger air transportation; • chronicles the marketing innovations and controversies that have been central to the historic shift in airline fortunes; • demonstrates how airline decisions fit within the fundamentals of marketing and how the marketplace is continuing to evolve; • provides a bridge between key marketing principles and their specific application to the airline industry in each chapter. This textbook is written primarily for undergraduate college students enrolled in aviation business administration programs and related courses. It will also serve as an accessible primer on airline marketing for industry professionals not presently working in marketing and for frontline airline employees seeking to learn more about marketing.
Author :
Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.E/5 ( download)
Download or read book Airline Marketing Guide written by and published by . This book was released on 1996 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stephen Holloway
Publisher : Taylor & Francis
ISBN 13 : 1351774220
Total Pages : 656 pages
Book Rating : 4.3/5 (517 download)
Download or read book Straight and Level written by Stephen Holloway and published by Taylor & Francis. This book was released on 2017-11-01 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2003.Airline operating profits are well known to be volatile, and the global industry aggregate figures conceal wide differences in performance between carriers. The fundamental reasons for the poor performance of the industry as a whole were in the early 1990's that output ran too far ahead of demand, and the yield earned on output sold was insufficient to cover costs. In strategic context, this second edition uses a simple yet powerful model to explore linkages between the fundamentals of airline economics and the volatility of industry results at the operating level. Its five parts look in turn at strategic context, supply side, demand side, network management and a general conclusion.
